scholarly journals Pengaruh Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Khusus Pria di Online Shop elvicto.id

2021 ◽  
Vol 5 (2) ◽  
pp. 123
Author(s):  
Aryfatul Khoir ◽  
Chairy Chairy
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Shopping ◽  
Online Review ◽  
Trading System ◽  
Educational Backgrounds ◽  
Public Figures ◽  
Perception Of Quality ◽  
Sales Decision

Globalization is causing changes in various fields, starting from the transportation system and also the trading system. Online shopping grows unstoppable like mushrooms in the rainy season. The characteristics of consumers with modern social and educational backgrounds tend to like everything that is simple and fast, giving birth to a more modern trading system. It takes a marketing strategy that is appropriate and accurate with a data and analysis that is tested in a sales decision. A perception of quality is built as an initial introduction to a product, using public figures through various social media. The actual quality of the product in the end is something that must be proven to consumers according to the perception that is built as a commitment which then becomes positive reviews and reports that will return to the seller in the form of the intention to buy consumers. Globalisasi menyebabkan perubahan  dalam berbagai bidang, mulai dari sistem transportasi dan juga sistem perdagangan. Online shopping bertumbuhan tak terbendung seperti jamur di musim hujan. Karakteristik konsumen dengan latar belakang sosial dan pendidikan  yang modern cenderung menyukai segala hal yang bersifat simple dan cepat, melahirkan sebuah sistem perdagangan yang lebih modern. Dibutuhkan strategi pemasaran yang sesuai dan akurat dengan sebuah data dan analisa yang teruji dalam sebuah keputusan penjualan. Sebuah persepsi kualitas dibangun sebagai awal pengenalan sebuah produk, dengan menggunakan para public figure melalui berbagai media sosial. Kualitas produk yang sebenarnya pada akhirnya adalah  hal yang harus dibuktikan kepada para konsumen sesuai persepsi yang dibangun sebagai sebuah komitmen yang kemudian menjadi ulasan dan report positif  dalam online review yang akan kembali kepada para penjual dalam bentuk intensi membeli para konsumen.

scholarly journals Intention to Online Shopping on Social Media

2021 ◽  
Vol 2 (2) ◽  
pp. 119
Author(s):  
Anita Akhirruddin
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Product Information ◽  
High Growth ◽  
Quality Of Information ◽  
Social Media Site ◽  
The Social ◽  
Quality Of Products ◽  
High Level

high growth of online shopping in Indonesia gave rise to many onlien websites and platforms in Indonesia. Facebook, which is one of the social networks that many people use around the world, is one of the online selling media that is in great demand because it can reach more people. Shopping online on Facebook in addition to providing benefits for sellers and buyers. Online shopping on Facebook requires a high level of trust from buyers regarding the quality of products and serv ices, and ease in obtaining product information and payments because there are no guarantees such as online shop platforms such as shoope, tokopedia, lazada and others which before the goods are received by the customer, then the money from the buyer can not be disbursed. So researchers are interested in researching online shopping interests on the social media site facebook. The results obtained are variable trust, ease of transaction and quality of information positively affect the interest in buying online on facebook.

scholarly journals Assistancing and Recogning to the Students on English for Business in Bireuen, Aceh District

2021 ◽  
Vol 5 (1) ◽  
pp. 16-30
Author(s):  
Zuraini Misnawati
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Management ◽  
Good Service ◽  
The People ◽  
English Subject ◽  
At Home

Bireuen is one of the  district which make a village for Acheness cakes home industry production. A various cakes in Acheness have a quality.  English for business is one the English subject must be taken by the students. English for Business is the activities of making, buying and buying selling in good service and then exchanging them for the money, the activities can be completed at home. Some problems were faced by the people; such as is not good in packaging, is not interesting cointainer, and do not how to promote their product by using social media to increase their income and also improve their quality of the products in Bireuen district, Acheh province. The method of this study is help the people by giving the suggestion and providing packing product in interesting cointainer. Giving the deeply understanding to the students and also the people in developing the mindset of enterpreneurship, the facillitate in equipment, marketing strategy, and marketing management. The results of this program are improve the students in comprehending the English for business, a good packaging and interesting cointaners, increasing the income for the people through promote in media social.

‘Death by Twitter’: Understanding false death announcements on social media and the performance of platform cultural capital

First Monday ◽  
2019 ◽  
Author(s):  
Bjorn Nansen ◽  
Dominic O'Donnell ◽  
Michael Arnold ◽  
Tamara Kohn ◽  
Martin Gibbs
Keyword(s):  
Social Media ◽  
Cultural Capital ◽  
Study Analysis ◽  
Online Identity ◽  
Case Study Analysis ◽  
Public Figures ◽  
Digital News ◽  
Cultural Responses

In this paper, we analyse false death announcements of public figures on social media and public responses to them. The analysis draws from a range of public sources to collect and categorise the volume of false death announcements on Twitter and undertakes a case study analysis of representative examples. We classify false death announcements according to five overarching types: accidental; misreported; misunderstood; hacked; and hoaxed. We identify patterns of user responses, which cycle through the sharing of the news, to personal grief, to a sense of uncertainty or disbelief. But we also identify more critical and cultural responses to such death announcements in relation to misinformation and the quality of digital news, or cultures of hoax and disinformation on social media. Here we see the performance of online identity through a form that we describe, following Bourdieu as ‘platform cultural capital’.

