THE INFLUENCE OF STRATEGIC ADVERTISING AND STORE ATMOSPHERE ON CUSTOMER BUYING INTERESTS

This study aims to determine: (1) the influence of advertising and store atmosphere partially on consumer buying interest at Giant Supermarket, (2) the effect of the influence of advertising and store atmosphere simultaneously on consumer buying interest at Giant Supermarket, and (3) between advertising and store atmosphere, which one that has the most dominant influence on consumer buying interest at Giant Supermarket.This research is a survey using quantitative approach. The population in this study is all visitors at Giant Supermarket. The method of taking the sample is purposive sampling with sample of 100 people. Data were collected by questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regressions.The results of this study indicate that: (1) There is the influence of advertising on consumer buying interest at Giant Supermarket, evidenced from the tcount value of 4.228 is greater than ttable value of 1.987 or (4.228> 1.987); with a significance value of 0.000 <0.05; and the regression coefficient has positive value of 0.221; (2) There is store atmosphere influence on consumer buying interest at Giant Supermarket, evidenced from tcount of 4,895 larger than ttable value of 1.987 or (4.895> 1.987); with a significance value of 0.000 <0.05, and the regression coefficient has positive value of 0.435; (3) There is the influence of advertising and store atmosphere on consumer buying interest at Giant Supermarket, evidenced from the results obtained by the F-test analysis F_count value of 37.679; when compared with the value of 3.111 F_table at significance level of 5%, then the value F_count> F_table (37.679> 3.111), with a significance value of 0.000 is smaller than 0.05 (0.000 <0.05), and (4) store atmosphere that has the most dominant influence on consumer buying interest at Giant Supermarket, evidenced by regression coefficient of 0.435.

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CELEBGRAM CREDIBILITY AND TRUST: CONSEQUENCES ON INTENTION TO BUY

Jurnal Hospitality dan Pariwisata ◽

10.30813/jhp.v7i1.2535 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Juliana Juliana ◽

Erina Widianti ◽

Vanessa Wijaya

Keyword(s):

Social Media ◽

Data Analysis ◽

Sampling Technique ◽

Coefficient Of Determination ◽

F Test ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Trust Intention

ABSTRACT Social media Instagram is an opportunity for celebgram Rachel Vennya to promote Ngikan restaurant. The aim of this research was to determine the effect of celebgram credibility and trust on intention to buy. The purpose of this research is to give solution for the decreasing problem intention to buy of ngikan restaurant , through some variables such as: celebgram credibility, trust, and intention to buy. The sample used in this research were 168 respondents with a purposive sampling technique. The data analysis technique used PLS-SEM .The results confirms that the probability value on the F test is 0.000 <0.05 and the coefficient of determination (adjusted R2) is 63.5%. The conclusion of this study is that the variables of celebgram credibility and trust have a positive and significant effect on intention to buy. Keywords: Celebgram Credibility ; Trust ; intention to buy ABSTRAK Media sosial Instagram menjadi kesempatan bagi selebgram Rachel Vennya untuk mempromosikan Restoran Ngikan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kredibilitas dan kepercayaan selebgram terhadap niat membeli. Tujuan dari penelitian ini adalah memberikan solusi atas penurunan minat beli restoran ngikan gading serpong, melalui beberapa variabel seperti: kredibilitas selebgram, kepercayaan, dan niat membeli. Sampel yang digunakan dalam penelitian ini sebanyak 168 responden dengan teknik purposive sampling. Teknik analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan nilai probabilitas pada uji F sebesar 0,000 <0,05 dan koefisien determinasi (adjusted R2) sebesar 63,5%. Kesimpulan dari penelitian ini adalah variabel kredibilitas dan kepercayaan selebgram berpengaruh positif dan signifikan terhadap niat membeli.Kata kunci: Kredibilitas Celebgram; Kepercayaan; niat untuk membeli

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PENGETAHUAN REMAJA SUNDA PERKOTAAN TERHADAP ISTILAH AKTIVITAS DI DAPUR TRADISIONAL SUNDA (The Knowledge of Urban Sundanese Teenagers in Terms of Activities in Sundanese Traditional Kitchen)

Sirok Bastra ◽

10.37671/sb.v9i2.316 ◽

2021 ◽

Vol 9 (2) ◽

Author(s):

Dindin Samsudin ◽

Aef Saefullah

Keyword(s):

