scholarly journals Adoption of Online Resources to Improve the Marketing Performance of SMEs

2021 ◽  
Vol 16 (3) ◽  
pp. 137-144
Author(s):  
Aunj Kumar ◽  
Asif Ali Syed ◽  
Anoop Pandey
Keyword(s):  
Multinational Firms ◽  
Economies Of Scale ◽  
Small And Medium Enterprises ◽  
Online Resources ◽  
Small Organizations ◽  
Marketing Performance ◽  
Digital Era ◽  
Limited Budget ◽  
Online Resource ◽  
Medium Enterprises

With the increase in the pace of globalization, SMEs are facing stiff competition from multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to improve the output of their organizations. Technology adoption can help owners of SMEs to match up with the pace of multinational firms because it can increase their reach and improve overall performance. In this paper, the authors will discuss whether online resource adoption (social media, e-commerce, technology 4.0) will enhance the marketing standard of small and medium enterprises or not. SMEs can achieve economies of scale because of the prominent usage of technology. The findings of this paper will help owners/managers of Indian SMEs to understand the use of online resources in improving marketing within a limited budget. COVID-19 has also pushed all the organizations towards the usage of technology. Either big or small organizations, none of them can ignore the use of technical sources for marketing in this digital era.

scholarly journals The Effect of Product Promotion and Innovation Activities on Marketing Performance in Middle Small Micro Enterprises in Cianjur

2021 ◽  
Vol 4 (1) ◽  
pp. 528-540
Author(s):  
Nurjaya Nurjaya ◽  
Azhar Affandi ◽  
Heri Erlangga ◽  
Denok Sunarsi ◽  
Jasmani Jasmani
Keyword(s):  
Hypothesis Testing ◽  
Product Innovation ◽  
Small And Medium Enterprises ◽  
Hypothesis Test ◽  
Regression Testing ◽  
Analysis Techniques ◽  
Marketing Performance ◽  
Innovation Activities ◽  
Medium Enterprises ◽  
Micro Enterprises

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small and Medium Enterprises in Cianjur. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study that promotional activities have a significant effect on marketing performance by 40.0%, hypothesis testing is obtained t count> t table or (7.915> 1.986). Product innovation has a significant effect on marketing performance by 38.5%, the hypothesis test obtained t count> t table or (7,669> 1,986). Promotional activities and product innovation simultaneously have a significant effect on marketing performance with the regression equation Y = 11.022 + 0.374X1 + 0.360X2. Contribution of influence is 49.3%, hypothesis testing obtained F count> F table or (45,302> 2,700).

scholarly journals Penyusunan Laporan Keuangan UMKM Berbasis Online dengan Aplikasi LAMIKRO

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Soraya Soraya ◽  
Yani Riyani ◽  
Kartawati Mardiah ◽  
Susan Andriana ◽  
Rika Irawati ◽  
...  
Keyword(s):  
Small And Medium Enterprises ◽  
Financial Statements ◽  
Test Results ◽  
Financial Reports ◽  
Digital Era ◽  
Post Test ◽  
Service Activity ◽  
Accounting Report ◽  
Medium Enterprises ◽  
A Company

In the digital era as it is today, information technology has a significant impact on the process of accounting records in a company. However, the human resource factor is an obstacle for SMEs to develop and be able to compete with large companies. Moreover, if it is associated with the importance of presenting financial statements that are accountable and in accordance with standards, it requires MSMEs to be responsive to technological changes that occur. The existence of these demands, made the Ministry of Cooperatives and Small and Medium Enterprises (SMEs) in October 2017 launch an online-based application that is the Micro Business Accounting Report (Lamikro) application. The purpose of this Community Service activity is to provide knowledge about the preparation of financial statements with the application of Lamikro to MSMEs that are found in the Office of Cooperatives, Micro Business and Trade of Pontianak City. The participants who attended were 34 MSMEs. The methods applied are lecture, tutorial and discussion methods. Before giving a lecture, participants are given pre-test questions first. The pre-test results showed that 80% of participants did not understand the preparation of financial reports both manually and online. At the end of the activity a post test was conducted, which showed that 82.79% of participants had understood the preparation of financial reports both manually and online. This means, there is an increase in the knowledge and understanding of participants from before training and after training.  Keywords: MSME, Financial Statements, Lamikro

