scholarly journals Consumers Loyalty Indicator as a Drivers for Satisfaction

Author(s):  
Aram Hanna Massoudi

This study focuses on understanding the leading indicators of loyalty among food and nourishments shoppers in two Syrian Malls, Cham City Centre and Massa Plaza, both located in Damascus, the capital of Syria. The research uses descriptive approach; the data were collected from a questionnaire distributed to 110 shoppers in the two shopping malls, 100 valid responses divided (50 answers from Cham City Centre, and 50 from Massa Plaza Mall). The data were analyzed using Statistical Package for Social Science to test the hypothesis. The result showed that shopper attitudes toward the store positively related to his fulfilment and loyalty. Also, shoppers call to the store is an indicator of his satisfaction and commitment towards the store. Finally, perceived value is positively related to the four loyalty indicators. The novelty of this article comes from the analysis of the four loyalty indicators as an essential factor for the sustainable customer. Loyal customers are free marketing tools that keep business running and can increase market share.

2021 ◽  
Vol 13 (6) ◽  
pp. 3071
Author(s):  
Philip Cooke

This paper has three main objectives. It traces the “closed” urban model of city development, critiques it at length, showing how it has led to an unsustainable dead-end, represented in post-Covid-19 “ghost town” status for many central cities, and proposes a new “open” model of city design. This is avowedly an unsegregated and non-segmented utilisation of now often abandoned city-centre space in “open” forms favouring urban prairie, or more formalised urban parklands, interspersed with so-called “agritecture” in redundant high-rise buildings, shopping malls and parking lots. It favours sustainable theme-park models of family entertainment “experiences” all supported by sustainable hospitality, integrated mixed land uses and sustainable transportation. Consideration is given to likely financial resource issues but the dearth of current commercial investment opportunities from the old carbonised urban model, alongside public policy and consumer support for urban greening, are concluded to form a propitious post-coronavirus context for furthering the vision.


2018 ◽  
Vol 32 (7) ◽  
pp. 850-867 ◽  
Author(s):  
Maria-Eugenia Ruiz-Molina ◽  
Martina Gallarza ◽  
Irene Gil-Saura

Purpose Perceived value and customer loyalty have been studied jointly in most of services literature but mainly through SEM models. This paper aims to draw on the literature on the multidimensional richness of perceived value, to adopt a segmentation approach and explore segments of loyal consumers towards the service provider based on their value perceptions. Design/methodology/approach A survey was conducted among 460 Spanish consumers interviewed at the store exit of seven retail chains in two sectors (grocery and home furnishing). A CHAID analysis was performed on loyalty responses, through nine value dimensions (efficiency, service quality, product quality, emotional value, value for money, social value, aesthetic value, escapism and ethics). Findings Results show the existence of different groups of loyal customers based on the nine value types. Efficiency is prioritised by the most loyal customers in grocery but not for home furnishing. Emotional value and aesthetics, along with product quality determine the most loyal segments. Practical implications Retailers should focus on enhancing those value dimensions that better explain customer loyalty towards retail stores in their area of specialisation, combining not only tangible and intangible elements but also functional and emotional elements. Originality/value The paper adds to the prolific research on perceived value in services with a diachronic graphical review of value dimensions in retailing; furthermore, the range of value dimensions studied here is wider than most of previous works using dimensions of value in services.


Author(s):  
Sindija Balode ◽  
Uldis Kamols

Abstract The research focuses on the rental housing market in Riga and reveals that among factors that affect the rent level in neighbourhoods of Riga the most are distance from the city centre, neighbourhood safety, quality of housing and transport infrastructure, access to shopping malls, and employment opportunities. The aim of the research is to analyse the housing market in Riga, by putting a special focus on price determinants and lesson keys of Helsinki. Quantitative and qualitative research methods are used in the paper with the biggest contribution being extraction and analysis of data about more than 1800 rental apartments in Riga from the largest Latvian online real estate advertisement platform. Quantitative analysis is based on investigating relationships between average rent levels in different neighbourhoods of Riga and index values of 23 urban environment factors. In addition, the rental housing market in Helsinki is researched, emphasising few guidelines for rental housing market improvements in Riga, such as introducing government subsidies.


Author(s):  
Amal Abdullah Abdullah Al- Qahtani

The objective of this study is to reveal the effect of the market share of credit facilities on the rate of return on assets and the rate of return on equity in Saudi banks. The study sample consisted of all Saudi banks, which included twelve banks listed on the stock market of 2008 and before 2018. The study relied on the analytical descriptive approach by using the Panel Data Analysis. One of the main findings of the study is that the market share positively affects the rate of return on assets, while the market share of credit facilities does not affect the rate of return on equity. Among the most important recommendations in the study is the need to reduce the rate of return on credit facilities, which may contribute to increasing its market share, which will increase the contribution to the achievement of profits and work on the balance between liquidity and profitability by maintaining the market share in the volume of deposits to give the bank the ability To increase credit facilities and thus increase profits in banks and to conduct further research related to the market share of credit facilities in Saudi banks.


