scholarly journals Empowering Digital Business Bagi Pegiat Usaha Online Kota Malang

2020 ◽  
Vol 1 (1) ◽  
pp. 9-13
Author(s):  
Rifki Hanif ◽  
Agus Purnomo Sidi ◽  
Ahmad Nizar Yogatama ◽  
Muhammad Bukhori ◽  
Widiya Dewi Anjaningrum
Keyword(s):  
Community Service ◽  
Digital Age ◽  
Online Marketing ◽  
Digital Era ◽  
Start Up ◽  
Service Activity ◽  
Online Business ◽  
Training Activities ◽  
Inbound Marketing ◽  
Business Person

To start a business in the digital age, every business person must be able to understand how to market in the digital era as it is today. An effective way that can be done is through inbound marketing. This community service activity is intended to train online businesses activists in Malang, especially entrepreneurs who have a business start-up in order to manage online marketing effectively and consistently. Digital Business Empowering Training Activities for Online Business Activists in Malang is done in the form of a tutorial delivered directly by the speaker. where based on the results of this dedication, online business activists in Malang are very interested and eager to participate in similar activities for the development of business knowledge.

scholarly journals PEMASARAN MELALUI MEDIA ONLINE DI MASA PANDEMI PADA USAHA DAGANG PELUMAS DI BEKASI

2021 ◽  
pp. 1005
Author(s):  
Herman Ruslim
Keyword(s):  
Community Service ◽  
Marketing Channel ◽  
Online Marketing ◽  
The Internet ◽  
Online Purchases ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Information ◽  
The Right

For many businesses, choosing the right marketing channel is not easy. This is because marketing will have a major impact on business development. Therefore, it must be done as best as possible. In the world of the digital era like now, the internet is the center of many people's activities, online marketing is predicted to be the most effective method. Online marketing is considered capable of expanding its business marketing wings optimally at a much lower cost than offline. Online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers' attention by utilizing sales through social media, websites and emails.This PKM program is in the form of online marketing information on the lubricant trading business in Bekasi, where this business has experienced a decline in sales due to the pandemic. The purpose of this community service activity is to provide input to this business to start the concept of online marketing in order to fulfill customer desires, namely transacting through online purchases. Through the right online marketing, it can ultimately increase sales and even win the competition. Tarumanagara University as an entrepreneur campus that helps provide funds for the implementation of this community service activity.Bagi banyak bisnis, memilih jalur pemasaran yang sesuai bukanlah hal yang mudah. Hal ini karena pemasaran akan  berpengaruh besar terhadap perkembangan bisnis. Oleh karena itu, harus dilakukan sebaik mungkin. Di dunia era digital seperti sekarang, internet menjadi pusat kegiatan banyak orang, pemasaran online digadang-gadang menjadi metode paling efektif. Pemasaran online dianggap mampu melebarkan sayap pemasaran bisnis secara optimal dengan biaya yang jauh lebih ringan dibandingkan secara offline. Pemasaran online atau sering disebut sebagai pemasaran digital diartikan sebagai strategi pemasaran yang memanfaatkan internet. Kegiatan pemasaran untuk mendapatkan perhatian konsumen dengan memanfaatkan penjualan melalui media sosial, website dan email. Program PKM ini berupa informasi pemasaran online pada usaha dagang pelumas di Bekasi, dimana usaha ini mengalami dampak penurunan penjualan karena pandemi. Tujuan kegiatan pengabdian kepada masyarakat ini dapat memberikan masukan kepada usaha ini untuk memulai konsep pemasaran secara online agar dapat memenuhi  keinginan pelanggan, yaitu bertransaksi melalui pembelian secara online. Melalui pemasaran online yang tepat maka pada akhirnya dapat meningkatkan penjualan bahkan memenangi persaingan. Universitas Tarumanagara sebagai kampus entrepreneur yang membantu penyediaan dana demi terselenggaranya kegiatan pengabdian masyarakat ini.

