scholarly journals Strategi Pengelolaan Komunikasi dalam Membentuk Personal Branding di Media Sosial Tiktok

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 280
Author(s):  
Shani Dwi Putri ◽  
Suzy Azeharie
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Participant Observation ◽  
Management Strategies ◽  
Case Study Research ◽  
Research Approach ◽  
Literature Study ◽  
Communication Management ◽  
Circular Model ◽  
Personal Branding

One of the features that characterize TikTok social media is its main page called For You Page or FYP. Users who are frequently featured on FYP can become popular and have many followers, known as TikTok celebrities. The strategies used by each TikTok celebrity in forming personal branding tend to be different from one another. This research aims to find out the authentic personal branding that TikTok celebrities want to form in their TikTok accounts and the communication management strategies they are doing to form their personal branding on TikTok. This research is conducted because there has not been any research that discussed communication management strategies to form personal branding on TikTok social media before. The theories used in this research are new media theory, personal branding, and communication management strategy Circular Model of SoMe for Social Communication. The research uses descriptive qualitative research approach with case study research method. The datas are obtained from in-depth interviews with five key informants, non-participant observation, documentation, and literature study. The results show that the communication management strategies carried out by each TikTok celebrity was through their interaction and content. The types of interactions differ according to their personal choices and do not always depend on the category of content they create.Salah satu ciri khas media sosial TikTok adalah halaman utamanya yang bernama For You Page atau FYP. Pengguna yang sering ditayangkan dalam FYP dapat menjadi populer dan memiliki banyak pengikut, disebut sebagai seleb TikTok. Strategi yang digunakan setiap seleb TikTok dalam membentuk personal branding cenderung akan berbeda satu sama lain. Tujuan penelitian adalah untuk mengetahui personal branding autentik yang ingin dibentuk seleb TikTok dalam akun TikTok mereka dan untuk mengetahui strategi pengelolaan komunikasi yang dilakukan para seleb TikTok dalam membentuk personal branding masing-masing di media sosial TikTok. Penelitian ini dilakukan karena belum ada penelitian yang membahas mengenai strategi pengelolaan komunikasi dalam pembentukan personal branding di media sosial TikTok.Teori yang digunakan dalam penelitian ini adalah teori media baru, personal branding, dan strategi pengelolaan komunikasi Circular Model of SoMe for Social Communication. Penelitian menggunakan pendekatan penelitian kualitatif deskriptif dengan metode penelitian studi kasus. Data hasil penelitian diperoleh dari hasil wawancara mendalam, observasi non-partisipan, dokumentasi, dan studi kepustakaan terhadap lima narasumber. Hasil penelitian menunjukkan bahwa strategi pengelolaan komunikasi yang dilakukan setiap seleb TikTok adalah melalui interaksi dan konten. Jenis interaksi yang dilakukan berbeda sesuai kehendak pribadi setiap seleb TikTok, serta tidak selalu bergantung pada kategori konten yang dibuat.

scholarly journals Komunikasi Pemasaran Kennedy, Voice & Berliner dalam Membangun Loyalitas dengan Klien

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 350
Author(s):  
Jacqueline Annabell ◽  
Yugih Setyanto ◽  
Sisca Aulia
Keyword(s):  
Public Relations ◽  
Word Of Mouth ◽  
Participant Observation ◽  
Direct Marketing ◽  
Case Study Research ◽  
Personal Selling ◽  
Research Approach ◽  
Marketing Communication ◽  
Literature Study ◽  
High Level