The Potential of Sharia Fintech in Increasing Micro Small and Medium Enterprises (MSMEs) in The Digital Era in Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 23
Author(s):  
Syarifuddin Syarifuddin ◽  
Rahmawati Muin ◽  
Akramunnas Akramunnas
Keyword(s):  
Financial Institutions ◽  
Financial Services ◽  
Technology Development ◽  
Small And Medium Enterprises ◽  
Easy Access ◽  
Muslim Country ◽  
Digital Era ◽  
Savings And Loan ◽  
Islamic Financial Institutions ◽  
Medium Enterprises

The potential for financial technology development or fintech with sharia basis in Indonesia is still quite large. Indonesia as the largest Muslim country in the world, becomes an undeniable potential. The purpose of this research is to know the potential of Fintech in increasing MSMEs in the digital era in Indonesia. This study uses document studies with a literature review approach. The results of this research show that. First, The patterns applied by sharia fintech in dealing with the problems faced by MSMEs in Indonesia include the ability to manage and analyze data in the era of big data, improve technology infrastructure, create transaction systems easily, content-based marketing in terms of digital marketing, establish cooperation, collaboration, and investment with relevant stakeholders, and innovation of fintech products. Second, The potential of Sharia Fintech in increasing MSMEs in the digital era in Indonesia, MSMEs have been using many applications and cooperating with banks and sharia Savings and Loan Cooperatives, so as to provide easy access to various types of bank financial services and savings and loan cooperatives, now financial institutions are able to reach all MSMEs to remote areas, Sharia Fintech has opened access to business financing more easily and quickly from banking institutions and other Islamic financial institutions.

scholarly journals FOREIGN DIRECT INVESTMENT AND THE PERFORMANCE OF INDONESIAN MARKETPLACE E-COMMERCE CORPORATION: AN APPLICATION OF NETWORK, OWNERSHIP, LOCATION AND INTERNALISATION FRAMEWORK

2020 ◽  
Vol 24 ◽  
Author(s):  
‪M. Elfan Kaukab ◽  
Vincent Didiek Wiet Aryanto
Keyword(s):  
Foreign Direct Investment ◽  
Capital Structure ◽  
Direct Investment ◽  
Sharp Increase ◽  
Small And Medium Enterprises ◽  
The Other ◽  
Domestic Investment ◽  
Marketing Performance ◽  
Medium Enterprises ◽  
The Impact

Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to determine the impact of Foreign Direct Investment (FDI) on MECCs’ performance. The findings of the trend analysis are explained using the N-OLI framework. It is found that there was a sharp trend decrease in MECCs with partial FDI (Tokopedia and Bukalapak) and full domestic investment (Blibli).On the other hand, there was a sharp increase in MECCs full FDI (Shopee). Other MECCs with full FDI, namely Lazada, has experienced a decrease but it is not as consistent as that of partial FDI. An increase trend in Shopee has negative correlation with a decline trend in Bukalapak. However, after being grouped, partial FDI has a significantly higher mean score compared to full FDI, and MECCs without FDI has the lowest mean score. This finding shows that in the case of Indonesia, FDI plays a role in encouraging the success of MSMEs, especially in MECCs, which have a combination of FDI and domestic investment.

scholarly journals THE IMPROVE SMALL AND MEDIUM ENTERPRISES PERFORMANCE WITH HOLISTIC MARKETING MODELS

2021 ◽  
Vol 2 (5) ◽  
pp. 703-712
Author(s):  
Abdullah Muksin
Keyword(s):  
Small And Medium Enterprises ◽  
Internal Marketing ◽  
Integrated Marketing ◽  
Unit Of Analysis ◽  
Building Relationships ◽  
Marketing Model ◽  
Marketing Performance ◽  
Insignificant Effect ◽  
Medium Enterprises ◽  
Relations Marketing