scholarly journals Youth-led efforts against infodemic

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
S Uakkas ◽  
O El Omrani
Keyword(s):  
Social Media ◽  
Medical Students ◽  
Global Epidemic ◽  
Internet Radio ◽  
Slowing Down ◽  
Source Type ◽  
Public Figures ◽  
Social Media Platforms ◽  
Fact Checking

Abstract Problem The IFMSA, voicing the opinion of 1.3 million medical students from 129 countries, acknowledges the importance of health literacy in driving social change. Today, there is a global epidemic of misinformation, spreading rapidly through social media platforms and other outlets, posing a critical threat for public health due to the COVID-19 outbreak. Also, it threatens the possibility of slowing down the progression of the virus. The fight against such misinformation requires continuous provision of the most reliable and recent information. Description A global study was conducted by IFMSA, in collaboration with the WHO, composed of a survey to get data about all the organizations, institutions, NGOs, and other entities that focus on fact-checking and correcting misinformation about COVID-19. The survey was filled by medical students from end of April to end of May who reported name, type, scope of work, languages, primary funding source, type and source of information shared by the organization. Results We discovered 182 initiatives from 62 countries worldwide that verified information in 48 languages. Social media, internet, radio, SMS, printed media and hearsay were identified as the main sources of misinformation. Video podcasts with experts, regular social media updates and newsletters, were described as best practices, in addition to debunking myths on a regular basis and verifying statements by public figures. Also quality of fact-checking differed between initiatives. Lessons Data showed that myths and false information are spreading through different means from public figures to daily social media outlets. Fighting misinformation should use innovative and accessible approaches. There is urgent need for national initiatives and political engagement for myth-busting. IFMSA and WHO are following up by designing a platform to share fact-checking initiatives and recommendations openly, and by creating an AI system with Amazon to analyze articles in social media. Key messages Fact-checking and myth-busting are essential to limit the COVID-19 related infodemic spreading through different media and social media platforms, famous figures and others. Initiatives worldwide are doing fact-checking. Yet, the quality and quantity of available fact-checking differ between countries and there is a need for more universal good quality fact-checking.

scholarly journals PENGARUH KEPERCAYAAN DALAM MEDIASI PERCEIVED OF RISK TERHADAP NIAT BERBELANJA ONLINE DI MEDIA SOSIAL INSTAGRAM (STUDI PADA WANITA DI KOTA PADANG)

2021 ◽  
Vol 16 (1) ◽  
pp. 31-40
Author(s):  
Fenisi Resty ◽  
Mayroza Wiska
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Research Method ◽  
Sampling Method ◽  
Online Shopping ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Analysis Techniques

One of the effective social media for online shopping is Instagram. Shopping online on social media Instagram, consumers only see products in photos, catalogs and videos without knowing the quality of the product, because buyers do not meet directly with the seller only through gadgets, cellphones or computers. Trust is the main capital in online shopping. This research was conducted to examine the influence of trust in perceived of risk mediation on the intention to transact online shopping on social media Instagram. The sample of this research is 120 women in Padang City. The research method uses quantitative analysis techniques using a questionnaire, sampling method is non-probability sampling using purposive sampling tectic. This research uses SmartPLS version 3.0 software.

scholarly journals ANALISIS KINERJA PRODUKSI DAN STRATEGI PEMASARAN AGROINDUSTRI KERUPUK KEMPLANG DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 8 (2) ◽  
pp. 279
Author(s):  
Andy Lareza ◽  
Adia Nugraha ◽  
Muhammad Irfan Affandi
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
External Environment ◽  
Marketing Strategies ◽  
Production Performance ◽  
Raw Material ◽  
Matrix Analysis ◽  
The Government ◽  
Quality Of Products

The purposes of this study are analyzing the production performance, identifying internal and external environment, and determining the priority of kerupuk kemplang agroindustry marketing strategy.  The location of the study is determined deliberately as the consideration the area is the production center of kerupuk kemplang agroindustry in Bandar Lampung.  The number of respondents are 14 kerupuk kemplang agroindustry owners that are randomly selected disproportionately.  Data were collected in January – February 2020.  The analytical methods used are the analysis of production performance, SWOT (Strenghts, Weakness, Opportunities, Threats) analysis, and QSPM (Quantitative Strategic Planning Matrix) analysis.  The results of the study indicated that kerupuk kemplang agroindustrial performance based on productivity aspect, capacity, quality, and speed of delivery are in good category, while based on the flexible aspects are not in good category.  The main strength of kerupuk kemplang agroindustry is the location of strategic business and close to suppliers.  Main drawback is the location of the business away from some consumers. The main opportunities are the need and high consumer interest on the product.  The main threat is the supply of reduced raw material when approaching holiday seasons.  The strategy of priority is improving the quality of products, following the bazaar organized by the government, utilizing technologies such as e-commerce and social media, collaborating with a kerupuk kemplang agent, and optimizing the utilization of strategic business locations to increase production volumes by improving cooperation with suppliers. Key words: kerupuk kemplang agroindustry, marketing strategies, production performance

scholarly journals Strategi Marketing Public Relations Butik Zaskia Sungkar Dalam Memasarkan Busana Muslim

