scholarly journals The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali

2021 ◽  
Vol 11 (2) ◽  
pp. 369
Author(s):  
Ni Luh Putu Agustini Karta ◽  
Ni Made Ary Widiastini ◽  
I Ketut Sutapa ◽  
Erna Wiles

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative  (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.

2016 ◽  
Vol 5 (1) ◽  
pp. 106
Author(s):  
Eny Retna Ambarwati ◽  
Endang Khoirunnisa ◽  
Triantoro Safaria

Puerperal is likely in the occurrence of maternal deaths, and should receive health care during childbirth to be visited by a health worker at least 3 times since birth. This type of research was descriptive quantitative. The quantitative data obtained from questionnaires, using T-test. The research sample was breastfeeding mothers in the village of Balecatur as the intervention group and breastfeeding mothers in the village of Ambarketawang as the control group. There are significant differences of knowledge, behavior in the treatment of post-partum mothers between the intervention group and the control group with significant value in total of <0.05, influenced by the role of cadres, social suport, the role of health workers. Post partum visits conducted by community empowerment strategies, women as the main actors. The role of leaders, social support affect the success of efforts to increase postnatal visits among others disseminating information, provide examples, sensitize, motivate, guide, moving targets and the community and facilitating thus the knowledge, skills and increased public awareness can foster public participation in the postnatal visit.


2021 ◽  
Vol 4 (1) ◽  
pp. 119-128
Author(s):  
Nancy Maino ◽  
Stephen Tomno Cheboi

This study sought to explore the influence of professional growth opportunities on the job performance of deputy principals of public secondary schools in Lugari Sub-County, Kenya. Adopting the descriptive research design, the study utilised mixed methods approach engaging both questionnaires and interview guide. The focus population for the study included 28 principals, 28 deputy principals and 420 teachers of public secondary schools within Lugari Sub- County. All the 28 principals and 28 deputy principals were purposively sampled for study whereas, 200 teachers were identified for study by simple random sampling technique. A pilot test-retest study was conducted in three public secondary schools from nearby Uasin Gishu County and a reliable Cronbach’s Alpha coefficient of 0.79 and 0.81 was obtained for the deputy principal response questionnaire and teacher response questionnaire, respectively. Supervisors and researchers from Mount Kenya University School of education were engaged to ascertain the validity of the research instruments and necessary adjustments effected on the tools before use. The questionnaires gathered quantitative data from teachers and deputy principals whilst the interview guide assembled qualitative data from the principals. The statistical Package for Social Sciences version 23.0 was used for the analysis of quantitative data yielding frequencies, percentages, means, and standard deviation. Qualitative data were analysed thematically based on the objectives and presented along with the quantitative data. The findings established that schools in Lugari Sub County hardly support deputy principals for in-service training, the majority of deputy principals perceived unfairness in promotion procedures and that the position of deputy principal did not adequately prepare deputy principals for principal-ship. The study recommends that deputy principals need to be supported by the school management to collaborate and improve their requisite skills to discharge their duties effectively.


2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Rafique A Khan

Purpose- This paper has drawn the attention to study the customer based brand equity in service sector especially in banking sector of Pakistan. The rationale of this study is to explore any relationship between different dimensions of CBBE and customer retention. Methodology/Sampling- This study has been conducted in Lahore. Convenience sample of 300 respondents has been used for data collection. The results have been established by using quantitative and qualitative techniques. Survey method was adopted to collect quantitative data through questionnaires and interviews have been conducted to collect the qualitative data through audio recorded interviews. SPSS has been utilized for quantitative data analysis and NVivo 10 has been used for qualitative data analysis. Findings- The study found that perceived quality and organizational association have significant positive relationship with customer retention. Further this study has determined the difference in CBBE among foreign, private and government banks and found the CBBE is highest in foreign banks. Practical Implications- The findings of the study is beneficial for the Government, Private and Foreign Banks to retain their customers through consumer based brand equity.


2018 ◽  
Vol 1 (3) ◽  
pp. 95 ◽  
Author(s):  
A Atikah ◽  
Yayan Sanjaya ◽  
Nuryani Rustaman

Study of this research investigates the role of visuospatial representation using Wimba model to improve student’s conceptual mastery based on gender in learning Human Urinary System. The method used in this research was experimental research with matching pretest-posttest comparison group design. The sample was taken based on gender classes consisting of boys class (n=21) and girls class (n=9) in one of Bilingual School in Bandung. The quantitative data of this research was investigated through the objective test, while the supportive qualitative data gathered through Likert-Scale. The conceptual mastery of both classes measured based on Bloom’s taxonomy cognitive domain through an objective test. Data processing was done by independent sample t-test. The result of this research shows that there are significant differences in conceptual mastery improvement between girl class and boy class by using visuospatial representation as a model. The research indicates that girl class is outperformed in conceptual mastery almost in each cognitive domain than boy class, and girl class also shows more positive responses toward learning using visuospatial representation than boy class.


