scholarly journals MODERN RUSSIAN-LANGUAGE NEWSPAPERS OF RUSSIAN GERMANS IN GERMANY IN THE CONTEXT OF STUDIES OF THE RUSSIAN LANGUAGE ABROAD

2017 ◽  
pp. 9-17
Author(s):  
A. V. Itsenko ◽  
Keyword(s):  
Russian Language ◽  
Russian Germans ◽  
The Russian Language ◽  
Modern Russian

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals DESCRIPTIVE VERBAL-NOMINAL CONSTRUCTIONS WITH CAUSATIVE SEMANTICS IN MODERN RUSSIAN

2020 ◽  
Vol 23 (4) ◽  
pp. 83-88
Author(s):  
Evgenia N. Laguzova ◽  
Keyword(s):  
Russian Language ◽  
Semantic Structure ◽  
Semantic Features ◽  
Formal Expression ◽  
Causative Constructions ◽  
Main Components ◽  
The Russian Language ◽  
Modern Russian

The article discusses descriptive verbal-nominal constructions with causative verbal components. The relevance of the study is due to the attention of modern linguistics to the problem of analyticism in the Russian language grammar, the lack of study of the structural and semantic features of analytical constructions with causatives. The novelty of the work consists in identifying the features of the semantic structure of sentences with causative verbal components. A feature of causative DVNC is recognized as dismembered semantics. Two varieties of causative constructions formed by descriptive verbal-nominal constructions are distinguished – sentences with arbitrary and automatic causation. The description of statements draws attention to the main semantic components – causative and causable subjects, methods of their formal expression. Differences in the semantic structure of sentences with spontaneous and automatic causation are shown. The purposefulness of causative action in sentences with spontaneous causation and indirectness of influence in sentences with automatic causation are due to the semantic features of the main components of causative statements with DVNC – the causative and causable subject. Constructions with spontaneous causation form polysubject monopropositive, DVNC with automatic causation form polysubject polypropositive structures. The peculiarity of the semantic structure of additional statements of DVNC unpretentious forms – participal – with causative semantics was noted. In sentences with DVNC unpretentious forms, the incentive is mitigated. Additional statements with DVNC form polypropositive constructions. The development of verbal-nominal constructions with causatives is associated with a tendency to analyticism, characteristic of the modern Russian language grammar. The materials of the article will be used in lexicographic practice – when compiling a dictionary of descriptive verbal-nominal constructions, in teaching special courses on the problem of nomination.

scholarly journals New Phenomena in the Sphere of Derivation Formants as Reflection of the Dynamics of the Russian Language Word-Formation System

2020 ◽  
pp. 5-19
Author(s):  
Natalia Nikolina ◽  
Larisa Ratsiburskaya ◽  
Venera Fatkhutdinova
Keyword(s):  
Word Formation ◽  
Russian Language ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Functional Characteristics ◽  
The Creation ◽  
New Phenomena ◽  
The Russian Language ◽  
Formation System ◽  
Modern Russian

The article considers both new functional characteristics of known word-forming formants and new derivational formants. In modern Russian speech, there has been discovered such a new phenomenon, as the mobility of borrowed elements which can be qualified as affixes (ап, аут, ин, овер). Well-known formants of Greek and Latin origin have proved to perform new pragmatic-stylistic functions: prefixoids нано-, кибер-, крипто-; suffix -оид. These formants are mostly characteristic of terms, but, as the study showed, they can participate in the creation of expressive derivatives. The article uses the material of neologisms in fiction and media texts to identify new formants: prefixes мега-, нон-, он-, оф-; suffixes -инг, -раст; suffixoids -гейт, -оголик; movable formants ап, аут, ин, овер. The appearance of new formants and new semantic and pragmatic characteristics of the known formants reflects the dynamics of the word-formation system of the Russian language, due to the processes of internationalization, "ameroglobalization" in different languages at the turn of the 20 th – 21 th centuries. Neo-derivatives testify to the specifics of knowledge and experience acquisition with the help of word-formation methods and means relevant for a certain period of time. The results of the study contribute to derivatology, neology, pragmalinguistics and can be useful for lecturers and students of higher educational institutions majoring in "Philology" and "Journalism".

