scholarly journals Komodifikasi Agama: Pergeseran Praktik Bisnis dan Kemunculan Kelas Menengah Muslim

2019 ◽  
Vol 7 (2) ◽  
pp. 227-239
Author(s):  
Asmaul Husna

In recent years the Islamic consumption trend has spread throughout the country. At first glance, this phenomenon seems encouraging, because physically the condition seems to describe an increase in religiosity in the midst of the society in an effort to fulfill their spiritual needs. But in other perspectives, actually, this phenomenon has created influence and emerged other interests. The euphoria of religious identity actualization, used by business people to make it as a commodity which is then used as a selling tool. Business and marketing practices are currently shifting and experiencing transformation, from level of rational intelligence (marketing 1.0) to emotional marketing (marketing 2.0) and ultimately to the level of spiritual intelligence (marketing 3.0). Using a literature study method, this article seeks to reveal how such business practices of religious commodification have a real impact on the shift in consumer understanding of their religious identity. The rise of Islamic culture in the midst of this public space also raised a new market segmentation known as the middle-class Muslim. As a consequence, the differences of religiosity and business becomes blurred; religious practices begin to be trapped in the symbolic framework which only prioritizes camouflage and mere imaging.

2021 ◽  
Vol 6 ◽  
Author(s):  
Eni Maryani ◽  
Preciosa Alnashava Janitra ◽  
Reksa Anggia Ratmita

The fast-growing social media in Indonesia has opened up opportunities for spreading feminist ideas to a wider and more diverse audience. Various social media accounts especially Instagram that focus on gender advocacy and feminism such as @indonesiafeminis, @lawanpatriarki, and @feminismanis have developed in Indonesia. However, the development of the social media platform also presents groups that oppose feminists. One of the accounts of women’s groups that oppose feminists is @indonesiatanpafeminis.id (@indonesiawithoutfeminist.id). The research objectives are namely to analyze the diversity of issues and reveal the discourse contestation that developed in the @indonesiatanpafeminis.id, and dynamic relationships on the online and offline spaces between groups of feminists and anti-feminists or the other interest. This research employed the digital ethnography method that utilized observation, interview, and literature study as data collection techniques. This study found that the online conversations at @indonesiatanpafeminis.id revealed misconceptions on feminism from a group of women with a religious identity. Furthermore, the conversation also tends to strengthen patriarchal values with religious arguments that are gender-biased. However, the @indonesiatanpafeminis.id serves as a public space for open debates and education on feminist issues. The anti-feminist group behind the @indonesiatanpafeminis.id are women who identify themselves in a certain Muslim circle that has political, cultural, and religious agendas. One of the agendas is to influence the public to reject the Sexual Violence Eradication Bill. This study also noted the Muslim supporters of anti-feminism in Indonesia are less popular compared to progressive religious-based Muslim women organizations such as Aisyiyah (Muhammadiyah), Muslimat NU (Nahdlatul Ulama), and Rahima (Center for Education and Information on Islam and Women’s Rights). The study also evokes discussion on how the feminist and anti-feminist discourses can be utilized to criticize and develop the women’s movement or feminism in a multicultural context.


2021 ◽  
Vol 1 (1) ◽  
pp. 56-68
Author(s):  
Simon Simon ◽  
Tan Lie Lie ◽  
Heppy Wenny Komaling

