scholarly journals ANAK SEBAGAI FUTURE MARKET: STUDl AUTOBIOGRAPHICAL MEMORY

2010 ◽  
Vol 9 (1) ◽  
Author(s):  
Eristia Lidia Paramita ◽  
John J.O.I. Ihalauw
Keyword(s):  
Autobiographical Memory ◽  
Junior High School ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Early Age ◽  
Future Market ◽  
Late Period ◽  
Period 2 ◽  
Product Image ◽  
Research Questions

Kids as future market are one of the potential markets. Besides, many factors may influence in the process to be the future market, such as, children’s internal and external environments. This study used one of the psychological concepts, autobiographical memory that focuses on the unforgettable memory in children in their late period (12-14 years). The aims of the study are to describe the use of autobiographical memory in children’s late period and contribute to the understanding of brand loyalty and brand switching, especially in toothpaste product. The research questions are (1) the condition of toothpaste usage in children’s late period; (2) the brands commonly used by the children’s late period; (3) the children’s late period autobiographical memory when they use those brands (4) the willingness to keep on using those brands; and (5) the tendencies to switch brands. Purposive sampling method is used. The sample size is 218 children age 12-14 years old in 2 private and state junior high school. The study used descriptive statistic analysis. The analysis shows that the autobiographical memory is one of the factors to make the children loyal to the brand. However, they also could switch the brand. In their early age, children age 12-14 years old do not have the freedom to purchase products, because their reference groups still have influence in their life. The study shows 71.1% of the sample commonly use Pepsodent, 15% Close Up, Ciptadent, Enzim and Antiplaque are in the third, fourth and fifth place. The product feature, product image, and product accessibility have impacts on the autobiographical memory due to the consumption of the toothpaste. Pepsodent is the most unforgettable toothpaste brand (70.64%), followed by Close Up (31.1%), Ciptadent (21.1%), and Formula (19.27%). The children’s late period are in grey area between loyal to the brand and switch to another brand.The results show several important concepts that are further used to formulate propositions and a model.

Neural network approach to understanding the children’s market

2015 ◽  
Vol 49 (3/4) ◽  
pp. 372-397 ◽  
Author(s):  
Jony Oktavian Haryanto ◽  
Manuela Silva ◽  
Luiz Moutinho
Keyword(s):  
Neural Network ◽  
Autobiographical Memory ◽  
Brand Loyalty ◽  
Age Groups ◽  
Future Research ◽  
Future Market ◽  
Neural Network Approach ◽  
Developed Country ◽  
Content Type ◽  
Market Driving

Purpose – This study aims to explore the main features contributing towards the formation of brand loyalty among children, using a neural network topology. Design/methodology/approach – The paper used an exploratory study using a semi-structured interviewed with children, psychologist and head of the school. This paper uses survey to collect data and analysed using artificial neural networks (ANNs). Findings – Several interesting insights emerge in respect of children’s consumer behavior and, in particular, the factors of emotional authenticity, brand partnerships, brand relationship, brand salience and brand personality in the priming of children’s brand loyalty emerge as important factors. Research limitations/implications – This research uses data from Indonesia which is considered as a developing country. Further research is required in the developed country context, as this may present different perspectives. Furthermore, the sample in this study consists of children aged between 10 and 12 years, but there are many age groups into which children can be divided, e.g. below 3 years; 3-5 years; 6-8 years; 9-12 years and even 13-15 years. Hence, future research needs to include these different groups of children to gain a more complete picture of the children’s market. Practical implications – A children’s market-driving strategy really should be related with the “grass roots” needs of the segment. Hence, marketers ought to spend two or three days in the company of children and continually update themselves in respect of what is happening in those children’s rapidly changing world. Additionally, marketers need to relate all their marketing activities to the building of autobiographical memory. All events, promotions and other marketing strategies should be integrated to ensure that autobiographical memory really underpins a future market as the children of the present become adults of the future. Originality/value – The study contributes to the existing literature and appreciation of the various factors and the inter-relationships between them that have relevance for product longevity in the children’s market.

Observational Study of Behavior: Sampling Methods

Behaviour ◽  
1974 ◽  
Vol 49 (3-4) ◽  
pp. 227-266 ◽  
Author(s):  
Jeanne Altmann
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Main Question ◽  
Study Variable ◽  
Multiple Sampling ◽  
Focal Animal ◽  
Relevant Variables ◽  
Study Population ◽  
Research Questions ◽  
Favorable Conditions

