Accommodation Business Competition in Bali: Competitive Strategy for Star Hotel in Sanur

Sanur area, with Kuta, are two of Bali’s pioneering tourism areas. Most of the star hotels in Bali are located in these two areas. This paper is intended to determine the conditions of competition in the accommodation business in Bali Province, especially competition between star hotels in Sanur Tourism Area, as well as to elaborate the competitive strategy to maintain business sustainability. Through primary data collection by interviewing 8 managers and 14 employees at 3-star hotels in the Sanur area in 2018, the Delphi method was used to find a viable competitive strategy to choose from. The results of the SWOT analysis showed that the hotel location near the beach, and the incompleteness of MICE facilities were the main strength and weakness respectively. On the other hand, Bali’s popularity as a world-class destination and unfair price competition were the main opportunity and threat facing the accommodation business in Sanur respectively. This research found the competitive strategy to use is to intensify the use of Information Technology in the form of digitizing accommodation businesses.

Download Full-text

STRATEGIC PLANNING OF INFORMATION AND TECHNOLOGY SYSTEMS OF INDONESIAN NAVAL ACADEMY

JOURNAL ASRO ◽

10.37875/asro.v9i2.77 ◽

2018 ◽

Vol 9 (2) ◽

pp. 48

Author(s):

Isnadi Isnadi ◽

Suparno Suparno ◽

I Nengah Putra ◽

Benny Sukandari

Keyword(s):

Information Technology ◽

Information System ◽

Teaching And Learning ◽

Swot Analysis ◽

Educational Institutions ◽

Naval Academy ◽

Strategic Development ◽

Efficiency And Effectiveness ◽

World Class ◽

Academic Services

Information technology (IT) has an important role in carrying out the functions of universities, so that it can be trusted to increase the efficiency and effectiveness of the academic process lead to the academic services being more maximal as well as supporting the university's business process innovation to develop. The Naval Academy (AAL) is one of the educational institutions found in the Indonesian Navy and has the task of producing professional Navy officers, possessing current technological mastery capabilities and towards World Class Navy. By referring to the desired results above, AAL uses information technology in conducting teaching and learning activities. The Information System available at the Naval Academy (AAL) is currently not optimal, therefore the authors conducted an analysis to plan the strategic development of information systems and information technology at the Naval Academy (AAL). This research was made using the Ward and Peppard method. The step of this research started with internal analysis, external analysis using PEST analysis, internal IS/IT analysis and external SI/IT analysis to map the information system position at the Naval Academy (AAL) with SWOT analysis. The results were the achievement of the IS/IT formulation strategy and management of IS/IT in the future

Download Full-text

Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta

JURNAL TATA KELOLA SENI ◽

10.24821/jtks.v2i2.1853 ◽

2017 ◽

Vol 2 (2) ◽

pp. 81-96

Author(s):

Putu Merina Rahayu

Keyword(s):