Indonesian netizens are often labeled as social media users at will without heeding politeness when interacting. This assessment is further confirmed by a survey conducted by Microsoft,  that Medsos users are labeled as netizens with the worst politeness level for Southeast Asia scale. The predicate is certainly aimed at allreligius netizens without emphasizing certain beliefs. The low politeness indicates the lack of social media ethics applied by the people of the country. Ironically, Indonesia is known as areligius and civilized country, it seems invisible if you look at the behavior of netizens who are. The method used in this paper is descriptive qualitative method with a literature study approach. The description of this topic religion certainly teaches how politeness and politeness in the public space are displayed especially in social media, because politeness is an indikator we are called ethical or not. The principle of Christian ethics teaches that when using social media what a believer must do is not to do body shaming with other online media users, or not to comment racistically. Because God does not differentiate between fellow humans by loving one and not loving another just because humans are different physically, race or nation. The next principle of Christian ethics in social media is not to argue theologically and not to spit negative things. The goal is to avoid quarrels, let alone hate speech. Netizen Indonesia kerap di cap sebagai pengguna media sosial sesuka hati tanpa mengindahkan kesantunan ketika berinteraksi. Penilaian ini makin dipertegas melalui survei yang dilakukan oleh Microsoft,  bahwa pengguna Medsos dilabeli sebagai netizen dengan tingkat kesopanan paling buruk untuk skala Asia Tenggara. Predikat itu tentu ditujukan kepada semua netizen yang beragama tanpa menitik-beratkan keyakinan tertentu. Rendahnya kesopanan menandakan kurangnya etika bermedia sosial diterapkan oleh masyarakat tanah air. Ironisnya, Indonesia yang di kenal sebagai negara yang religius dan beradab, hal itu seakan tidak terlihat bila melihat perilaku netizen yang bar-bar. Metode yang digunakan dalam tulisan ini adalah metode kualitatif deskriftif dengan pendekatan studi kepustakaan. Uraian dari topik ini agama tentu mengajarkan bagaimana kesopanan dan kesantunan di ruang publik ditampilkan terlebih dalam bermedia sosial, karena kesopanan itu merupakan indikator kita di sebut beretika atau tidak. Prinsip etika Kristiani mengajarkan bahwa ketika bermedia sosial  yang  harus dilakukan orang Kristen  adalah tidak melakukanbody shaming kesesama pengguna media online, maupun tidak berkomentar secara rasis. Karena Allah tidak membeda-bedakan sesama manusia dengan mengasihi yang satu dan tidak mengasihi yang lain hanya karena manusia itu berbeda secara fisik, ras atau bangsa. Prinsip etika Kristiani berikutnya dalam bermedia sosial adalah tidak berdebat secara teologis dan tidak mengumbar hal negatif. Tujuannya  agar tidak terjadi pertengkaran apalagi ujaran kebencian.


2021 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
Fitrina Gusvi ◽  
Deni Saputri

The Covid 19 pandemic so far has made a huge impact in various lines of life, especially for the Indonesian. This pandemic has not only caused a crisis in the health sector, but has created a domino effect that has also caused crises in other fields such as economic, social and religious life. From an economic standpoint, the outbreak of the Covid 19 virus has forced many business actors to go out of business or if someone survives they are forced to cut the number of employees so that the flow of layoffs increases during this time. Business actors who are trying to survive on this crisis are required to find the best solutions to keep producing and selling products, of course with more innovative things. The following article is a literature study on how accelerated adaption to the industrial revolution 4.0 in the Corona Virus Desease 19 pandemic as an opportunity to increrase the economic and business sectors through digitization of business strategies. The method used is to examine several research results that have been published in journals that explain the Covid 19 pandemic and solutions for business people to survive at this time. The findings of this study inform that one of the solutions that can be applied during this pandemic to survive in running a business for business actors is digitization of business strategies in each business run in order to reach wider consumers and increase profitability. This digitization of business strategies has proven to be able to help businesses survive a pandemic by adjusting the sales method that was previously conventional to digital.Keyword: Corona virus disease-19; industrial revolution 4.0; digitization; business strategy Pandemi Covid 19 sejauh ini telah mengakibatkan dampak yang begitu besar dalam berbagai lini kehidupan khususnya bagi bangsa Indonesia. Pandemi ini tidak hanya menyebabkan krisi dalam bidang kesehatan saja, namun menimbulkan efek domino sehingga juga menimbulkan krisis di bidang-bidang lain seperti ekonomi, sosial dan kehidupan beragama. Dari sisi ekonomi, mewabahnya virus Covid 19 memaksa banyak para pelaku usaha untuk gulung tikar atau pun jika ada yang bertahan terpaksa memangkas jumlah karyawan sehingga arus gelombang PHK meningkat selama masa ini. Para pelaku usaha yang berusaha bertahan dalam krisis ini, dituntut untuk menemukan solusi terbaik untuk dapat tetap berproduksi dan menjual produk, tentunya dengan hal-hal yang lebih inovatif. Tulisan berikut ini adalah studi literatur tentang bagaimana akselerasi adaptasi revolusi industri 4.0 di tengah pandemi covid-19 sebagai peluang peningkatan sektor ekonomi dan bisnis melalui digitalisasi strategi bisnis. Metode yang digunakan adalah mengkaji beberapa hasil penelitian yang pernah dimuat pada jurnal-jurnal yang menjelaskan seputar pandemic Covid 19 dan solusi bagi pelaku bisnis bertahan di masa ini. Temuan penelitian ini menginformasikan bahwa salah satu solusi yang dapat diterapkan di masa pandemi ini untuk tetap bertahan menjalankan usaha bagi para pelaku usaha adalah dengan digitalisasi strategi bisnis pada tiap-tiap usaha yang dijalankan agar dapat menjangkau konsumen lebih luas dan dapat meningkatkan profitabilitas. digitalisasi strategi bisnis ini terbukti mampu membantu para pelaku usaha untuk bertahan di masa pandemi dengan jalan menyesuaikan metode penjualan yang semula konvensional diubah kea rah digital.Kata kunci: Covid 19; akselerasi digital;  revolusi industri 4.0; digitalisasi; strategi bisnis