ESTOA ◽  
2019 ◽  
pp. 65-77
Author(s):  
Julia Tamayo Abril ◽  
Genoveva Malo Toral ◽  
Gabriela García Vélez

Vernacular architecture is considered as a cultural legacy which study has gained prominence during the last decades. Indeed, its complex and dynamic nature requires a depth understanding in order to guarantee its conservation and to maximize its use as a source of innovation for contemporary architecture. This paper reflects on the importance of drawings as a potential tool to communicate and evidence the cultural heritage values attached to these modest buildings. A comparative analysis is presented, contrasting quantitative data and qualitative data obtained from the research carried out at the end of the eighties. The main findings emphasize the role of drawings as a no verbal – visual language easy to comprehend for diverse audiences and capable to communicate valuable information to different fields.


2017 ◽  
Vol 2017 ◽  
pp. 1-10 ◽  
Author(s):  
Samuel Danjuma Wapwera ◽  
Jiriko Kefas Gajere

This paper seeks to examine the ethnoreligious urban violence and residential mobility in the city of Kaduna with a view to make recommendations towards ameliorating its effects by evaluating the causal factors fueling the crisis and examining the pattern and direction of the residential mobility in the city. The sources of data were both primary and secondary. The sampling technique used was purposive and random sampling from two residential districts from both the northern and southern parts of the city. A total of 1,000 questionnaires were administered within the study areas and 900 questionnaires were collected. Face-to-face interviews were conducted with major stakeholders from the two parts. The data obtained were analysed using thematic and content analysis for the qualitative data whilst the quantitative data were analysed using simple percentages. The results revealed that the factors causing the ethnoreligious urban violence and residential mobility are unemployment, social institutional breakdown, politics, and colonial impact and the pattern/direction of the residential mobility in the city of Kaduna show a clear polarization along religious lines based reactive residential mobility between the two parts of the city. Based on these results recommendations were made to assist the academia, practitioners, and policy makers.


2016 ◽  
Vol 5 (1) ◽  
Author(s):  
I Putu Ananda Citra

wilayah pesisir Kabupaten Buleleng dengan tujuan 1) mendeskripsikan potensi ekowisata yang dimiliki DTW wilayah pesisir Kabupaten Buleleng, 2) Menganalisis peranan masyarakat desa adat untuk pengembangan potensi ekowisata di pesisir Kabupaten Buleleng, 3) memetakan sebaran tingkat potensi ekowisata di kawasan pesisir Kabupaten Buleleng. Metode penelitian yang digunakan dalam penelitian ini adalah survai didukung dengan metode observasi. Pengambilan sampel dengan teknik purposive sampling. Analisis data dilakukan dengan teknik analisis deskriptif kualitatif. Hasil penelitian menunjukkan, 1) Potensi ekowisata yang berada di wilayah pesisir Kabupaten Buleleng secara umum dapat dikembangkan sebagai ekowisata. 2) Peranan Desa Adat dalam pengembangan ekowisata pesisir dalam kategori tinggi. DTW yang dikelola oleh desa adat memberikan tanggung jawab langsung untuk mengembangkan potensi yang dimiliki. 3) Sebaran tingkat potensi ekowisata pada kawasan timur masih perlu ditingkatkan, sedangkan wilayah pesisir bagian dan bagian barat memiliki potensi tinggi. Nilai tertinggi pada pesisir bagian barat. Hal ini karena DTW biorock di Desa Pemuteran melibatkan wisatawan untuk turut menjaga lingkungan dan berpartisipasi dalam melestarikan terumbu karang sebagai daya tarik utama. Kata kunci: Pemetaan, Ekowisata, Wilayah Pesisir Abstract This research was conducted in the coastal areas of Buleleng with the purpose of 1) describe the potential of ecotourism owned DTW coastal areas of Buleleng, 2) to analyze the role of indigenous villagers for potential development of ecotourism in the coastal district of Buleleng, 3) to map the distribution of the level of potential eco-tourism in the coastal area district Buleleng. The method used in this study is a survey supported by the observation method. Sampling with purposive sampling technique. Data was analyzed using qualitative descriptive analysis techniques. Results showed that 1) The potential for ecotourism in the coastal areas of Buleleng in general can be developed as an ecotourism. 2) Role of the Village People in coastal ecotourism development in the high category. DTW managed by indigenous villages provide direct responsibility for developing potential. 3) Distribution rate ecotourism potential in the eastern region still needs to be improved, while the coastal areas and western parts have a high potential. The highest value on the western coast. This is because the DTW biorock in the village of Pemuteran involving tourists to participate in maintaining the environment and participate in the preservation of coral reefs as the main attraction. Keywords: Mapping, Ecotourism, Coastal Areas


