Pengaruh Harga dan Kualitas Produk Kopi Lada Hitam terhadap Keputusan Pembelian Serta Dampaknya pada Kepuasan Konsumen (Studi Kasus Kopi Bang Azis)
2021 ◽
Vol 5
(3)
◽
pp. 892-905
Keyword(s):
The purpose of this research to analyze The effect of price and product quality black pepper coffee on purchasing decisions and impact on customer satisfaction The sampling method in this research was accidental sampling with a sample of 100 respondents.. Instrument testing and data analysis, namely path analysis with the LISREL 8.80 application program. The results showed that the price and product quality had a positive effect on the purchasing decision Black pepper coffee at Bang Azis Coffee Shop. Price, Product Quality and Purchase Decisions have a positive effect on Customer Satisfaction.
Keyword(s):
2020 ◽
Vol 6
(2)
◽
pp. 72-85
Keyword(s):
2020 ◽
Vol 9
(4)
◽
pp. 1379
2017 ◽
Vol 8
(1)
◽
pp. 101
Keyword(s):