scholarly journals Pembuatan Produk Permen Agar-agar Buah

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Mamik Ponco Rahayu ◽  
Nuraini Harmastuti ◽  
Endang Sri Rejeki ◽  
Taufik Turahman
Keyword(s):  
Community Service ◽  
Low Income ◽  
Family Income ◽  
Factory Workers ◽  
Income Levels ◽  
Home Based ◽  
Service Activity ◽  
Training Activities ◽  
Family Home

<p align="center"><strong>ABSTRACT</strong></p><p align="center"> </p><p>          The Ngampon people in Mojosongo Village, Jebres, Surakarta City face diverse livelihood problems, most of which are factory workers with low income levels and the role of mothers as housewives. Therefore, it is necessary to have training activities to make agar agar fruit products as an alternative home-based home industry to increase family income.</p><p>          This community service activity was designed by conducting training on making fruit jelly candy products.</p><p>          The target of the above activities is that the community will get additional skills in making agar-agar candy fruit that can be done easily and small capital so that it can be an alternative family home industry.</p><p> </p><p>Keywords: Fruit, jelly candy, home industry</p><p align="center"><strong> </strong></p><em></em>

scholarly journals A Pelatihan Aplikasi Perkantoran untuk Meningkatkan Keterampilan Kader Posyandu Anyelir 8 Perumnas Antang Kota Makassar

2021 ◽  
Vol 1 (2) ◽  
pp. 121-127
Author(s):  
Nuraida Latif ◽  
Muhajirin Muhajirin ◽  
Mashud Mashud ◽  
Ramlah P ◽  
Markani Markani ◽  
...  
Keyword(s):  
Information Technology ◽  
Community Service ◽  
Microsoft Excel ◽  
Training Material ◽  
Community Activities ◽  
Administrative Management ◽  
Microsoft Word ◽  
Service Activity ◽  
Training Activities ◽  
And Child Health

Posyandu is the center of community activities in the effort to provide health services and family planning. These trained Posyandu cadres are not only seen from the way they handle maternal and child health but also have to be supported by their ability to use computers in administrative management and data processing. The method used in this community service activity is a combination of tutorials, practice, and discussion or question and answer, as well as evaluation to determine the level of absorption of the training material. The office application materials provided are Microsoft word, Microsoft excel, and Microsoft powerpoint. Office application program training activities for cadres of Posyandu Anyelir 8 Block 8 Perumnas Antang were carried out well and improved the skills of Posyandu Anyelir 8 Block 8 Perumnas cadres in the use of information technology.

scholarly journals Peningkatan Kapabilitas dan Performa UMKM melalui Monitoring dan Pendampingan

2020 ◽  
Vol 5 (4) ◽  
pp. 376-382
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti Rochdianingrum ◽  
Endang Dwi Retnani ◽  
Dini Widyawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Development ◽  
Financial Reports ◽  
Service Activity ◽  
Training Activities ◽  
Management Aspect

This community service activity is continuously carried out to develop the creativity of mothers in producing innovative and attractive products. This activity involves training and assistance in preparing financial and marketing reports. This activity was carried out in collaboration with the Sukolilo District and STIESIA Surabaya. MSMEs in Sukolilo District experienced several obstacles related to preparing financial reports, marketing that utilized social media, and other technical obstacles. After this mentoring activity, MSME managers gained several benefits, including having started compiling financial reports. Marketing training activities are carried out using Instagram social media as a means of producing products. In this activity, assistance was carried out to create an Instagram account, taking photos of products to be uploaded on Instagram, assisting in uploading product photos on Instagram accompanied by product descriptions so that they could attract consumers. This activity is carried out to improve the business carried out from the management aspect. The target to be achieved is that MSME players have financial reports that can be used to submit funds or capital to banks for business development, expand marketing networks, and increase sales.