Data Analysis ◽

Descriptive Statistics ◽

Quantitative Approach ◽

Survey Method ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Household Activities ◽

Younger Generation ◽

The Times

Perkembangan zaman yang berimbas pada perubahan berbagai aspek kehidupan sangat memengaruhi ditinggalkannya bahasa Sunda oleh generasi muda. Jika kenyataan tersebut terus terjadi, tidak menutup kemungkinan dalam beberapa generasi ke depan, bahasa Sunda akan punah. Masalah yang dibahas dalam penelitian ini adalah pengetahuan remaja Sunda perkotaaan terhadap kosakata istilah aktivitas rumah tangga di dapur tradisional Sunda. Penelitian ini bertujuan untuk mengungkapkan penguasaan remaja Sunda perkotaan terhadap kosakata istilah aktivitas rumah tangga di dapur tradisional Sunda. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian dipilih sebanyak 86 orang secara purposive sampling yang berasal dari wilayah Bandung Raya. Teknik analisis data menggunakan statistika deskriptif (crosstab). Hasil penelitian menunjukkan bahwa pengetahuan remaja Sunda perkotaaan terhadap kosakata istilah aktivitas rumah tangga di dapur tradisional Sunda mencapai rata-rata 70.5814% sehingga dapat dikategorikan cukup. Terdapat sekelompok remaja Sunda di perkotaan yang mengetahui keseluruhan istilah aktivitas rumah tangga di dapur tradisional Sunda yang ditanyakan, tetapi ada juga kelompok remaja lainnya yang hanya mengetahui beberapa istilah. The development of the times which impacted the changes in various aspects of life, significantly affected the abandonment of the Sunda language by the younger generation. If this fact continues, it is possible that in the next few generations, the Sunda language will become extinct. The problem discussed in this study is the knowledge of urban Sundanese teenagers in the vocabulary of the activities in Sundanese traditional kitchens. This study aims to reveal the mastery of urban Sundanese teenagers in terms of activities in Sundanese traditional kitchens. This study uses a quantitative approach with a survey method. 86 persons from Great Bandung areas were chosen purposively as the research samples. The data analysis technique used descriptive statistics (crosstab). The results showed that the knowledge of urban Sundanese teenagers in terms of household activities in Sundanese traditional kitchen reached an average of 70,5814% so it could be categorized as sufficient. There is a group of urban Sundanese teenagers who know all the terms of household activities in Sundanese traditional kitchens that asked, there is also another group of teenagers who only know a few.

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PENGARUH PENGALAMAN AUDITOR, SKEPTISISME PROFESIONAL DAN TEKANAN WAKTU TERHADAP PENDETEKSIAN KECURANGAN DI PERWAKILAN BPKP PROVINSI BENGKULU

Jurnal Akuntansi dan Keuangan ◽

10.29103/jak.v9i1.3649 ◽

2021 ◽

Vol 9 (1) ◽

pp. 45

Author(s):

Lismawati Lismawati ◽

Novita Sari ◽

Mifta Ismalia

Keyword(s):

Data Analysis ◽

Multiple Regression ◽

Audit Quality ◽

Quantitative Approach ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Selection Of

This study aims to prove the influence of the auditor's competence, professionalism and ethics on audit quality. This study uses a quantitative approach. Respondents in this study were all auditors in the Bengkulu Province Inspectorate as many as 45 respondents.. The selection of samples tested in this study using purposive sampling. The data analysis technique uses multiple regression analysis.The results of this study indicate that competence affects audit quality. Professionalism also has an effect on audit quality. Auditor ethics also proved to influence audit quality.

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Analisis Faktor Penentu Kompetensi Berbasis Karakteristik di Hotel Novotel Karawang

Media Wisata ◽

10.36276/mws.v19i1.63 ◽

2021 ◽

Vol 19 (1) ◽

pp. 22-33

Author(s):

Sofiati

Keyword(s):

Data Analysis ◽

Skills Training ◽

Validity And Reliability ◽

Motivation Factors ◽

Hotel Employees ◽

Analysis Technique ◽

Employee Competencies ◽

Attitude And Motivation ◽

Determinant Analysis ◽

Dominant Influence

CHARACTERISTIC-BASED COMPETENCY DETERMINANT ANALYSIS IN THE NOVOTEL HOTEL KARAWANG. This study aims to determine the effect of characteristic-based competency in the Novotel Hotel Karawang environment. The sample of this study was 70. Data were collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that part there was a significant effect between skills on employee competencies, there was a significant effect between training towards on employee competencies, there was a significant effect between attitudes towards employee competencies, and there was a significant effect between motivation on hotel employee competencies Novotel in karawang. Together, the skills, training, attitude, and motivation factors have a significant influence on the competency of Novotel Hotel employees in Karawang and motivation has the most the dominant influence on the competency of Novotel Hotel employees in Karawang

