scholarly journals Influencers as Support for Public Relations Campaigns

2019 ◽  
Vol 31 (1) ◽  
pp. 131-150
Author(s):  
Dariusz Tworzydło ◽  
Norbert Życzyński ◽  
Marek Wajda
Keyword(s):  
Public Relations ◽  
Research Method ◽  
Qualitative Method ◽  
Direct Impact ◽  
Target Groups ◽  
The Public ◽  
The Subject ◽  
Promotional Campaign ◽  
The One ◽  
Desk Research

Summary The article is a collection of analyses carried out on the basis of literature on the subject and data collected with the utilization of desk research method. It also presents conclusions from surveys conducted by means of a qualitative method — IDI technique — during the Congress of Public Relations Professionals, which took place in April 2018 in Rzeszów. In the group of respondents there were representatives of public relations branch who cooperate with influencers and on top of that have rich experience in the area of PR activities conducted by means of the Internet. The goal of this article is assessment of the relationships occurring in the context of cooperation of PR specialists with influencers, as well as identifying the prospects for changes and potential trends in this area. Among the key conclusions drawn in course of the conducted research we find the one which suggests that using influencers for communication and promotion-related activities is recognized as both a chance and threat for the public relations industry. However, the aspect of threats is particularly important, as it has a direct impact on the emerging and persisting image crises. Due to the fact that influencers enjoy a lot of freedom in their activity in combination with the faith of their clients in their professional approach, there is a risk of emergence of actions which will not just fail to satisfy the assumptions of a promotional campaign, but may also directly hit the image of a given entity. Experts predict that using influencers for promotion will also in the nearest time be a growing trend, which will take hold among solutions used in communication with target groups.

scholarly journals Values of Akhlak Education Based on Suluk Tareeqa Naqsyabandiyah Kholidiyah

2020 ◽  
Vol 3 (2) ◽  
pp. 202-220
Author(s):  
Setyo Pambudi ◽  
Ahmad Wahyu Hidayat
Keyword(s):  
Moral Education ◽  
Social Life ◽  
Research Method ◽  
Qualitative Method ◽  
Boarding School ◽  
Human Beings ◽  
Structured Analysis ◽  
The Subject ◽  
The One

This study raises the theme of the values ​​of Moral-Based Moral Education in the Naqsyabandiyah Kholidiyah Islamic Boarding School of Al-Manshur Popongan Klaten. The research method used is qualitative method, using the one used is phenomenology, the subject is the Murshid of the Naqshabandiyah Khalidiyah Order, the Naqshyabandiyah Khalidiyah Congregation and religious figures around the popongan Islamic boarding school, analyzing the data using structured analysis methods, monitoring, and triangulation of data. The results of his research are: 1) Moral Education in the Procession of Suluk Tarekat Naqsyabandiyah Kholidiyah Boarding School Al-Manshur Popongan Klaten. Based on the content of the requirements and the harmony of the above, that in the procession of suluk it takes the values ​​of moral education that is able to improve the quality of human beings to be perfect beings. And in it there are morals towards Allah SWT, Teachers, Students and Fellow. The implementation of suluk can also be actualized in social life, 2) Values ​​of moral education in the Suluk Naqsyabandiyah Kholidiyah pesantren Al-Mansur Boarding School in Klongan. That contains moral education which includes: 1. Morals towards God, namely Repentance, Gratitude, Tawakal, and Ikhlas. 2. Morals towards Teachers, namely Ridho, Ta'dzim, Obedience and Amanah. 3. Morals towards Yourself, namely Sidiq, Mujahadah, Istiqomah and Wara '. 4. Morals towards Others, C) Implementation of Suluk Naqsyabandiyah Kholidiyah in Community or Daily Life. 1. Ukhuwah Islamiyah, 2. Tawadhu ’, 3. Ta'awun and 4. Husnudzan

scholarly journals MEDIA ONLINE DAN KERJA DIGITAL PUBLIC RELATIONS POLITIK PEMERINTAH DKI JAKARTA

2020 ◽  
Vol 19 (2) ◽  
Author(s):  
Asep Bidin Rosidin ◽  
Abdul Hamid
Keyword(s):  
New Media ◽  
Public Relations ◽  
Research Method ◽  
Qualitative Method ◽  
Provincial Government ◽  
Online Media ◽  
The Public ◽  
Political Public Relations ◽  
Strategic Role ◽  
The Times

Public relations plays a strategic role to produce and inform the public. As the times progress, public relations are required to be adaptive, collaborative and flexible. To fulfill these three aspects, the reality of the public must master the use of new media in order to support their work. This research focuses on the study of how public relations uses new media as a means of supporting the delivery of information. The purpose of this research is to see how the implementation of online media by political public relations within the DKI Jakarta Provincial Government. The research method used by the author is a qualitative method in which data can be observed and interviewed. From observations and interviews, this research results in the fact that PR has utilized new media to finance information quickly and thoroughly new media that can be accessed globally and efficiently.