Marketing communication is carried out with the main goal of selling. Companies that offer services and products compete with each other in applying marketing communication strategies to attract clients and maintain the loyalty of clients who have become regular customers. This research utilizes marketing communication theory and client's loyalty. The research approach used in this research is a descriptive qualitative approach with case study research methods and data collection techniques carried out by interviews, non-participant observation, literature study and documentation. The result of this study indicates that Kennedy, Voice & Berliner runs a mix of marketing communications, namely events and experiences, public relations and publicity, direct marketing, word-of-mouth marketing, and personal selling. Kennedy, Voice & Berliner clients have a high level of engagement and are supported by a high level of repeated purchase, reciprocity and client's satisfaction with Kennedy, Voice & Berliner in which they use the services of Kennedy, Voice & Berliner’s  public relations consultant on an ongoing basis. Komunikasi pemasaran dilaksanakan dengan tujuan utama menjual. Perusahaan-perusahaan yang menawarkan jasa maupun produk saling berkompetisi dalam mengaplikasikan strategi komunikasi pemasaran untuk menarik minat klien serta mempertahankan loyalitas klien yang telah menjadi pelanggan tetap. Penelitian ini menggunakan teori komunikasi pemasaran dan loyalitas klien. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan metode penelitian studi kasus dan teknik pengumpulan data dilakukan dengan wawancara, observasi non-participant, studi pustaka dan dokumentasi. Hasil penelitian ini menunjukan bahwa Kennedy, Voice & Berliner menjalankan bauran komunikasi pemasaran yaitu events and experiences, public relations and publicity, direct marketing, word-of-mouth marketing, dan personal selling. Klien Kennedy, Voice & Berliner memiliki keterikatan yang tinggi dan didukung dengan  tingkat pembelian ulang yang tinggi, adanya timbal balik dan rasa puas klien terhadap Kennedy, Voice & Berliner sehingga memakai jasa konsultan public relations Kennedy, Voice & Berliner secara terus-menerus.

scholarly journals ISLAMIC ACCOUNTING: AN OVERVIEW OF IDEOLOGICAL INTERPRETATIONS

2019 ◽  
Vol 4 (1) ◽  
pp. 91
Author(s):  
Agus Arwani
Keyword(s):  
Qualitative Research ◽  
Paradigm Shift ◽  
Scientific Revolution ◽  
Research Method ◽  
Participant Observation ◽  
Research Approach ◽  
Philosophical Foundation ◽  
Literature Study ◽  
Context Knowledge ◽  
Main Instrument

The paper aims to explore the ideological interpretation of Islamic accounting. It is hoped that the results of various interpretations of Islamic accounting are obtained comprehensively. The research method used is qualitative research. Qualitative research is called Participant-Observation because the researcher himself must be the main instrument in collecting data by directly observing the object being examined While the research approach uses a literature study. The results of this study found that there are several views on the interpretation of Islamic accounting ideology. The fragile philosophical foundation of context knowledge is enough to create counter paradigm rivals as a consequence of the scientific revolution (science revolutions) in the form of an alternative paradigm shift due to the failure of the old paradigm to answer a set of problems. The content of the Islamic substance is liberation, making accounting perceived as a treatise.

scholarly journals Sandiaga Uno : Personal Branding di Twitter

2020 ◽  
Vol 6 (1) ◽  
pp. 19
Author(s):  
Deni Setiawan ◽  
Achmad Nurmandi
Keyword(s):  
Social Media ◽  
New Media ◽  
Current Trend ◽  
Secondary Data ◽  
Literature Study ◽  
Political Actors ◽  
Twitter Account ◽  
Personal Branding ◽  
Presidential Election Campaign ◽  
Analyze Data

The development of communication technology has given birth to new media and social media. One of the potentials of social media is to form the personal branding of political actors. Personal Branding through Twitter social media accounts is becoming the current trend. This study aims to analyze Sandiaga Uno's Twitter account during the presidential and vice-presidential election campaign process in 2019. This study uses a qualitative approach to analyze secondary data on Personal Branding from Sandiaga Uno's Twitter account. As well as additional data from a literature study that discusses Personal Branding. Nvivo 12 Plus is used to analyze data. This study found that Sandiaga Uno used his personal Twitter to do branding during the campaign process, this can be seen from the content of photos, videos, and tweets that portrayed themselves as someone close to the community.

scholarly journals STRATEGI HUBUNGAN MASYARAKAT SEKSI INFORMASI DAN SARANA KOMUNIKASI KEIMIGRASIAN (FOSARKIM) DALAM MENANGANI PENGADUAN PELAYANAN PASPOR DI KANTOR IMIGRASI KELAS II CIREBON

Jurnal Signal ◽  
2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Fitria . ◽  
Mukarto Siswoyo ◽  
Welly Wihayati
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Participant Observation ◽  
Class Ii ◽  
Literature Study ◽  
Head Office ◽  
Phone Number ◽  
Complaint Handling ◽  
Qualitative Descriptive ◽  
Descriptive Method

