KEPUTUSAN PEMBELIAN BERDASARKAN PERSEPSI, MOTIVASI, DAN SIKAP PADA MARKETPLACE

Analytical Techniques ◽

Consumer Psychology ◽

Consumer Response ◽

Purchasing Decisions ◽

Consumer Responses ◽

Purchasing Decision ◽

Analysis Techniques

The growth of e-commerce in Indonesia raises competition so companies must maintain the existence from total of 49 e-commerce in Indonesia by understanding consumer psychology, namely perception, motivation, and attitude that drive purchasing decision. The purpose of the study to determine consumer response and the influence of perception, motivation, and attitude of consumer toward purchasing decision on marketplace in Indonesia partially or simultaneously. The research method is quantitative with multiple linear regression analysis techniques. The results showed consumer responses to 80.5% perception, 82% motivation, and 81.4% attitude. And there are positive and significant influence partially or simultaneously from the perception, motivation, and attitude towards purchasing decisions on marketplace in Indonesia. Hope this research can be used as a reference for future researchers, specifically using different analytical techniques and business actors in the marketplace to improve services and respond to complaints.

PENGAWASAN DAN DISIPLIN TERHADAP KINERJA PEGAWAI PADA BADAN PERENCANAAN PEMBANGUNAN DAERAH

Jurnal Riset Bisnis dan Manajemen ◽

10.23969/jrbm.v13i2.3223 ◽

2020 ◽

Keyword(s):

Regression Analysis ◽

Research Method ◽

Employee Performance ◽

Consumer Responses ◽

Analysis Techniques ◽

Change Behavior ◽

And Performance ◽

Management Functions

Supervision as one of the management functions in achieving goals, plays a very important role by monitoring the possibility of preventable deviations, then discipline is a tool used to communicate with employees so that they are willing to change behavior and as an effort to increase awareness and willingness to obey all company regulations and prevail social norms. The purpose of this study is to determine the responses of respondents and the influence of supervision, work discipline on employee performance at BAPPEDA Kota Bandung, simultaneously or partially. This research method is quantitative with multiple linear regression analysis techniques. The results showed consumer responses to supervision with a score of 3.73, discipline with a score of 3.76, and performance with a score of 3.77. There is as well as a positive and significant effect partially and simultaneously from supervision, discipline of employee performance at BAPPEDA Kota Bandung.

Pengaruh Persepsi Harga dan Kualitas Jaringan terhadap Keputusan Pembelian (Studi Kasus pada Mahasiswa UNY Kampus Wates yang Menggunakan Kartu Internet Indosat)

ASSET: Jurnal Manajemen dan Bisnis ◽

10.24269/asset.v1i2.2567 ◽

2018 ◽

Vol 1 (2) ◽

Author(s):

Wizdan Choiriyah

Keyword(s):

Analytical Techniques ◽

Survey Method ◽

Purchase Decision ◽

Purchasing Decisions ◽

Test Analysis ◽

Instrument Validity ◽

Confirmatory Factor ◽

Network Quality

This research aims to know: (1) influence of price perception of Indosat Internet card purchase decision, (2) Effect of network quality on the purchase decision of Indosat's Internet card, (3) influence the perception of price and network quality simultaneously to the decision of the purchase of Indosat Internet card at UNY campus Wates. This research is a quantitative study with the survey method using questionnaires. The population used in this study is the entire UNY student Wates campus. Samples were taken as many as 95 respondents using the Purposive sampling method. The instrument validity test uses Confirmatory Factor Analysis, while the reliability test uses Cronbach Alpha. The analytical techniques used are prerequisite test analysis, multiple linear regression analysis, hypothesis testing and coefficient of determination.The results of this study show that: (1) Perception of Price has a positive and significant effect on purchasing decisions with a T-calculate value of 2.537, significance value of 0.013, and regression coefficient has a positive value of 0.245, (2) The network quality has a positive and significant effect on purchasing decisions with a T-count value of 2.870, the significance value of 0.005 , (3) The perception of simultaneous price and network quality has a positive and significant effect on purchasing decisions with a statistical result of F-Calculate of 9.369, the significance of 0.000, (4) The influence of perception of price and network quality of the purchase decision (adjusted R2) is 0.169 (16.9%).

The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community)

THE SPIRIT OF SOCIETY JOURNAL ◽

10.29138/scj.v3i2.1084 ◽

2020 ◽

Vol 3 (2) ◽

pp. 1-7

Author(s):

Devita Anggraini Lestari ◽

Monika Tiarawati

Keyword(s):

Consumer Attitudes ◽

Pop Music ◽

Purchasing Decisions ◽

Online Questionnaire ◽

Analysis Techniques ◽

Online Music ◽

Music Streaming ◽

Very High

The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. The statistical analysis used in this study uses SPSS and data analysis techniques in this study use the classic assumption test, multiple linear regression analysis, and hypothesis testing. It can be explained that the results of the analysis show that hedonic motivations and consumer attitudes has significant influential on purchasing decisions.

The Influence of Targeting Strategies on Purchasing Decisions at Maros Homemade Eating Stalls

Journal La Bisecoman ◽

10.37899/journallabisecoman.v1i3.140 ◽

2020 ◽

Vol 1 (3) ◽

pp. 20-25

Author(s):

Hermawaty Remba Kasim ◽

Hasriani Hasriani ◽

Mahyus Mahyus

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Quantitative Research ◽

Exact Science ◽

Purchasing Decisions ◽

Analysis Techniques ◽

The Right ◽

Targeting Strategy

The research aims to find out influence of targeting strategies on purchasing decisions at Maros Homemade food stalls in Maros Regency. This type of research is descriptive-quantitative research with data analysis techniques using exact science using observation, questionnaires, and documentation with data analysis techniques using multiple linear regression analysis. The results showed that: Partially targeting has a significant effect on purchasing decisions, with t count = 6.954> t table = 2.009 and a significance value of 0.000. This targeting strategy can be done by increasing the right marketing strategy and selecting targets in accordance with the target at the food stalls so that consumers are interested in making purchasing decisions.