scholarly journals Pemberdayaan Kelompok PKK Desa Ilomata melalui Wirausaha Keripik Pisang Aneka Rasa

2021 ◽  
Vol 7 (2) ◽  
pp. 185-191
Author(s):  
Tri Handayani ◽  
Nurhayati Olii ◽  
Kartika Chandra Pelangi
Keyword(s):  
Community Service ◽  
Service Activity ◽  
Group Members ◽  
Training Activities ◽  
Product Marketing

Ilomata Village is one of the villages in Gorontalo District which has the potential of banana farming commodities, but it has not been utilized optimally. The aim of this community service activity are empowering the Ilomata Village PKK group through training activities for making various flavors of banana chips, simple bookkeeping training and product marketing training. The method applied is training and mentoring, whose activities include 1) Training in making various flavored banana chips; 2) Simple bookkeeping training; 3) Product marketing training; and 4) Mentoring in determining the name of the product, making packaging labels, and handling PIRT distribution permit. The results of the activity showed that the PKK group members understood and had skills in making banana chips with various flavors, doing simple bookkeeping and marketing the product. The availability of a banana chip product named banana chips I-Bas (Ilomata-Banana chips) with No. distribution license for PIRT 214750201001324 and has been marketed both offline and online. Thus, the empowerment of the PKK groups through banana chips entrepreneurship can increase the utilization of the potential of the banana commodity in line with the increased understanding and skill of PKK group members in making and marketing various flavored banana chips products.

scholarly journals Pelatihan Kondisi Fisik Atlet Padepokan Judo Kesatria

2021 ◽  
Vol 4 (2) ◽  
pp. 113-122
Author(s):  
Ahmad Muchlisin Natas Pasaribu
Keyword(s):  
Community Service ◽  
Physical Condition ◽  
Training Needs ◽  
Training Process ◽  
Training Material ◽  
Service Programs ◽  
Service Activity ◽  
Community Service Programs ◽  
Training Activities ◽  
And Training

Abstract   The purpose of this Community Service activity is to provide physical condition training to novice athletes, training programs for physical trainers at Padepokan Judo Ksatria Bhayangkara (PJKB). This training needs to be done because the training process is still minimal. Trainers have the obligation to provide training and make athletes excel, but there are still limitations in doing so. Training for novice athletes is still very much needed because of the lack of planning and maturity in carrying out training activities both in terms of training material and from the intensity given. Higher education as an institution that produces trainers and educators, as well as an organization that organizes community service activities, has a moral obligation to carry out coaching and training. For this reason, community service programs providing athlete training are the way to be taken to overcome this problem. Activities include physical condition training. The material discussed is the judo training program. The training is planned to be held on October to December 2020.   Keywords: Judo, Physical Condition, Training   Abstrak   Tujuan kegiatan Pengabdian Kepada Masyarakat ini adalah memberikan pelatihan kondisi fisik kepada para atlet pemula, program latihan kepada para pelatih fisik di Padepokan Judo Ksatria Bhayangkara (PJKB). Pelatihan ini perlu dilakukan karena adanya proses latihan yang masih minim. Pelatih memiliki kewajiban untuk memberikan latihan dan menjadikan atlit berprestasi, namun masih ada keterbatasan dalam melaksanakannya. Pelatihan bagi atlet pemula masih sangat diperlukan karena kurangnya perencanaan dan kematangan dalam melakukan kegiatan latihan baik dari segi materi latihan maupun dari intensitas yang diberikan. Perguruan Tinggi sebagai lembaga penghasil pelatih maupun pendidik, sekaligus lembaga yang secara terorganisisir melaksanakan kegiatan pengabdian kepada masyarakat memiliki kewajiban moril untuk melakukan pembinaan dan pelatihan. Untuk itu program pengabdian kepada masyarakat menghadirkan untuk memberikan pelatihan atlet adalah cara yang ditempuh untuk mengatasi masalah tersebut. Kegiatan meliputi pelatihan kondisi fisik. Materi yang dibahas adalah program latihan judo. Pelatihan direncanakan akan dilaksanakan pada tanggal Oketober hingga Desember 2020.   Kata kunci: Judo, Kondisi fisik, Pelatihan

scholarly journals Pembuatan dan pelatihan website Koperasi Kelapa Sawit (KUD Milik Bersama) berbasis android di Desa Bukit Lingkar Kabupaten Indragiri Hulu