2021 ◽  
Vol 3 (2) ◽  
pp. 206-218
Author(s):  
Desty Aryani ◽  
Fatmawati Fatmawati
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Marketing Strategy ◽  
Islamic Law ◽  
Qualitative Approach ◽  
Advantages And Disadvantages ◽  
Fashion Products ◽  
Public Figures ◽  
Pull Strategy ◽  
Loyal Customers

This study aims to determine the marketing strategy of public relations Zaskia Sungkar Boutique in marketing Muslim clothing and what social media are used, as well as the advantages and disadvantages in marketing Muslim clothing. The paradigm used in this study is the constructivism paradigm. This study uses a descriptive qualitative approach through interviews, observation and documentation. The results of the study showed that the strategy used by Zaskia Sungkar Boutique in marketing Muslim clothing, namely: pull, push and pass strategies from Thomas L. Harris. This pull strategy prioritizes promotion on social media, and organizes events. This push strategy publishes Zaskia Sungkar's products on social media, e-commerce, and endorsement through public figures. This pass strategy rewards loyal customers by paying attention to the content that will be posted, and maintaining the appearance of Muslim fashion products according to Islamic law.  

scholarly journals Critical Incident Technique as an Instrument for Assessing the Service Quality in a Chosen E-Shop

2020 ◽  
Vol 3 (1) ◽  
pp. 374-383
Author(s):  
Manuela Ingaldi ◽  
Silvie Brožová
Keyword(s):  
Service Quality ◽  
Critical Incident ◽  
Online Shopping ◽  
Communication Technologies ◽  
Critical Incident Technique ◽  
Time Of Day ◽  
Quality Of Services ◽  
Trading System ◽  
High Satisfaction

AbstractThe development of e-commerce and communication technologies has allowed changes in the traditional trading system, currently customers can use both stationery shops and e-shops. People no longer need to leave their homes to go shopping, even everyday groceries. They can use the e-shop at any time of day or night, at home or at work. There are no queues, they can get to know other people’s opinions, compare products and services with each other. They can shop while sitting on the sofa in front of the TV and sipping tea. Shopping can be done in the e-shop up to thousands of kilometers away. Especially in the current Covid-19 pandemic, online shopping has become very popular. The aim of the paper was to assess the quality of services offered by the research e-shop. During the research the Critical Incident Technique (CIT) was used. A direct interview was conducted with the customers of the research e-shop who, after using its services, agreed to share their impressions and opinions. They were supposed to describe incidents or situations related to the research e-shop, which they have in their memory, and which caused special satisfaction or dissatisfaction. The analysis allowed to indicate that less than 50% of the incidents described by the customers were positive incidents that cause customers’ high satisfaction, which is not a good situation for the research e-shop. Improvement actions are needed.

scholarly journals Falsehood in, falsehood out: A tool for measuring exposure to elite misinformation on Twitter

2021 ◽  
Author(s):  
Mohsen Mosleh ◽  
David Gertler Rand
Keyword(s):  
Social Media ◽  
The Public ◽  
Conservative Ideology ◽  
Public Figures ◽  
Twitter Users

Most research studying misinformation on social media examines links to news articles. Yet a great deal of misinformation comes directly from public figures. Here, we introduce a new tool for measuring Twitter users’ exposure to elite misinformation based on the public figures they choose to follow. From a database of 950 professional fact-checks by PolitiFact, falsity scores can be calculated for 816 public figures. We then assign users a misinformation-exposure score by averaging the falsity scores of the public figures they follow. We show that users’ misinformation-exposure scores are negatively correlated with the quality of news they share (based on ratings from both professional fact-checkers and a politically-balanced crowd of laypeople), and positively correlated with conservative ideology. Additionally, we analyze the co-follower and the co-share network of 5,000 Twitter users and find an ideological asymmetry: ideological extremity is associated with more misinformation-exposure for conservatives but not liberals.

Gender Diversity in E-Tailing Satisfaction

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Bodh Raj Sharma ◽  
Saransh Gupta ◽  
Ankit Sharma ◽  
Nitika Sharma
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Online Shopping ◽  
Gender Diversity ◽  
The Other ◽  
Purposive Sampling ◽  
Quality Of Products ◽  
To Receive ◽  
Visual Interface

The study empirically explores the gender-wise differences in perception regarding customer satisfaction in online shopping. The data were collected from 200 respondents who shopped online, contacted through purposive sampling. The respondents were contacted both physically as well as through e-mails, social media like Facebook, Whats app etc. The results depict that e-customers seem to receive detailed information from the website/application about their orders and the e-store protects their information. As far as inventory, prices, quality of products, return/cancellation policy, visual interface of website/application, and browsing experience are concerned, scores for males turned out to be higher than females. On the other hand, females seemed more satisfied as far as lucrative offers, variety of products, payment options, website and advertisement customization is concerned.

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