This study focuses on improving the performance of SMEs after using a holistic marketing model in their business. The unit of analysis in this research is UKM players who live in Bekasi, West Java. Hypothesis testing with path analysis and using SEM and Lisrel 8.80 software. This study produces a holistic marketing model that is effective, easy to understand and use to improve Small and Medium Enterprises in Indonesia. The results of this study prove that Relations Marketing has a positive and significant effect on the performance of SMEs, especially in building relationships with distributors. Integrated marketing has a negative and insignificant effect on the performance of SMEs, internal marketing has a positive but insignificant effect on the performance of SMEs, while Performance Marketing has a positive and significant effect on the performance of SMEs. Taken together, the holistic marketing model (relations marketing, integrated marketing, internal marketing, performance marketing) has a positive and significant effect on the performance of SMEs. The dominant variable affecting the performance of SMEs is Relations marketing.

scholarly journals The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

2015 ◽  
Vol 18 (3) ◽  
pp. 351
Author(s):  
Ag. Sunarno Handoyo
Keyword(s):  
Social Capital ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Small And Medium Enterprises ◽  
Marketing Innovation ◽  
Marketing Performance ◽  
Central Java ◽  
Structure Equations ◽  
Medium Enterprises ◽  
Central Java Province

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1) marketing innovation has significant effect on competitive advantage; (2) market orientation has significant effect on competi-tive advantage; (3) social capital has significant effect on competitive advantage; (4) competitive advantage has significant effect on marketing performance; (5) marketing innovation has significant effect on marketing performance; (6) market orientation has significant effect on marketing performance; (7) social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

scholarly journals Digital Platform on Small and Medium Enterprises in Pandemic Era

2021 ◽  
Author(s):  
Jeftha Offel Arilony
Keyword(s):  
Qualitative Research ◽  
Financial Literacy ◽  
Small And Medium Enterprises ◽  
Case Study Approach ◽  
Assistance Programs ◽  
Study Approach ◽  
Digital Era ◽  
Good Corporate Governance ◽  
Medium Enterprises

During the Covid-19 pandemic, companies must use the latest business platforms and technology. However, there are still many companies that have not been able to keep up with the latest business trends. In transforming the digital era, many companies apply the values of good corporate governance to avoid threats and risks of failure. To understand this problem further, a qualitative research was conducted using a case study approach. The analysis carried out focuses on efforts to foster MSMEs that have a contribution to improving the Indonesian economy. This study found that credit, training and assistance programs for MSMEs were still not able to strengthen the position of SMEs but increase the index of financial literacy and inclusion to accelerate income distribution in Indonesia.

scholarly journals The Impact of Knowledge Management on the Marketing Performance of Small and Medium Enterprises in the State of Kuwait

2020 ◽  
Vol 14 (6) ◽  
pp. 21
Author(s):  
Abdulmohsen S. Z. Al-Ajami ◽  
Marzouq Ayed Al-Qa’eed
Keyword(s):  
Knowledge Management ◽  
Small And Medium Enterprises ◽  
The State ◽  
Marketing Performance ◽  
Practical Experiences ◽  
The State Of Kuwait ◽  
Medium Enterprises ◽  
The Impact

The study aimed to measure the Impact of Knowledge Management on the Marketing Performance of Small and Medium Enterprises in the State of Kuwait. The population of the study comprised of the owners of small and medium enterprises in the State of Kuwait. An appropriate sample of 150 respondents was used and 124 valid questionnaires were retrieved for analysis. The study reached an effect of knowledge management has been found on the marketing performance in small and medium projects in the State of Kuwait. This reflects the importance of attention to diversifying the sources of obtaining knowledge from the environment surrounding the project in a manner that can be used to its advantage in order to improve the level of its marketing performance. The study also highlighted that the opinions of the study sample on the impact of knowledge management on the marketing performance in small and medium enterprises in the State of Kuwait do not differ according to their practical experiences and scientific qualifications.

