Semiotics Approach on Verbal Signs in Would You Care More IF I Was A Panda?

HUMANIS ◽  
2021 ◽  
Vol 25 (1) ◽  
pp. 71
Author(s):  
Anak Agung Gede Hari Wishnawa ◽  
I Nengah Sudipa ◽  
Ni Wayan Sukarini

This study is aimed at identifying the verbal signs with their mode and connotative meaning of an advertisement. The data of this study was a wildlife advertisement entitled Would You Care More IF I Was A Panda? (2011) created by Ogilvy and published by World Wild Life. The data were collected using documentation method with note-taking technique. The data were analyzed qualitatively using Peirce’s semiotic theory to identify the verbal signs with their mode and Leech meaning theory to analyze the connotative meaning of the sign. The result of this study shown that there were three verbal signs found in the advertisements that belong to symbolic signs in the form of the combination of alphabets. The verbal signs consist of representamen, interpretant, and object. The connotative meanings are expressed in words, phrases, or sentences with the interpretation based on knowledge, emotion, and imagination.  

KIRYOKU ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 199-208
Author(s):  
Dwi Novi Rahakjani

This research is entitled “Processing Foodstuffs Skills in the Little forest Movie by Junichi Mori”. The purpose of this research was to examine the skills of the Japanese people in processing  foodstuffs in Junichi Mori's Little forest movie. The method used in this research is note taking method, descriptive analysis method and informal method. The theory used in this study is the Literary Gastronomy theory proposed by Endraswara and the Semiotic theory proposed by Danesi. The results showed that there were several skills in processing foodstuffs based on the food they were processed, 1) amazake which was processed using porridge and koji, 2) stir-fried akebi which was processed using ingredients from akebi skin and cooked using sabuji style, 3) hoshiimo made from dried sweet potatoes, 4) shimi daikon made from radish dried in cold air, 5) Hoshigaki, which is dried persimmon made from kind of astringent persimmons. in the Little Forest movie is shown the process of processing traditional foodstuffs. the unique thing is that the Japanese people in the little forest film not only use cooking utensils but also take advantage of the air temperature to process food.


2021 ◽  
Vol 15 (1) ◽  
Author(s):  
Chusni Hadiati ◽  
Nadia Gitya Yulianita

This research tried to reveal the denotative and connotative meaning of Raden Joko Kaiman in Banyumas culture. Historically, Banyumas regency was founded by Raden Joko Kaiman in 1582. As the founding father of Banyumas regency, Raden Joko Kaiman could be semiotically interpreted as a superhero in the context of Banyumas. Based on Barthes, anything could be a sign. Raden Joko Kaiman in Barthes’ semiotic perspective could function as a sign since this figure could have both denotative and connotative meanings. Barthes’ semiotic theory investigated the process of reading signs and their interpretation by different cultures or societies. Barthes considered sign as both signifier the physical form of the sign as people perceived it through their sense and signified the interpreted meaning. This research was conducted using qualitative research since it collected reliable data and information through reading, comparing, and analyzing text by relating them to Banyumas context. There are four denotative meanings carried by this sign, namely, the son of Raden Harya Banyak Sosro, the godson of Kiai Mranggi, the son-in-law of Adipati Wargautama, and being Adipati Mrapat. Connotatively, Raden Joko Kaiman is interpreted as courage, strong moral codes, tolerance towards pain, and a great sense of responsibility.


KIRYOKU ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 85-90
Author(s):  
Made Henra Dwikarmawan Sudipa

This research aims to analyze the meaning of issou, nao, and sara ni. These three words are Japanese adverbs which having the same lexical meaning ‘furthermore’, but contextually the meanings are different. The data were collected from article posted on website asahi.com by observation method and note-taking techniques. They were analyzed using distribution method with expansion techniques. The meanings of these three adverbs were analyzed using contextual meaning theory by Pateda (2001) The results show that issou, nao, and sara ni have the same meaning that is 'something more than before’. The difference is on the spesific context. Nao can be used to indicates a state that still continuing until now without any much improvement. Sara ni. Can be used to indicates addition of something that already sufficient.


TheGIST ◽  
2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Patria Supriyoso ◽  
Ria Nirwana ◽  
Yeni Dewi Cahyani

The aims of this study were to find out the types of meaning, and advertising objectives in airplane company slogans. Based on the research phenomenon, public does not understand the meaning of the message of the English slogan of the airline company as an advertising medium for the public. This research was conducted by using descriptive qualitative design. The data consisted of 42 airplane company which operated in Indonesia. The data were analysed by using the seven types of meaning theory by G. Leech (1981) and advertising objective theory by (Kotler, PhilipKeller, Kevin Lane : 2009). The data were divided into Seven Types of meaning, they were Conceptual meaning, Connotative meaning, Social meaning, Affective meaning, Reflected meaning, Collocative meaning, and Thematic meaning. The data were also analysed by using advertising objective, they were to inform, to persuade, and to remind. The final results of analyzing the activities of 42 English slogans of airplane company slogans operating in Indonesia were found using Thematic meaning.The main theme that is usually carried is usually always related to safety, so it's not surprising that there are many words of "safety" that are the focus and emphasis in their slogans. Some other airplane company try to say in their slogan that the company is better, more friendly, warmer in terms of comfort in traveling using their airplane company.The final result of the analysis of 42 English slogans of airplane company operating in Indonesia that the researcher found that the company's goal of advertising slogans were to inform customers.


