scholarly journals PELATIHAN STRATEGI PEMASARAN ONLINE DALAM RANGKA OPTIMALISASI PEMASARAN PRODUK KHAS TEMIYANG

2021 ◽  
pp. 35
Author(s):  
Yolla Margaretha ◽  
Asni Harianti ◽  
Nur Nur ◽  
Maya Malinda ◽  
Andre Sunjaya
Keyword(s):  
Community Service ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Target Market ◽  
Market Place ◽  
Study Program ◽  
Christian University ◽  
Service Activity ◽  
The Right

Community service is one of the pillars of the Tri Dharma of Indonesian Higher Education. Through community service, educators and students can practice science and technology in society. Maranatha Christian University is one of the universities that strives to have an impact on improving the quality of society through community service. Educators specializing in Entrepreneurship and Marketing Management as a part of the Management Study Program, Faculty of Business, Maranatha Christian University, do community service at the Pasundan Rehoboth Temiyang Indramayu Christian Church. This community service activity discussed online marketing strategies for Temiyang's typical products, namely Manisan Si Mayang (candied mangoes by Temiyang) and Temiyang’s sandals. In order to get the right target market and products that are widely known, it requires online promotion and marketing. Through online marketing strategy, it is expected to be able to find the right type of online promotion and increase knowledge of online marketing for Temiyang products, so that it can become a strategy in optimizing the marketing of Temiyang's superior products and product that can be reached by the wider costomer because the are available online in market place. Pengabdian kepada masyarakat merupakan salah satu pilar dari Tri Dharma Perguruan Tinggi Indonesia. Melalui pengabdian masyarakat tenaga pendidik dan mahasiswa dapat mengamalkan ilmu pengetahuan dan teknologi pada masyarakat. Universitas Kristen Maranatha adalah salah satu perguruan tinggi yang berupaya untuk dapat memberikan dampak bagi peningkatan kualitas masyarakat melalui kegiatan pengabdian kepada masyarakat. Para tenaga pendidik peminatan Kewirausahaan dan Peminatan Manajemen Pemasaran sebagai salah bagian dari Program Studi Manajemen Fakultas Bisnis Universitas Kristen Maranatha melakukan kegiatan pengabdian kepada masyarakat di Gereja Kristen Pasundan Rehoboth Temiyang Indramayu. Kegiatan pengabdian masyarakat ini membahas tentang strategi pemasaran online produk khas Temiyang yaitu Manisan Si Mayang (Manisan Mangga Khas Temiyang) dan sendal Temiyang. Dalam rangka mendapatkan pasar sasaran yang tepat dan produk yang dikenal secara luas maka membutuhkan promosi dan pemasaran online.  Dengan metode pelatihan strategi pemasaran online ini diharapkan dapat menemukan jenis promosi online yang tepat dan meningkatkan pengetahuan pemasaran online produk khas Temiyang, sehingga dapat menjadi suatu strategi dalam optimalisasi pemasaran produk unggulan khas Temiyang dan produk khas Temiyang bisa dijangkau oleh masyarakat luas karena tersedia secara online di market place.

PENGUATAN MEMBACA KITAB KUNING MENGGUNAKAN METODE BITHAQATIL JUMAL PADA PESANTREN MU’ALLIMIN MUHAMMADIYYAH SAWAH DANGKA KAB. AGAM, SUMATERA BARAT

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Adlan Sanur Tarihoran ◽  
Muhamad Rezi
Keyword(s):  
Community Service ◽  
Language Skills ◽  
Boarding School ◽  
Boarding Schools ◽  
Arabic Language ◽  
Service Activity ◽  
Adequate Quality ◽  
The Right ◽  
Islamic Values

One of the great traditions in Islamic education institutions in Indonesia is teaching by transmitting Islamic values as found in classical books written centuries ago. The majority in Indonesia, the classic book is better known as the Kitab Kuning. Teaching with the Kitab Kuning is usually done in Islamic Boarding Schools. Examining Kitab Kuning requires qualified Arabic language skills at least passively. Unfortunately, not all Islamic boarding schools that have a variety of superior programs in certain fields, are weak in the field of studying Kitab Kuning. One of them is the Islamic Boarding School Mu'allimin Muhammadiyyah Sawah Dangka which has the flagship Tahfizh Alquran program but is weak in the study of Kitab Kuning. One of the main factors is the lack of adequate quality of human resources. For this reason, this community service activity aims to provide training while introducing new, lightweight methods in learning Arabic, namely the Bihaqatil Jumal method. This method emphasizes learning Arabic using the right brain. After a series of community service activities, teachers and Islamic boarding schools felt helped and gained new experiences in learning Arabic methods to study Kitab Kuning. In addition, both the assisted object and the resource person requested that this kind of community service be continued.