AbstrakPenelitian berjudul “Strategi Hubungan Masyarakat Seksi Informasi dan SaranaKomunikasi Keimigrasian (Fosarkim) dalam Menangani Pengaduan PelayananPaspor di Kantor Imigrasi Kelas II Cirebon” ini bertujuan untuk mengetahuistrategi hubungan masyarakat Seksi Fosarkim dalam menangani pengaduanpelayanan paspor, apa saja bentuk pengaduan pelayanan paspor yang disediakanoleh Kantor Imigrasi Kelas II Cirebon, dan bagaimana upaya yang dilakukan olehSeksi Fosarkim dalam menangani pengaduan pelayanan paspor. Penelitiandeskriptif kualitatif ini menggunakan teknik pengumpulan data observasi nonpartisipan, wawancara mendalam, dokumentasi, dan studi kepustakaan. Penelitiandilakukan di Kantor Imigrasi Kelas II Cirebon Jalan Sultan Ageng TirtayasaNo.51, Desa Kedung Dawa, Kecamatan Kedawung, Kabupaten Cirebon, denganinforman yaitu Kepala Seksi Fosarkim dan Kasubsi Komunikasi, serta masyarakatpemohon paspor. Dengan hasil penelitian: 1) Strategi humas yang diterapkanadalah dengan memfokuskan kepada pelayanan yang maksimal dan menerapkanprogram-program sesuai tujuan sebelumnya, serta melakukan 3 langkah humasdalam menangani pengaduan pelayanan paspor; 2) Bentuk pengaduan yangdisediakan adalah melalui SMS Gateaway, Nomor Handphone Kepala Kantor,Kotak Saran, Email dan Websiteresmi Kantor, sertaSocial Media sepertiInstagram dan Twitter; 3) Upaya yang dilakukan yaitu dengan meningkatkan lagisosialisasi-sosialisasi ke berbagai daerah dan berbagai kalangan.Kata kunci : strategi hubungan masyarakat, pengaduan, pelayanan, KantorImigrasi.109AbstractThe research entitled strategy of public relations of communication andimmigration information (Fosarkim) in complaint handling passport service at theOffice of the Immigration Class II Cirebon aims to find out how the strategy ofpublic relations Fosarkim Section in complaints handling passport services, whatthe forms of complaints passport service are provided by the Office of theImmigration Class II Cirebon, and how the efforts are made by the FosarkimSection in complaint handling of passport service at the Office of the ImmigrationClass II Cirebon. This qualitative descriptive method research using datacollecting technique by non participant observation, indepth interview,documentation, and Literature Study. The research has been conducted at theOffice of the Immigration Class II Cirebon, Jl. Sultan Ageng Tirtayasa, DesaKedung Dawa, Kecamatan Kedawung, Kabupaten Cirebon with informans areHead Of Fosarkim Section, Kasubsi Communication, and customers applicationpassport. The results of these research are: 1) The strategy of public relationsapplied is to focus to the maximal service and implement the programs accordingto the previous goals, and doing 3 steps problems solving by public relations incomplaint handling passport; 2) The forms of complaints provided are SMSGateaway, Head Office Phone Number, Suggestion Boxes, Email and OfficialWebsite of Office, and Social Media such as Instagram and Twitter, 3) The effortsdone by Fosarkim Section has to increase more the socializations to variousregions and various circles.Keywords: Strategy, Public Relations, Complaints, Service, Passport

A framework for understanding community resident perceptions of Masoala National Park, Madagascar

2005 ◽  
Vol 32 (2) ◽  
pp. 156-164 ◽  
Author(s):  
ALISON ORMSBY ◽  
BETH A. KAPLIN
Keyword(s):  
Environmental Education ◽  
Natural Resources ◽  
National Park ◽  
Participant Observation ◽  
Management Strategies ◽  
Park Management ◽  
Research Approach ◽  
Spatial And Temporal Scales ◽  
Community Residents ◽  
Group Interviews

