scholarly journals Event Sponsorship Factors Towards Purchasing Intention

Author(s):  
Nur Farhana Mohd Sah ◽  
Wan Soraya Wan Abdul Ghani ◽  
Nurlisa Aina Abd Majid ◽  
Mohd Khalid Mohd Abas

This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention was adapted. How consumers experience an event can also have a powerful influence over their purchasing intention behavior. Outcome of this study concludes that attitude towards the event is the most important factor and has a much more significant relationship towards purchase intention when compared with other variables. This factor refers to how event attendees perceive an event sponsor. This study adds to the body of knowledge by providing new data and empirical insight on the relationship between event sponsorship factors and purchase intention specifically for the event industry in Malaysia. For future studies, it is recommended that comparative studies with other industries as well as other developing and developed economies be carried out.

2020 ◽  
Vol 8 (2) ◽  
pp. 85-89
Author(s):  
Thilini Nadeesha Senavirathne ◽  
V Kumaradeepan

Most women liked to keep their appearance in superb condition, and not enough consideration was given to the harm and dangerous effects being made to the body and the person. The problem was the basis for the research. This study attempted to gain knowledge about product quality towards purchase intention on Women’s skin care products in Sri Lanka with special reference to Anuradhapura District. Based on the literature review, the study found out that most of the product quality was strongly related to purchasing intention procedure. This research was an exploratory type of research with a qualitative prospective, and the population of the study consisted of above 15 years old women of the Anuradhapura District. Data collection has been undertaken as an anonymous survey for a week. Randomly selected the lady customers who use beauty products and attend to beauty centers located in Anuradhapura District. A total of 150 questionnaires were distributed to female cosmetic consumers aged between 15-65. Statistical package for social science (SPSS) 16.0 are used for statistical analysis, and the survey analyzed descriptively using tables, frequencies, and percentages. The research results showed a positive and significant relationship between product quality and purchase intention on women’s skin care products in Sri Lanka. Further suggestions were provided by the researcher.


From the last many years' educators, administrators and, researchers persistently devoting attention to corporate social responsibility. However, no study analyses the relationship between corporate social responsibility and shareholder value by using leverage as a moderator. The aim of this research is to produce a review to examine the effect of corporate social responsibility on shareholder value with leverage as a moderating variable. The stakeholder theory and agency theory are employed as underpinning theories. Little attention has been given in this area of study in the developing, emerging and developed economies particularly with leverage and shareholder value. Therefore, scholars and practitioners are motivated to advance the body of knowledge in this research field for the universal enrichment of output. As the review forms a concept of corporate social responsibility and shareholder value by using leverage as a moderator.


1971 ◽  
Vol 32 (2) ◽  
pp. 567-570
Author(s):  
Robert Cancro

The underlying basis for the process-reactive classification is unclear, although some authors offer differences in psychological differentiation as an explanation. This study examined the relationship between the degree of differentiation of the body concept and the process-reactive continuum, which was measured by the Prognostic Rating Scale and the subsequent total number of nights of hospitalization over a 3-yr. period for 51 Ss. There was no significant relationship—linear or curvilinear—between these variables in this sample of acute schizophrenics in whom drug ingestion, chronicity, and length of current hospitalization were controlled.


2016 ◽  
Vol 1 (1) ◽  
pp. 10
Author(s):  
Che Rusuli ◽  
Fitriani Q ◽  
Syahida N. ◽  
Hakim M.

Nowadays, Go Green has becoming an initiative in protecting the natural resources for the next generation and protects human health through environmental management and implementation of green ways of life. This study seeks to identify the effectiveness of the implementation of Go Green by Majlis Perbandaran Kota Bharu (MPKB) Kelantan. The population of this study includes society in Kelantan and 200 respondents will be involved which is lives in Pengkalan Chepa, Kubang Kerian, Pasir Tumboh, Wakaf Bharu and Kijang. The results from this study hoped will contribute to the body of knowledge which has a positive significant relationship with education, technologies and legal actions.