scholarly journals Pelatihan Pembuatan dan Pengelolaan Media Pembelajaran Berbasis Web-Blog pada Mahasiswa Semester VI Program Studi PGMI STKIP Nurul Huda OKU Timur

2019 ◽  
Vol 1 (2) ◽  
pp. 44-48
Author(s):  
Nesi Anti Andini ◽  
Sholeh Hasan
Keyword(s):  
Information And Communication Technology ◽  
Community Service ◽  
Communication Technology ◽  
Teacher Candidates ◽  
Learning Objectives ◽  
Limited Time ◽  
Service Activity ◽  
Information And Communication ◽  
The Right

The importance of learning objectives requires the use of appropriate media so that learning runs effectively and efficiently. The learning media is very important in supporting the learning process and is often overlooked by teachers for various reasons, including limited time, difficulty finding the right media, and also limited funds. With a variety of IT-based and service devices, lecturers and students can access them online and there are applications that make it free for users. Among them are blog users as learning media. This community service activity aims to introduce information and communication technology in the form of Web-Blogs that will later help students who will be prepared to become teacher candidates to modify learning media. The implementation of community service in general can be categorized as successful in terms of participant participation. Participants felt that this dedication activity was very useful for developing web-blog-based learning media that they would use in later learning. The participants' responses to the service activities carried out stated that from the quality of the speakers, the quality of the modules was very good.

scholarly journals Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

2021 ◽  
Vol 5 (01) ◽  
pp. 100-107
Author(s):  
Novianto Eko Nugroho ◽  
Krido Eko Cahyono ◽  
Okto Aditya Suryawirawan
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Community Life ◽  
Market Place ◽  
Corona Virus ◽  
Improvement Strategies ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

scholarly journals PEMASARAN MELALUI MEDIA ONLINE DI MASA PANDEMI PADA USAHA DAGANG PELUMAS DI BEKASI

2021 ◽  
pp. 1005
Author(s):  
Herman Ruslim
Keyword(s):  
Community Service ◽  
Marketing Channel ◽  
Online Marketing ◽  
The Internet ◽  
Online Purchases ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Information ◽  
The Right

For many businesses, choosing the right marketing channel is not easy. This is because marketing will have a major impact on business development. Therefore, it must be done as best as possible. In the world of the digital era like now, the internet is the center of many people's activities, online marketing is predicted to be the most effective method. Online marketing is considered capable of expanding its business marketing wings optimally at a much lower cost than offline. Online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers' attention by utilizing sales through social media, websites and emails.This PKM program is in the form of online marketing information on the lubricant trading business in Bekasi, where this business has experienced a decline in sales due to the pandemic. The purpose of this community service activity is to provide input to this business to start the concept of online marketing in order to fulfill customer desires, namely transacting through online purchases. Through the right online marketing, it can ultimately increase sales and even win the competition. Tarumanagara University as an entrepreneur campus that helps provide funds for the implementation of this community service activity.Bagi banyak bisnis, memilih jalur pemasaran yang sesuai bukanlah hal yang mudah. Hal ini karena pemasaran akan  berpengaruh besar terhadap perkembangan bisnis. Oleh karena itu, harus dilakukan sebaik mungkin. Di dunia era digital seperti sekarang, internet menjadi pusat kegiatan banyak orang, pemasaran online digadang-gadang menjadi metode paling efektif. Pemasaran online dianggap mampu melebarkan sayap pemasaran bisnis secara optimal dengan biaya yang jauh lebih ringan dibandingkan secara offline. Pemasaran online atau sering disebut sebagai pemasaran digital diartikan sebagai strategi pemasaran yang memanfaatkan internet. Kegiatan pemasaran untuk mendapatkan perhatian konsumen dengan memanfaatkan penjualan melalui media sosial, website dan email. Program PKM ini berupa informasi pemasaran online pada usaha dagang pelumas di Bekasi, dimana usaha ini mengalami dampak penurunan penjualan karena pandemi. Tujuan kegiatan pengabdian kepada masyarakat ini dapat memberikan masukan kepada usaha ini untuk memulai konsep pemasaran secara online agar dapat memenuhi  keinginan pelanggan, yaitu bertransaksi melalui pembelian secara online. Melalui pemasaran online yang tepat maka pada akhirnya dapat meningkatkan penjualan bahkan memenangi persaingan. Universitas Tarumanagara sebagai kampus entrepreneur yang membantu penyediaan dana demi terselenggaranya kegiatan pengabdian masyarakat ini.