High School Students ◽

Data Collection ◽

Development Strategy ◽

Swot Analysis ◽

Matrix Analysis ◽

Primary Data ◽

General Strategy ◽

School Students ◽

Cultural Conservation ◽

The Right

Penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta bertujuan untuk mengidentifikasi strategi yang digunakan selama ini pada Sanggar Tari Bali Saraswati. Selain itu juga untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang dilakukan Sanggar Tari Bali Saraswati di Yogyakarta. Metode penelitian mengenai Pengembangan Strategi Pelestarian Budaya di Sanggar Tari Bali Saraswati Yogyakarta dilakukan dalam empat langkah, yaitu menentukan lingkup penelitian yang terdiri dari l okasi penelitian, objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data yang terdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data sekunder. Ketiga, menentukan variabel yang dilakukan melalui dua faktor, yaitu faktor internal (kekuatan dan kelemahan) dan faktor ekstenal (peluang dan ancaman). Langkah terakhir yaitu melakukan analisis data dengan metode kualitatif dengan analisis SWOT. Hasil penelitian pertama, berdasarkan matrik IE Sanggar Tari Bali Saraswati berada pada posisi IV yaitu Stability Strategy. Tidak menambahnya program dan kurikulum pembelajaran yang telah diterapkan sanggar namun, diperjelas lagi dari materi pembelajaran, kurikulum yang ada dan standar kelulusan siswa. Kedua, berdasarkan kuadran analisis SWOT Sanggar Tari Bali Saraswati berada pada kua dran IV, yaitu retrenchment strategy, melepaskan diri dari KPB Purantara atau menentukan sekretariat yang tepat untuk dijadikan secretariat sanggar adalah strategi yang tepat dilakukan. Ketiga, berdasarkan analisis matrik SWOT strategi umum yang diperoleh yaitu menyelenggarakan kegiatan lomba tari Bali setiap semester untuk anak-anak tingkat SD, SMP dan SMA se-Yogyakarta. Bekerja sama dengan panitia upacara keagamaan Hindu (pangempon Pura) yang ada di Yogyakarta. Memberikan kesempatan kepada siswa untuk ikut berpartisipasi dalam kegiatan pengabdian (ngayah) dan event yang mengatasnamakan Sanggar Tari Bali Saraswati. Perlu meningkatkan kesadaran dan rasa memiliki dari pengelola Sanggar Tari Bali Saraswati, anggota KPB (Keluarga Putra Bali) Purantara dan Asrama Bali. Research on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio Yogyakarta aims to identify the strategy used at Bali Saraswati Dance Studio. In addition, to analyze the internal and external factors and formulate the development of strategies conducted by Bali Saraswati Dance Studio in Yogyakarta. The research method on Cultural Conservation Development Strategy at Bali Saraswati Dance Studio is done in four steps, those are determining the scope of research consisting of research location, research object and research subject. The second step, perform data collection techniques consisting of two points: primary data collection and secondary data collection. Third, determine the variables made through two factors, namely internal factors (strengths and weaknesses) and extensions (opportunities and threats). The last step is to perform data analysis with qualitative method with SWOT analysis. The results of the first study, based on the matrix IE Bali Saraswati Dance Studio is in the fourth position of Stability Strategy. Not adding to the program and learning curriculum that has been implemented by the studio but made clear from the learning materials, the existing curriculum and the students' graduation standard. Second, based on quadrant of SWOT analysis Bali Saraswati Dance Studio is in quadrant IV, that is retrenchment strategy, breaking away from KPB Purantara or determining the right secretariat to be used as studio secretariat is the right strategy to do. Third, based on SWOT matrix analysis, the general strategy obtained is to hold Balinese dance activity every semester for elementary, junior and senior high school students in Yogyakarta. In cooperation with the committee of Hindu religious ceremonies (Pangempon Pura) in Yogyakarta. Provide opportunities for students to participate in the activities of devotion (ngayah) and the event on behalf of Bali Saraswati Dance Studio. Need to increase awareness and sense of ownership of Bali Saraswati Dance Studio, member of KPB (Family of Putra Bali) Purantara and Bali Dormitory.

Download Full-text

Key Determinants of International Retail Success: A Case of IKEA Retail

International Journal of Tourism and Hospitality in Asia Pasific ◽

10.32535/ijthap.v4i1.1018 ◽

2021 ◽

Vol 4 (1) ◽

pp. 18-33

Author(s):

Padmalini Singh ◽

K.S. Srinivasa Rao ◽

Liang Xuan ◽

Daisy Mui Hung Kee ◽

Fong Jia Min ◽

...

Keyword(s):

Consumer Behavior ◽

Data Collection ◽

Marketing Strategy ◽

Swot Analysis ◽

Retail Store ◽

Primary Data ◽

International Strategy ◽

Collection Method ◽

Management Planning ◽

Data Collection Method

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

Download Full-text

SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

Journal of Applied Sciences in Accounting, Finance and Tax ◽

10.31940/jasafint.v4i1.2409 ◽

2021 ◽

Vol 4 (1) ◽

pp. 41-47

Author(s):

Ni Putu Sri Prajayanti ◽

◽

I M Sudana ◽

I G M Karma ◽

◽

...

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Secondary Data ◽

Data Sources ◽

Primary Data ◽

Analysis Technique ◽

Qualitative Descriptive ◽

Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

Download Full-text

STUDY OF SWOT ANALYSIS INFORMATION SYSTEM MAIL AND LOGISTIC (MLO) WEB BASED APPLICATION

JAREE (Journal on Advanced Research in Electrical Engineering) ◽

10.12962/j25796216.v2.i1.29 ◽

2018 ◽

Vol 2 (1) ◽

Author(s):

Arum Puspita

Keyword(s):

Information Technology ◽

Information System ◽

Swot Analysis ◽

External Factors ◽

The Other ◽

Internal Factors ◽

Web Based ◽

Effectiveness And Efficiency ◽

The Right ◽

A Company

Information technology becomes one of the important elements for an organization or company in realizing the effectiveness and efficiency of performance. To create a company that has a good performance, it requiring the existence of an information system to assisting the management in taking a decision. In its implementation, the use of existing information system still encounter some obstacles during the operation. In this study, the authors used application belongs to Mail and Logistic (MLO) agenpos application. Therefore, SWOT analysis is needed to know the strengths and weakness in internal factors and to know the opportunities and threats in external factors. Choosing the right strategy can maximize the strengths and opportunities, on the other side can minimize the weaknesses and threats.