2011 ◽  
Vol 32 (6) ◽  
pp. 50-51 ◽  
Author(s):  
Stuart E. Jackson

PurposeThe author has previously written about the concept of “strategic market position.” Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand when and how increased market share leads to stronger competitive position and higher profitability. This enables businesses to make smart decisions about where to expand and go after increased market share – and, conversely, where not to dig in deeper. Customer Market Position (CMP) carries SMP down to the individual customer level. It keys off the extra value inherent in what the author calls “prime customer relationships.” This paper aims to address these issues.Design/methodology/approachThe author discusses the benefits that accrue to businesses that have a high CMP with customers that account for the majority of their business. He cites a number of case examples of businesses that have reinforced their commercial success through closely managing their relationships and share of wallet with key customers. Examples of businesses in the article include medical products, e‐commerce and traditional retailing. The author then draws lessons that can be applied broadly by any business.FindingsThe author proposes four key applications for businesses wishing to apply the concept of CMP: benchmarking CMP against competitors to understand strengths and weaknesses; assessing profitability for customers in different tiers of CMP to stop subsidizing less loyal customers; identifying untapped potential to build further business with high‐CMP customers; using CMP as a leading indicator of future performance when making investment decisions.Originality/valueThis article sheds light on the economics and value of nurturing a business's most loyal customers and introduces a new metric to manage and monitor this.


2021 ◽  
Vol 5 (2) ◽  
pp. 34-49
Author(s):  
Aram Massoudi ◽  
Mohamed Ahmed

This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian ‎food industry companies and its role in improving its competitive advantage. Syrian ‎Companies need to shape their blue ocean strategy in accordance with consumer value, ‎price, cost, and adoption. This permits them to construct a feasible business model and ‎ensure that profits from the blue ocean is created. The study used descriptive-analytical ‎approach. The data were composed of a questionnaire distributed to 293 personnel ‎working in 85 Syrian food companies. Statistical Package for Social Science (SPSS 22) were ‎applied to analyze the data. The result showed there are a substantial interest by Syrian ‎food companies to adopt Blue Ocean strategy indicators in its operations. Also, there was ‎a significant relationship between the adoption of Blue Ocean Strategy and the ‎improvement of sustainable competitive advantage for the investigated companies. The ‎researchers suggested that Syrian companies should emphasize on the importance of the ‎innovation indicator and its role in producing new brands and creating markets free of ‎competition which sequentially contributes to increase in the company's market share. The ‎study achieves a qualitative benefit for both researchers and academics about the concept ‎of BOS because it is the first study that introduces the BOS and its impact on sustainable ‎competitive advantage in Syrian‎.


Author(s):  
Shailesh Pandita ◽  
Sushil Kumar Mehta

Customers are considered to be the most important aspect of the business. Survival of the business in terms of the profitability and sustainability depends upon its customers. For the Long and profitable survival of the business it is important to create the value for the customer and to cater their needs. It is very important for the company to attract the potential customers and retain the existing ones because it is the customers who create the demand of the products or services in the market. It is very important for any business to create the value for its customers to increase their satisfaction level with respect to product and organization. Satisfied customers have a higher probability of repeat purchases and long term relationship with the business which ultimately creates the customer loyalty. In the current Competitive business scenario customer loyalty is considered one of the important intangible assets of the business for the formulation of any business strategy. In such environment loyal customers can provide a competitive advantage for any business for the long survival. The aim of this study is to find the relationship between Customer Perceived Value, communication and customer loyalty in rural retailing.


2021 ◽  
Vol 7 (4) ◽  
pp. 236
Author(s):  
Philip Cooke

This article analyses three recent shifts in what called the geography of ‘Big Things’, meaning the contemporary functions and adaptability of modern city centre architecture. We periodise the three styles conventionally into the fashionable ‘Starchitecture’ of the 1990s, the repurposed ‘Agritecture’ of the 2000s and the parodising ‘Parkitecture’ of the 2010s. Starchitecture was the form of new architecture coinciding with the rise of neo-liberalism in its brief era of global urban competitiveness prevalent in the 1990s. After the Great Financial Crash of 2007–2008, the market for high-rise emblems of iconic, thrusting, skyscrapers and giant downtown and suburban shopping malls waned and online shopping and working from home destroyed the main rental values of the CBD. In some illustrious cases, ‘Agritecture’ caused re-purposed office blocks and other CBD accompaniments to be re-purposed as settings for high-rise urban farming, especially aquaponics and hydroponic horticulture. Now, COVID-19 has further undermined traditional CBD property markets, causing some administrations to decide to bulldoze their ‘deadmalls’ and replace them with urban prairie landscapes, inviting the designation ‘Parkitecture’ for the bucolic results. This paper presents an account of these transitions with reference to questions raised by urban cultural scholars such as Jane M. Jacobs and Jean Gottmann to figure out answers in time and space to questions their work poses.


Author(s):  
محمد حسن البخيت

This study dealt with the topic (methodologies of continuous improvement between theory and practice) - quality, excellence model, Kaizen - model, descriptive study on a sample of institutions in the state of Khartoum - Sudan. Which aims to know whether government institutions apply methodologies of continuous improvement or not, and support and motivate them to apply these methodologies and work to spread awareness to become a general culture among employees. The researcher followed the descriptive approach, as he used a number of data collection tools in scientific research, observation, interview and the questionnaire newspaper, and a stratified random sample was selected for (50) individuals from five institutions, each institution has ten individuals representing the entire research community, and the questionnaire was distributed Through the researcher personally. It was analyzed on a computer by the statistical package for social science (spss). Using statistical methods:


Subject E-commerce policy. Significance Large foreign e-commerce players have captured market share by sacrificing immediate profits and pumping in capital to improve services and offer large discounts that attract loyal customers. Following a policy review on December 26, India has made it harder to continue this strategy, creating new challenges for firms such as Amazon and Walmart. Impacts India’s investment treaty model will uphold protections for domestic firms. Foreign firms such as Amazon will lobby Delhi for change, but likely with limited success. Anti-competitive behaviour by large domestic firms will become politically controversial.


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