scholarly journals STRATEGI BRANDING DESTINASI WISATA PANTAI TANJUNG KELAYANG (OBJEK STUDI: PANTAI TANJUNG KELAYANG, KABUPATEN BELITUNG, PROVINSI KEPULAUAN BANGKA BELITUNG)

2020 ◽  
Vol 2 (2) ◽  
pp. 2575
Author(s):  
Valencia Valencia ◽  
Priyendiswara Agustina Bela ◽  
Bambang Deliyanto
Keyword(s):  
Descriptive Analysis ◽  
Destination Branding ◽  
Tourist Attractions ◽  
Mass Tourism ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Starting Point ◽  
Long Time ◽  
Promotional Efforts ◽  
Coastal Scenery

Belitung Island is aggressively pushing the tourism sector as a main sector. One of the attractions that many tourists are starting to see in Belitung is Tanjung Kelayang Beach. This beach has become a mass tourism attraction that is routinely visited in Belitung. Tanjung Kelayang Beach is not only known for its clean coastal scenery and clear waters but also as a starting point for island hopping activities. Now, Tanjung Kelayang Beach has to compete with other tourist destinations that have a stronger image and have been known by tourists for a long time. Tanjung Kelayang Beach has great potential to become a beach with a better known brand but there are still limited aspects of tourism support that is still lacking and promotion efforts that have not been effective. This study aims to provide a proposed strategy that refers to the components of destination branding to strengthen the image of the destination and build the competitive side of the tourist destination. The study was conducted using qualitative and quantitative approaches with descriptive analysis methods. The results of the study produced a proposed strategy to strengthen branding from various aspects, namely landscape, infrastructure, stakeholders and city behaviour such as the addition of diversity of new tourist attractions and tourist facilities, increasing the role of community and community participation and service quality as well as proposing promotional efforts in the form of selecting promotional media and types of tourism products. Keywords:  Branding; Strategy; Tourism DestinationAbstrakPulau Belitung sedang gencar mendorong sektor pariwisata sebagai sektor andalan. Salah satu objek wisata yang mulai banyak dilirik wisatawan di Belitung adalah Pantai Tanjung Kelayang. Pantai ini telah menjadi objek wisata mass tourism yang rutin dikunjungi di Belitung. Pantai Tanjung Kelayang tak hanya dikenal akan pemandangan pantai bersih dan perairan jernihnya saja namun juga sebagai titik start penyeberangan untuk melakukan kegiatan tur pulau. Kini Pantai Tanjung Kelayang harus bersaing dengan destinasi wisata lainnya yang telah memiliki citra yang lebih kuat dan telah dikenal wisatawan sejak lama. Pantai Tanjung Kelayang memiliki potensi yang besar untuk menjadi pantai dengan brand yang lebih dikenal namun masih terdapat keterbatasan aspek penunjang wisata yang masih kurang serta upaya promosi yang belum efektif. Studi ini bertujuan untuk memberikan usulan strategi yang mengacu pada komponen-komponen destination branding untuk memperkuat citra destinasi dan membangun sisi kompetitif destinasi wisata. Studi dilakukan dengan menggunakan pendekatan kualitatif dan kuantitatif dengan metode analisis deskriptif. Hasil studi menghasilkan usulan strategi penguatan branding dari berbagai aspek yaitu lansekap, infrastruktur, stakeholder dan sikap kota seperti penambahan keragaman atraksi wisata baru dan fasilitas wisata, peningkatan peran partisipasi komunitas dan masyarakat dan kualitas pelayanan serta upaya promosi berupa pemilihan media promosi dan jenis produk wisata yang akan dipromosikan.

scholarly journals Batik Solo Trans (BST) as Tourist Transportation and Integrated Payment System Preference that Supports the Tourism Sector in Surakarta City

2020 ◽  
Vol 1 (1) ◽  
pp. 65-73
Author(s):  
RA Dinasty Purnomoasri ◽  
Reki Arbianto
Keyword(s):  
Public Transportation ◽  
Service System ◽  
Descriptive Analysis ◽  
Payment System ◽  
City Government ◽  
Electronic Money ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Historical Museums ◽  
Tourism Sector

Surakarta City is one of the tourist destinations in Indonesia with the existence of historical places such as the Keraton Surakarta, Pura Mangkunegaran and historical museums. Batik Solo Trans (BST), a public transportation launched by Surakarta City government, which is considered to be the choice of transportation used by tourists. This study aims to identify BST routes to determine whether BST can be used as tourist transportation and whether the available payment system supports the tourism sector in Surakarta City. The method used is the literature review method and descriptive analysis of the description of the questionnaire survey of tourists. The result states that the BST route with 4 active corridors from 8 planned corridors covers most of the historical tourist attractions in Surakarta City and the preference of the tourist payment system is 58.33% using electronic money cards for BST ticket payments supported by a non-cash card service system that is re-used after being dismissed inefficient.