scholarly journals PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN USAHA KECIL DAN MENENGAH WARGA DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 86
Author(s):  
Iskandar Zulkarnain ◽  
Tabah Heri Setiawan ◽  
Budi Syamtoro ◽  
Muhamad Nurhamdi ◽  
Irma Sari Octaviani
Keyword(s):  
Community Service ◽  
Financial Statements ◽  
Marketing Strategies ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Positive Role ◽  
Neighborhood Association ◽  
Service Activity ◽  
The Right

This community service activity aims to transfer the knowledge and techniques of making simple financial statements to the Jama'at Al Awwal Mosque in Jakarta so that they can implement and practice Digital Marketing as a marketing communication strategy in Depok Jaya sub-district. The method used in the form of delivery of material and practice / application of digital marketing such as the use of Facebook, Instagram, Gojek, Grab and so forth. The results of the activities showed that before the PKM implementation of the Al Awwal Jamaat Mosque the depok jaya lacked mastery of the application as a marketing strategy for the products sold, but after the implementation of the activity it was known that the Al Awwal Mosque of the depok jaya mosque was quite mastered and could make the appearance and use of digital marketing. PKM activities indirectly have a very positive role in increasing participant knowledge and participant skills in making simple financial statements. The method of activity used is in collaboration with the Head of the Mosque Management at Al Awwal Mosque, Jalan Mawar Raya Depok Jaya and looking for problems in that place so as to provide the right solution in motivating as a businessman in Depok, West Java, especially the Jamaat Al Awwal Mosque, Depok Jaya. After the analysis, we provide training in material and practice forms in developing the use of digital marketing applications as a means to market the products to representatives of the Head of the Neighborhood Association in the Jamaat Masjid Al Awwal, Depok Jaya.Keywords: marketing applications, digital marketing, marketing strategies

scholarly journals PERSONAL HYGIENE EDUCATION SAAT MENSTRUASI SOLUSI PENINGKATAN KUALITAS HIDUP REMAJA DI MASA DEPAN

2021 ◽  
Vol 5 (1) ◽  
pp. 753
Author(s):  
Nuryaningsih Nuryaningsih ◽  
Heri Rosyati ◽  
Afra Hadiyani ◽  
Syafira Nurfajri Istiqomah
Keyword(s):  
Community Service ◽  
Young Women ◽  
Reproductive Organs ◽  
Personal Hygiene ◽  
Teenage Girls ◽  
Post Test ◽  
Service Activity ◽  
The Right ◽  
Hygiene Education