2021 ◽  
Vol 15 (4) ◽  
pp. 554-574
Author(s):  
Richard Wilson

Abstract Hybrid churches adopt some local business practices and identities in order to create a place and role in secular public space for a public engagement.1 They use hospitality and embassy to challenge the basis of public engagement, discourse, objectives and goals. Hybrid organization alongside hospitality and embassy enables the creation of alternative public spaces in which engagement and discourse may take place according to an alternative communicative base to conventional public discourse, intentionally to critique secular conventions of public presence and discourse.


Koedoe ◽  
2004 ◽  
Vol 47 (1) ◽  
Author(s):  
M. Saayman ◽  
E. Slabbert

Due to shrinking budgets for conservation and an increase in the number of government and privately owned parks, it has become very important for parks to determine who the tourists are who visit one of South Africa’s top tourist attractions. The reason for this is that park management and marketers need to focus their efforts to optimise their limited resources. This can only be done once there is a clear understanding of who the market is, where they come from and what they expect. The literature study clearly showed that market segmentation is essential for the effective marketing of a tourism product or destination. Two surveys were conducted, one in 2001 and a follow-up study in 2002, profiling tourists to the Kruger National Park. Different months were chosen to conduct the two surveys in order to get a more comprehensive profile of tourists visiting the park in different seasons.


2002 ◽  
Vol 34 (3) ◽  
pp. 422-451 ◽  
Author(s):  
Dean Rapp

The film era in Britain commenced in early 1896, but its moral impact on viewers was not considered very much during its first decade. This was primarily because film was dispersed in a variety of venues like music halls and fairgrounds where other entertainment was provided, or in unused shops and other premises that were temporarily rented. Film thus had no permanent, separate identity as a leisure activity that took place in one particular type of public space, hence it was difficult for moralists to recognize, much less discern and evaluate its moral influence. Moreover, many of the middle class (from whom most moralists came) dismissed the early film industry as a passing, vulgar fad of the working class that need not be taken seriously.But moralists did begin to notice the impact of the industry when film acquired a conspicuous new identity of its own in the years after 1906 when thousands of purpose-built cinemas were constructed. The tremendous growth of both the cinemas and their mostly working-class, youthful audiences led some middle-class moralists to focus their attention on film for the first time. They soon concluded that the cinemas undermined the morality of their young audiences and launched a crusade against the film industry. The general outlines of the campaign are well known. Moralists charged that the darkened cinemas provided cover for couples to court and for some men to abuse children. They also asserted that many films were sensational ones about sexual indecency, crime, and violence. Such fare, they contended, encouraged immorality and incited juvenile delinquency among youth who imitated the crimes they saw enacted on screen. The moralists therefore demanded censorship of the films, brighter lighting in the cinemas to discourage sexual misbehavior, and police action against indecency. Moreover, Sabbatarians opposed the opening of the cinemas on Sundays as a further desecration of that holy day of rest.


