STRATEGI PENGEMBANGAN BUDAYA KULINER TRADISIONAL PADA BAKPIA DAN WINGKO BABAT XYZ

2021 ◽  
Vol 10 (1) ◽  
pp. 194
Author(s):  
Maria Maria
Keyword(s):  
Research Method ◽  
Matrix Analysis ◽  
Literature Study ◽  
Diversification Strategy ◽  
Marketing Process ◽  
Long Time ◽  
The Right ◽  
Culinary Culture ◽  
Depth Interviews ◽  
Research Analysis

This research examines the development of traditional culinary culture,  Bakpia and Wingko Babat XYZ with the aim of preserving the local culinary heritage located in Bantul. Bakpia and Wingko Babat XYZ  is a special traditional business place that sells traditional Yogyakarta food in the Bantul area which still uses traditional methods. This business has been around for a long time since 1997. Lack of the right strategy is the cause when local and foreign visitors do not know much information about the culinary business of Bakpia and Wingko Babat XYZ. Based on this, this study aims to identify and analyze the marketing process carried out by Bakpia and Wingko Babat XYZ, to determine the potential of traditional culinary culture and to explore strategy formulations in Bakpia and Wingko Babat XYZ. The research method in this study is a qualitative research method, by conducting direct and in-depth interviews with key persons, observation, and literature study. The qualitative method used is descriptive qualitative which will describe how the right strategy is based on the results of the analysis. The interview data were analyzed by several stages, namely the SWOT stage in the internal and external environment, the weight and ranking calculation stage, the IFE-EFE and IE matrix analysis stage, and the conclusion stage. In the research analysis, the IFE and EFE matrix values were obtained, where the IFE value was 2.774 and the EFE value was 2.842. This condition shows that Bakpia and Wingko Babat XYZ  is in the V quadrant position, which means Hold and Maintain, in this position the right strategy is market penetration and product development, and in the SWOT quadrant in quadrant II Cobination supports the Diversification strategy, this is requires making alternative strategies that can be used to increase existing strengths so that they can overcome threats.Keywords: culinary culture, SWOT, IE.AbstrakPenelitian ini meneliti tentang  budaya kuliner tradisional yaitu Bakpia dan Wingko Babat XYZ dengan tujuan untuk menjaga warisan budaya kuliner lokal yang terletak di Bantul. Bakpia dan Wingko Babat XYZ merupakan tempat usaha tradisional khusus yang menjualkan makanan tradisional khas Yogyakarta di daerah bantul yang masih menggunakan cara-cara tradisional. Usaha ini sudah lama berdiri sejak 1997. Kurangnya strategi yang tepat menjadi penyebab ketika pengunjung lokal maupun mancanegara tidak mengetahui banyak informasi mengenai usaha kuliner Bakpia dan Wingko Babat XYZ. Berdasarkan hal tersebut, penelitian ini bertujuan untuk mengidentifikasi dan menganalisa proses pemasaran yang dilakukan Bakpia dan Wingko Babat XYZ, untuk mengetahui potensi budaya kuliner tradisional dan mengeksplorasi formulasi strategi di Bakpia dan Wingko Babat XYZ. Metode  penelitian pada penelitian ini adalah metode penelitian kualitatif, dimana dengan melakukan wawancara kepada key person secara langsung dan mendalam, observasi, dan  studi pustaka. Metode kualitatif  yang  digunakan yaitu kualitatif deskriptif yang akan mendeskripsikan bagaimana strategi yang tepat berdasarkan hasil analisis. Data  wawancara dianalisis dengan beberapa tahap-tahapan yaitu tahap SWOT pada lingkungan internal dan eksternal, tahap perhitungan bobot dan peringkat, dan tahap analisis matriks IFE-EFE dan IE, serta tahap kesimpulan. Pada analisis penelitian diperoleh nilai matriks IFE dan EFE, dimana nilai IFE sebesar 2,774 dan nilai EFE sebesar 2,842. Kondisi ini menunjukkan bahwa Bakpia dan Wingko Babat XYZ  berada pada posisi kuadran V yaitu berarti Hold and Maintain, pada posisi ini  strategi yang  tepat adalah penetrasi pasar dan pengembangan produk, serta pada kuadran SWOT  pada kuadran II Cobination mendukung stategi Diversifikasi, hal ini mengharuskan membuat alternative strategi yang dapat digunakan untuk meningkatkan Kekuatan yang ada sehingga dapat mengatasi ancaman.Kata Kunci: budaya kuliner, SWOT, IE. Author:Maria : Institut Seni Indonesia Yogyakarta References: Agustim, W., & Nurhidayat, M. (2020). Analisis Matrik IE pada UMKM Berbasis Produk Pertanian Kelompok Wanita Pelaku Usaha Tanaman Hias di Desa Sidomulyo Kota Batu. Referensi: Jurnal Ilmu Manajemen dan Akuntansi, 8(1), 73-78. https://doi.org/10.33366/ref.v8i1.1760.David, Fred R. 2016, Manajemen Strategis, Edisi 15. Jakarta: Salemba Empat.Evelyn, E. (2018). Analisis Manajemen Strategi Bersaing Dengan Matriks Ie, Matriks Swot Dan Matriks Qspm Pada Pt. Xyz. Jurnal Manajemen Bisnis dan Kewirausahaan, 2(4), 99-105. http://dx.doi.org/10.24912/jmbk.v2i4.4869.Rangkuti, Freddy. (2015). Analisis SWOT : Teknik Membedah Kasus Bisnis (Cara Perhitungan Bobot, Rating dan OCAI). Jakarta: PT Gramedia Pustaka Utama.Retnawati, L. (2018). Perencanaan Strategis Si/Ti dengan Metode Analisa Swot dan BSC untuk Meningkatkan Daya Saing di Universitas XYZ. JISKA (Jurnal Informatika Sunan Kalijaga), 2(3), 135-142. https://doi.org/10.14421/jiska.2018.23-02.Sugiyono. (2016). Metode Penelitian: Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.Tyas, S. K., & Chriswahyudi, C. (2017). Perencanaan Strategi Pemasaran dengan Pendekatan Matrik IE, SWOT dan AHP untuk Mendapatkan Alternatif Strategi Prioritas. Prosiding Semnastek. https://jurnal.umj.ac.id/index.php/semnastek/article/view/1989/1632.

