Analisis Efisiensi Pemasaran Produk Wine pada PT. Hatten Bali

Marketing Efficiency Analysis of Wine Product by PT. Hatten Bali This research is aimed to acknowledge the system of the marketing channels and itsfunctions, calculate the margins of the marketing and producer share to alsoanalyzing the efficiency of overall products marketing system of hatten wineproducts by PT. Hatten Bali. The methods of data collection used are observation,interviews, and literatur reference. Methods for data collection in this study, wereobservation, interviews, and literatur reference. The samples using of 30 retailersaround Denpasar City and Badung Regency chosen with snowball sampling. Dataanalyzing by descriptive qualitative and descriptive quantitative. The results showedthat marketing channels of PT. Hatten Bali involving the retailers from hotels, villas,restaurants, and grocery stores. There are two types of marketing channels, type oneis producer-consumer while type two is producer-retailers-consumer. The highestmarketing margin from type two is recorded 181.000 idr per bottle while the lowestmarketing margin coming from type one is 0.000 idr per bottle. The highestproducer’s share is on type one by 100% and the lowest is on type two by 43.92%.The highest price efficiency is on type two by 222.73% and the lowest is on type oneby 100%. The highest operational efficiency is on type two by 9.279,20% and thelowest recorded is on type one by 3.917,81%. Type one of marketing channels is themost efficient channel based on the analysis of margin marketing, produsen sharesand price efficiency. While type two is the most efficient channel of marketing basedon its operational efficiency analysis.

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Analisis Efisiensi Pemasaran Produk Spa yang Laris Terjual pada PT Bali Tangi

Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) ◽

10.24843/jaa.2018.v07.i01.p07 ◽

2018 ◽

pp. 61

Author(s):

NI KADEK WINDA YULIASARI ◽

I GUSTI AGUNG AYU AMBARAWATI ◽

I KETUT RANTAU

Keyword(s):

Direct Marketing ◽

Marketing Channel ◽

High Volume ◽

Efficiency Analysis ◽

Marketing Channels ◽

Snowball Sampling ◽

High Demand ◽

Price Efficiency ◽

Marketing Efficiency ◽

Marketing Agency

Marketing Efficiency Analysis of Best Seller Spa Products at PT Bali Tangi This research is aimed to find out the marketing channels, to calculate marketingmargin, producer’s share, and to analyze marketing efficiency of best seller spaproducts at PT Bali Tangi. This company produces three types of spa productsnamely scrub, masker and massage oil that are in high demand. Samples wereselected purposively for retailers from PT Bali and snowball sampling for retailersfrom the wholesaler. Total samples were 30 from Denpasar City and BadungRegency including wholesaler, retailers, hotels and villas. The results showed thatthere are three types of marketing channels of best seller spa products of PT BaliTangi. Channel I: producer – end consumers (for three spa products), channel II:producer – retailers and institutional consumers – end consumers (for three spaproducts), and channel III: producer - wholesaler - institutional consumers – endconsumers (for only two spa products). The channel II comprises 52.95% of the totalsales, whereas 8.97% and 38.07% respectively for channel I and III. The highestmarketing margin was seen from the channel III at amount of Rp 80,000/unit, whileno marketing margin coming from the channel I as it is direct marketing. Thechannel II has marketing margin Rp 25,000. The highest producer’s share is onchannel I by 100% and the lowest is on channel III by 57.89%. The channel II hasproducer’share of 86.49%. In terms of marketing efficiency, this research does notcompare to channel I because channel I does not have a marketing agency. ChannelII of the marketing channel is the most efficient based on three analysis of marketingmargins, producer’s share, and price efficiency. Channel III is only efficient atoperational efficiency of 2,944.57%. Meanwhile, channel III is inefficient. Despite ofinefficiency, channel III is the main supporting channel for the company to maintaindue to high volume of trading compared to channel I.

