Captains in the Culture War
This chapter looks at how, in U.S. churches, political influence operated through a broad set of opinion leaders, not just through ordained pastors or media elites. Previous research has identified local pastors as key opinion leaders who help bridge the gap between political elites and the general public, by preaching on political topics, sending partisan cues, or proclaiming official church stances on issues like abortion and gay marriage. Other scholars argue that Christian Right elites increasingly reach individuals directly, through targeted mailings, Fox News, and Christian radio, without the need to work through their personal networks and congregations. But previous work has largely ignored the political influence of volunteer, non-ordained religious leaders.