2014 ◽  
Vol 2 (1) ◽  
Author(s):  
Irene Ubro

Abstract: Humans need a certain amount of energy in order to support the growth and activity. Energy can arise due to combustion derived from carbohydrates, fats and proteins in foods consumed by the body, therefore to have enough energy one should consume enough and balanced food.Nutritional status is a state of the body that is the final result of a balance between the nutrients into the body and its utilization. Adolescence (10-19 years) is a period that is often prone to nutritional problems, because in this period there is less and over nutrient intake. This study aims to determine the relationship between energy intake and Student’s Nutrition Status of  Faculty of Medical Education, University of Sam Ratulangi Manado Year 2013. This study was an observational analytic using cross - sectional approach. Results of statistical analysis using the Spearman rank test shows that, the value of the correlation coefficient (r) of - 0.234 on IMT and 0.077 on WHR and p value of < α = 0.05 on IMT and 0.514 > α = 0.05 on WHR. From the results it is concluded that there is a significant relationship between energy intake with BMI, while the relationship between energy intake with WHR there is no significant relationship. Keywords : Energy Intake, Nutritional Status    Abstrak: Manusia membutuhkan energi dalam jumlah tertentu guna untuk menunjang proses pertumbuhan dan melakukan aktifitas. Energi dapat timbul karena adanya pembakaran yang diperoleh dari karbohidrat, lemak dan protein dalam makanan yang di konsumsi oleh tubuh, karena itu agar energi tercukupi perlu  mengkonsumsi makanan yang cukup dan seimbang. Status gizi adalah keadaan tubuh yang merupakan hasil akhir dari keseimbangan antara zat gizi yang masuk ke dalam tubuh dan utilisasinya.Masa remaja (10-19 tahun) merupakan masa yang sering rentan terhadap masalah gizi, dikarenakan pada masa ini terjadi asupan gizi kurang dan asupan gizi lebih. Penelitian ini bertujuan untuk mengetahui hubungan asupan energi dengan status gizi pada mahasiswa Program Studi Pendidikan Dokter Angkatan 2013 Fakultas Kedokteran Universitas Sam Ratulangi Manado. Penelitian ini bersifat observasional analitik dengan menggunakan pendekatan cross-sectional (potong lintang). Kesimpulan: Hasil analisis statistik dengan menggunakan uji spearman rank menunjukkan bahwa, nilai koefisien korelasi (r) sebesar -0,234 pada IMT dan 0,077 pada WHR serta nilai p sebesar < α = 0,05 pada IMT dan 0,514 > α = 0,05 pada WHR. Dari hasil tersbut disimpulkan bahwa ada hubungan bermakna antara asupan energi dengan IMT sedangkan hubungan antara asupan energi dengan WHR tidak terdapat hubungan yang bermakna. Kata Kunci : Asupan Energi, Status Gizi


Author(s):  
Chipo Mukonza ◽  
Ilze Swarts

This chapter examines the role of green transformational leadership on promoting green organizational behavior. Green transformational leadership has been found to be influencing green organizational behavior. The study uses content analysis and website analysis. Nedbank is used in the chapter as an archetype of an organization with a green transformational leadership which has influenced green organizational behavior. Four characteristics of green transformational leadership namely idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration were used. The leadership engages its customer and rewards them for green behavior which is important for intellectual stimulation and motivating their employees. The study contributes to the body of knowledge on green transformational behavior by confirming the relationship. The chapter recommends that more trainings and educational awareness on green values be provided to the management so that ultimately this are emulated and practiced by their employees.