Strategi Pengembangan Pariwisata Pasca Bencana Tsunami di Kabupaten Lampung Selatan

2020 ◽  
Vol 2 (2) ◽  
pp. 243-257
Author(s):  
Sofyan Sofyan ◽  
◽  
Dian Kagungan ◽  
Nana Mulyana ◽  
◽  
...  
Keyword(s):  
Development Process ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Data Presentation ◽  
Analysis Techniques ◽  
Tsunami Disaster ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Descriptive Approach ◽  
Tourism Potential

Lampung is one of the provinces that has a considerable tourism potential in which each region has tourism potential with its own unique attraction in South Lampung regency. However, the Tsunami disaster that struck the coastal areas of Banten and South Lampung on 22 Desemeber 2018, impacted the decline in the number of tourists visiting the archipelago and abroad to tourist destinations by the end of year 2018. Based on the problems raised above, the purpose of this research is to describe and analyze the strategy conducted by the Tourism and culture Office of South Lampung Regency in the effort to develop tourism sector in South Lampung district after Tsunami disaster. This type of research is qualitative research with a descriptive approach. The research informant is determined purpossive. Data collection techniques are conducted with observations, interviews and documentation. Data analysis techniques are carried out with data reduction, data presentation, drawing conclusions and data triangulation. Data is presented and in a descriptive analysis. Based on the results of the research is known that the Tourism and culture Department of South Lampung district has a strategy to develop tourism potential in South Lampung regency. In determining a strategy for tourism development in South Lampung District after the Tsunami disaster pay attention to four basic factors. These four factors are strengths, weaknesses, opportunities and threats with some sectors involved in the tourism development process. The conclusion of this research is based on the SWOT anilisis which produces four strategies i.e. SO strategy, WO Strategy, Strategy ST, and WT strategy

scholarly journals Boosting the Potential of Bali as the Main Source of the Tourism Sector

2021 ◽  
Author(s):  
Vilia Apriliani
Keyword(s):  
Tourist Destination ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The Government

The management of tourist attractions is one of the main keys to increase the growth of the tourism sector. The role of the community and the government is a must in maintaining and developing tourist destinations. In this article, it will be discussed how to encourage the potential of Bali as an Indonesian tourist destination.

scholarly journals Perkembagan Wisata Mendaki Di Gunung Agung

2019 ◽  
Vol 7 (2) ◽  
pp. 218
Author(s):  
Himsar Hutabarat ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Special Interest ◽  
Special Interests ◽  
Tourist Attractions ◽  
Mass Tourism ◽  
Tourist Destinations ◽  
Nature And Culture ◽  
Group A ◽  
Observation Method ◽  
The 1960S ◽  
Analysis Concept

Bali as one of the axes of Indonesian tourism, has two types of tourism, including mass tourism and special interest tourism. Both tours have each interested person or tourist that can be seen from the motivation of visiting tourists. The development of mass tourism in Bali experienced a good increase of the number of tourist destinations from the early days of tourism taken over by the Indonesian government from colonialism in the 1960s to the present time is the type of tourism that brought tourists the most. in contrast to special interest tourism, this type of tourism is not considered to be one of the sources of regional income because the characteristics of tourism activities tend to be carried out with a limited number of tourists. Like the potential of Mount Agung. Gunung Agung has the potential of nature and culture and has a high historical value. Until when tourism enters Bali, Gunung Agung has not been glimpsed to become one of the tourist attractions. At that time Mount Agung was still used as a place for carrying out Hindu spiritual activities. Along with the development of knowledge and technology at that time, a new activity was born in Mount Agung, namely outdoor climbing activities. Tourism then joins with the climbing activity so that the new tourism power will be called Gunung Agung for hiking activities.Related to the above matter, the formulation of the problem in this study was formed, raising about the potentials found in Mount Agung which was later linked to the formulation of the second problem, namely the development of tourism climbing Mount Agung. This study used the observation method, researchers in this topic also acted as one of the activists of hiking tourism activities and then looking for data by interviewing people who were considered relevant to the problem such as the head of the tourism conscious group, a climber in the 1970s, forestry agency the province of Bali, as well as a guide who guides tours up Mount Agung. As for the results obtained in this study, the first is the potentials found in Mount Agung are natural potential, cultural potential, and artificial potential. Natural potential in the form of cliffs, slopes, forests, and the crater of Mount Agung. cultural potential in the form of pelinggih and temples at certain points along the Besakih line and Pura Pasar Agung. while the artificial potential in the form of climbing activities, paragliding, and others. The results of the second question formulation question will then be presented using the tourismemorphosis analysis concept (Anom et al. 2018) which explains the development of using four stages including the introduction stage, reaction stage, institutionalization stage, and the Compromise stage. Keywords: Bali tourism, Tourismemorphosis, Mount Agung, tourism special interests