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EFISIENSI PEMASARAN BAWANG MERAH (KASUS: KABUPATEN BREBES, PROVINSI JAWA TENGAH)

MIX JURNAL ILMIAH MANAJEMEN ◽

10.22441/mix.2018.v8i2.005 ◽

2018 ◽

Vol 8 (2) ◽

pp. 254 ◽

Cited By ~ 1

Author(s):

Ivony Annisa ◽

Ratna Winandi Asmarantaka ◽

Rita Nurmalina

Keyword(s):

Data Processing ◽

Market Integration ◽

Qualitative Data ◽

Marketing Channel ◽

Operational Efficiency ◽

Marketing Channels ◽

Marketing System ◽

Short Term ◽

Microsoft Excel ◽

Price Efficiency

Abstract. This study aims to analyze the operational efficiency (marketing margin, farmer’s share, profit ratio) and the price efficiency in Brebes Regency. Quatitative data processing used to analyze marketing margin, farmer’s share, the ratio of benefits to costs by using Microsoft Excel 2016 while market integration alaysis used Eviews 9. Qualitative data processing used to analyze marketing channels and marketing istitutions. The research results showed that there are seven types of marketing channels in the marketing system of shallot in Brebes Regency. Analysis of operational efficiency showed marketing channel that relative efficient were channel 6 (farmerdistrict assembler-regency assembler-outside the province wholesaler). Analysis of price efficiency showed that the shallot markets were integrated in short term.

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Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

Journal of Agricultural Socio-Economics (JASE) ◽

10.33474/jase.v2i1.13036 ◽

2021 ◽

Vol 2 (1) ◽

pp. 17

Author(s):

Yusuf Azis ◽

Ibnu Husin

Keyword(s):

Beef Cattle ◽

Sampling Method ◽

Marketing Channel ◽

Total Sample ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing System ◽

Marketing Efficiency ◽

Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

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Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

Jurnal Peternakan Integratif ◽

10.32734/jpi.v6i2.2152 ◽

2018 ◽

Vol 6 (2) ◽

Author(s):

K Pargita ◽

A H Daulay ◽

N Ginting ◽

Y L Henuk ◽

E Mirwandhono

Keyword(s):

Data Collection ◽

Cost Benefit ◽

Marketing Channel ◽

Marketing Channels ◽

Snowball Sampling ◽

Marketing Efficiency ◽

Cost Benefit Ratio ◽

Marketing Costs ◽

Chicken Eggs ◽

Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

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ANALISIS EFISIENSI PEMASARAN IKAN BANDENG DI KECAMATAN TIRTAJAYA KABUPATEN KARAWANG

Forum Agribisnis ◽

10.29244/fagb.9.1.69-84 ◽

2019 ◽

Vol 9 (1) ◽

pp. 69-84

Author(s):

Dina Azhara ◽

Ratna Winandi

Keyword(s):

Sampling Method ◽

Marketing Channel ◽

Marketing Channels ◽

Cost Ratio ◽

Snowball Sampling ◽

Marketing System ◽

Price Fluctuations ◽

Income Uncertainty ◽

Marketing Efficiency ◽

Marketing Systems

Karawang Regency is the center of milkfish production in West Java. Milkfish production continues to increase, but the prices fluctuate. Price fluctuations cause income uncertainty both for farmers as producers and traders as marketing agencies. Price fluctuations are closely related to marketing systems. The purpose of this study was to determine the marketing system and marketing efficiency of milkfish in Tirtajaya District, Karawang Regency. The sampling method was carried out by the snowball sampling method which started from 33 farmers. The results showed that there were 6 (six) marketing channels for milkfish in Tirtajaya District. Marketing agencies that involved are village traders, wholesalers, retailers and processors. Judging from the marketing margin value and farmer's share, all marketing channels of milkfish formed in Tirtajaya District are efficient. Marketing channel 1 more efficient relatively with the lowest margin value of 9,71 percent and the highest farmer share of 90.29 percent. The ratio of profit to cost ratio for all marketing channel is distributed evenly.

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EFISIENSI PEMASARAN GAMBIR DI KABUPATEN LIMA PULUH KOTA, SUMATERA BARAT

Buletin Ilmiah Litbang Perdagangan ◽

10.30908/bilp.v9i2.9 ◽

2015 ◽

Vol 9 (2) ◽

pp. 221-239 ◽

Cited By ~ 1

Author(s):

Amelira Haris Nasution ◽

Ratna Winandi Asmarantaka ◽

Lukman M Baga

Keyword(s):