“II-composites” as an object of neology and neography of the XXI century

2021 ◽  
pp. 23-30
Author(s):  
Natalia V. Kozlovskaya ◽  
◽  
Sz. Janurik ◽  
Keyword(s):  
Artificial Intelligence ◽  
Growth Dynamics ◽  
Russian Language ◽  
Special Significance ◽  
Compound Nouns ◽  
Scientific Terms ◽  
The Impact ◽  
The Russian Language ◽  
National Corpus ◽  
Modern Russian

The article analyzes the contents and reflects the growth dynamics of a representative group which comprises compound neologisms with the first component stem II (ИИ) (a Russian abbreviation for “artificial intelligence”). It is the process of language integration that plays a significant role in the formation of compound nouns with the first component stem II: the currently widespread functioning of the above-mentioned pattern as well as of similar patterns results from the impact the analytism makes upon the vocabulary and grammar of the Russian language. The research based on the analysis of the data contained in the Russian National Corpus and the “Integrum” mass media database has proved that the component stem II belongs to the most productive formants in the Russian language of the 2010s. The article displays the main tendencies in the formation of lexical paradigms of the “II-compounds” in the modern Russian language. Of special significance in a quantitative sense is the hypernym-hyponym composition of nouns containing a seme “the ability to perform the functions which have traditionally been considered a human’s prerogative”: II-advokat (artificial intelligence (AI) barrister), II-dermatolog (artificial intelligence dermatologist), II-sekretar’ (artificial intelligence secretary), II-yurist (artificial intelligence lawyer). The article also mentions the process of discourse transition of scientific terms with the first component stem II into the modern newspaper and magazine publicism. On the basis of the expert sampling analysis a conclusion is drawn in the article about the heterogeneity of the formant II and the principles of its lexicographic description are outlined which are going to be represented in the publication of annual neological dictionaries “Lexical innovations in the Russian language” recommenced at the department of Modern Russian Lexicography at the Institute for Linguistic Studies of the RAS.

Dynamics of Communication in the Sphere of Speech Etiquette

2020 ◽  
Vol 9 (1) ◽  
pp. 21-26
Author(s):  
N. Basko
Keyword(s):  
Mass Media ◽  
Computer Technology ◽  
English Language ◽  
Russian Language ◽  
Present Stage ◽  
Communicative Act ◽  
The Impact ◽  
The Russian Language ◽  
Modern Russian

The article discusses the changes in communication that have occurred in the Russian speech etiquette, on the example of etiquette forms of greeting. Speech etiquette is the most important element of a communicative act. Compliance with the rules of speech etiquette largely ensures success in solving communicative problems. Based on the analysis of lexicographical sources and materials of modern Russian mass media, a shift in the use of greeting forms is noted. It is expressed in the transfer of old forms of greeting to a passive stock and the emergence and active use of new forms of greeting The author concludes that the dynamics of changes in speech forms of greeting reflects the general trends in the development of the Russian language at the present stage, such as a) the active neologization; b) the influence of the English language; c) the impact of computer technology on the language.

scholarly journals Активные процессы во фразеологии (на материале русскоязычных газет Литвы)

2020 ◽  
Vol 20 ◽  
pp. 141-154
Author(s):  
Наталья Авина ◽  
Keyword(s):  
Russian Language ◽  
Study Material ◽  
Emotional Effect ◽  
Special Place ◽  
The Media ◽  
Active Processes ◽  
The Russian Language ◽  
Modern Russian

Active processes taking place in all areas of the Russian language during the last decades are most clearly manifested in the language of the media. Among the expressive means of the media language, a special place is held by phraseology, which emphasizes the relevance of the information provided, has a strong emotional effect on readers. In this regard, the purpose of this article is to consider some manifestations of the active processes of phraseology in the Russian-language newspapers of Lithuania. The study material is the weekly “Литовский курьер” (“Lithuanian Courier”), “Обзор” (“Review”), “Экспресс-неделя” (“Express Week”). The active processes of phraseology, characteristic for the journalistic style of the modern Russian language, are specifically reflected in the language of the newspapers analysed. The regional specific features of these processes are associated with the activity of use and the specifics of the functioning of phraseological units in newspaper texts, their structural-typological, stylistic features, expressiveness and expression of the author’s appraisal.