scholarly journals Government Policy in Overcoming Religious Extremism in Indonesia: A Multidisciplinary Review between Public Administration and Psychology

2021 ◽  
Vol 8 (4) ◽  
pp. 423-433
Author(s):  
Dana R. Buana ◽  
Masayu N. Juwita
Keyword(s):  
Public Administration ◽  
Ethnic Groups ◽  
Government Policy ◽  
Research Method ◽  
Negative Impact ◽  
Positive Impact ◽  
Literature Study ◽  
Religious Extremism ◽  
The Government ◽  
The Right

The development of religious extremism in Indonesia continues to increase every year so that serious attention is needed by the government to deal with religious extremism in Indonesia. Indonesia is an archipelagic country where there are various ethnic groups and religions that coexist. However, the development of religious extremism sometimes becomes a serious problem for the Indonesian people because it can have a negative impact and damage the unity between nations and religions. This research uses literature study. This research method is carried out by reviewing various literatures, both books, newspapers, survey reports, academic journals related to religious extremism in Indonesia. The results show that not all religious extremism has an impact on the emergence of terrorism, but the government still must make the right policies in handling religious extremism that can cause division and affect peoples welfare. The policies that have been made by the government are considered appropriate and based on the laws that have been set by the government so that they can have a positive impact in maintaining the unity and integrity of the Indonesian nation.

scholarly journals Nana Diana

2021 ◽  
Author(s):  
GOVERNANCE: JURNAL POLITIK LOKAL DAN PEMBANGUNAN
Keyword(s):  
Qualitative Research ◽  
Community Participation ◽  
Research Method ◽  
Research Approach ◽  
Literature Study ◽  
District Government ◽  
The Village ◽  
Depth Interviews ◽  
Research Show

This study aims to see the community participation in the satellite area in the construction and maintenance of Drainage in the Village Marindal II District Patumbak Deli Serdang. The research method used to answer the problem in this research is the method of qualitative research approach. Data obtained through in-depth interviews, literature study and documentation. Informant research comes from the elements of sub-district government and community. The results of the research show that the participation, involvement and utilization of drainage facilities are running well.