PENGARUH PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SIAP SAJI FRIED CHICKEN PADA D’BESTO DI KOTA PADANG CABANG SITEBA

10.31219/osf.io/srg86 ◽

2019 ◽

Author(s):

Aldri Dolly Fernando ◽

Riri Mayliza

Keyword(s):

Fast Food ◽

Sampling Method ◽

Sampling Technique ◽

Consumer Preference ◽

Consumer Perceptions ◽

Purchase Decision ◽

Purchasing Decisions ◽

Analysis Techniques

The purpose of this study was to determine the effect of consumer perceptions and preferences on the purchase decision of fried chicken fast food on d'besto in the Siteba branch city of Padang. The variables in this study are Perception (X1), Consumer Preference (X2) and Purchase Decision (Y). The sample used was 92 people, the sampling technique used was purposive sampling method. Data collection used a questionnaire, while data analysis techniques were performed using multiple linear regression analysis. The results showed that the perception variables had a positive and significant effect (0.037 <0.05) on purchasing decisions. Consumer preference variables have a positive and significant effect (0.000 <0.05) on purchasing decisions. It is expected that the next researcher will be able to use research as a reference which will provide a comparison in conducting further research and useful for d'besto.

ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

Jurnal Perspektif Bisnis ◽

10.23960/jpb.v4i1.25 ◽

2021 ◽

Vol 4 (1) ◽

pp. 1-13

Author(s):

Sarah Uswatun Hasanah ◽

Jeni Wulandari ◽

Ghia Subagja

Keyword(s):

Product Quality ◽

Sampling Technique ◽

Raw Material ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Purposive Sampling ◽

Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek

Journal of Technopreneurship on Economics and Business Review ◽

10.37195/jtebr.v2i2.70 ◽

2021 ◽

Vol 2 (2) ◽

pp. 121-130

Author(s):

Yusuf Yusuf ◽

Aprilia Attika Tiauw ◽

Mohammad Amin ◽

Hastuti Mustamin

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Product Quality ◽

Brand Image ◽

Celebrity Endorsement ◽

Purchasing Decisions ◽

Purchasing Decision

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.

Analysis of Factors Affecting the Decision to Purchase Mineral Water Le-Minerale in Tangerang City

Primanomics Jurnal Ekonomi & Bisnis ◽

10.31253/pe.v19i2.595 ◽

2021 ◽

Vol 19 (2) ◽

pp. 102

Author(s):

Widjaja Djohan

Keyword(s):

Product Quality ◽

Research Method ◽

Mineral Water ◽

Brand Image ◽

Linear Analysis ◽

T Test ◽

Purchasing Decisions ◽

Factors Affecting

This study aims to determine to what extent price, brand image, and product quality affect the increase in purchasing decisions for Le-Minerale mineral water. The research conducted is by distributing questionnaires, while the research method used is by using descriptive methods. In conducting this research the authors used correlation coefficient analysis, multiple linear regression analysis and F test and t test. From the results of the analysis the authors obtained the following results. From multiple linear analysis, the equation Y = 5.163 + 0.626X1 + 0.279X2 + 0.207X3 is obtained. From the results of the F model test, the value is 941,516 where the value is greater than the F table, namely 2.45, thus Ho is rejected and Ha is accepted. In the t test, it is known that the t count for Price (X1) is 12,120, the results for Brand Image (X2) are 6,634, and for product quality (X3) is 4,014

PENGARUH KECERDASAN EMOSIONAL, KOMPETENSI KARYAWAN DAN PENGALAMAN KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA INDUSTRI ROTI HARUM SARI BOYOLALI)

Riset Manajemen dan Akuntansi ◽

10.36600/rma.v12i1.160 ◽

2021 ◽

Vol 12 (1) ◽

pp. 66-81

Author(s):

Asrianingsih Asrianingsih ◽

Rini Handayani

Keyword(s):

Service Quality ◽

Product Quality ◽

Price Promotion ◽

Purchasing Decisions ◽

Product Price ◽

Analysis Techniques ◽

A Value ◽

Quality Product

The research purpose was determined the effect of Product Quality, Product Price, Promotion and Service Quality on OPPO Smartphone Purchase Decision at Matahari Singosaren Surakarta. This research was conducted in Matahari Singosaren Surakarta with multiple linear regression analysis techniques. The sample is 100 respondents. Based on the analysis results can be known Variable Quality products, Product Price, promotion and Service Quality positively affect oppo smartphone purchasing decisions in Matahari Singosaren Surakarta. Price is the most dominant variable, this can be shown with the highest regression coefficient of 0.638. Based on the results of the determination coefficient, the calculation of the SPSS program obtained a value of R Square = 0.491. This value means that Variable Product Quality, Product Price, Promotion and Service Quality contribute 49.1% to purchasing decisions on OPPO smartphones in Matahari Singosaren Surakarta. While the remaining 50.1% is influenced by other factors outside the researchers.

Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung

Jurnal Ilmu Manajemen Advantage ◽

10.30741/adv.v1i1.16 ◽

2017 ◽

Vol 1 (1) ◽

pp. 26-39

Author(s):

Siti Naifatul Maulidiyah ◽

Ninik Lukiana

Keyword(s):

Regression Analysis ◽

Word Of Mouth ◽

Brand Image ◽

Country Of Origin ◽

Purchase Decision ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Basic Assumptions

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung. The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.