2020 ◽  
Vol 2 ◽  
pp. 416-422
Author(s):  
Roza Yulida ◽  
Rosnita Rosnita ◽  
Deby Kurnia ◽  
Yulia Andriani ◽  
Fanny Septya
Keyword(s):  
Community Service ◽  
Oil Palm ◽  
Media Use ◽  
Project Implementation ◽  
Knowledge And Skills ◽  
Service Activities ◽  
Service Activity ◽  
Information And Communication ◽  
Training Activities ◽  
Flow Of Information

The website can be a center of information and communication for them. It is accelerating the flow of information and communication on oil palm growers. The purpose of this service activity is to create an android-based KUD website which contains information about cooperatives and information about oil palm plantations. Community service activities are carried out in Bukit Lingkar Village, one of potential villages in oil palm. In this village, an oil palm village cooperative with the name KUD Milik Bersama has also been established which is a partner in this activity. Activities are integrated with the Student project. Implementation of training activities is socialization and discussion activities. then practice making websites, assistance and coaching. The technical implementation of the activity is a combination of offline and online meetings. It is because Covid 19 pandemic. The implementers in the field are students. The results of this activity include the formation of a cooperative website with the name http: //www.koperasi kudmilikbersama.com, increasing farmers' knowledge and skills regarding media use, including a website with information related to oil palm farming. The establishment of a website manager, which is equipped with a website module.

scholarly journals Pelatihan Penulisan Karya Tulis bagi Guru SMA Hang Tuah 3 Mataram

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Tri Setianingsih ◽  
Siti Syafi’atul Qomariyah ◽  
Sri Ariani ◽  
Muhamad Suhaili
Keyword(s):  
Community Service ◽  
Learning Process ◽  
Teaching And Learning ◽  
Scientific Writing ◽  
Service Activity ◽  
Training Activities

This community service activity was held in SMA Hang Tuah 3 Mataram, NTB Province.  This school is located approximately 6 km from the location of the team. Located in the center of Mataram city. The purpose of this activity is to make the teachers in SMA Hang Tuah 3 Mataram know the ways of writing and the forms of a paper and ultimately be able to automatically express their ideas, ideas and experiences during the teaching and learning process into a scientific writing eligible to be published in an ISSN journal. The training activities were held because to the collaboration of both parties namely SMA Hang Tuah 3 Mataram and the dedication team from IKIP Mataram.

scholarly journals Pelatihan Public Speaking Bagi Jemaat HKBP Karawang

2021 ◽  
Vol 3 (2) ◽  
pp. 630-642
Author(s):  
Verdinand Robertua ◽  
Indah Novitasari ◽  
Angel Damayanti ◽  
Singgih Sasongko
Keyword(s):  
Political Science ◽  
Community Service ◽  
Public Speaking ◽  
Digital Age ◽  
Community Member ◽  
Satisfaction Survey ◽  
Church Community ◽  
The Public ◽  
Service Activity ◽  
New Challenges

Public speaking skills for church community is very important in facing the new challenges in the digital age. Faculty of Social and Political Science Universitas Kristen Indonesia organized community service activity in the form of public speaking workshop to HKBP Karawang community member on Friday, 23 April 2021. The public speaking was conducted by the presentation and the simulation. After the training was completed, the participant filled the project satisfaction survey. The survey was analyzed using SPSS. The result showed that the participants were satisfied with the training and were recommended to be followed by subsequent training. Keywords: public speaking training, HKBP Karawang, Fisipol UKI

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

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