Protected areas (PAs) represent a central strategy in biodiversity conservation worldwide. Yet many PAs are weakened by people-PA conflicts resulting from the separation of natural resource protection from human considerations. Research at Masoala National Park in Madagascar focused on the following questions: (1) What are the factors that influence residents' perceptions of the Park and restrictions on use of natural resources in the Park area? (2) How do residents of communities on the periphery of the Park perceive and interact with Park staff, and what factors influence interactions and perceptions? A multi-method qualitative research approach was taken, including individual and focus group interviews, participant observation, archival research, and an environmental education and communication workshop. From July to December 2001, 119 semi-structured individual and group interviews were conducted with a total of 181 Masoala National Park staff, employees of non-governmental conservation organizations and community residents, focusing on two villages on the periphery of Masoala National Park. Factors found to influence the perceptions of the Park held by residents living in the Park periphery included the history of Park management, the degree of awareness of Park existence, types of interactions with Park staff and actual or potential benefits received from the Park. Inconsistency in past and present Park management goals has led to community confusion regarding the Park programme. Residents were largely aware of the Park's existence but were unfamiliar with its goals. Pressures on Park natural resources came from a variety of sources and occurred across a range of spatial and temporal scales, some of which were outside the control of Park managers. A conceptual framework represented relations between Park staff and community residents. Understanding people-PA interactions and perceptions can help guide future PA management strategies to increase conservation effectiveness, through efforts such as environmental education and communication programmes.

scholarly journals Keterampilan literasi informasi sebagai upaya pencegahan hoaks mengenai informasi kesehatan di media sosial

2021 ◽  
Vol 9 (1) ◽  
pp. 99
Author(s):  
Tine Silvana Rachmawati ◽  
Merryam Agustine
Keyword(s):  
Social Media ◽  
Health Information ◽  
Information Literacy ◽  
Case Study Research ◽  
Specific Information ◽  
Literature Study ◽  
Study Results ◽  
Study Techniques ◽  
Search For Information

People must know how identify and search for credible health information. This study aimed to determine how information literacy activities prevented the spread of health information hoaxes on social media. This study used a qualitative approach and case study research methods. The collect research data through observation, interviews with 15 interviewees, and literature study techniques. The study results found that people obtained health information literacy by utilizing social media that is used daily. First, people recognized when they needed information, meaning they already understood when to search for information and knew what information to seek. Second, people can find information was performed in various ways, such as choosing a mass media portal that was easy to use, searching for specific information by including keywords or hashtags. Third, people evaluate the information found by knowing who made the information. Who disseminates the information? Are social media accounts trustworthy? Does the skill match the required information? Fourth, people use the obtained information effectively. People only chose the information that was suitable for what they felt and needed. Conclusion this research is people that who use social media must have information literacy expertise in finding health information so that avoid hoax information widely circulating today.

scholarly journals Teknologi Komunikasi Informasi Untuk Peningkatan Kesadaran Publik Pada Organisasi Sosial

2018 ◽  
Vol 10 (2) ◽  
pp. 177
Author(s):  
Diah Ayu Candraningrum
Keyword(s):  
Social Media ◽  
Public Awareness ◽  
Brand Awareness ◽  
Research Approach ◽  
Information Communication ◽  
Digital Era ◽  
West Sumatra ◽  
Personal Branding ◽  
Use Of Social Media ◽  
Level Of Understanding

In today's digital era, the need for social media use to achieve goals must be understood, no exception for social organizations. One of them is the Breastfeeding Mothers Association (AIMI), West Sumatra Province. The AIMI branch of the City of Padang also has to socialize the campaign program and policies of its parent organization. But the problem faced is that not all members understand the use of social media to disseminate information and gain public sympathy. Therefore, the problem raised in this research is how the use of AIMI's West Sumatra social media as part of its personal branding strategy, to increase public brand awareness. The theory used is the Personal Branding Theory. The research itself was conducted through a descriptive qualitative research approach with interview techniques, combined with data collection by distributing e-questionnaires to 20 AIMI Padang members and 5 external parties. The result, it is known that the level of understanding of AIMI members in the use of social media to increase public awareness is still lacking, so that an understanding of the use of comprehensive information communication technology is needed. Di era digital saat ini, kebutuhan akan penggunaan media sosial untuk mencapai tujuan harus dipahami caranya, tak terkecuali bagi organisasi sosial. Salah satunya Asosiasi Ibu Menyusui (AIMI) Provinsi Sumatra Barat. AIMI cabang Kota Padang juga harus mensosialisasikan program kampanye dan kebijakan induk organisasinya. Namun permasalahan yang dihadapi adalah bahwa tak semua anggotanya memahami penggunaan media sosial untuk menyebarkan informasi dan meraih simpati publik. Karena itu, permasalahan yang diangkat dalam penelitian ini adalah bagaimana penggunaan media sosial milik AIMI Sumatra Barat sebagai bagian dari strategi personal branding–nya, untuk meningkatkan brand awareness masyarakat. Teori yang digunakan adalah Teori Personal Branding. Penelitian ini sendiri dilakukan lewat pendekatan penelitian kualitatif yang bersifat deskriptif dengan teknik wawancara, dikombinasikan dengan pengumpulan data dengan pembagian e-kuesioner kepada 20 orang anggota AIMI Padang dan 5 orang dari pihak eksternal. Hasilnya, diketahui bahwa tingkat pemahaman anggota AIMI dalam penggunaan media sosial untuk peningkatan kesadaran publik masih kurang, sehingga diperlukan pemahaman tentang penggunaan teknologi komunikasi informasi yang komprehensif.  