scholarly journals kanpur nagar district- a msmes cluster hotbed for sustainable economic growth

2021 ◽  
pp. 10-16
Author(s):  
Ritu Rai
Keyword(s):  
Economic Growth ◽  
Economies Of Scale ◽  
Small And Medium Enterprises ◽  
Research Paper ◽  
Profit Sharing ◽  
Skilled Workers ◽  
Tabular Data ◽  
For Profit ◽  
Medium Enterprises ◽  
Sustainable Economic Growth

Research Purpose/Scope: A dichotomy flows between the traditional Micro Small and Medium Enterprises (MSMEs henceforth) cluster and newly established cluster in the context of their emergence, evolution and growth. Now, following the path of big industries, MSME have linked itself with the economies of scale, entrepreneurship, venture capital and knowledge management Here, Kanpur Nagar District has been taken as resource region where the research reflected that this region has the potentiality to become the driver of cluster based economic growth. The research paper dealt with the economic fundamentals of region, comparative advantages of innovation and market technology factors which are responsible for the growth and sustainability of the MSME cluster in Kanpur Nagar District. Materials and Methods: The empirical study of selected MSME’s which have mutual competitiveness & repulsion has been done. The tabular data has interpreted the composition, size, situation and association of MSME’s in the region. The linear diagrams has reflected the dooming share of MSME’s specially the leather and bristle-based clusters. A need and opportunity-based model will set a functional approach for the complementarity of the market (vertically and horizontally) and capacity building of firms. Findings of the Research Paper: A declining trend has been witnessed in the MSME’s because of sick firms and factories, unavailability of skilled workers and trainers, low capital assets of firms and inefficient companies. Clustering can create an effective supply chain for the viability of the market economy. It can improve the condition of firms and pool the money for the required infrastructure and investment for further upgradation. Therefore, it becomes imperative to go for clusterization based directive policies because there is a huge scope for profit sharing between government and local artisans. Establishment of Kanpur Nagar as a MSMEs cluster hotbed, will be a new challenge with major risks and responsibilities.

scholarly journals EFFECTIVENESS ANALYSIS OF MARKETING SYSTEM ANUGERAH MINA LESTARI SMEs USING FACEBOOK SOCIAL MEDIA

2020 ◽  
Vol 9 (1) ◽  
pp. 11
Author(s):  
Lina Asmara Wati ◽  
Hartati Kartikaningsih ◽  
Mimit Primyastanto ◽  
Supriyadi Supriyadi ◽  
Rhytia Ayu Christianty Putri
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing System ◽  
Epic Model ◽  
Digital Era ◽  
Effectiveness Analysis ◽  
National Economic ◽  
Technological Developments ◽  
Use Of Social Media ◽  
Medium Enterprises

This time, in the digital era, a business cannot be separated from digital marketing, this is by the explanation of technological developments. The existence of Small and Medium Enterprises (SMEs) in Indonesia is a driving factor in the creation of national economic development because it can spur economic growth. The high use of social media, especially Facebook in Indonesia, encourages business people to use social media as marketing media. This is also done by Anugerah Mina Lestari  SMEs. So that researchers feel they are researching the Effectiveness of the UKM Mina Lestari Marketing System Using Facebook Social Media. The research used the EPIC Model which involved 80 samples. The sample is part of the population of product buyers from Anugerah Mina Lestari SMEs. The effectiveness of the Anugerah Mina Lestari SME marketing system through Facebook social media that was analyzed using the EPIC Model with four variables (Empathy, Persuasion, Impact, Communication), showed an EPIC Rate of 2.943 which means that the Anugerah Mina Lestari SMEs marketing system through Facebook social media can be assessed effectively.

Sign in / Sign up

Export Citation Format

Share Document