Time Series ◽

Sampling Method ◽

Efficiency Analysis ◽

Operational Efficiency ◽

Primary Data ◽

Series Data ◽

Snowball Sampling ◽

Price Efficiency ◽

Purposive Sampling

Penelitian ini bertujuan untuk menganalisis efisiensi pemasaran gambir di Kabupaten Lima Puluh Kota, Sumatera Barat dengan menggunakan analisis efisiensi operasional dan efisiensi harga. Penentuan responden petani dipilih dengan menggunakan metode purposive sampling, dan responden pedagang dipilih dengan snowball sampling. Data primer digunakan untuk melakukan analisis efisiensi operasional, sedangkan data sekunder time series bulanan dalam periode 2004 – 2014 digunakan untuk analisis efisiensi harga. Berdasarkan analisis efisiensi operasional terbukti bahwa saluran pemasaran yang terbentuk belum efisien akibat posisi tawar petani yang rendah. Dengan analisis efisiensi harga terungkap bahwa dalam jangka pendek, pasar gambir di tingkat petani tidak terintegrasi dengan pedagang besar dan ekportir, dan dalam jangka panjang pasar gambir di tingkat pedagang besar berkorelasi dengan eksportir namun tidak terintegrasi. Korelasi ini mengindikasikan adanya kolusi antara pedagang besar dan eksportir. Oleh karena itu, peran pemerintah diperlukan, terutama untuk mengoptimalkan regulasi pasar gambir yang ada di satu pihak dan meningkatkan peran kelembagaan petani di pihak lain. Kebijakan perbaikan akses informasi pasar dan ekspor gambir akan mampu menciptakan pemasaran gambir yang berpihak pada petani gambir. This study aims at analyzing the market efficiency of gambier in Lima Puluh Kota Regency, West Sumatera using analysis of operational and price efficiency. Farmers were chosen using purposive sampling method and middlemen were selected using snowball sampling method. Primary data were used for the operational efficiency analysis, and secondary data which was monthly time series data from 2004 to 2014 were utilized for the price efficiency analysis. Based on the operational efficiency analysis, it was proven that the marketing channels had been inefficient because the bargaining power of farmers was weak. By using the price efficiency analysis, it showed that in the short run, gambier market in the farm level was not integrated with the middlemen and exporter levels, whereas in the long run, gambier market in middlemen level had corellation with the exporter level but they had not been integrated. This correlation indicated that there was a collusion between the middlemen and the exporters. Therefore, the role of government is needed to maximize the regulation of gambier market and to increase the role of farmer institutions. This can be done by improving the market access information and gambier export policy to create marketing which supports the gambier farmers.

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Analisis Usaha Pertanian Brokoli (Brassica Oleracea L) (Studi di Desa Sumber Urip, Rejang Lebong, Bengkulu)

Proceeding of Community Development ◽

10.30874/comdev.2017.30 ◽

2018 ◽

Vol 1 ◽

pp. 246

Author(s):

Bembi Akbar Serawai ◽

Adly Adly

Keyword(s):

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Farm Income ◽

Snowball Sampling ◽

Total Respondent ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Margin Analysis ◽

Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli,(4) Calculate its marketing margin and Knowing marketing efficiency Broccoli in Sumber Urip village District of Rejang Lebong Bengkulu. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total Respondent marketing agencies are 25 Respondent. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers, Countryside Wholeseller, Tradders Districts, Town Wholeseller, Retailers and Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Tradders Districts 5.52, Town Wholeseller is 1,83 and Retailers 19,21.

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Rice Marketing Efficiency In Sragen Regency

Agro Ekonomi ◽

10.22146/ae.36442 ◽

2019 ◽

Vol 29 (2) ◽

pp. 287

Author(s):

Amalia Nadifta Ulfa ◽

Masyhuri Masyhuri

Keyword(s):

Correlation Analysis ◽

Strong Correlation ◽

Market Integration ◽

Sampling Methods ◽

Secondary Data ◽

Efficiency Analysis ◽

Marketing Channels ◽

Primary Data ◽

Snowball Sampling ◽

Marketing Efficiency

This study is aimed to determine the channels, margins, and the level of marketing efficiency of rice in Sragen used monopoly index (MPI) and market integration. This study used primary data obtained from direct interview, and secondary data obtained from related institutions. The rice marketing channels were obtained by surveys and interviews with the snowball sampling methods. The data were analyzed using marketing channels ranging from rice mills to consumers. The results show that there are four marketing channels of rice with the most on channels 3 about 53.3%. The first channel is the shortest channel with the lowest marketing margin, but it is inapporopiate to conclude that the first channel is the most efficient channel. The highest marketing margin of rice marketing channels is at the medium/large rice mills, while the lowest is at the wholesalers. The MPI value of collecting traders is 2.00; 2.32 for medium/large rice mills; wholesalers is 1.47; and 1.75 for retailers. The comparison of MPI in each marketing institution shows that medium/large rice mill dominate rice marketing in Sragen. The correlation analysis of 0.952 means a “very strong” correlation between price at rice mills level and price at consumers level. Based on the marketing efficiency analysis using MPI and market integration, it shows that marketing of rice in Sragen has been integrated and efficient. The research recommends further analysis of rice marketing in other areas for rice marketing for rice mills or rice traders in Sragen.

