scholarly journals Analisa Strategi Promosi Dinas Pariwisata dan Kebudayaan dalam Meningkatkan Jumlah Kunjungan Wisatawan di Kabupaten Kerinci

2018 ◽  
Vol 9 (1) ◽  
pp. 53
Author(s):  
Edia Satria
Keyword(s):  
Data Analysis ◽  
Swot Analysis ◽  
Cultural Tourism ◽  
Marketing Strategies ◽  
Promotion Strategy ◽  
Use Of Technology ◽  
Source Data ◽  
Promotion Strategies ◽  
The Moment ◽  
The Right

This research was conducted to find out and prove empirically promotion strategies of cultural tourism and in increasing the number of tourists visit Kerinci Regency. Source data obtained from the Department of tourism and culture District Kerinci. Data analysis tools by using SWOT analysis. The research results obtained that (1) the cultural and Tourism Office of District 1 quadrant is at Kerinci (positive, positive) which means the primacy of kompotitif or aggressive strategies of Cultural tourism and the Regency of Kerinci has the power as well as opportunities to continue to improve and enlarge the number of promotional visits to the Regency of Kerinci; and (2) the right marketing strategies applied to Kerinci District Tourism Office for the moment is a strategy SO (strength, Opportunities). This strategy is underway to harness the power for the menagkap opportunities that are owned. As for the strategies that can be applied include (a) the Kerinci Regency Tourism Office must keep working to develop tourism in Kerinci Regency; (b) Tourism District's tourism should control Keerinci well; (c) the coordination of Tourism with Government Kabuapeten Kerinci must continue to be improved; (d) the Services provided should be constantly improved; and (e) to add visits to the County of Kerinci, tourism and Culture must make use of technology and facilities available, doing promotions, and socialization as many to the community to reach. Keywords: Promotion Strategy

scholarly journals Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company

2021 ◽  
Vol 1 (9) ◽  
pp. 892-897
Author(s):  
Sarwo Edi Rizal
Keyword(s):  
Information Technology ◽  
Data Center ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Product Price ◽  
Hewlett Packard ◽  
Strategic Location ◽  
Place Promotion ◽  
The Right ◽  
Technology Marketing

Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.

scholarly journals Analisis Strategi Pemasaran Pada Toko Brunei Elektronik Meulaboh Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (3) ◽  
pp. 297-307
Author(s):  
Maulidar Maulidar
Keyword(s):  
Swot Analysis ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Business Strategies ◽  
Primary Data ◽  
Analysis Method ◽  
The West ◽  
Community Activities ◽  
Sales Strategy ◽  
Use Of Technology

This study aims to analyze the sales strategy applied to the Brunei Eletronik store amidst the weakening condition of the Indonesian economy due to the covid-19 pandemic. The method in this study was carried out with a qualitative approach to analyze the marketing strategy applied by the Brunei Eletronik store with primary data sources obtained from data collection techniques through interviews, observations and literature studies. From the results of the research carried out, it is known that a number of new facts related to the strategy implemented by the Brunei Eletronik store during the Covid-19 pandemic, sales decreased at the beginning of the outbreak of the Covid-19 pandemic in Indonesia, especially the West Aceh region due to reduced community activities outside the home, but with the use of technology in business strategies to increase sales, income gradually improves and increases. From the results of data analysis and literature review, to improve marketing strategies, Brunei Eletronik stores can apply the SWOT analysis method in increasing sales in the midst of the COVID-19 pandemic.

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals Uptake of Efficient Marketing Strategies among Footwear and Textile Entrepreneurs in Alexandra Township

2018 ◽  
Vol 10 (6) ◽  
pp. 171
Author(s):  
Yohannes Worku ◽  
Mammo Muchie
Keyword(s):  
Bayesian Analysis ◽  
Bayesian Methods ◽  
Marketing Strategies ◽  
Selling Price ◽  
Access To Credit ◽  
Goods And Services ◽  
Promotion Strategies ◽  
Priority Needs ◽  
Lending Institutions ◽  
The Right

One of the priority needs of Small, Micro and Medium-Sized Enterprises (SMMEs) that operate in Alexandra Township is to adopt effective marketing strategies that are recommended by Mooradian, Matzler and Ring (2012) and Kotler and Keller (2012), in which emphasis is placed on setting the right selling price of products, offering the right product, utilising the right promotion strategies for products, and rendering services to customers at the right place. Information needed for the survey was gathered from 108 operators of SMMEs in Alexandra Township. Ordered logit and Bayesian methods were used for estimating predictors of effective marketing. The study found that 63 of the 108 respondents who were selected for the study (58%) possessed adequate marketing skills and capabilities, whereas the remaining 45 respondents (42.23%) were incapable of marketing their goods and services effectively. Results obtained from logit and Bayesian analysis showed that 3 factors affected the ability to market goods and services effectively (access to credit facility for ordering stock, access to loan from money-lending institutions, and ability to network with wholesale suppliers and retailers).