ABSTRAKPersonal hygiene saat menstruasi menentukan kualitas hidup remaja puteri dimasa depan. Remaja puteri sangat rentan terkena infeksi pada organ reproduksi terutama saat menstruasi. Kondisi ini menuntut remaja puteri mendapatkan informasi yang tepat dan benar tentang personal hygiene saat menstruasi. Personal Hygiene Education saat menstruasi merupakan suatu kegiatan pemberian pendidikan kesehatan tentang upaya memelihara kesehatan diri terutama saat menstruasi. Tujuan Pengabdian Kepada Masyarakat ini yaitu meningkatkan pengetahuan tentang cara membersihkan organ reproduksi ketika menstruasi pada orang tua siswa SDN 05 Marunda Kelas 6, Cilincing, Jakarta Utara. Metode yang dilakukan pada kegiatan Pengabdian Kepada Masyarakat ini yaitu dengan menyebarkan kuesioner sebelum (pre test), pelaksanaan personal hygiene education saat menstruasi dan sesudah kegiatan (post test) sebagai bentuk evaluasi. Hasil pre test menunjukkan 6,7% orang tua kurang memahami cara melakukan personal hygiene saat menstruasi dan hasil post test menunjukkan peningkatan pengetahuan orang tua menjadi 86,7% tentang personal hygiene saat menstruasi. Kegiatan ini sangat didukung untuk dapat dilaksanakan secara berkelanjutan. Kata kunci: personal hygiene education saat menstruasi; sumber informasi; pengetahuan ABSTRACTPersonal hygiene during menstruation determines the quality of life of young women in the future. Teenage girls are very susceptible to infection in the reproductive organs, especially during menstruation. This condition requires young women to get the right and correct information about personal hygiene during menstruation. Personal Hygiene Education during menstruation is an activity to provide health education on maintaining personal health, especially during menstruation. The purpose of this community service is to raise knowledge about how to clean the reproductive organs during menstruation for parents of grade 6 students at SDN 05 Marunda, Cilincing, North Jakarta. The method used in this community service activity is by distributing questionnaires before (pre-test), implementing personal hygiene education during menstruation, and after activities (post-test) as a form of evaluation. The results of the pre-test showed that 6,7% of parents did not understand how to do personal hygiene during menstruation. Meanwhile, the results of the post-test showed an increase in the knowledge of parents to 86,7% about personal hygiene during menstruation. This activity is strongly suggested to be carried out sustainably. Keywords: personal hygiene education during menstruation; source of information; knowledge

scholarly journals PENGEMBANGAN DESAIN INTERIOR RUMAH KREATIF BATIK PUTAT JAYA UNTUK MENINGKATKAN KUALITAS HIDUP MASYARAKAT EKS LOKALISASI DOLLY

2020 ◽  
Vol 6 (1) ◽  
pp. 45-52
Author(s):  
Christopher Wibisono Santoso ◽  
Timotius Andrew ◽  
Joshua Sasongko ◽  
Mariana Wibowo
Keyword(s):  
Quality Of Life ◽  
Community Service ◽  
Design Thinking ◽  
Study Program ◽  
Christian University ◽  
The People ◽  
Service Project ◽  
The Government ◽  
Surrounding Areas

Kelurahan Putat Jaya, Surabaya merupakan kawasan Eks-Lokalisasi Dolly. Kawasan tersebut dikenal dengan masa lalunya yang banyak dilakukan praktek prostitusi, hingga dicatat sebagai kawasan lokalisasi terbesar se-Asia Tenggara. Guna memperbaiki pandangan tersebut, maka pemerintah mulai menjalankan beberapa program untuk memperbaiki kualitas hidup masyarakat di kawasan Dolly dengan menyediakan lapangan pekerjaan bagi mereka. Rumah Kreatif Batik Putat Jaya merupakan salah satu wadah dari pemerintah untuk meningkatkan kualitas hidup masyarakat Kelurahan Putat Jaya. Wadah ini juga berguna untuk melestarikan budaya Batik sebagai bukti pengabdian masyarakat kepada Indonesia. Paper ini membahas mengenai proyek pengabdian untuk pengembangan lokasi Rumah Batik Putat Jaya. Kegiatan ini dilakukan oleh 5 orang Mahasiswa, dan dibimbing oleh satu Dosen dari Program Studi Interior Universitas Kristen Petra. Proyek ini dijalankan melalui lima tahap Design Thinking menurut Stanford, yaitu emphatize, define, ideate, prototype, dan test. Proyek pengabdian ini menghasilkan desain yang dapat meningkatkan daya tarik masyarakat Surabaya dan sekitarnya untuk lebih mengenal budaya batik.Putat Jaya Village, Surabaya is a Dolly Ex-Localization area. The area is known for its past which is widely practiced prostitution, to be recorded as the largest localization area in Southeast Asia. To improve this view, the government began to run several programs to improve the quality of life of the people in the Dolly region by providing them with jobs. Batik Putat Jaya Creative House is one of the institutions of the government to improve the quality of life of the Putat Jaya Kelurahan community. This container is also useful for preserving Batik culture as evidence of community service to Indonesia. This paper discusses the community service project for the development of the Putat Jaya Batik House location. This activity was carried out by 5 students, and was guided by a Lecturer from the Interior Study Program of Petra Christian University. The project is run through five stages of Design Thinking, namely emphatize, define, ideate, prototype, and test. This service project produces a design that can increase the appeal of the people of Surabaya and surrounding areas to get to know the culture of batik.