2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Rosallin Kananu Ruteere ◽  
Beatrice Bunyasi Awori ◽  
Francis Kirimi

Abstract: The purpose of this study was to explore teachers’ perception on the effectiveness of head teachers’ supervisory role on teaching and learning of adaptive skills by learners with Intellectual Disabilities (ID), Kenya. The study used Effective School Theory advanced by Lezotte. A descriptive survey design involving both qualitative and quantitative approaches was used. The target population was 227 respondents (207 learners, 5 head teachers and 15 teachers). The sample size was 124 respondents (104 learners, 15 teachers and 5 Head teachers). Purposive sampling was used to select special schools and units. Stratified sampling technique was used to divide population into strata and then through simple random sampling, the exact respondents were identified, i.e., head teachers, teachers and learners in special programmes. Data was collected by use of interview guide for head teachers, observational check list for learners and questionnaire for teachers. Piloting was conducted in Kathelwa Special Unit in Igembe Central Sub-county. Test-retest method was done and a coefficient level of 0.7 was obtained. Quantitative data was analysed using SPSS Version 23.0 while qualitative data was analysed thematically. Data was presented using tables and figures for quantitative data while qualitative data was presented using reported verbatims and narratives. The key finding of this study was that majority of head teachers did not use appropriate instructional supervision skills due to lack of essential professional qualifications and knowledge of adaptive skills for learners with intellectual disabilities. The finding also established that teachers perceived majority of head teachers as ineffective in instructional supervision as they did not orientate or guide them in teaching strategies or even skills to teach their learners. The study also found that lack of adequate training and knowledge in adaptive skills, limited provision of teaching and learning resources hindered effective instructional supervision. The study recommended that there should be a policy that head teachers for special institutions be trained in the area of that disability so as to benefit both teachers and learners. The study also recommended that the government, through the ministry of education to provide and allocate adequate funds for both refresher courses and seminars for teachers and also for acquiring teaching and learning resources. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0876/a.php" alt="Hit counter" /></p>


2020 ◽  
Vol 12 (01) ◽  
pp. 93
Author(s):  
Ardiani Sulistiani ◽  
Titik Wijayanti