scholarly journals THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Narita Narita ◽  
Astika Astika ◽  
Yapto Yapto ◽  
Francisca Titing Koerniawaty
Keyword(s):  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Snowball Sampling ◽  
Strategy Formulation ◽  
Promotion Strategy ◽  
The Matrix ◽  
Qualitative Descriptive ◽  
Promotion Strategies

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing.This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation.  The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).

scholarly journals STRATEGI DAKWAH MUI (MAJELIS ULAMA INDONESIA) JAWA TENGAH MELALUI SERTIFIKASI HALAL

2017 ◽  
Vol 35 (2) ◽  
pp. 186
Author(s):  
Asri Wahyuningrum ◽  
H. Anasom ◽  
Thohir Yuli Kusmanto
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Reduction ◽  
Central Java ◽  
Inhibiting Factors ◽  
Promotion Strategies ◽  
The Right

<p>Halal product is part of responsibility muslims consumer by industrial. Halal product assurance based on majesty, who society have the right informations, clearly, and completely. This research aim is determine the certification of halal as a da’wa strategies of MUI Central Java and also supporting and inhibiting factors there. This Research used qualitative research using management of da’wa approach. The data were collected through techniques: interview, observation, and documentation. The data analysis are data: reduction, verification, and conclusion. The result of this research: there are two da’wa strategies used LPPOM MUI which on program Gerakan Masyarakat Sadar Halal "GEMAR HALAL", that became a certificationstrategy and the socialization and promotion strategies. The supporting factors are the availability of facilities and infrastructure, the cooperation of internal and external institution, the participation of community on the program, and members who competence and experience on their fields. Whereas inhibiting factors are some members who have double positions on one institution, lack of funds, and member’s lack of discipline on their work.</p><p align="center"><strong>***</strong></p><p>Memproduksi produk halal adalah bagian dari tanggungjawab perusahaan kepada konsumen muslim. Pada dasarnya keberadaan jaminan produk halal berangkat dari pertimbangan konsep luhur, bahwa masyarakat berhak mendapatkan informasi yang benar, jelas dan lengkap baik secara kuantitas maupun kualitas dari produk yang mereka konsumsi. Penelitian ini bertujuan untuk mengetahui sertifikasi halal sebagai strategi dakwah MUI Jawa Tengah serta faktor pendukung dan penghambatnya. Peneliti menggunakan penelitian kualitatif dengan pendekatan manajemen dakwah. Teknik pengumpulan datanya melalui wawancara, observasi, dan dokumentasi. Teknik analisis datanya yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa: ada dua strategi dakwah yang digunakan LPPOM MUI yang terdapat dalam program Gerakan Masyarakat Sadar Halal “Gemar HALAL”, yaitu strategi pensertifikasian dan strategi sosialisasi dan promosi.</p><p> </p>

scholarly journals MARKETING STRATEGIES FOR ORGANIC RESTAURANT IN UBUD TOURIST AREA - BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 393
Author(s):  
Ni Putu Ariesta Budiani ◽  
Ni Luh Suastuti ◽  
Lidjah Magdalena Massenga
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Healthy Lifestyle ◽  
Public Awareness ◽  
Organic Food ◽  
Marketing Strategies ◽  
Market Development ◽  
Market Penetration ◽  
Internal Condition ◽  
The Right

Public awareness of the importance of adopting a healthy lifestyle continues to increase. One indicator can be seen is an increase in the consumption of organic food. Likewise, the high interest of the global community in organic food is expected to impact on the restaurant business in Bali, especially in Ubud Tourist Area. At this time there are some marketing difficulties facing the restaurant business that sells food made from organic.  The purpose of research is exploring the strengths, weaknesses, opportunities, and threats organic restaurant in Ubud Tourist Area - Bali. It is also to investigate the marketing strategy to increase tourists visiting an organic restaurant in Region Ubud - Bali.Methods of data collection using observation, interviews, questionnaires, and documentation, and then analyzed using SWOT analysis. The results of this study are the internal condition of organic restaurants in Ubud Tourist Area is excellent for tourists and managers of restaurants, as well as external environmental conditions in Ubud. Based on a combination of analysis and IE Matrix Matrix position, the right strategy is applied industry Organic restaurant in Ubud Tourist Area is a strategy of market penetration, product development, and market development is limited.

scholarly journals Marketing Strategy Analysis In PT Bankaltimtara Tenggarong

2021 ◽  
Vol 21 (1) ◽  
pp. 118-128
Author(s):  
Suhardi Suhardi ◽  
Idham Idham
Keyword(s):  
Interest Rates ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
Strategy Analysis ◽  
The Public ◽  
The Right ◽  
The Impact