Download Full-text

Rumah Tradisional Desa Budaya Lingga di Kabupaten Karo dalam Perspektif Pariwisata Budaya

Talenta Conference Series Local Wisdom Social and Arts (LWSA) ◽

10.32734/lwsa.v1i1.154 ◽

2018 ◽

Vol 1 (1) ◽

pp. 138-143

Author(s):

Asmyta Surbakti ◽

Mahmud Arief Albar

Keyword(s):

Data Collection ◽

Community Development ◽

Community Involvement ◽

Swot Analysis ◽

Cultural Tourism ◽

Study Data ◽

Primary Data ◽

Creative Economy ◽

Formal Presentation ◽

Global Tourism

Desa Budaya Lingga di Kabupaten Karo memiliki empat bangunan tradisional Karo yaitu bangunan Rumah Gerga, Belang Ayo, Sapo Ganjang, dan Griten. Sejak tahun 1980an Desa Lingga telah dijadikan ODTW favorit di Tanah Karo dan termasuk paling sering dikunjungi wisatawan mancanegara. Namun, mulai tahun 2000an terjadi penurunan wisatawan karena bangunan hancur satu persatu. Pada tahun 2012-2014 keempat rumah tradisional ini dikonservasi oleh Badan Warisan Sumatera atas dukungan World Monument Fund. Desa Budaya Lingga sebaiknya dikembangkan mengikuti segmentasi pasar pariwisata global, yaitu pariwisata budaya. Desa Lingga merupakan bukti tingginya peradaban nenek moyang masyarakat Lingga dan juga untuk mempersiapkan keterlibatan masyarakat dalam menghadapi MEA 2015. Dalam penelitian ini digunakan deskriptif-kualitatif. Metode pengumpulan data diperoleh dari survey, observasi, dan metode kepustakaan. Data primer diperoleh melalui wawancara mendalam, observasi-partisipasi, dan teknik dokumenter. Metode pengumpulan data dan strategi analisis data menggunakan model deskriptif-kualitatif dari Bungin (2007) disertai analisis SWOT yang sesuai dengan konsepsi Sun Tzu. Hasil penelitian disajikan secara informal melalui deskripsi induktif-analitik dan dilengkapi dengan penyajian formal. Kesimpulan hasil penelitian didasarkan pada deskripsi kata-kata dibantu penyajian formal.Hasil penelitian menunjukkan bahwa Desa Lingga memiliki potensi besar untuk dikembangkan sebagai ODTW pariwisata budaya. Diperlukan pemberdayaan masyarakat Desa Budaya Lingga dalam mengembangkan objek wisata rumah tradisional Karo di Desa Lingga sebagai bentuk peran serta masyarakat dalam pariwisata. Masyarakat perlu penyegaran terkait isu-isu pariwisata global, yaitu pengembangan Pariwisata Budaya dan sosialisasi Tourism Based-Community Development. Akhirnya, hasil penelitian bermanfaat bagi Pemerintah Kabupaten Karo dalam membangun kepariwisataannya, mengembangkan ekonomi kreatif dan pemberdayaan masyarakat lokal dalam pengelolaan ODTW pariwisata budaya. Lingga Cultural Village in Karo District has four traditional Karo buildings, namely Gerga House, Belang Ayo, Sapo Ganjang, and Griten buildings. Since the 1980s Lingga Village has become the favorite ODTW in Tanah Karo and is one of the most frequently visited by foreign tourists. However, starting in the 2000s, there was a decline in tourists’ visits because buildings were destroyed one by one. In 2012-2014, these four traditional houses were conserved by the Sumatra Heritage Agency with the support of the World Monument Fund. Lingga Cultural Village should be developed following the segmentation of the global tourism market, namely cultural tourism. Lingga Village is a proof of how high the civilization of the ancestors of the Lingga community is and also to prepare for community involvement to face MEA 2015. The qualitative descriptive was used in this study. Data collection methods were obtained from surveys, observations, and library methods. Primary data were obtained through in-depth interviews, observation-participation, and documentary techniques. Methods of data collection and data analysis strategies used descriptive-qualitative models from Bungin (2007) accompanied by SWOT analysis that is in accordance with Sun Tzu's conception. The results of the study were presented informally through inductive-analytic descriptions and were complemented by formal presentation. The conclusions of the research results were based on descriptions of words assisted by formal presentation. The results of the study showed that Lingga Village had great potential to be developed as ODTW cultural tourism. The empowerment of the Lingga Cultural Village community was needed in developing tourism objects of traditional Karo houses in Lingga Village as a form of community participation in tourism. The community needed refreshment related to global tourism issues, which was the development of Cultural Tourism and the promotion of Tourism Based-Community Development. Finally, the results of the study were beneficial for the Karo District Government in developing tourism, developing a creative economy and empowering local communities in the management of ODTW cultural tourism.