AbstractSeven major types of sampling for observational studies of social behavior have been found in the literature. These methods differ considerably in their suitability for providing unbiased data of various kinds. Below is a summary of the major recommended uses of each technique: In this paper, I have tried to point out the major strengths and weaknesses of each sampling method. Some methods are intrinsically biased with respect to many variables, others to fewer. In choosing a sampling method the main question is whether the procedure results in a biased sample of the variables under study. A method can produce a biased sample directly, as a result of intrinsic bias with respect to a study variable, or secondarily due to some degree of dependence (correlation) between the study variable and a directly-biased variable. In order to choose a sampling technique, the observer needs to consider carefully the characteristics of behavior and social interactions that are relevant to the study population and the research questions at hand. In most studies one will not have adequate empirical knowledge of the dependencies between relevant variables. Under the circumstances, the observer should avoid intrinsic biases to whatever extent possible, in particular those that direcly affect the variables under study. Finally, it will often be possible to use more than one sampling method in a study. Such samples can be taken successively or, under favorable conditions, even concurrently. For example, we have found it possible to take Instantaneous Samples of the identities and distances of nearest neighbors of a focal individual at five or ten minute intervals during Focal-Animal (behavior) Samples on that individual. Often during Focal-Animal Sampling one can also record All Occurrences of Some Behaviors, for the whole social group, for categories of conspicuous behavior, such as predation, intergroup contact, drinking, and so on. The extent to which concurrent multiple sampling is feasible will depend very much on the behavior categories and rate of occurrence, the observational conditions, etc. Where feasible, such multiple sampling can greatly aid in the efficient use of research time.

scholarly journals The Effect Of Brand Identification And Self-Concept Connection On Brand Love And Its Implications For Brand Loyalty

2021 ◽  
Vol 19 (1) ◽  
pp. 20
Author(s):  
Devi Dwi Agusthera ◽  
Theresia Militina ◽  
Saida Zainurrosalmia ZA
Keyword(s):  
Data Collection ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Descriptive Study ◽  
Self Concept ◽  
Analysis Tool ◽  
Brand Identification ◽  
Brand Love ◽  
Quantitative Descriptive ◽  
The Relationship

This study aims to analyze and find out Brand Identification, Self-Concept Connection, Brand Love and Brand Loyalty for iPhone brand Smartphone users in Samarinda. The background of this research refers to the relationship between Brand Identification and Self-Concept Connection that is woven by the iPhone Brand with its users. Besides seeing how the Brand Identification and Self-Concept Connection formed the Brand Love and Brand Loyalty iPhone smartphone users in Samarinda. Brand Identification and Self-Concept Connection may not necessarily create optimal love for iPhone smartphone users in Samarinda, so it needs to be reevaluated along with how much influence it has on brand loyalty. This research is a quantitative descriptive study and uses SEM-AMOS v.22, analysis tool with the SAMPLE formula = Σ Indicator x (5-10), which then selected samples of 102 respondents. Data collection techniques using the proportional accidental sampling method. The results showed that five proposed hypotheses were accepted namely Brand Identification had a significant effect on Brand Love, Self-Concept Connection had a significant effect on Brand Love, Brand Identification had a significant effect on Brand Loyalty, Self-Concept Connection had a significant effect on Brand Loyalty and Brand Love had a significant effect towards Brand Loyalty. These findings support the theory and previous research that became the reference of researchers.

scholarly journals Analisis Anteseden Dari Sensitifitas Harga Produk Sepatu Di Jakarta

2010 ◽  
Vol 3 (1) ◽  
Author(s):  
Willy Arafah
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Sem Analysis ◽  
Consumer Involvement ◽  
Price Sensitivity ◽  
Cross Sectional ◽  
Consumer Innovativeness ◽  
Equation Modelling ◽  
Analysis System

This research is consist of the concepts of how do the consumer involvement, consumer innovativeness, brand parity and brand loyalty could affecting the price sensitivity. Questionaires were used as the research instruments to the 150 of people who wearing shoes with brand “ABC” in Jakarta with using purposive sampling method and cross sectional data. Structural Equation Modelling (SEM) analysis system was applied with AMOS software to hypothesized the empirical data. The result shows that there is a significant effect of the consumer involvement to the consumer innovativeness positively that can affecting to the price sensitivity negatively. Brand parity hypothesized proven that it has affected price sensitivity positively and so brand loyalty affecting the price sensitivity negatively. For further research, it’s recommended to extend more objects of study than shoes and add more other variables which are not include in this research.

scholarly journals Analisis Perbandingan Brand Equity Samsung dan LG

2021 ◽  
Vol 3 (2) ◽  
pp. 99-110
Author(s):  
Imam Arif Fikri
Keyword(s):  
Quantitative Study ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Perceived Quality ◽  
T Test ◽  
The South ◽  
Purposive Sampling ◽  
Brand Association ◽  
Analysis Technique

This research is quantitative study that aims to compare brand association, perceived quality, and brand loyalty to brand equity in Samsung and LG companies in the South Jakarta area. This research used 100 respondents as a sample with purposive sampling method. The analysis technique in this study uses the Independent Sample T Test using SPSS 26. The results of this study indicate that (1) Samsung Brand Association is superior to LG, (2) Samsung's Perceived Qualty is superior to LG, (3) Samsung's Brand Loyalty is superior to LG. superior to LG.   Keywords: Brand Equity; Brand Association; Perceived Quality; Brand Loyalty  

scholarly journals Internalizing Nationalism Awareness in Early Childhood Islamic Education Institution with The Spirit of Aswaja an-Nahdliyah