ABSTRAKLatar Belakang: Pijat bayi merupakan salah satu bentuk perawatan yang baik  untuk perkembangan bayi. Di Indonesia pelaksanaan pijat bayi di masyarakat desa masih dipegang perannya oleh dukun bayi yang tidak sesuai dengan cara medis. Teknik pemijatan yang tidak benar pada bayi justru membahayakan bayi (Sujarwo, 2014). Pijat bayi yang terbaik adalah dilakukan oleh ibu. Wawancara kepada ibu balita umur 0-1 tahun di Dzaky SPA didapatkan keterangan bahwa belum pernah ada pendidikan kesehatan tentang pijat bayi dan kebanyakan warga belum bisa memijat bayinya sendiri. Tujuan: Mengetahui efektifitas pendidikan kesehatan terhadap ketrampilan ibu dalam melakukan pijat bayi. Metode: Penelitian pra eksperimen, desain one group pretest postest. Populasi semua ibu yang memiliki bayi 0-1 tahun di Dzaky SPA pada bulan Januari-Februari 2019 sejumlah 27 responden. Teknik sampling dengan purposive sampling, jumlah responden yang sesuai kriteria inklusi dan eksklusi sejumlah 22 responden. Instrument penelitian pendidikan kesehatan menggunakan SOP dan ketrampilan ibu dalam melakukan pijat bayi menggunakan cheklist yang diukur sebelum dan sesudah pendidikan kesehatan. Analisis bivariat menggunakan mc nemar karena data berbentuk kategorik, dengan bantuan aplikasi program SPSS. Hasil:. Ketrampilan dalam melakukan pijat bayi sebelum diberikan pendidikan kesehatan sebagian besar dalam kategori tidak terampil yaitu 81,8%. Ketrampilan dalam melakukan pijat bayi sesudah diberikan pendidikan kesehatan sebagian besar dalam kategori terampil yaitu 63,6%. Terdapat perbedaan ketrampilan ibu dalam melakukan pijat bayi sebelum dan sesudah diberikan pendidikan kesehatan (0,002<0,05). Kesimpulan: Pendidikan kesehatan efektif terhadap peningkatan ketrampilan ibu dalam melakukan pijat bayi.  Hasil penelitian ini dapat menjadi masukan bagi bidan untuk melakukan pendidikan kesehatan pada ibu tentang pijat bayi agar ibu mampu melakukan pijat bayi secara mandiri .                                                                                                                   Kata Kunci: Pendidikan kesehatan, Ketrampilan ibu, Pijat bayi EFFECTIVENESS OF HEALTH EDUCATION ON THE MOTHER'S SKILLS IN PERFORMING BABY MASSAGEABSTRACTBackground: Baby massage is a good form of treatment for infant development. In Indonesia the implementation of baby massage in the village community is still held by the role of the traditional birth attendant who is not in accordance with medical methods. Improper massage techniques in infants actually endanger the baby (Sujarwo, 2014). Baby massage is best done by the mother. Interviews with mothers of toddlers aged 0-1 years at Dzaky SPA obtained information that there had never been health education about baby massage and most residents had not been able to massage their own babies. Objective: To find out the effectiveness of health education on mother's skills in doing baby massage. Method: Pre-experimental research, design one group pretest postest. The population of all mothers who have 0-1 year old babies in Dzaky SPA in January-February 2019 is 27 respondents. Sampling technique with purposive sampling, the number of respondents who fit the inclusion and exclusion criteria was 22 respondents. The health education research instrument uses SOP and the mother's skills in conducting infant massage using a checklist that is measured before and after health education. Bivariate analysis uses mc nemar because the data is categorical, with the help of the SPSS program application. Results: The skills in doing baby massage before being given health education were mostly in the unskilled category at 81.8%. The skills in doing baby massage after being given health education are mostly in the skilled category that is 63.6%. There are differences in maternal skills in performing infant massage before and after being given health education (0.002 <0.05). Conclusion: Health education is effective in increasing maternal skills in performing infant massage. The results of this study can be input for midwives to do health education to mothers about infant massage so that mothers are able to do baby massage independently. Keywords: Health education, Mother's skills, Baby massage


2017 ◽  
Vol 16 (4) ◽  
pp. 505-514
Author(s):  
Indrayani ◽  
Sandra Harianis ◽  
Mia Ritasari ◽  
Haryati Astuti ◽  
Nurul Indah Sari ◽  
...  

Background: Mother and baby’s death is still a global isue. The presence of village midwife has been proved effective in decreasing pains and deaths. However, in the past few years, the contribution of village midwife in preventing deaths is questioned. The low performance of village midwife is regarded as the reason why the isue exists.Objective: To find out the reasons why village midwife performance is not optimum.Design. The study used mixed methods with sequencial exploratory strategy. The study was started by collecting qualitative data, which was then followed by collecting quantitative data. The collecting of qualitative data was done by having focus group discussion (FGD) and thorough interviews, while the collecting of quantitative data was conducted by fulfilling questionaires.Setting: These activities had been carried out from August to November 2016 in 27 subdistricts in Indragiri Hilir Regency.Participants: The data collecting was done by involving 5 facilitators, 2 interviewers, and 27 data collecting officers. There were 77 midwives who had been involved in FGDs, meanwhile 31 midwives were involved in thorough interviews and 439 midwives took part in fulfilling questionaires.Results: The obstacles which make the village midwife performance not optimum include health policies and regulations, competency, tools and infrastructure, demography, geography, security and safety, midwife intrinsic and family.Conclusions: Problems faced by village midwives are too complicated to overcome by midwives alone. The government should re-examine the policies and the regulations of village midwife, the standard of tools and infrastructure, incentives, sanctions and rewards.Bangladesh Journal of Medical Science Vol.16(4) 2017 p.505-514===========================================================The article with DOI: http://dx.doi.org/10.3329/bjms.v16i4.33603 ‘Why do teenagers get married and pregnant in early age and how is their marriage life?’[Authors: Indrayani Indrayani, Juniyarti Putri Wijaya Muhammad, Dahlan H Ahmad] was published on August 2017. There was a printing mistake in the authorline and title which was absolutely unintentional. To avoid any misunderstanding, the Editorial Board of BJMS retracted it on October 2017. They replaced it with correct title and authorline. The corresponding author Indrayani is the corresponding author of both title.


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