Download Full-text

PELAKSANAAN KEGIATAN PENGEMBANGAN DIRI SENI TARI DI SMP-SDI SILUNGKANG

Jurnal Sendratasik ◽

10.24036/jsu.v7i3.103306 ◽

2019 ◽

Vol 8 (3) ◽

pp. 71

Author(s):

Deliziani Deliziani ◽

Fuji Astuti ◽

Nerosti Nerosti

Keyword(s):

Qualitative Research ◽

Information Technology ◽

Data Collection ◽

Secondary Data ◽

Primary Data ◽

Self Development ◽

Library Studies ◽

Communication And Information Technology

AbstractThis study aims to describe the implementation of dance development activities in SMP-SDI Silungkang. The type of research is qualitative research by usingdescriptive method of analysis. The objects in this study were 23 students consisting of grade VII and grade VIII at SMP-SDI Silungkang. The instrument used in this study was the researchers themselves and supported by observation, documentation and interviews. The types of data in this researcher were primary data and secondary data. In data collection used secondary techniques. The technique of data collection was done by means of library studies, observation, interviews and documentation. The results of the study showed that the implementation of the dance development activities in SMP-SDI Silungkang ran well. Although, self-development activities in coaching were assisted by the teachers of Communication and Information Technology (ICT). However, the results can be achievedwell. This was also supported by thestudents’ interest to improve their self-development of dance in the school.Keywords: Implementation, Self Development, Dance

Download Full-text

Strategi Pengelolaan Kelompok MusikPerkusi Drumblek Gempar di Salatiga

JURNAL TATA KELOLA SENI ◽

10.24821/jtks.v2i1.1816 ◽

2017 ◽

Vol 2 (1) ◽

pp. 74-90

Author(s):

Ferry Susanto

Keyword(s):

Data Collection ◽

Management Strategy ◽

Swot Analysis ◽

Secondary Data ◽

External Factors ◽

Primary Data ◽

General Strategy ◽

Research Subjects ◽

Internal And External Factors ◽

Thesis Writing

Penulisan tesis mengenai Strategi Pengelolaan bertujuan untuk mengidentifikasi strategiyang digunakan oleh Drumblek Gempar, kemudian menganalisis faktor internal daneksternal serta memformulasikan strategi pengelolaan musik perkusi Drumblek Gempar.Metode penelitian mengenai Strategi Pengelolaan Drumblek Gempar ditentukan oleh empatlangkah yaitu, menentukan lingkup penelitian yang terdiri dari lokasi penelitian, objek penelitian, dan subjek penelitian. Langkah kedua melakukan teknik pengumpulan data yangterdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data skunder. Ketiga,menentukan variabel yang dilakukan melalui dua faktor yaitu faktor internal (kekuatan dankelemahan) dan faktor eksternal (peluang dan ancaman). Langkah terakhir yaitu melakukananalisis data dan metode yang digunakan adalah kualitatif dengan analisis SWOT. Hasilpenelitian pertama berdasarkan matriks IE strategi pengelolaan pada drumblek Gemparmelalui matriks IE menunjukan pada posisi IV yaitu Growth and Build, strategi umum yangdigunakan adalah sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Keduaberdasarkan kuadran analisis SWOT menunjukan kuadran I Expansion, yaitu bahwa situasiyang sangat baik karena ada kekuatan yang dimanfaatkan untuk meraih peluang yangmenguntungkan. Hal tersebut mengarah pada variabel kekuatan poin tertinggi yaitudrumblek Gempar merupakan drumblek tertua yang ada di Salatiga. Lalu pada variabelpeluang poin tertinggi yaitu sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Thesis writing on Management Strategy aims to identify the strategies used by drumblekGempar, then analyze the internal and external factors and formulate a drumblekpercussion management strategy Gempar. The method of research on drumblekmanagement strategy Gempar determined by four steps, namely, determine the scope ofresearch consisting of research sites, research objects, and research subjects. The secondstep performs data collection techniques consisting of two points: primary data collectionand secondary data collection. Third, determine the variables made through two factors:internal factors (strengths and weaknesses) and external factors (opportunities and threats).The last step is to analyze data and the method used is qualitative with SWOT analysis. The first result based on IE matrix management strategy on drumblek Gempar through IE matrix shows in position IV that is Growth and Build, general strategy used is as appeal of Salatiga City through drumblek art.