scholarly journals PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Dede Hendra ◽  
Ani Merati ◽  
Siti Aprilliani ◽  
Muhamad Faozan Afandi ◽  
Nardiono Nardiono
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Online Marketing ◽  
Theory And Practice ◽  
Online Media ◽  
Service Activity ◽  
The Right ◽  
Medium Enterprises

This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises

scholarly journals MOTIVATION, STRATEGY, DIGITAL MARKETING: MSME SUREFIRE MOVES TO SURVIVE IN THE MIDST OF THE COVID-19 PANDEMIC

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Rizky Firmansyah ◽  
Mochammad Galih S Wicaksono ◽  
Dwi Narulia ◽  
Ridoni Fardeni Harahap ◽  
Annisa Puspita Amalia
Keyword(s):  
Marketing Strategies ◽  
Digital Marketing ◽  
Target Market ◽  
Marketing System ◽  
Service Activity ◽  
Motivation Strategy ◽  
Purchase Process ◽  
Training Activities ◽  
Targeted Marketing

This service activity aims to analyze the needs and build a digitalization mindset for MSMEs in Malang City in facing the challenges of the Covid-19 Pandemic. Digital marketing strategies can be a bridge for MSMEs to reach a wider target market, so an interpersonal approach is needed to encourage business people to renew targeted marketing strategies. The method of implementing this activity consists of three stages, namely pre-implementation, implementation and post-implementation. The findings on the activity contain interesting facts, including MSMEs in Malang City do not experience capital problems, cash flow uncertainty causes a reduction in production activities, features on online platforms have not been used optimally and difficulties in compiling interesting content that can create interaction with the target market. Significant results were shown by MSME actors after participating in counseling and training activities, namely MSME actors were able to determine an online platform that could support their marketing system and some MSME actors were able to create interactions with consumers through digital activation to the purchase process from consumers. Apart from that, there are still many things that must be improved by MSME actors, especially in improving the quality of human resources and the digital marketing system.

Penyuluhan Manajemen Sumber Daya Manusia untuk Pengembangan Karang Taruna Kampung Serua Poncol, Sawah Baru, Tangerang Selatan

2020 ◽  
Vol 2 (2) ◽  
pp. 123-127
Author(s):  
Jasmani Jasmani ◽  
Noryani Noryani ◽  
Yossy Wahyu Indrawan ◽  
Reni Hindriari ◽  
Lia Asmalah
Keyword(s):  
Higher Education ◽  
Resource Management ◽  
Human Resources ◽  
Human Resource Management ◽  
Human Resource ◽  
Community Service ◽  
Organizational Goals ◽  
Service Activity ◽  
The Village

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memenuhi kewajiban dosen untuk melakukan tridharma perguruan tinggi. Untuk itu sudah menjadi kewajiban bagi dosen berbagi pengetahuan dan wawasan melalui penyuluhan pengembangan manajemen sumber daya manusia agar senantiasa berupaya mencapai tujuan organisasi dengan efektif dan efisien. Dan juga bertujuan Karang Taruna Kampung serua poncol dapat menjalankan fungsi dan perannya secara optimal sehingga mendatangkan manfaat bagi Kampung serua poncol. Pengembangan juga dimaksudkan untuk meningkatkan kualitas sumber daya manusia dalam melaksanakan tugasnya sehingga lebih positif dalam berkontribusi tenaga dan pikiran untuk memajukan Kampung serua poncol.Kata Kunci : Manajemen Sumber Daya ManusiaABSTRACTThe purpose of this community service activity is to fulfill the obligations of lecturers to do tridharma of higher education. For that reason, it has become an obligation for lecturers to share their knowledge and insights through counseling the development of human resource management so that they always strive to achieve organizational goals effectively and efficiently. And also aims at Karang Taruna Kampung Serua Poncol can carry out its functions and roles optimally so that it brings benefits to Kampung Seronc Poncol. The development is also intended to improve the quality of human resources in carrying out their duties so that it is more positive in contributing energy and thoughts to advance the village of all poncol.Keywords: Human Resource Management 

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