scholarly journals ANALISIS PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY PADA PERBANKAN SYARIAH DALAM PRESPEKTIF SHARIAH ENTERPRISE THEORY (STUDI KASUS PADA LAPORAN TAHUNAN PT BANK SYARIAH MANDIRI TAHUN 2015 DI BURSA EFEK INDONESIA)

2018 ◽  
Vol 4 (3) ◽  
pp. 330-336
Author(s):  
Nurhayani Lubis ◽  
Hardi Hardi ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Research Method ◽  
Annual Report ◽  
Field Studies ◽  
Literature Study ◽  
Report Data ◽  
Enterprise Theory ◽  
Corporate Social ◽  
Depth Interviews

Abstract :This research was conducted to describe and analyze the implementation of how much Corporate Social Responsibility is in Mandiri Syariah Banking in Pekanbaru. This study uses descriptive qualitative research method using Bank Syariah Mandiri annual report data in 2015. To analyze the data properly, accurate, reliable and systematic data is needed so that the results obtained can describe objects that are being researched correctly through literature study on Shariah Enterprise Theory and field studies in the form of in depth interviews. The results show that Bank Mandiri Syariah in 2015 has implemented Corporate Social Responsibility well, in terms of the Shariah Enterprise Theory it can be seen that Bank Mandiri Syariah is committed to carrying out its social responsibility well.

scholarly journals KONFLIK PENGUASAAN LAHAN EKS TAMBANG PT. ANTAM,Tbk DI KELURAHAN SUNGAI ENAM KECAMATAN BINTAN TIMUR KABUPATEN BINTAN

2019 ◽  
Vol 13 (1) ◽  
pp. 143
Author(s):  
Rahma Syafitri ◽  
Marisa Elsera
Keyword(s):  
Data Collection ◽  
Qualitative Methods ◽  
Land Tenure ◽  
Research Method ◽  
Mining Area ◽  
Land Grabs ◽  
The Right ◽  
Land Control ◽  
Depth Interviews

 Land grabs and land tenure are one of the potential conflicts that often occur in the community. One of the conflicts that occurred was a case of land control over the former mine of PT. Antam Tbk. in the Sungai Enam sub-district began in 2005. Conflicts started from different meanings of land between PT. Antam Tbk. with the Sungai Enam community. This research was carried out to determine the dynamics of the conflict over the control of the former mining area of PT Antam Tbk. in the Sungai Enam sub-district, Bintan Timur, Bintan district. This research method uses qualitative methods with data collection techniques through in-depth interviews, observations and documentation studies selected as techniques in data collection. The results of the study show that the conflict that occurred was still in the phase of conflict over the perception of the land of the former PT Antam Tbk. mine between the official owner of PT Antam Tbk. and the community. The Flores people who currently occupy the land consider that the land belongs to God so that they have the right to occupy the land and make it a place to live and grow crops, this assumption is considered right because they can live for decades without any direct request from PT. Antam Tbk. hasn't moved them yet. While the PT. Antam Tbk. can only make a warning by making a notice in one corner of the land with the writing that the land belongs to PT Antam Tbk.Perebutan lahan dan penguasaan lahan merupakan salah satu potensi konflik yang sering terjadi di masyarakat.Salah satu konflik yang terjadi adalah kasus penguasaan lahan atas eks tambang PT Antam Tbk. di Kelurahan Sungai Enam dimulai sejak tahun 2005.Konflik bermula dari pemaknaan yang berbeda atas tanah antara PT Antam Tbk. dengan masyarakat Sungai Enam. Penelitian ini dilakukan untuk mengetahui dinamika konflik penguasaan lahan eks tambang PT Antam Tbk. di Kelurahan Sungai Enam Kecamatan Bintan Timur Kabupaten Bintan. Metode penenelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi serta studi dokumentasi dipilih sebagai teknik dalam pengumpulan data. Hasil penelitian menunjukkan konflik yang terjadi masih pada fase pertentangan atas persepsi lahan eks tambang PT Antam Tbk. antara pemilik resmi PT Antam Tbk. dengan masyarakat. Masyarakat Flores yang saat ini menempati lahan tersebut menganggap tanah tersebut milik Tuhan sehingga mereka berhak menempati lahan dan menjadikannya sebagai tempat tinggal dan bercocok tanam, anggapan ini dinilai benar karena mereka bisa hidup puluhan tahun ditanah tersebut tanpa adanya permintaan langsung dari PT Antam Tbk. untuk mereka pindah. Sedangkan pihak PT Antam Tbk. hanya bisa membuat peringatan dengan membuat pemberitahuan di salah satu sudut lahan dengan tulisan bahwa tanah tersebut milik PT Antam Tbk.