Download Full-text

SWOT ANALYSIS AS A BASIC STRATEGY TO IMPROVE COMPETITIVENESS IN ANUGRAH SUKABUMI HOTEL

10.31219/osf.io/mtk6e ◽

2020 ◽

Author(s):

endang naryono

Keyword(s):

Data Collection ◽

Marketing Strategy ◽

Research Method ◽

Swot Analysis ◽

Secondary Data ◽

Marketing Strategies ◽

Primary Data ◽

Research Subjects ◽

Descriptive Research ◽

Answering Questions

This study aims to determine and analyze the analysis using SWOT analysis which includes Strengths, Weakness, Opportunities, Threats as one of the strategies to improve competitiveness in Anugrah Hotel Sukabumi. This research is a type of associative descriptive research using primary data that is collecting data for hypothesis testing and answering questions from research subjects by collecting through a list of questions with survey research instruments. This research uses triangulation method. The population in this study is Anugrah Hotel Sukabumi. The data used are primary and secondary data. Data collection techniques in this study were carried out through interviews and observations. The research method used is a descriptive qualitative analysis research method.The results of the study show that currently Anugrah Hotel Sukabumi has not fully utilized the opportunities available. The strategy implemented by Anugrah Hotel Sukabumi has not yet fully used a good marketing strategy, for that Anugrah Hotel Sukabumi must implement a suitable strategy to use in optimizing its competitiveness by managing hotels by evaluating and implementing the strategies that must be achieved. By improving marketing strategies and increasing hotel facilities so as to provide satisfaction and desire for patients in Anugrah Hotel Sukabumi.

Download Full-text

STRATEGI PENGEMBANGAN PERTANIAN ORGANIK TERPADU PADA CV GESTY SINO ORGANIK (GS ORGANIK) DESA PENFUI TIMUR, KECAMATAN KUPANG TENGAH, KABUPATEN KUPANG

Buletin Ilmiah IMPAS ◽

10.35508/impas.v21i01.2621 ◽

2020 ◽

Vol 21 (1) ◽

pp. 34-41

Author(s):

Seprisen Laibahas Laibahas ◽

Fidelis Klau ◽

Kudji Herewila

Keyword(s):

Organic Farming ◽

Swot Analysis ◽

Technology Development ◽

Secondary Data ◽

The Other ◽

Primary Data ◽

Total Income ◽

Total Cost ◽

Data Collecting ◽

Modern Farming

ABSTRACT This research aims to know the bigness of integrated organic farming income and an appropriate strategy in the development of integrated organic farming on CV Gesty Sino Organic (Organic GS.). Source and technic of data collecting in this research are interviews to get primary data using questionnaires, while secondary data collected using relating literature with this research.Data which collected, arranged according to the objective to be achieved, namely to know the bigness of integrated organic farming income namely difference between the revenue (TR) – total cost of farming (TC) and to formulate appropriate strategies in the development of integrated organic farming using SWOT analysis. From the results of research it is known that: 1. Total income earned on CV GS Organic on April 2019 is Rp19.423.837. 2.Some strategies that can be done in the development of integrated organic farming are: a)increasing the integrated organic farming in a larger scale to meet the needs of consumers and feet up revenue with other farm lobbies as well as applying modern farming techniques that are studied in Australia at CV GS Organic .b) necessary to increase cattle maintenance on the other land which not be cultivated yet on seling purpose. c) necessary cadres forming of labor which understand well about integrated organic farming to manage the garden when the owners of CV GS Organic went out of the region. d) manages the farming that is run by continuing to follow every technology development, increasing the farming of CV GS Organic on agrotourism scale because of the various crops, livestock and fish on conducted farming.

Download Full-text