scholarly journals PENGARUH ATRIBUT PRODUK TERHADAP PERSEPSI KONSUMEN ATAS PRODUK PASTA GIGI HERBAL HNI-HPAI DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 564
Author(s):  
Sri Rahma Yani ◽  
Rose Rahmidani

Abstract : This research  aims to analyze (1) Effect of product brands on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) Effect of product quality on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City, (3) Effect of product packaging on consumer perceptions of HNI-HPAI herbal toothpaste products in Padang City. This type of research is descriptive associative. The sampling technique is convenience sampling with a total sample of 100 people in the city of Padang who use Herbal HNI-HPAI toothpaste in the city of Padang. Data analysis techniques used descriptive analysis and multiple regression analysis using the Statistical Product and Service Solution (SPSS) program. The results showed that (1) the product brand had a positive and significant effect on consumers 'perceptions of HNI-HPAI herbal toothpaste products in Padang City, (2) product quality had a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in the City Padang, (3) product packaging has a positive and significant effect on consumers' perceptions of HNI-HPAI herbal toothpaste products in Padang City. Keywords: consumer perception, product attributes, brand, quality, packaging 

2020 ◽  
Vol 11 (2) ◽  
pp. 190-196
Author(s):  
Retno Astuti Ningrum ◽  
Amir Hidayatulloh

This type of research is quantitative research. The population in this research is a motor vehicle taxpayer. Meanwhile, the sample in this study is a motor vehicle taxpayer in the city of Semarang. The sampling technique in this research used convience sampling. Respondents in this research amounted to 100 respondents. Data collection techniques in research using questionnaires given directly to respondents. Respondents in this study were dominated by male (58 respondents). Whereas female respondents amounted 42 respondents. The analysis techniques in this research used multiple linear regression analysis, with SPSS tools. This study obtained results that perseptions of tax corruption and service quality of tax officers affect taxpayer compliance. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian adalah wajib pajak kendaraan bermotor. Sedangkan, sampel dalam penelitian ini adalah wajib pajak kendaraan bermotor yang berada di Kota Semarang. Teknik pengambilan sampel dalam penelitian ini menggunakan convenience sampling. Responden dalam penelitian ini berjumlah 100 responden. Teknik pengumpulan data dalam penelitian menggunakan kuesioner yang diberikan langsung kepada responden. Responden dalam penelitian ini didominasi oleh laki-laki (58 responden). Sedangkan responden berjenis kelamin perempuan berjumlah 42 responden. Teknik analisis dalam penelitian ini menggunakan analisis regresi linear berganda, dengan alat SPSS. Penelitian ini memperoleh hasil bahwa persepsi korupsi pajak dan kualitas pelayanan petugas pajak berpengaruh terhadap kepatuhan wajib pajak.


2020 ◽  
Vol 4 (1) ◽  
pp. 35-45
Author(s):  
Rohmatullah Rohmatullah ◽  
Rina Marlina ◽  
Ruslan Abdul Gani

This study aims to learn the skills passed by learning ball class X students in Jasinga 1 High School. Using quantitative research with survey methods. The sampling technique used was purposive sampling with a total sample of 30 male students. The instrument used was the graduation skills test used by Jaelani (2014). Data analysis techniques using quantitative descriptive analysis techniques as outlined in the form of percentages. The results of research on skills that pass of soccer learning in class X of SMAN 1 Jasinga are in the category of "skills" with a percentage of 53.3%, the category of "moderately skilled" with a percentage of 26.7%, the category of "very talented" with a percentage of 20, 0%. While the category of "less successful" and "very less" with a percentage of 0.0%. The conclusion of this study is the level of passing skills in learning soccer class X Jasinga SMAN 1 depends on the category of expertise.


2017 ◽  
Author(s):  
Roni Andespa

The research objective was to determine differences in the perception of consumers based on the type of work on quality, price and product packaging drinking water refill. The population is all refill drinking water consumers in the city of Pekanbaru, Riau. Where the sample in the study is that there are as many as 300 customers. The sampling technique used was non probability sampling method with Convenience sampling, considering where the population is large enough, then any consumer who is easy to find, and it was able to be sampled, then it has the right to be a respondent. This is done to diagnose the situation quickly and is simple and easy, because of the limited time in the fieldwork. Environmental dis¬tinguished work on 1. Groups of civil servants and private sector employees. 2. Groups of self-employed, housewives and others. The results showed that there were significant differences between the consumer perception based on the type of work on the variable quality, price and product packaging drinking water refill.


2019 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Yessica Oscar ◽  
Keni Keni

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand image, persepsi harga, dan service quality terhadap keputusan pembelian konsumen. Populasi dalam penelitian ini adalah para konsumen donat. Penelitian ini dibatasi pada konsumen donat di Jakarta. Metode pengambilan sampel menggunakan teknik non-probability sampling berupa convenience sampling dengan jumlah sampel sebanyak 152 konsumen. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara ­online dan offline. Teknik analisis data dengan menggunakan metode analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa brand image, persepsi harga, dan service quality memiliki pengaruh terhadap keputusan pembelian konsumen. Brand image, persepsi harga, dan service quality yang baik dapat memberikan pengaruh yang baik pula terhadap keputusan pembelian konsumen demi keberlanjutan bisnis perusahaan. This study aims to obtain empirical evidence about the influence of brand image, price perception, and service quality on consumer purchasing decisions. The population in this study is donut consumers. This research is limited to donut consumers in Jakarta. The sampling method uses a non-probability sampling technique in the form of convenience sampling with a total sample of 152 consumers. Data collection method is done by distributing questionnaires online and offline. Data analysis techniques using multiple regression analysis methods. The results of this study indicate that brand image, price perception, and service quality have an influence on consumer purchasing decisions. Good brand image, price perception, and service quality can have a good influence on consumer purchasing decisions for the company's business sustainability.