Abstract: The purpose of this research is to see the right strategy to be applied at PT. Bankaltimtara Tenggarong based on  SWOT analysis. The impact of the global economic crisis, which attacks the banking sector.  that some of banks experience enough problems such as customer savings to become unsecured, resulting in public distrust of the bank for their savings guarantee. Another impact is that the amount of funds that can be collected from the public to the bank is decreasing, so that the bank finds it difficult to turn its cash flow, and various other impacts. internal sample of 63 people and external as many as 74 customers. Data that can be analyzed using theoretical basics, namely SWOT analysis to identify the strengths and weaknesses of PT. Bankaltimtara Tenggarong and identify factors of opportunities and threats that come from the external environment. Based on the SWOT analysis conducted, PT Bank Kaltimtara can obtain several marketing strategies, namely: Increasing various types of competitive banking products. a). Increase customer loyalty and expand services to remote villages. b) Increase promotion to be known to remote villages. c) Focus on BUMDes and SMEs targets. d). Implement an attractive savings interest rate strategy and low credit interest rates.   Keyword :  Marketing Strategic

scholarly journals ANALISIS STRATEGI PROMOSI TABUNGAN FAEDAH PT. BRI SYARIAH KC. BANJARMASIN

2021 ◽  
Vol 1 (2) ◽  
pp. 64-73
Author(s):  
Nur Habibah ◽  
Ahmad Dakhoir
Keyword(s):  
High School ◽  
Junior High School ◽  
Swot Analysis ◽  
Field Research ◽  
Research Data ◽  
Third Party ◽  
Primary Data ◽  
Promotion Strategy ◽  
Data Source ◽  
Promotion Strategies

This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Banjarmasin which was carried out in the form of promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Bajarmasin which was carried out in the form of: promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.

OPTIMALISASI PENGEMBANGAN WISATA WATU GOYANG DI DESA CEMPLUK MANGUNAN UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
Yulianto Yulianto
Keyword(s):  
Data Analysis ◽  
Human Resources ◽  
Statistical Methods ◽  
Swot Analysis ◽  
Tourism Development ◽  
Tourist Attractions ◽  
The Right ◽  
Infrastructure Services ◽  
Quality Infrastructure

ABSTRAKPengembangan Desa Wisata di Daerah Kabupaten Bantul Yogyakarta cukup banyak dan merupakan daya tarik tersendiri. Kabupaten Bantul sedang mengembangkan Desa wisata yang cukup banyak terutama daerah bantul bagian selatan sehingga pengembangan desa wisata ini dikatogorikan menjadi 3 yakni : a). Wisata embrio : tempat wisata yang benar-benar baru dibuka masih alami belum ada penambahan sarana dan prasaana yang tepat atau baru dimulai pengembangannya. b) Katagori wisata yang berkembang, yang sudah ada pembenahan dari berbagai bidang baik sarana prasarana, pengembangan Sumber Daya Manusia namun belum menghasilkan yang maksimal. c). Wisata maju hanya tinggal mempertahankan dan berusaha selalu ada inovasi baru. Metodologi yang digunakan dari penelian ini adalah metode statistik kualitatif dengan analisis data mengunakan analisis SWOT (Strenghts, Weakness, Opportunities, Threats) sehingga hasilnya dapat dipahami dengan mudah. Hasil penelitian ini dapat  menjawab dan menyelesaikan permasalahan Desa Wisata Watu Goyang Cempluk Mangunan Bantul, sehingga dapat meningkatkan kunjungan wisatawan dengan keterbatasan dan keterssediaan kualitas pelayanan sarana prasarana, pemasaran.Kata Kunci : Sumber Daya Manusia, Desa wisata, Wisatawan  OPTIMIZATION OF WATU GOYANG TOURISM DEVELOPMENT IN CEMPLUK MANGUNAN VILLAGE TO IMPROVE VISITORS ABSTRACTTourism Village Development in the Bantul Regency of Yogyakarta is quite a lot and is a special attraction. Bantul Regency is developing a tourism village that is quite a lot, especially in the southern Bantul area so that the development of this tourism village is categorized into 3 namely: a). Embryo tourism: tourist attractions that are really just opened are still natural, there is no addition of the right facilities and services or the development has just begun. b) Developing tourism categories, which have already been improved from various fields, both infrastructure and human resources, but have not produced maximum results. c). Advanced tourism is only to maintain and try to always have new innovations. The methodology used from this study is qualitative statistical methods with data analysis using SWOT analysis (Strenghts, Weakness, Opportunities, Threats) so that the results can be understood easily. The results of this study can answer and solve the problem of Watu Goyang Cempluk Mangunan Bantul Tourism Village, so as to increase tourist visits with the limitations and availability of quality infrastructure services, marketing.Keywords: Human Resources, Tourism Vilage, Traveler

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