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ANALISIS USAHATANI BROKOLI (Brassica oleracea L) DAN PEMASARANNYA DI DESA SUMBER URIP KECAMATAN SELUPU REJANG KABUPATEN REJANG LEBONG

Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis ◽

10.31186/jagrisep.15.2.237-254 ◽

2016 ◽

Vol 15 (2) ◽

pp. 237-254

Author(s):

Bembi Akbar Sarwai ◽

. Sriyoto ◽

Ellys Yuliarti

Keyword(s):

Marketing Channel ◽

Efficiency Analysis ◽

Marketing Channels ◽

Farm Income ◽

Snowball Sampling ◽

Total Respondent ◽

Marketing Efficiency ◽

Marketing Analysis ◽

Margin Analysis ◽

Brassica Oleracea L

This research was conducted with the purpose to: (1) Determine the system of financing farming Broccoli, (2) Calculate farm income of Broccoli, (3) Investigate marketing channels of Broccoli, Calculate its marketing margin and knowing marketing efficiency Broccoli in Sumber Urip village Sub-District Selupu Rejang District of Rejang Lebong. Respondents of Broccoli Farmers are censused 45 Farmers while marketing agencies are determined with Snowball Sampling, total respondent marketing agencies are 25 respondents. The result of this research indicated that the average farmers in the Sumber Urip village their own capital resources obtained from previous farming Broccoli. The averaged income of Broccoli as Rp 5.850.717/Ut/MT. The marketing analysis indicated that the only Broccoli marketing channel in Sumber Urip village was through Farmers à Countryside à Wholeseller à Town Wholeseller à Retailers à Final Consumers. The marketing margin analysis showed that the total marketing margin Broccoli is Rp 10.942/Kg. Broccoli Marketing efficiency analysis results in Sumber Urip shows that every marketing agencies Broccoli studied all efficient it can be seen from the value criteria Countryside Wholeseller is 1.28, Districts Traders 5.52, Town Wholeseller is 1,83 and Retailers 19,21. Keywords: broccoli, income, marketing channels, margin, efficiency

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SISTEM PEMASARAN GAMBIR DI SUMATERA BARAT (Kasus di Kecamatan Kapur IX, Kabupaten Lima Puluh Kota)

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v12i1.14190 ◽

2017 ◽

Vol 12 (1) ◽

pp. 1

Author(s):

Amelira Haris Nasution ◽

Ratna Winandi Asmarantaka ◽

Luqman M Baga

Keyword(s):

Sampling Method ◽

Marketing Channel ◽

Operational Efficiency ◽

Marketing Channels ◽

Cost Ratio ◽

Snowball Sampling ◽

Marketing Function ◽

Commodity Export ◽

Production Area ◽

Channel Analysis

Gambier is one of the commodity export in Indonesia and it has been supplied 80% of the world’s needs. The largest gambier production area is Lima Puluh Kota Regency, West Sumatera (70,39%). The benefit from its position as the biggest gambier supplier or producer is not enjoyed by gambier farmer because of weak gambier marketing and the role of merchand middlement had a more powerful and dominant for determine of gambier prices. The purpose of this study is analyzing marketing system of gambier through marketing channel analysis, marketing channel’s role analysis (farmer group and merchand middlemen) and operational efficiency analysis. This study was conducted from Desember 2014 until January 2015 in Kapur IX Subdistrict, Lima Puluh Kota Regency, West Sumatera. Farmer s were chosen by purposive sampling method and middlemen were chosen by snowball sampling method. Data processing in this study was using descriptive qualitative and quantitative analysis. The result of this study showed that there are 4 marketing channels of gambier marketing. Based on operational efficiency indicator, all marketing channels had been inefficiency because of weak farmer’s bargaining power so their role is just as a price taker. But among all marketing channels, channel 4 is more efficient relatively based on benefit and cost ratio, price share and marketing function implementation. The result of this study also showed that farmer group and farmer association of gambier are still in starter institution so that they are not capable to contribute in marketing gambier.

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