scholarly journals ANALISIS STRATEGI KOMUNIKASI DALAM MENINGKATKAN CITRA EKOWISATA RIAM KANAN DI KALIMANTAN SELATAN

2021 ◽  
Vol 6 (1) ◽  
pp. 41
Author(s):  
Siswanto Siswanto ◽  
Muhammad Muthahhari Ramadhani
Keyword(s):  
Case Study Research ◽  
Field Research ◽  
Communication Strategy ◽  
Public Communication ◽  
Literature Study ◽  
Communication Management ◽  
Wide Audience ◽  
The Media ◽  
Communication Planning

 The potency of the water tourism object in Riam Kanan reservoir is not well known by both domestic and foreign tourists because the communication strategy program has not been maximized by the local government. An important factor in raising the image of ecotourism is the communication strategy policy in order to promote it to a wide audience. Communication strategy is a combination of communication planning and communication management to achieve a goal. The method used in this research is a qualitative approach with the type of case study research. Data collection techniques that researchers use are field research and literature study. The results showed that the communication strategy carried out by the Department of Tourism and Culture of Banjar Regency in enhancing the ecotourism image of the Riam Kanan reservoir has followed the procedure as in communication theories, namely establishing communicators. setting targets, compiling communication messages and, selecting media and channels communication. The media used include outdoor media, small format media, print media, electronic media, internet and social media as well as other public communication channels.

scholarly journals Collective identity construction in international collaborations

2020 ◽  
Vol 45 (3) ◽  
pp. 123-140
Author(s):  
Ying Zhang ◽  
Chris Huxham
Keyword(s):  
Identity Formation ◽  
Collective Identity ◽  
Joint Venture ◽  
Participant Observation ◽  
Case Study Research ◽  
Active Role ◽  
Strategic Partnership ◽  
Research Approach ◽  
Interorganizational Collaborations ◽  
Cross National

This article explores the dynamic processes of collective identity formation among the participating organizational members in interorganizational collaborations that cross national boundaries. A longitudinal, qualitative multi-case study research approach was adopted in the empirical investigation of collective identity in three international business collaborations that involve a Sino-British strategic partnership, a Sino-Australian, and a Sino-Polish joint venture. Based on the analyses of the data collected from in-depth interviews, participant observation, and archival materials, a theoretical framework of collective identity (re)formation is developed. It suggests that two inseparable elements (states and processes) constitute a cyclic and enduring process of collective identity formation through partners’ orchestrating discursive resources involving a common sense of ‘we-ness’. The shifts between various states are driven by partners’ processes of negotiation, integration, solidification, and reformation of collective identity. A deconstruction process may also emerge, giving rise to the termination of the collaborative relationship. The research presented in this article advances the understanding of collective identity formation in the field of organizational identity by extending the discursive perspective of collective identity into the context of interorganizational collaborations that cross national borders. This research also provides further empirical evidence on the active role played by organizational members in the use of cultural narratives as strategic resources to express their identity beliefs, which differs from the deterministic view of culture in shaping organizational members’ behaviors.

scholarly journals KAMPANYE #THINKBEFOREYOUSHARE OLEH ORGANISASI DO SOMETHING INDONESIA UNTUK MENGUBAH PERILAKU GENERASI MILENIAL