2020 ◽  
Vol 5 (02) ◽  
pp. 251-266
Author(s):  
Dwi Istiyani ◽  
A.M. Wibowo
Keyword(s):  
Early Childhood ◽  
Early Childhood Education ◽  
Qualitative Method ◽  
Education Institution ◽  
Educational Institutions ◽  
Early Age ◽  
Childhood Education ◽  
Nahdlatul Ulama ◽  
Research Questions ◽  
Early Childhood Institutions

This study aims at describing and analyzing the internalization of national awareness through raudlotul athfal (RA; an Islamic early childhood education institution) with the spirit of Aswaja an-Nahdliyah. Aswaja an-Nahdliyah is an ideology adopted by Nahdlatul Ulama, a major Islamic religious organization in Indonesia. This study argues that the internalization of the national awareness needs to be instilled from early age to anticipate the influence of globalization which is feared to erode the original character of a nation. Within the study, the qualitative method was adopted in order to answer two research questions: (1) how Islamic early childhood educational institutions develop nationalism awareness through the teachings of Ahlusunnah wal Jamaah; and (2) how the institutions construct the awareness of nationalism through the teachings of Ahlusunnah wal Jamaah. The results of the study show that the internalization of nationalism awareness through Islamic early childhood education institutions with the Aswaja an-Nahdliyah’s spirit has been carried out through curriculum content which has been systematically arranged in each research subject with the principle of considering early childhood characteristics. At the same time, the results of the study also show that the construction of nationalism awareness in the Islamic early childhood education institutions can be seen in Islamic holidays and national activities which were held on the Islamic early childhood institutions. 

Product Characteristics for Children

2016 ◽  
pp. 195-206
Keyword(s):  
Autobiographical Memory ◽  
Brand Loyalty ◽  
Ethical Issues ◽  
Product Characteristics ◽  
Different Dimensions ◽  
Deep Impression

At this point, we have discussed about a host of different dimensions and topics when it comes to marketing for children, ranging from the ethical issues, future anticipation, autobiographical memory, brand loyalty, to loving brand and product longevity. In this chapter, we will step back a bit by exploring more on the product side of the equation, particularly regarding the product characteristics for children. Specifically, we are going to discuss about the factors which differentiate products for children and the various dimensions of children product's characteristics. At the end of the chapter, we should be able to understand ways in which marketers can create products that have a deep impression in children's minds.

A Better Understanding of Children's Market

2016 ◽  
pp. 103-127
Keyword(s):  
Fuzzy Logic ◽  
Autobiographical Memory ◽  
Old Age ◽  
Brand Loyalty ◽  
Brand Personality ◽  
Age Group ◽  
Brand Trust ◽  
Brand Relationship

Back in Chapter 4, we propose a model which attempts to encapsulate the antecedents of a brand relationship and subsequently its influence towards brand loyalty. The findings suggest that brand personality, brand trust, and brand salience are important antecedents to create a brand relationship in the children's market. Meanwhile, brand loyalty was identified as the consequence of a brand relationship, autobiographical memory, and habituation. In this chapter, we are going to expand this discussion by measuring variables concerning future anticipation, ritual, autobiographical memory, and living brand using fuzzy logic on children within the 10-12 years old age group who are assumed to be mature enough to understand and reply to simple direct questions. Ultimately, we would like to see whether the two constructs of future anticipation and ritual are (among) the antecedents of a living brand.

Identifying the Antecedents of Children's Market Using Neural Network

2020 ◽  
pp. 1109-1136
Author(s):  
Jony Haryanto ◽  
Luiz Moutinho
Keyword(s):  
Neural Network ◽  
Autobiographical Memory ◽  
Network Topology ◽  
Brand Loyalty ◽  
Methodological Approach ◽  
Age Group ◽  
Research Subjects ◽  
Emotional Bonding ◽  
Brand Relationship ◽  
Fuzzy Logic Analysis

Chapter 5 explores the main features contributing towards the formation of living brand among children within the age 10 to 12-year-old by using a fuzzy logic analysis. From this methodological approach, several interesting insights emerge with regard to children's consumer behaviour, especially the factors of future anticipation, ritual, and autobiographical memory in the priming of the development of a living brand. In this chapter, we are going to expand on the discussion by identifying the antecedents of a successful product using Indonesian market segment from the same age group as the research subjects in Chapter 6. Some of the important elements for success in the children's segment that we identify here include brand personality, brand trust, and brand salience, particularly on how each of them affect brand relationship. When combined with autobiographical memory and buying habituation, this emotional bonding results in brand loyalty. Finally, we utilised a neural network topology in order to fully understand the antecedents of brand loyalty construction within the children's market.

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