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Pengaruh Harga dan Store Atmosphere terhadap Kepuasan Konsumen pada Café Dreamblack Coffee Mojokerto

Bisman (Bisnis dan Manajemen): The Journal of Business and Management ◽

10.37112/bisman.v3i2.796 ◽

2020 ◽

Vol 3 (2) ◽

pp. 173-186

Author(s):

M. Syamsul Hidayat ◽

Keyword(s):

Data Analysis ◽

Customer Satisfaction ◽

Regression Coefficient ◽

Sampling Technique ◽

Total Sample ◽

Market Demand ◽

Test Analysis ◽

A Value ◽

Analysis Technique ◽

Positive Regression

The culinary businesses increase in the establishment such as cafes in CityMojokerto indicates that the result of market demand for the culinary field which also continues to increase. This study aims to determine the effect of Price and store atmosphere on customer satisfaction at Dream Black Coffee cafe partially and simultaneously. This research is a quantitative approach research. The population in this study is Dream Black Coffee consumers. The sampling technique uses accidental sampling technique and purposive sampling with a total sample of 125 people. Data collection techniques use a questionnaires, observation and documentation. The data analysis technique used is the classical assumption test analysis and multiple linear regression. The results show that Price and store atmosphere have a positive and significant effect on customer satisfaction in Dream Black Coffee partially, this is seen from the significant value 0.000 smaller than 0.05 with a value of t count 3.831 and a positive regression coefficient of 0.221, while the price shows a significant value of 0.000 smaller than 0.05 with a calculated value of 9,801 and a positive regression coefficient of 0.356. While simultaneously obtained the calculated F value of 53,441 with a significance value of 0.000 less than 0.05 so that it is concluded that price and store atmosphere simultaneously have a positive and significant effect on customer satisfaction.

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Pengaruh Faktor Pribadi Dan Psikologi Terhadap Keputusan Berlangganan TV Kabel Transvision Di Kelurahan Tongkaina

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.1.2019.23497.28-35 ◽

2019 ◽

Vol 8 (1) ◽

pp. 28

Author(s):

Sharas Devi Harun ◽

Lucky F. Tamengkel ◽

Aneke Y. Punuindoong

Keyword(s):

Data Analysis ◽

Psychological Factors ◽

Regression Coefficient ◽

Sampling Techniques ◽

Personal Factors ◽

Validity And Reliability ◽

Cable Tv ◽

Analysis Technique ◽

Independent Variable ◽

Positive Effect

This study aims to determine: (1) the influence of personal factors on the decision to subscribe to Transvision cable TV, (2) the influence of psychological factors on the decision to subscribe to Transvision cable TV, and (3) the influence of personal factors and psychological factors on the decision to subscribe to Transvision cable TV. This study uses a quantitative approach by collecting data through literature and questionnaire methods. This study also uses saturated sampling techniques or sampling techniques if all populations are sampled. The sample in this study were 98 Transvision cable TV customers who included the Tongkaina urban community in Manado. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that: (1) Personal factors have a positive effect on subscription decisions, as evidenced by the value of t count which is 2.363 with a significance value of 0.020, smaller than 0.05 and the regression coefficient has a positive value of 0.143. (2) Psychological factors have a positive effect on subscription decisions, as evidenced by the value of t count of 2.114 with a significance value of 0.037, smaller than 0.05 and the regression coefficient has a positive value of 0.145, and (3) Personal factors and psychological factors have a positive effect on subscription decision, evidenced by the results of F count of 5.236 with a significance of 0.007. The R square value or coefficient of 0.099 shows that the ability of the independent variable in explaining the variation of the dependent variable is 9.90%, while the remaining 90.10% is explained by other variables outside the study.