2014 ◽  
Vol 41 (2) ◽  
pp. 235-270
Author(s):  
Pramod Kumar Mohanty

The article intends to give a comprehensive understanding of the colonial urbanisation as a cultural process in colonial Odisha centred at Cuttack city as manifest in the evolving public sphere and in the process contribute to the historical studies on colonialism in one of the neglected regions of South Asia and also from such a neglected perspective in South Asian history. While trying to assess the ‘problematic objectively’, it adopts the theoretical perspectives associated with ‘new cultural history’. Against this backdrop, the article tries to look at the issues of class, community and nationalism and the attendant politics during the ‘decisive phase’ of late nineteenth and early twentieth century of colonial Odisha by trying to explore the emergence of Cuttack as a city, a colonial urban space. As the capital city of Odisha, Cuttack is seen as the site around which ‘evolved and revolved the modern regional cultural tradition of Odisha’ and more crucially so, the ‘citizenry’ including its middle class, constituted the ‘microcosm of Colonial Odisha’. The article examines the issues by negotiating with the growth of the middle class, shaping up of the concept of ‘public space’ and the structuring of ‘public’ as a ‘discursive entity’ along with the crystallisation of cultural politics underlying competing hegemonies and identities.


2015 ◽  
Vol 47 (3) ◽  
pp. 521-542 ◽  
Author(s):  
NATALIA COSACOV ◽  
MARIANO D. PERELMAN

AbstractBased on extensive and long-term ethnographic fieldwork carried out between 2002 and 2009, and by analysing the presence, use and struggles over public space of cartoneros and vecinos in middle-class and central neighbourhoods of the city of Buenos Aires, this article examines practices, moralities and narratives operating in the production and maintenance of social inequalities. Concentrating on spatialised interactions, it shows how class inequalities are reproduced and social distances are generated in the struggle over public space. For this, two social situations are addressed. First, we explore the way in which cartoneros build routes in middle-class neighbourhoods in order to carry out their task. Second, we present an analysis of the eviction process of a cartonero settlement in the city.


JURNAL RUPA ◽  
2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Aquamila Bulan Prizilla

Ornament depictions on the archipelago batik fabrics are much influenced by foreign cultures. Indonesia as an Islamic country also majority diverse country with the world's largest Islamic population, but there are still many Indonesian people do not know how such a batik decoration Nusantara Islamic nuances and how the influence of Islamic culture. The Koran does not mention specifically the image or depiction of law. But batik decoration nuances of Islam Indonesia can be based on hadis, decoration that has a historical background of Islam, and the Islamic philosophical or told him about Islam. The study was confined to the nuances of Islamic ornament palace Cirebon batik after pre-Islamic times. With the goal on the basis of the preservation and dissemination of decorative nuances of Islam in the archipelago, in purpose that Indonesian can can be familiar with batik ornament which is has Islamic nuances, specially batik ornament from Cirebon palace pra-Islam which is has Islamic nuances. The study will use qualitative methods by means of a literature study, expert interviews and field surveys.


2021 ◽  
Vol 27 ◽  
pp. 375-393
Author(s):  
Marta Widy-Behiesse

Muslims have been living in Western countries for several generations, and since the mid 1980s they have been creating their own culture, which is a syncretism of Western trends with their cultural and religious background of Muslim countries. Different forms of artistic expression are used to define or strengthen the creator’s religious identity in the Western public space. Simultaneously, Western Muslim spectators create new forms of religiosity, based on consumerism and artistic experience.


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