Strategi Humas Partai Gerindra dalam Membangun Citra Partai pada Pemilu 2014

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Rialdo Rezeky ◽  
Muhammad Saefullah
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Relations ◽  
Executive Board ◽  
The Public ◽  
Community Or ◽  
The Subject ◽  
Main Components ◽  
The Right ◽  
Participatory Observation

The approach of this research is qualitative and descriptive. In this study those who become the subject of research is an informant (key figure). The subject of this study is divided into two main components, consisting of internal public and external public that is from the Board of the Central Executive Board of Gerindra Party, Party Cadres, Observers and Journalists. The object of this research is the behavior, activities and opinions of Gerindra Party Public Relation Team. In this study used data collection techniques with interviews, participatory observation, and triangulation of data. The results of this study indicate that the Public Relations Gerindra has implemented strategies through various public relations programs and establish good media relations with the reporters so that socialization goes well. So also with the evaluation that is done related to the strategy of the party. The success of Gerindra Party in maintaining the party’s image in Election 2014 as a result of the running of PR strategy and communication and sharing the right type of program according to the characteristics of the voting community or its constituents.Keywords: PR Strategy, Gerindra Party, Election 2014

PERSUASIVE STRATEGIES USED IN BURGER KING’S INSTAGRAM POSTS CAPTION

2020 ◽  
Vol 8 (1) ◽  
pp. 96-104
Author(s):  
Yeremia Yori Rudito ◽  
Anita
Keyword(s):  
Fast Food ◽  
Research Method ◽  
Qualitative Method ◽  
Fast Food Restaurant ◽  
Rhetorical Question ◽  
Persuasive Strategies ◽  
Inclusive Language ◽  
Colloquial Language ◽  
The World ◽  
The One

Burger King is the one of the most successful fast food restaurant in the world. According to Wikipedia, there are 17,796 locations of Burger King all over the world in 2018. Burger King also has its Instagram account. Now this account has been followed by 1,6 million people and has posted 938 posts. That statistic shows that Burger King is active in social media especially in Instagram platform. The writer see the indication of the using of Persuasive Strategies because in promoting their product. In this research the writer wants to know the persuasive strategies that applied in Burger King’s Instagram post caption and the most used strategy. This research applied Qualitative Method as research method. This research has two findings, first, there are 13 strategies that appear in Burger King’s Instagram post caption they are, Anecdote, Assonance, Cliché, Connotation, Evidence, Everyday/Colloquial Language, Hyperbole, Imagery, Inclusive Language, Pun, Repetition, Rhetorical Question, and Simile. Second, the most used strategy is Everyday/Colloquial Language.

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

scholarly journals Rethinking Hijab in Contemporary Indonesia: A Study of Hijab Community “Tuneeca Lover Community”

2019 ◽  
Vol 4 (2) ◽  
pp. 214-221
Author(s):  
Wardah Nuroniyah
Keyword(s):  
Social Class ◽  
Qualitative Method ◽  
Public Domain ◽  
The Other ◽  
The Public ◽  
Other Hand ◽  
The Common ◽  
The Veil ◽  
The One ◽  
Common Perception

Hijab (veil) for female Muslims has been subject to a debate regarding its meanings. On the one hand, it represents the virtue of religious obedience and piety. Still, on the other hand, it is associated with the form of women oppressions in the public domain. At this point, the hijab has been an arena of contesting interpretations. Meanwhile, contemporary Indonesia is witnessing the increase in the use of veil among urban female Muslims that leads to the birth of various hijab wearer communities. One of them is Tuneeca Lover Community (TLC). This community has become a new sphere where female Muslims articulate their ideas about Islam through various activities such as religious gathering, hijab tutorial class, fashion show, and charity activities. This study seeks to answer several questions: Why do these women decide to wear a hijab? Why do they join the TLC? How do they perceive the veil? Is it related to religious doctrines or other factors such as lifestyle? This research employs a qualitative method using documentation and interview to gather the data among 150 members of the TLC.  This research shows that their understanding of the hijab results from the common perception that places the veil as a religious obligation. Nevertheless, each of the members has one's orientation over the hijab. This paper also suggests that they try to transform this understanding into modern settings. As a consequence, they are not only committed to the traditionally spiritual meaning of the hijab but are also nuanced with modern ideas such as lifestyle and particular social class. Their participation in the TLC enables them to reach both goals simultaneously.

scholarly journals Submission of prosecutorial decision in a civil procedure

2020 ◽  
pp. 114-123
Author(s):  
Svetlana Gennad'evna Byval'tseva ◽  
Artem Aleksandrovich Kovalev
Keyword(s):  
Law Enforcement ◽  
Public Relations ◽  
Scientific Literature ◽  
Case Law ◽  
The Public ◽  
Judicial Practice ◽  
The Subject ◽  
The Russian Federation ◽  
Civil Cases ◽  
Court Hearing