scholarly journals Jlamprang Batik Motive : Representation of the Natural and Cultural Environment of Pekalongan City

2021 ◽  
Vol 317 ◽  
pp. 01005
Author(s):  
Siti Maziyah ◽  
Alamsyah Alamsyah ◽  
Dina Tri Lestari
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Creative Industry ◽  
Cultural Environment ◽  
Port City ◽  
Literature Study ◽  
Qualitative Research Method ◽  
Direct Observations ◽  
Arab Muslim ◽  
Depth Interviews

The purpose of this study was to determine the environment and culture of Pekalongan City through the jlamprang batik motif as one of the icons of Pekalongan batik motif. The problem of this research is related to the causes of the emergence of jlamprang batik motifs in Pekalongan as well as the environment and culture that shape this culture. The method used in this study is a qualitative research method, beginning with a literature study, followed by in-depth interviews with craftsmen, batik makers, and observers of Pekalongan batik, as well as direct observations at the production site. The results showed that Pekalongan is a port city that allows multicultural trade to occur as well as a city that has a batik creative industry. The cultural environment of Pekalongan was shaped by Arab Muslim traders, among others, indicated by the jlamprang motif as a flower-shaped and brightly colored batik motif.

scholarly journals DIVERSIFIKASI KREDIT, MONITORING, DAN KINERJA PERBANKAN DI INDONESIA

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Iin Emy Prastiwi ◽  
Anik Anik Anik
Keyword(s):  
Credit Risk ◽  
Research Method ◽  
Monitoring And Evaluation ◽  
Diversification Strategy ◽  
Bank Profitability ◽  
The Government ◽  
The Right ◽  
Banking Credit ◽  
Credit Analysis

ABSTRACT This study aims to determine the banking credit diversification strategy that can control credit risk and credit diversification can increase the profitability of banks in Indonesia. This study also aims to discuss the role of monitoring in the implementation of diversification and its impact on the performance of Indonesian banks. The theoretical benefits of this research contribute to banks, especially in evaluating banking diversification strategy policies. Is the credit diversification strategy can reduce credit risk and improve banking performance or vice versa. For customers / investors, this research is one of the information that can be considered in choosing a safe bank in terms of the level of credit risk and bank profitability. This research method uses descriptive qualitative analysis. The results of this study indicate that credit diversification is the right strategy applied to banks in Indonesia. The government needs to implement further policies that support the implementation of credit diversification, such as conducting credit analysis, monitoring and evaluation.

scholarly journals ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA

2021 ◽  
Vol 14 (1) ◽  
pp. 18
Author(s):  
Jasmine Dewi Nabila ◽  
Dimas Satrio Wijaksono
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Literature Study ◽  
Business People ◽  
Special Event ◽  
Industrial Sectors ◽  
The World ◽  
Marketing Activities ◽  
Virtual Events ◽  
Depth Interviews

The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.

scholarly journals KOMUNIKASI KEBERAGAMAN TENTANG MAKNA UCAPAN SALAM OM SWASTIASTU ANTAR UMAT BERAGAMA

2020 ◽  
Vol 19 (1) ◽  
pp. 63
Author(s):  
Zikri Fachrul Nurhadi ◽  
Achmad Wildan Kurniawan ◽  
Abdul Rofi ◽  
Iis Zilfah Adnan
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Participant Observation ◽  
Literature Study ◽  
Government Officials ◽  
The Past ◽  
Political Relations ◽  
Pros And Cons ◽  
Depth Interviews ◽  
Unpleasant Experience