2020 ◽  
Vol 35 (Supplement_3) ◽  
Author(s):  
Laura Rosales Merlo ◽  
Fansan Zhu ◽  
Peter Kotanko

Abstract Background and Aims Bioimpedance spectroscopy (BIS) has been widely applied to measure fluid volume in dialysis patients. A fundamentally important, yet unanswered question is how changes in fluid conductivity affects the accuracy of BIS measurements. The aim of this study was to investigate whether the change in intraperitoneal volume (IPV) is – as hypothesized - linearly correlated with the change in dialysate conductivity during a peritoneal equilibrium test (PET). Method Four PD patients (age 58±13 years, three males, weight 87.8±28 kg) were studied during a standard PET. Segmental BIS was continuously measured with eight electrodes placed between rib and buttock on both sides of the body using a Hydra 4200 (Xitron Technologies Inc ). IPV was calculated based on BIS recordings as recently published (Zhu, Kidney Blood Press Res 2019;44:1465–1475). Dialysate samples were collected hourly from baseline to the end of dwell. Dialysate conductivity was measured with a portable conductivity meter (CDH-280-KIT, Omega Engineering Inc, CT, USA). Results In all patients dialysate conductivity increased significantly (p&lt;0.0001) from baseline (11.14±0.15 mS/cm) to the end of dwell (12.5±0.58 mS/cm) (Fig a). In 2 patients (Fig b and c) IPV and conductivity were linearly correlated; in one patient (Fig d) the relationship was nonlinear and absent in another one (Fig e). Conclusion Although the number of patients in this study was small, the results clearly indicated that dialysate conductivity increased linearly over time during PET. The correlation between dialysate conductivity and IPV is not linear and may be driven by other factors, such as dialysate electrolyte levels. In future studies measurements of dialysate electrolytes are necessary to better understand the drivers of the IPV / conductivity relationship.


Author(s):  
Hilal Tozlu Çelik ◽  
Fatih Ahmet Aslan ◽  
Yeliz Kaşko Arıcı ◽  
Metehan Eser Kahveci ◽  
İbrahim Kiper

In this study, it was aimed to determine the number of pregnancies and infants by B-Mod Real Time 3.5 MHz linear transabdominal probe ultrasonography device on the 50th day of pregnancy in 126 head Karayaka sheep. In addition, the relationship between body condition score and fry birth weight was tried to be determined on the 50th day of pregnancy and sheep age. The findings obtained by ultrasonography device were compared with the lambing records. In this study, the accuracy of ultrasound examination was 84% and sensitivity was 93%. The correlation coefficient between the average body condition score of the sheep on the 50th day of pregnancy and birth weight of the offspring was calculated as 0.234 and it was found to be statistically significant. It was determined that there was a significant relationship between the sheep age and the body condition score at the 50th day of pregnancy.


Author(s):  
Curtis Crawford ◽  
Yih Feng Low ◽  
Aleksander Rinaldo

Using annualised data, this paper uses a regression model to help explain the relationship between home ownership, marriage, and key economic variables. By investigating the current body of knowledge this paper highlights support for two main theories that explain a fall in home ownership among those aged less than 35. Social trends, particularly delays in relationship formation (marriages), are cited by many academics as being the main reason for the decline in ownership among the young. However, there is more recent support for economic factors, suggesting affordability is much more of an issue for those who wish to achieve home ownership. The regression model, which uses home finance as a proxy for entry to home ownership, suggests that there is a statistically significant relationship between marriages and homeownership from 1979 - 2010 but not between median house prices and home ownership.


2021 ◽  
Vol 3 (7) ◽  
pp. 253-265
Author(s):  
Thang Quang Tran

 The main purpose of this study is to propose and empirically test a conceptual model that clarifies shopping behavior via livestream on Facebook platform of people in Hanoi. The data was collected from at least 240 random Facebook users. The analysis results show that Facebook users tend to buy goods via livestream when they feel that the product quality, design, and product policy are convincing enough for them. In addition, there are other factors that also influence purchasing decisions, such as technology quality, perceived value of style and attitude, reliability, product trust in the relationship between consumers and sellers such as livestream style, KOLs, sound & background… From there, theoretical and managerial contributions, as well as finding out limitations and future research directions are also discussed in the body of this paper  Keywords:  Shopping, Livestream, Livestream Products, Livestream People, Livestream Culture, Online Shopping.


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