The object of this research is the public relations arising when the prosecutor is involved in court hearing of civil cases by intervening into a case for delivering an opinion in the appellate, cassation and supervisory bodies, as well as problematic aspects of the application of his powers to deliver an opinion in the aforementioned bodies. The subject of this research is the materials of prosecutorial law enforcement and judicial practice, norms of civil procedural legislation of the Russian Federation that regulation these public relations, as well as positions formulated on the matter. Despite the fact, that the scientific literature paid attention to the separate aspects of submission of prosecutorial decision, the questions of submission of prosecutorial decision in the retrial of civil cases did not receive due coverage. Such situation led to a contradictory approach towards the question on possibility of delivering an opinion by the prosecutor in retrial of civil cases in the theory and case law. Therefore, based on the conducted research, the author makes recommendation with regards to exercising prosecutorial powers in submission of decision in retrial of civil cases by the courts, as well as the changes in current legislation that would bring certainty into these legal relations and contribute to elimination of the emerged contradictions.

scholarly journals PENGGUNAAN ARSIP UNTUK KEGIATAN ORGANISASI RUKUN TETANGGA TINJAUAN DI RUKUN TETANGGA RT. 08/ RW. 04 DESA LEGOK KABUPATEN TANGERANG

2020 ◽  
Vol 15 (2) ◽  
pp. 81-100
Author(s):  
Riko Priyatmo Ramudin
Keyword(s):  
Qualitative Method ◽  
Public Perception ◽  
Public Information ◽  
Secondary Data ◽  
Primary Data ◽  
Research Focus ◽  
The Public ◽  
The Subject ◽  
Village Communities ◽  
Level Government

This study discusses about using archives in neighbourhood organization. Three sub-main issues discussed about public perception of archives, archive management and using archives for neighbourhood organizational activities. neighbourhood organization is a community customary institution under the sub-district or village. The act Repulic of Indonesia number 6 of 2014 concerning Villages states that the neighbourhood organization is in charge of assisting village governance and a partner in empowering village communities. This study uses a qualitative method because it is able to examine more deeply the subject matter and information. The data sources used are primary data and secondary data. The research focus was neighbourhood organization number 18/04, Legok Village, Legok District, Tangerang Regency. The results showed that the perception of the residents of RT 18/04 about archives was good, but it was not followed by the management of archives in the neighbourhood organization number 18/04 which was not optimal because of the lack of facilities and infrastructure, the capacity of human resources in managing archives and there is not standard of managing archives. The neighbourhood organization number 18/04 has archives of primary use value, it is administrative value, financial value , legal value and archives of secondary value. Using archives in the neighbourhood organization number 18/04 as a basis for decision making, accountability to the public, information on higher-level government policies, and straightening out hoax information.

scholarly journals Compositional situation: analysis of the location of two sculptures in Mexico City

1970 ◽  
Vol 14 (3) ◽  
pp. 42-49
Author(s):  
Leszek Maluga
Keyword(s):  
Urban Environment ◽  
Mexico City ◽  
Research Method ◽  
Public Spaces ◽  
Situation Analysis ◽  
The Public ◽  
Works Of Art ◽  
Spatial Systems ◽  
The Subject

The study consists of two parts. In the first one, the author outlines a methodological concept of researching the quality of compositional and artistic spatial systems that are created, for example, in the urban environment with the participation of, inter alia, architectural objects and works of art. The subject of this type of research was called a ‘compositional situation’. In the second part, the author uses the proposed research method to analyze specific cases. These are two situations existing in the public spaces of Mexico City, in which sculptures of famous Mexican sculptor Sebastian were located.

scholarly journals Image of women in Novels by Okky Madasary

2021 ◽  
Vol 7 (1) ◽  
pp. 32-44
Author(s):  
Helmi Setiawan ◽  
Anwar Efendi
Keyword(s):  
Literary Criticism ◽  
Qualitative Method ◽  
The Public ◽  
Feminist Literary Criticism ◽  
Public Areas ◽  
The Subject ◽  
Role Of Women ◽  
Domestic Roles ◽  
Descriptive Qualitative

This research is descriptive qualitative research using the feminist literary criticism approach. The subject of this research are three novels by Okky Madasari which are titled: 1) Maryam, 2) 86, and 3) Entrok. The technique of data collecting used in this research is to study the library read the note, conducted by reading carefully and repeated thoroughly and classifying the data obtained based on women’s image. Analyzing data in this research use the descriptive qualitative method. The research finding in the form of physical women’s image, the image of women’s psychic and the role of women consisting of domestic and public areas. Domestic roles include as a child, wife, and mother. The role of women in the public domain consists of the educator, economic, and social movement sectors.

Sign in / Sign up

Export Citation Format

Share Document