This research is motivated by the phenomenon of the pros and cons of greeting Om Swastiastu among officials. The purpose of this study is to find and explain more deeply about the motives, experiences and meaning of Om Swastiastu's greetings for communication between religions. The research method used in this research is the phenomenology method. While the data collection techniques used are non-participant observation, in-depth interviews, literature study and documentation. The subjects of this study were government officials or apparatuses who said Om Swastiastu greeting, amounting to 7 people and taking informants using purposive sampling. The results showed that the future motives (in order motive) greetings from Om Swastiastu were self existence and tolerance and motives from the past (because motive) greetings from Om Swastiastu were due to internal encouragement, the spirit of nationality, a sense of nationalism and the principle of neutrality. While the experience of saying Om swastiastu greetings is divided into pleasant experiences (positive), that is feeling valued, getting new political relations, good treatment, sympathy and growing solidarity between people while the unpleasant experience (negative) is mandating unfavorable treatment, derision in the form of harsh words, criticism and stay away from and considered to have no stance. While the meaning of Om swastiastu's greetings is to pray for salvation in the Hindu version, a word of thanksgiving and a greeting.

scholarly journals Strategy of Ciplukan Fruit Agribusiness Development (Physalis peruviana) At Waaida Farm, West Java

AGRIFOR ◽  
2018 ◽  
Vol 17 (1) ◽  
pp. 131
Author(s):  
Muhammad Kemalvin Akbar Nugraha
Keyword(s):  
Swot Analysis ◽  
Matrix Analysis ◽  
Developing Strategy ◽  
Literature Study ◽  
Physalis Peruviana ◽  
Case Research ◽  
Factors Analysis ◽  
The Matrix ◽  
The Right ◽  
Internal And External Factors

Waaida Farm is a pioneer company of agribusiness of Physalis peruviana “ciplukan” in Indonesia. Waaida Farm started its cultivation of “ciplukan” with the considerations of “ciplukan” that has a big market opportunity. However, Waaida Farm could just fulfill the demand from Java so far because of its low production. The object of this research is to give a solution regarding the agribusiness developing strategy of “ciplukan” based on internal and external factors analysis which can be done at Waaida Farm. This research uses descriptive-qualitative design and study case research technique. Data collecting method used in this research is through interview and literature study. In needs to find the right developing strategy, there needs to be a matrix analysis of IFAS, EFAS, IE, SWOT and QSP. The SWOT analysis resulted five strategy formulations that can be implemented at Waaida Farm. The matrix QSP analysis resulted the right priority strategy for Waaida Farm, that is to invest the company’s profit for purchasing cooler boxes to overcome production shortages in certain periods and to increase the number of sales.

scholarly journals Pengembangan Potensi Atraksi Wisata Gastronomi di Desa Cililin Kabupaten Bandung Barat

2019 ◽  
pp. 87
Author(s):  
Arfah Sahabudin ◽  
Reiza D. Dienaputra ◽  
Awaludin Nugraha
Keyword(s):  
Manufacturing Process ◽  
Qualitative Method ◽  
Primary Data ◽  
Literature Study ◽  
Community Based ◽  
Tourist Attractions ◽  
Educational Tourism ◽  
Long Time ◽  
Tourism Community ◽  
Depth Interviews

In Cililin Village, Cililin District, West Bandung Regency, there are several potentials that can be explored and developed as tourist attractions. One of them is the famous wajit Cililin. Wajit Cililin has been produced for a long time and it is sold in the form of its products. However, there is an interesting side that has not been utilised to be developed, namely the manufacturing process. The purpose of this study is to reveal the potential of Cililin assets to be developed into tourist attractions. The research method used is a qualitative method. Primary data collection is conducted by observation and in-depth interviews. Besides that, a literature study is also conducted. Data analysis uses an interactive model, through three activities carried out simultaneously, namely reduction of data, presentation of data, and conclusion. The results showed that the wajit Cililin manufacturing process has the potential to become a gastronomic tourist attraction and educational tourism, since it has interesting uniqueness. The attraction can only be displayed to tourists by local people who have the skill to process and produce it, hence that the development must involve the local community.Keywords: gastronomic tourism, educational tourism, community based tourism.

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