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Model Kepatuhan Pajak Berbasis Sanksi Pajak, Tax Amnesty, dan Pengetahuan Pajak

JIATAX (Journal of Islamic Accounting and Tax) ◽

10.30587/jiatax.v2i1.1321 ◽

2019 ◽

Vol 2 (1) ◽

pp. 60

Author(s):

Rizal Nasrullah Al Abbas ◽

Tumirin Tumirin

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Technique ◽

Quantitative Approach ◽

Purposive Sampling ◽

Tax Amnesty ◽

Data Analysis Technique ◽

Analysis Technique

This study aims to determine the effect of tax sanctions, tax amnesty, tax knowledge on the level of personal taxpayer compliance. This study uses a quantitative approach. The sample in this study was 80 WPOP registered in North Gresik Small Taxpayer Office using a purposive sampling technique. The data analysis technique uses multiple linear regression. The results of this study indicate that there is a significant effect of tax sanctions on WPOP taxpayer compliance which is registered at North Gresik KPP. There is no effect of tax amnesty on WPOP taxpayer compliance registered at North Gresik Small Tax Office. Tax knowledge has a significant effect on WPOP taxpayer compliance that is registered at North Gresik KPP.

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Pengaruh Konseling Kelompok Terhadap Perilaku Agresif Siswa di SMKN 4 Mataram

Jurnal Paedagogy ◽

10.33394/jp.v7i4.2881 ◽

2020 ◽

Vol 7 (4) ◽

pp. 385

Author(s):

I Made Gunawan ◽

Aluh Hartati ◽

Fatimah Sahil Mulachela

Keyword(s):

Data Analysis ◽

Data Collection ◽

Aggressive Behavior ◽

Experimental Method ◽

Group Counseling ◽

Research Method ◽

T Test ◽

Significance Level ◽

Purposive Sampling ◽

Analysis Technique

The purpose of this study was to examine the application of group counseling in reducing students' aggressive behavior. The research method used is the experimental method. The population in this study amounted to 76 students and the sample used to obtain data was 8 students who had a high score of aggressive behavior (purposive sampling). The data collection techniques used were questionnaires, observation, interviews and documentation. While the data analysis technique of this research uses the t-test formula. The results of this study indicate that the data analysis t count is 5.401 with a t table value at the 5% significance level with db (N-1) = 7 of 2.365. Thus the t value is greater than the t value in the table (5.401> 2.365), so it can be concluded that there is an effect of group counseling on aggressive behavior of class XI students in hospitality accommodation at SMKN 4 Mataram.

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PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. CHRISTALENTA PRATAMA

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v7i3.354 ◽

2019 ◽

Vol 7 (3) ◽

Author(s):

Willy Jermias Abdi ◽

Rasmansyah Rasmansyah

Keyword(s):

Data Analysis ◽

Multiple Regression ◽

Significant Influence ◽

Quantitative Approach ◽

Validity And Reliability ◽

Data Analysis Technique ◽

Analysis Technique ◽

Simultaneous Influence

This study aims to determine: (1) the effect of competence on the performance of employees of PT. Christalenta Pratama, (2) the effect of work discipline on the performance of the employees of PT. Christalenta Pratama, and (3) simultaneous influence of competence and work discipline on the performance of the employees of PT. Christalenta Pratama. This research is causal associative research with quantitative approach. The population of this study is all employees of PT. Christalenta Pratama, amounting to 60 people. Data is collected by a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple regression. The results showed that: (1) there was a positive and significant effect of competence on the performance of the employees of PT. Christalenta Pratama; (2) there is a positive and significant influence of work discipline on the performance of employees of PT. Christalenta Pratama, and (3) there is a simultaneous influence of competence and work discipline on the performance of the employees of PT. Christalenta Pratama

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PENGARUH DISIPLIN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. SARANA RESWARA ABADI

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v9i1.523 ◽

2021 ◽

Vol 9 (1) ◽

Author(s):

Sri Puji Astuti ◽

Wiwik Rachmarwi

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Data Collection ◽

Work Environment ◽

Random Sampling ◽

Employee Performance ◽

Sampling Technique ◽

Quantitative Approach ◽

Validity And Reliability ◽

Analysis Technique

To analyze the effect of discipline and work environment on employee performance PT. Sarana Reswara Abadi. This research is a causal associative research with a quantitative approach. This research is a causal associative research with a quantitative approach. The population and sample of this research are employees of PT. Reswara Abadi ingredients are taken based on the Slovin formula with a random sampling technique. Data collection using a questionnaire that has been tested for validity and reliability. The data analysis technique was performed using partially and simultaneous regression analysis. The Result discipline and work environment have a positive and significant effect on the performance of the employees of PT. Sarana Reswara Abadi, either partially and simultaneous.

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