Pengembangan Ekowisata Berbasis Industri Kreatif Berwawasan Kearifan Lokal di Palangkaraya

2018 ◽  
Vol 1 ◽  
pp. 269
Author(s):  
Evi Fitriana ◽  
M. Khoiri Ridlwan
Keyword(s):  
Descriptive Analysis ◽  
Government Support ◽  
Creative Economy ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Analysis Technique ◽  
Counter Culture ◽  
Innovative Products ◽  
Qualitative Descriptive ◽  
Observation Method

Cultural and local wisdom become one of strategy as counter culture. Value in local wisdom are developed, traced and analyzed in various aspects to be able to establish nation’s identity. This research is a development research with qualitative descriptive approach. Data collection was done by observation method, questionnaire and interview. Data analysis using descriptive analysis technique to describe the idea of ecotourism development based on creative industry with local wisdom in Palangkaraya. The creative economy in the tourism sector not only goes through something to buy but also begins to explore something to do and something to see through tour packages that offer hands-on experience and interaction with local culture. The development of creative economy through tourism packages will stimulate tourist destinations to create innovative products that will add value and competitiveness. The success of ecotourism development is inseparable from the role of local communities themselves, business managers, and local government support.

How digital strategy increases overtourism the case of Barcelona

2021 ◽  
Author(s):  
Stephane Bourliataux Lajoinie ◽  
Josep Lluis del Olmo Arriaga ◽  
Frederic Dosquet
Keyword(s):  
Point Of View ◽  
Way Of Life ◽  
Heritage Sites ◽  
Mass Tourism ◽  
Tourist Destinations ◽  
Starting Point ◽  
Total Dependence ◽  
Negative Side Effects ◽  
The One

The term ‘overtourism’ made the headlines in 2017 to denote the antithesis of a fair, well-planned form of tourism. An overtourism destination is a destination perceived as the victim of uncontrolled flows of tourists. Some authors have contributed to analysing the first stages of this perception. Boissevain (1996) published ‘Coping with tourists: European reactions to mass tourism’, in which he analysed how a massive flow of tourists in Malta generated negative side effects and a total dependence on touristic economy. Tyler et al. (1998) offered one of the first analyses of ways to control tourism flow from a sustainable point of view. Bosselman et al. (1999) published a pioneering analysis on the relationships between hosts and tourists. The paper discusses the risks and benefits of growth in tourism and the need for long-term management to avoid overexploitation of tourist destinations. These research projects laid the foundations for reflection on sustainable tourism and were the starting point for studying the risks of overtourism. Fyall and Garrod (1998) discussed the impacts of overtourism on heritage sites. On the one hand, the phenomenon contributes to a short-term economic boost; on the other hand, it impacts negatively on the way of life of local communities.

scholarly journals IMPLEMENTASI ALGORITMA DIJKSTRA PADA APLIKASI WISATA KUNINGAN BERBASIS ANDROID

2018 ◽  
Vol 12 (1) ◽  
Author(s):  
Elda Candra Galih ◽  
Rio Andriyat Krisdiawan
Keyword(s):  
Data Storage ◽  
Dijkstra Algorithm ◽  
Tourist Attractions ◽  
Gps Technology ◽  
Tourist Destinations ◽  
Shortest Route ◽  
Initial Location ◽  
Long Time ◽  
Tourism Destinations ◽  
Data Objects

Kuningan Regency is one of the tourist destinations that is quite popular among tourists. Kuningan has many potential tourism object whether it is natural tourism, history, jiarah, and artificial. To find tourism destinations, tourists are usually looking at search engine applications or tourist maps so it takes a long time. To facilitate tourists in finding tourist destinations, it needs an application. The application that will be developed based on preliminary research held at Dinas Pemuda Olahraga dan Pariwisata Kabupaten Kuningan. Mobile-based application is needed in finding the location of tourissm objects and it provides descriptions of attractions, and facilities that exist in the tourism object. It is created only to show the location of existing tourism object in Kuningan Regency. In finding the closest route, it will be displayed in the form of maps. Tourists can choose the location of tourist attractions and initial location of tourists, then the system will display the results of the existing route on the maps. And in this application is also available services to find the location of tourists using GPS technology. And the author uses Dijkstra algorithm to determine the shortest route in finding the route from the initial location to the desired location of the object of tourism. And in the data storage in this application, the author uses MySQL or Apache as a web server in storing data objects and data node,, destination and route concerned with searching the location of the tourist attraction. And on the development of this application he uses client server. Keywords: Dijkstra Algorithma, Nearest Order, Mobile-based Application, Kuningan District, Tourism Object.