HUMANIS ◽  
2018 ◽  
pp. 125
Author(s):  
I Gede Agus Krisna Permana ◽  
I Ketut Wandia ◽  
I Made Rajeg

Figurative language can appear in various types and the meaning may not be determined by its components. This study aims to identify and analyze the meaning of figurative language found in the song lyrics “Passenger's album all the little lights”. There are two theories used in this study. The first is the theory of figurative language proposed by Knickerbocker and Reninger, and the second is the theory of meaning by Leech as the supporting theory. The data in this study were directly taken from Passenger’s fourth album. The album consists of twelve songs. They were collected by documentation method and note taking technique. The collected data were analyzed  using qualitative and descriptive method. This study applied informal method to present the analysis. The result of this study shows that there are nine types of figurative language found in song lyrics. They were allusion, simile, metaphor, irony, personification, hyperbole, dead metaphor, metonymy, and paradox. Most of the figurative expressions found in those songs were similes. Four out of seven types of meaning used in those lyrics in order to understand the figurative meaning in the song lyrics; they were connotative meaning, conceptual meaning, affective meaning, and collocative meaning. All the songs which are analyzed have the main theme about life and love.


HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 277
Author(s):  
Ni Made Devi Sudiarta Putri ◽  
Ni Wayan Sukarini ◽  
Putu Weddha Savitri

This study was aimed to identify and analyze the meaning and message in several sentences found in the novel Rage of Angels by Sidney Sheldon published in 1980. The selected sentences in the novel, which are the data of this study, were collected by applying the documentation method and note-taking technique which then were analyzed using the descriptive qualitative method. The data were presented informally in descriptive form. This study analyzes the types of meaning based on the theory proposed by Leech (1974) and the messages of the novel based on the biographical approach theory by Wellek and Warren (1962). As a result, all the seven types of meaning, namely connotative meaning, conceptual meaning, affective meaning, stylistic meaning, reflected meaning, collocative meaning, and thematic meaning, were found in the novel. In relation to the message of the novel, based on the biographical approach, there were five messages that the author delivered.


2020 ◽  
Vol 20 (1) ◽  
pp. 57
Author(s):  
I Ketut Sudewa

Children express their feelings and thoughts in literary works (poetry) that are created naturally and honestly. They express their world in a beautiful and happy way. Therefore, it is important to understand the world of children expressed in the literary works they create. In this study, discussed about the world of children depicted in children's poetry published in the Lintang tabloid published in January to November 2017. The problems discussed are (1) how the child's world image in poetry contained in the Lintang Tabloid; and (2) how children express their world through poetry in the Lintang tabloid. The method used is a qualitative method that focuses on library studies with techniques of reading, listening, note taking, and interpretation. The theory used is semiotic theory. The results showed that the children's poetry in the Lintang Tabloid published in the Lintang tabloid published in January to November 2017 generally contained five themes, namely: the environment, animals or animals, profession, plants, and love of the motherland. All these themes are expressed with the feelings and thoughts of the child's world and dominantly expressed by using the language style of repetition, metaphor, and personification.


2020 ◽  
Vol 6 (1) ◽  
pp. 9
Author(s):  
Fadly Fauzan

Song Lyrics is a person's expression about something that has been seen, heard or experienced. In expressing their experiences, the poet or composer of the song makes words and language games to create attraction and distinctiveness to the lyrics or poetry. This study aims to see the connotation, denotation, and mythology meaning contained in the object of research, namely the song ‘Film Favorit' from Sheila On 7. In this study the main theory used is the Roland Barthes semiotic theory. The method used in this study is a qualitative method with a descriptive interpretive approach. The results showed that the lyrics of the song under study contained connotation and denotation meaning in it. Likewise with the myth. This song carries the common myth of love. The myth that contains the value of love illustrates that love must be fought for and makes a commitment to make love secured. Contains about the main character's outpouring of his partner to his partner and how to express his feelings to those he loves. The author's choice of the word "Favorite Film" because at present, millennials are now very close to film. Songwriters hope that this song is easy to remember and be made into learning in our lives. 


HUMANIS ◽  
2018 ◽  
pp. 729
Author(s):  
Viqi Hanif Putra ◽  
Putu Weddha Savitri ◽  
I Gede Budiasa

The title of the study is “Visual and Verbal Communication in Coldplay’s Music Video Clip Hymn for the Weekend”. The study is commonly aimed at finding out the messages from the lyrics of the song music video clip. The data analysis were collected by documentation method and note taking technique by listening to the song and analyzing the meaning of the word in song lyrics based onVisual Communication Elements theory proposed by Dyer (1993) and the theory of meaning by Geoffrey Leech (1974). The findings of the current study show that there are six categories from the visual communication elements including appearance, manner, activity, props, settings, and images, as well as the meaning found in this study were connotative meaning, conceptual meaning, stylistic meaning, and affective meaning.


HUMANIS ◽  
2018 ◽  
pp. 1124
Author(s):  
Kadek Dwi Indrayasa ◽  
I Made Rajeg ◽  
Sang Ayu Isnu Maharani

Taboo words are cultural or religious custom that is not allowed to be used to someone else. However, taboo words are also found in daily conversation. Therefore, the aim of this study is to analyze the types, function and meaning of taboo words found in the film. The data of this analysis were taken from a film entitled “Dirty Grandpa”.  The data were collected through documentation method and note-taking technique. The data were descriptively analyzed based on the types, function and meaning of taboo words. The result of this analysis shows 10 (ten) types of taboo words in the film, namely Epithets, Profanity, Blasphemy, Obscenity, Cursing, Taboo, Vulgarity, Slang, Insult and slur, Scatology.  6 (six) function of taboo words were found; they are Create Attention, Discredit, Provoke Violent Confrontation, Endearment, The Creation of Strong Interpersonal Identification and Provide Catharsis and only three meanings were found, namely affective meaning, social meaning and connotative meaning.


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