scholarly journals SOCIOLINGUISTIC POTENTIAL OF POLYPREDICATIVE SYNTAXIC CONSTRUCTIONS AND THE PROBLEMS OF ITS STUDY

2021 ◽  
Vol 04 (03) ◽  
Author(s):  
NADEJDA EMROVNA SHAKURBANOVA ◽  
Keyword(s):  
Social Roles ◽  
Social Role ◽  
Syntactic Structure ◽  
Literary Text ◽  
Russian Language ◽  
Complex Sentences ◽  
The Social ◽  
The Russian Language ◽  
Modern Russian

The article is devoted to the problem of studying the sociolinguistic potential of polypredicative syntactic constructions, defining the principles of analysis of multi-term complex sentences and complex sentences of a complicated type, describing the position of choosing the social roles considered in the work and justifying the inclusion of the interpersonal role “narrator” in the concept of social role in a literary text. The relevance of the chosen topic is due to the need to study the syntax of the modern Russian language in the sociolinguistic aspect, since at present the sociolinguistic approach is applied only to phonetics, vocabulary, phraseology. We have not identified significant studies related to the analysis of the syntactic structure of the Russian language, and in particular, polypredicative syntactic constructions presented in the sociolinguistic aspect. Therefore, it seems to us interesting to consider this problem.

scholarly journals Kinship terms in modern Russian: functional-pragmatic and lexicographic aspects

2021 ◽  
Author(s):  
Olga A. Novoselova ◽  
◽  
Lyudmila N. Khramtsova ◽  
Keyword(s):  
Russian Language ◽  
Russian Speakers ◽  
Basic Ideas ◽  
The Russian Language ◽  
Modern Russian

The article is devoted to the problem of identifying the pragmatic properties of kinship terms in the Russian language and the need for their lexicographic description. The basic ideas of Russian speakers about relationships in the circle of relatives by marriage are determined in order to develop possible ways to include such information of a pragmatic nature in dictionaries.

scholarly journals Typological Safety of the Russian Language as the Necessary Condition of Cultural and Intellectual Self-Identification of the Russian Society

2018 ◽  
Vol 7 (3) ◽  
pp. 418-428
Author(s):  
Olga Valentinova ◽  
Michail Rybakov ◽  
Alicja Pstyga
Keyword(s):  
Objective Assessment ◽  
Russian Language ◽  
Point Of View ◽  
Necessary Condition ◽  
Russian Society ◽  
Cultural Heterogeneity ◽  
False Result ◽  
The Subject ◽  
The Russian Language ◽  
Modern Russian

Phenomena characteristic for speech works of all functional styles of the modern Russian literary language, which are traditionally considered from the normative-didactic point of view: violation of case coordination, the appearance of the plural in abstract nouns, the non-identification of voice, the lack of correlation between the subject of the participial construction and the subject of the sentence etc. - are discussed by the authors of the article from the standpoint of modern systemic linguistics. The method of the systemic typology of languages used by researchers makes it possible to reveal a tendency to isolation that is firmly established in modern Russian speech. The deformation of the flectionality of the Russian language, caused by the growth of the cultural heterogeneity of the language collective, while preserving such parameters of the external determinant, which determines the inflectional grammatical type, as the size of the language collective and the communication mode, not only hampers the expression of complex meanings, but also makes them ultimately unclaimed in society, reducing the continuity in the transfer of socially significant experience. If the structures of relations between signs cease to be socially unified, the language collective loses the ability to reproduce and recognize the signs of the speech flow and associate them with certain components of the extra-linguistic thinking content. The external preservation of flexion and grammatical coordination in the event of a violation of the forecast function in the designation of cause-effect relationships of the developing event, does not indicate flexiveness, and therefore statistical methods for determining the degree of flexiveness will give a false result. An objective assessment of the language and socio-cultural situation in society and scientifically grounded adjustment of the language policy could be possible only on the base of research of the measure and nature of the discrepancy between the external determinant and the grammatical type of language.

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