2019 ◽  
Vol 4 (1) ◽  
pp. 65
Author(s):  
Arini Aprillia Damiarti ◽  
Trie Trie Damayanti ◽  
Aat Ruchiat Nugrahai
Keyword(s):  
Social Media ◽  
Mixed Methods ◽  
Target Identification ◽  
Participant Observation ◽  
Literature Study ◽  
Purposive Sampling ◽  
Change Behavior ◽  
Design Activities ◽  
Multistage Sampling ◽  
Mix Methods

ABSTRACT                 This study aims to find out the planning of the campaign, the design of messages to increase knowledge, design messages to change attitudes, design activities to increase capabilities, and changes in millennial behavior in the campaign #ThinkBeforeYousSHare. This research uses Ostergaard Campaign Model as the basic concept. This research uses mixed methods. Data collection techniques were conducted with in-depth interviews, active participant observation, literature study, and questionnaire using the technique of collecting informants purposive sampling and collecting technique of multistage sampling respondents. Data analysis techniques use mix methods whereas the technique of data validity using source triangulation, validity test, and realibility. The results of this study suggest that the planning of #ThinkBeforeYousSHare campaign through several stages of goal setting, target identification, strategy and tactics, timeline, funding source, committee formation, and evaluation. Then in designing messages and activities to increase knowledge, change behavior, and add skills, brainstorming by the core team which then produce two strategies and tactics that is offline activities in the form of workshops and activities online using social media and photo challenge activities on the website. While the results of changes in millennial behavior on the aspects of cognition and konasi already high enough. But this campaign has not managed to touch the full aspect of public affection so that millenial-generation behavior in the negative social media usage has not changed. Through this research, the researcher suggests Do Something Indonesia to make more detailed design of the campaign, research before designing messages, choose more credible communicators, include content about the victim experience of negative social media use, using influencers / buzzers as a persuasion strategy, in the delivery of messages on social media.Keywords: campaign; campaign planning; campaign message; mixed methods; millenials generation. ABSTRAK Penelitian ini bertujuan untuk mengetahui perencanaan kampanye, perancangan pesan untuk menambah pengetahuan, perancangan pesan untuk mengubah sikap, perancangan kegiatan untuk menambah kemampuan, dan perubahan perilaku generasi milenial pada kampanye #ThinkBeforeYousSHare. Penelitian ini menggunakan Model Kampanye Ostergaard sebagai konsep dasar. Penelitian ini menggunankan metode campuran (mix methods). Teknik pengumpulan data dilakukan dengan wawancara mendalam, observasi pertisipan aktif, studi kepustakaan, dan angket menggunakan teknik pengumpulan informan purposive sampling dan teknik pengumpulan responden multistage sampling. Teknik analisis data menggunakan mix methods sedangkan teknik validitas data menggunakan triangulasi sumber, uji validitas, dan realibilitas. Hasil penelitian ini mengemukakan bahwa perencanaan kampanye #ThinkBeforeYousSHare melalui beberapa tahap yaitu penetapan tujuan, identifikasi target sasaran, strategi dan taktik, timeline, sumber dana, pembentukan panitia, dan evaluasi. Kemudian dalam merancang pesan dan kegiatan untuk menambah pengetahuan, mengubah perilaku, dan menambah kemampuan, dilakukan brainstorming oleh tim inti yang kemudian menghasilkan dua buah strategi dan taktik yaitu kegiatan offline berupa workshop dan kegiatan online menggunakan media sosial dan kegiatan photo challenge pada website. Sedangkan hasil perubahan perilaku generasi milenial pada aspek kognisi dan konasi sudah cukup tinggi. Namun kampanye ini belum berhasil menyentuh aspek afeksi publik sepenuhnya sehingga perilaku generasi milenial terhapa penggunaan media sosial yang negatif belum berubah. Melalui penelitian ini, peneliti menyarankan agar Do Something Indonesia untuk membuat perancangan kampanye lebih detail, melakukan riset sebelum merancang pesan, memilih komunikator yang lebih kredibel,menyertakan konten mengenai pengalaman korban penggunaan media sosial yang negatif, menggunakan influencer/buzzer sebagai strategi persuasi, serta konsisten dalam penyampaian pesan di media sosial.Kata Kunci: kampanye; perencanaan kampanye; pesan kampanye; metode kombinasi; generasi milenial.

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