AbstrakPenelitian ini dilakukan untuk melihat partisipasi selebritis perempuan khususnya OA pengurus Partai Persatuan Pembangunan dan DR pengurus Partai Amanat Nasional dalam komunikasi politik di partai politik maupun di legislatif yang akan dikaji pada persoalan selebritis perempuan sebagai seorang komunikator politik, pesan politik yang akan disampaikan, media komunikasi politik yang dipakai, khalayak politik yang menjadi sasarannya, dan analisa efek komunikasi politik yang muncul. Lokasi penelitian ini dilakukan di kantoir DPP PPP dan DPP PAN Jakarta dan di DPR RI. Jenis penelitian ini merupakan penelitian studi kasus tunggal dengan pendekatan fenomenologis dan termasuk penelitian desktiptif analitik. Teknik pengumpulan data dengan wawancara mendalam, observasi langsung, serta mengkaji dokumen dan arsip. Teknik analisis data dilakukan dengan model analisis interaktif. Hasil penelitian menunjukkan: Pertama, Tingkat kesejahteraan para selebritis perempuan khususnya OA dan DR sesungguhnya tidak perlu dikhawatirkan, bahkan mereka diatas rata-rata tingkat kesejahteraan perempuan lainnya. Kedua, tidak semua akses sumberdaya ekonomi, sosial dan politik bagi perempuan didapatkan baik di lembaga formal maupun informal termasuk bagi OA dan DR. Ketiga, saat ini selebritis perempuan termasuk OA dan DR lebih sadar dan kritis terhadap berbagai bentuk kehidupan terutama bagi masyarakat perkotaan dengan tingkat pendidikan yang lebih maju. Keempat, peran perempuan dalam lembaga legislatif maupun partai politik belumlah setara dengan peran serta laki-laki. Kelima, selebritis perempuan khususnya OA dan DR belum mempunyai kesetaraan dalam hal kontrol/kuasa yang sama sebagaimana halnya dengan laki-laki, untuk mengubah kondisi posisi, masa depan diri dan komunitasnya. Hubungannya dengan komunikasi politik hasil temuan penelitian menunjukkan bahwa beberapa adanya peran penting yang dilakukan selebritis perempuan meliputi; peran selebritis perempuan sebagai komunikator politik, pesan politik selebritis perempuan, media komunikasi politik selebritis perempuan, khalayak komunikasi politik selebritis perempuan, dan efek komunikasi politik selebritis perempuan termasuk OA dan DR. Kata kunci: Perempuan, Politik, Partisipasi, Komunikasi Politik, Partai Islam, Pemilu AbstractThis study was conducted to see the participation of celebrity women, especially OA board of Partai Persatuan Pembangun and the DR board of Partai Amanat Nasional in political communication in political parties and in the legislature that will be studied on the issue of celebrity women as a political communicator, a political message to be delivered, media political communication is used, political audiences it addresses, and analyzes the effects of political communication appears. The location of this research is done in the office of the DPP and the DPP PAN Jakarta and in the House of Representatives. This study was a single case study with a phenomenological approach and includes descriptive analytical research. Data collection techniques with in-depth interviews, direct observation, as well as reviewing documents and archives. Data analysis techniques performed by an interactive model. The results showed: First, the level of welfare of women, especially celebrities and DR OA actually nothing to worry about, even those above the average rate of other women's welfare. Second, not all access to economic resources, social and political for women available in both formal and informal institutions, including for OA and DR. Third, the current female celebrities including OA and DR more conscious and critical of the various forms of life, especially for urban communities with more advanced levels of education. Fourth, the role of women in the legislature and political parties has not been equivalent to the participation of men. Fifth, in particular female celebrities OA and DR does not have any equality in terms of control or the same power as with men, to change the conditions of the position, the future of themselves and the community. His relationship with political communication research findings indicate that some of their important roles performed include female celebrities; the role of women as a political communicator celebrities, political messages female celebrities, female celebrities media of political communication, political communication celebrities female audience, and the effects of political communication female celebrities including OA and DR. Keywords: Women, Political Participation, Political Communication, the Islamic Party, the Election
The Dynamic of the Role of Volunteer as a Political Communicator: A Descriptive Study on Volunteer’s Agus-Sylvi at the Election of the Jakarta Governor 2017
