scholarly journals Pengaruh E-Marketing dan E-CRM terhadap Loyalitas Nasabah Menggunakan Internet Banking Bank Syariah Mandiri

2019 ◽  
Vol 4 (4) ◽  
pp. 306
Author(s):  
Ana Fitriana

Untuk semakin meningkatkan layanan kepada nasabah, Bank Syariah Mandiri memanfaatkan teknologi internet yang mempermudah pihak bank melayani nasabah mereka selama 24 jam non stop dengan mengusung BSMnet sebagai internet banking. Kehadiran internet memfasilitasi pihak bank untuk melakukan pemasaran dan pelayanan secara elektronik. BSMnet diharapkan dapat memaksimalkan layanan perbankan Bank Syariah Mandiri kepada nasabahmereka di Pontianak khususnya. Maka tujuan dalam penelitian ini adalah untuk mengetahui pengaruh e-Marketing dan e-CRM pada BSMnet terhadap e-Loyalty nasabah Bank Syariah Mandiri cabang Pontianak, sehingga dalam penelitian ini terdapat tiga variabel, yaitu eMarketing (X1), e-CRM (X2) dan Perilaku Pembelian e-Loyalty (Y). Untuk menjawab tujuan penelitian dilakukan analisa secara eksplanasi-asosiatif dengan uji regresi linier berganda. Penelitian dilakukan terhadap 75 responden nasabah Bank Syariah Mandiri, dimana penarikan sampel dilakukan dengan metode purposive sampling. Hasil analisis uji regresi linier berganda menunjukkan bahwa variabel e-Marketing (X1), e-CRM (X2) berpengaruh positif terhadap eLoyalty nasabah Bank Syariah Mandiri cabang Pontianak baik secara parsial (sendiri-sendiri) maupun simultan (bersama sama) meskipun perannya belum menunjukkan pengaruh yang tinggi. Kata Kunci — e-Marketing, e-CRM, e-LoyaltyTo further improve the services to customers, Syariah Mandiri Bank make uses of the internet technology to simplify the bank services to their customers within 24 hours non-stop with BSMnet supported as internet banking. The present of internet facilitates the bank to do marketing and electronic service. BSMnet is expected to maximize the banking services of Syariah Mandiri Bank to their customers especially in Pontianak. Then the purpose of this study is to figure out the influence of e-marketing and e-CRM in BSMnet to Syariah Mandiri Bank e-loyalty customers branch of Pontianak, then there are 3 variables, namely e-marketing (X1), e-CRM (X2), and behaviour of purchasing e-loyalty (Y). To answer the goals of this study then associative explanatory analysis is conducted with multiple linear regression test. 79 Syariah Mandiri Bank customers become the respondents in this study, where the sampling is done by purposive sampling method. The result of associatve explanatory analysis with multiple linear regression test indicates that e-marketing (X1) and e-CRM (X2) varibles influence positively to e-loyalty of Syariah Mandiri Bank branch of Pontianak both partially or simultaneously although the role has not indicated the high influence.Keywords — e-Marketing, e-CRM, e-Loyalty

2019 ◽  
Vol 5 (1) ◽  
pp. 123-130
Author(s):  
Yefni Yefni

This study aims to identify the effect of financial ratios, in the form of profitability (ROA), liquidity (CR), and solvability (DER) on firm value. The value of the company was measured using Tobin’s Q. The population of this study were all of the plantation companies listed on the Indonesian Stock Exchange during the 2014-2018. Next, the sample was selected using purposive sampling method. The data in this study were analyzed using multiple linear regression test. The results of this study indicate that of all the variables studied, only ROA and CR have a significant effect on firm value. This shows that profitability and liquidity are the main focus of investors so that investors will pay more attention to these two variables. When a company is profitable and liquid, investors will be interested in investing so that the value of the company will increase.


2018 ◽  
Vol 9 (2) ◽  
pp. 33-49
Author(s):  
Karina Harjanto

The purpose of this research is to examine the effect of company’s size, profitability, solvability, and the size of the accounting firm towards audit delay. The object in this research are property and real estate companies listed in Bursa Efek Indonesia (BEI) for the period 2013-2015. The sample is selected by purposive sampling method. There are 42 companies selected as sample. Data used in this research is a secondary data such as audited financial reports. Data analysis uses multiple linear regression. The result of this research shows that company’s size, profitability, and solvability have no influence on audit delay, while the size of accounting firm has significant positive influences on audit delay. The result also shows that company’s size, profitability, solvability, and the size of of the accounting firm simultaneously influence audit delay. Keywords: audit delay, company’s size, profitability, solvability, size the accounting firm


2019 ◽  
Author(s):  
Rahima Yahdi ◽  
Aminar Sutra Dewi

Automotive companies suffered a loss due to a decrease in sales caused by high taxes and the proliferation of manufacturing components.The purpose of this study is to determine the effect of capital structure on value of company, Company size on value of company and profitability on value of company of IDX period 2012-2016, with 6 companies using purposive sampling method. Method of analysis used was multiple linear regression analysis.The result of the research shows that the capital structure do not have positive and significant influence to company value, and company size do not have positive and significant influence to company value while profitability has an effect on company value. This shows that high profitability influences company value in the eyes of investors.