2018 ◽  
Vol 14 (2) ◽  
pp. 135
Author(s):  
Gresia Rahmawati ◽  
Mohd. Harisudin ◽  
Hanifah Ihsaniyati

<p><em>The purpose of this research are   (1) to know the influence   of product quality, price, service quality toward the customer satisfaction PP Kerja and (2) to know the influence of product quality, price, service quality and customer satisfaction toward the PP Kerja’s customer loyalty. The research here used explanatory research in this research. The sample used by 50 farmers who are customers of PP Kerja. The sampling technique using Convenience Sampling. Data were collected by questionnaire. The technique of collecting data was solved through observation, interviews and recording. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research showed that (1) the product quality  (X1),  price  (X2)  and  service  quality  (X3)  simultaneously  influenced  the customer satisfaction of PP Kerja (Y1). The total influenced of each variabel is 0,339;</em><em>0.178 and 0.543. (2) the product quality (X1), price (X2), service quality (X3) and customer satisfaction (Y1) simultaneously influenced the customer loyalty of PP Kerja (Y2). The price variable could influence the total of customer satisfaction 0,222; the service quality variable 0,362 and the customer satisfaction variable 0,442 it could give influence toward the customer satisfaction.</em></p>


2019 ◽  
Vol 1 (2) ◽  
pp. 115-127
Author(s):  
Fatahillah Akbar Kalam ◽  
Titik Kusmantini ◽  
Sri Isworo Ediningsih

The purposes of this research are to determine the effect of Information Sharing and Product Quality with the mediation of Conformance Quality. The type of this research is observatory research, with a quantitative method approach. The research took place at Sleman, Yogyakarta. The size of the samples 65 coffee shops. The sampling technique uses convenience sampling. The data analysis techniques used in this research are path analysis and linear regression. The results of this research show that there is a significant effect of information sharing and conformance quality on product quality. There is a significant effect of information sharing on conformance quality. There is a significant effect of conformance quality as the mediation of information sharing and product quality. The result of this research demonstrated there is an effect on each other variables.


2020 ◽  
Vol 1 (3) ◽  
pp. 181-191
Author(s):  
Nadia Putri Permata Ray Bimaria ◽  
Murie P. Kulu ◽  
Peridawaty Peridawaty

Purpose, - This study aims to determine the effect of service quality, price perception and product quality on customer satisfaction at Sendy’s Swalayan Palangka Raya.Design/methodology/approach - The research method uses an explanatory approach to techniques survey, the number of samples in this study were 100 respondents, the sampling technique using census techniques. Data collection methods using questionnaires and documentation studies, while data analysis techniques used in this research are descriptive analysis techniques and multiple linear analysis techniques. Findings - The results showed that the influence of service quality, price perception and product quality on customer satisfaction at Sendy’s Swalayan Palangka Raya. And the results of the descriptive analysis state that the respondents agreed with the proposed indicators.


2020 ◽  
Vol 7 (1) ◽  
pp. 72-82
Author(s):  
Yoga Lucky Bimanggara ◽  

SummaryThe background of this research is not yet known the level of completeness of football facilities and infrastructure in football schools (SSB) throughout the City of Yogyakarta. This study aims to determine how complete the facilities and infrastructure of football in SSB throughout the City of Yogyakarta. This research is descriptive research. The method used in this research is a survey method with data collection techniques using a questionnaire. The population in this study is the football schools (SSB) throughout Yogyakarta which are active and registered at IKA Yogyakarta. The sampling technique in this study was to use purposive sampling, amounting to 28 trainers from 7 football schools (SSB). Data analysis techniques using descriptive analysis as outlined in the form of percentages. Based on the results of the study it can be concluded that the level of completeness of football facilities and infrastructure in the Yogyakarta City Soccer School (SSB) in 2016 is in the category of “very low” by 0%, the category of “low” by 0%, the category of “enough” by 17, 86%, the “good” category by 64.29%, and the “very good” category by 17.86%. Based on the average value of 35.39, the level of completeness of football facilities and infrastructure in football schools in Yogyakarta City in 2016 is in the “good” category.


Author(s):  
Gugum Gumilang Wirakanda ◽  
Dematria Pringgabayu ◽  
Suci Fika Widyana

The research aims are to determine customer ratings of Sales Promotion conducted by Blibli.com, determine purchasing decisions made by Blibli.com customers, and determine the effect of Sales Promotion variables on Purchasing Decisions. The population in this research is Blibli.com customers with a total sample of 100 respondents using non-probability sampling methods, namely the accidental sampling technique. This research uses descriptive analysis techniques and simple regression. The results of this study indicate that customer ratings of sales promotion conducted by Blibli.com are "good". Based on the results of simple regression analysis and hypothesis testing shows that the sales promotion variable has a positive and significant effect of 71.1% on the purchase decision variable.


2021 ◽  
Vol 6 (3) ◽  
pp. 28
Author(s):  
Dini Nur Sofya ◽  
Sugeng Purwanto

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang  


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