scholarly journals ANALISIS CUSTOMER ENGAGEMENT TERHADAP KAFE DI KOTA TEGAL

2021 ◽  
Vol 4 (1) ◽  
pp. 18-27
Author(s):  
Puput Dewi Anggraeni ◽  
Tantri Adithia Sabrina
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Three Dimensions ◽  
Customer Engagement ◽  
Brand Trust ◽  
Tourist Attractions ◽  
Tourism Sector ◽  
Tourism And Hospitality

The development of the tourism sector in Indonesia is always accompanied by the development of the hotel industry, tourist attractions, restaurants and cafes, this is a complementary entity between tourist attractions, lodging places and places to eat. The rise of the cafe business in the city of Tegal has made many changes in various fields both social and economic, however it needs to be further investigated about customer engagement in various dimensions and indicators that greatly affect the sustainability and business development of a cafe from the perspective of tourism and hospitality. The purpose of this study was to determine the dimensions of customer engagement of cafes in Tegal City and measure the level of customer engagement based on the dimensions that have been formulated. This research is a quantitative research with descriptive analysis method. The population in this study is the cafe customers, amounting to 30 peoples. The instrument in this study used questionnaires. The results of this study indicate that customer engagement has three dimensions: customer satisfaction, brand trust and brand loyalty. The suggestions is to improve services, maintain product quality and good service. This step is expected to increase customer satisfaction so as to maintain brand trust and brand loyalty of the cafe itself in the future.

scholarly journals Destination Atmosphere and Destination Branding: As an Effort to Promote Tourism in Banten

2021 ◽  
Vol 4 (1) ◽  
pp. 1578-1586
Author(s):  
Liza Mumtazah Damarwulan
Keyword(s):  
Significant Influence ◽  
Program Analysis ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Destination Branding ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
Survey Techniques ◽  
Data Collection Technique

This study departs from the problem that there are still many tourist attractions or tourist destinations in Indonesia that have not been exposed and need a touch of promotion in order to encourage the level of tourist visits. One of them is by using destination branding and destination atmosphere as an effort to attract the interest of visiting the community and in the end the community can make a decision to visit the destination tourist location. This study aims to further examine the destination branding and destination atmosphere as an effort to promote tourism in Banten. This type of research is quantitative research. The data collection technique in this study was conducted by survey techniques using a questionnaire as a research instrument, with a purposive sampling technique. Data analysis used (SEM) analysis techniques and AMOS program analysis tools. The results show that there is a positive and significant influence between social media and visiting interest, destination branding has a positive and significant effect between visiting interest, destination atmosphere has a positive and significant effect between g and visiting interest, there is a positive and significant influence between destinations. Branding with visiting decisions, there is no positive and significant influence between destination atmosphere and visiting decisions, and there is a positive and significant influence between interest in visiting and visiting decisions.

scholarly journals Are Potential Tourists Willing to Pay More for Improved Accessibility? Preliminary Evidence from the Gargano National Park

Land ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 75
Author(s):  
Edgardo Sica ◽  
Roberta Sisto ◽  
Naomi di Santo
Keyword(s):  
National Park ◽  
Contingent Valuation Method ◽  
Preliminary Evidence ◽  
Natural Area ◽  
Tourist Destinations ◽  
Valuation Method ◽  
Tourism Sector ◽  
Starting Point ◽  
Tourist Flows ◽  
Protected Natural Areas

Due to the recent COVID-19 pandemic, tourist destinations have been increasingly selected on the basis of health, safety and social distancing criteria. In this framework, protected natural areas represent ideal tourist destinations due to the presence of wide and open spaces, services for tourists and attention to nature. The present paper focused on accessible tourism, a subset of sustainable tourism that is increasingly gaining greater importance within the tourism sector. By applying the Contingent Valuation Method, the study investigated whether potential tourists are effectively willing to pay extra money to be granted more accessible facilities in a natural area. To this end, a logit model was estimated to determine the probability that tourists exhibit a higher WTP for accessible tourism facilities. The analysis was carried out in the Gargano National Park, Southern Italy, an area traditionally characterised by large tourist flows that have increased further during the recent pandemic. The results showed that only a limited percentage of the respondents are willing to pay a higher amount for improved accessibility. These results represent an interesting starting point to outline an adequate strategy for the tourism valorisation of the natural area.

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