2017 ◽  
Vol 12 (2) ◽  
Author(s):  
Elfin Siamena ◽  
Harijanto Sabijono ◽  
Jessy D.L Warongan

The number of taxpayers from year to year increases. But the increase in the number of taxpayers is not offset by taxpayer compliance in paying taxes. The compliance issue becomes an obstacle in maximizing tax revenues. This study aims to analyze the effect of tax sanctions and taxpayer awareness on the compliance of individual taxpayers. The population of this study is determined based on purposive sampling method, the data collected by division of questionnaires in KPP Pratama Manado. The method of research analysis used is multiple linear regression. based on the result of t test, it can be concluded that the tax sanction has positive and significant effect on the taxpayer compliance of the individual, with the value of significance smaller than the significant value (0.001 < 0.05), the consciousness of the taxpayer positively and significantly influence the compliance personal taxpayer, this is indicated by a value of significance smaller than the significant value (0.003 < 0.05).Keywords :Tax sanctions, Taxpayer awareness, Personal taxpayer compliance


2020 ◽  
Vol 5 (2) ◽  
pp. 263
Author(s):  
Indah Mutiara ◽  
Efandri Agustian

This study aims to determine the level of influence of Financial Literacy and Financial Behavior toward investment decisions. The data used in this study are primary data, the sample used in this study were PKK members in Jambi City. The sampling technique was carried out by using purposive sampling method. The results obtained by using multiple linear regression test Y = 2,337 + 0.159 X1 + 0.518 X2, and the test of this study using the f-test, R2-test and t-test. The results of this study indicate that partially the Financial Literacy and Financial Behavior affect investment decisions. 


2020 ◽  
Vol 30 (1) ◽  
pp. 39
Author(s):  
Dewa Putu Gede Widyana ◽  
I Nyoman Wijana Asmara Putra

Taxpayer’s compliance is a form of compliance and responsibility of taxpayers to their obligations. This study aims to obtain evidence regarding the factors that influence the taxpayer compliance, especially motor vehicle taxpayers registered in the Kantor Bersama Samsat Kota Denpasar. The study population was 393,598. The sample is determined by purposive sampling method, the amount of which is obtained by the Slovin formula so as to obtain as many as 100 respondents. Data were analyzed using multiple linear regression. The research obtained results that awareness of taxpayers, tax services, and tax sanctions had a positive influence on the level of taxpayer compliance in motorized vehicles in the Kantor Bersama Samsat Kota Denpasar. Keywords: Compliance, Awareness, Fiskus, Tax Sanctions.


2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Alfiana Suri ◽  
Retno Wulandari ◽  
Supami Wahyu Setiyowati

The effect of profitability, capital structure, managerial ownership and independent board of commissioners on the company's value both simultaneously and partially. The technique used in sampling uses a purposive sampling method because in sampling it uses certain criteria. The research was conducted in the period 2016-2018. The analytical method used is multiple linear regression with the SPSS 22 program. The results of the study show that there is simultaneously an influence between profitability, capital structure, managerial ownership and independent board of commissioners on company value and partial profitability which has no influence on firm value, while capital structure, managerial ownership and independent board of commissioner have a significant effect on the value of the company.


2021 ◽  
Vol 20 (3) ◽  
pp. 113-121
Author(s):  
Annisa Dwi Permatasari ◽  
Bayu Airlangga Putra ◽  
Elok Damayanti

This study discusses how the influence of training and work environment on employee performance at PT Marindo Makmur Usahajaya Sidoarjo. This study aims to determine the effect of training, work environment on employee performance. The sampling technique in this study used the Non Probability Sampling method. Respondents in this study were 83 employees. Methods of data analysis using multiple linear regression test, with SPSS v.18 software as an analysis tool. The results of this study indicate that training variables and work environment variables partially and simultaneously have an effect on employee performance.


2020 ◽  
Vol 4 (2) ◽  
pp. 140-148
Author(s):  
Masniya Khairunnisa ◽  
Lilies Setiartiti

This study aims to measure the value of willingness to pay and analyze the factors that affect consumer willingness to pay toward Pertamax fuel. This study's dependent variable is income, number of owned vehicles, the frequency of vehicle use, and product literacy. In this study sample of 100 Pertamax fuel users in Yogyakarta were selected using the Purposive Sampling method. This study using multiple linear regression or Ordinary Least Square (OLS). The results show that the value of consumer willingness to pay toward Pertamax fuel is Rp. 10,545. The factors that influence willingness to pay are income, frequency of vehicle use, and product literacy. These three variables are positive and have a significant influence on consumer willingness to pay toward Pertamaxfuel. While the variable number of the owned vehicle


InFestasi ◽  
2019 ◽  
Vol 14 (2) ◽  
pp. 133
Author(s):  
Ilham Maulana Saud ◽  
Iman Teguh ◽  
Peni Nugraheni

<p class="Ventura-Abstract">This study aims to analyze and prove empirically the influence of knowledge, religiosity, accessibility, and extra curricular islamic program to conventional banking customer behavior that switch to sharia banking. The subjects of this study are students of accounting study programs that become conventional banking customers and switch to sharia banking, whether really switching or not really switching. The object of this study is the institutions of college in the Special Region of Yogyakarta. In this study the sample of 82 respondents selected using purposive sampling method. The analysis used in this research is multiple linear regression analysis using SPSS 24.0. Based on the analysis that has been done obtained the result that the knowledge and extra curricularislamic program does not affect the behavior of conventional banking customers to switch to sharia banking. While religiosity and accessibility proved to have a positive and significant effect.</p>


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