Buying Decision: Ditinjau dari Store Atmosphere, Price, dan Word of Mouth Pada Toserba Duta Mojokerto

Abstrak.Penelitian ini bertujuan untuk mengetahui pengaruh variabel buying decision (Y) ditinjau dari store atmosphere (X1), price (X2) dan word of mouth (X3) pada toserba Duta Mojokerto. Responden pada penelitian ini adalah konsumen toserba duta dengan teknik pengambilan sampel adalan incidental sampling. Dengan menggunakan rumus slovin, maka diperoleh sampel penelitian sebesar 124 orang. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji T (Parsial), uji F (Simultan), uji R² (Determinasi), serta analisis regresi linear berganda. Hasil uji T (Parsial) menunjukkan bahwa variabel X1 dan X2 tidak berpengaruh secara parsial, sedangkan variabel X3 berpengaruh secara parsial terhadap variabel Y. Hasil uji F (Simultan) menunjukkan bahwa variabel X1, X2 dan X3 memiliki pengaruh secara simultan pada variabel Y karena memiliki nilai signifikansi lebih dari 0.05. Besarnya pengaruh terlihat pada uji R² yaitu sejumlah 12%. Kata kunci: store atmosphere, price, word of mouth, buying decision. Abstract.This study aims to see the variable influence of purchasing decisions (Y) in terms of store atmosphere (X1), price (X2) and word of mouth (X3) at the Duta Mojokerto convenience store. Respondents in this study were consumers of Duta convenience store. the sampling technique using of incidental sampling. By using the Slovin formula, a sample of 124 people was obtained. The data analysis technique used the validity test, reliability test, T test, F test, R² test, and multiple linear regression analysis. The results of the T test (Partial) show that the variables X1 and X2 do not affect partially, while the X3 variable has a partial effect on variable Y.The results of the F test (Simultaneous) show that variables X1, X2 and X3 have a simultaneous effect on variable Y because they have significance value more than 0.05. The magnitude of the effect can be seen in the R2 test, which is 12%. Keywords: store atmosphere, price, word of mouth, buying decision.

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Pengaruh Kecerdasan Spiritual Dan Perilaku Etis Terhadap Komitmen Organisasional Pada PT. Pegadaian Persero Cp Karombasan – Manado

JURNAL ADMINISTRASI BISNIS ◽

10.35797/jab.8.2.2019.23561.43-50 ◽

2019 ◽

Vol 8 (2) ◽

pp. 43

Author(s):

Shysilia Rennarda Sumual ◽

Roy F. Runtuwene ◽

Wehelmina Rumawas

Keyword(s):

Organizational Commitment ◽

Ethical Behavior ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Spiritual Intelligence ◽

Test Reliability ◽

Coefficient Of Determination ◽

F Test ◽

Analysis Technique

This study aims to examine the Effect of Spiritual Intelligence and Ethical Behavior on Organizational Commitment at PT. Pegadaian Persero CP Karombasan - Manado. The population in this study were employees of PT. Pegadaian Persero CP Karombasan - Manado. The study sample used Genuine Sampling, the data sources were primary and secondary. The data analysis technique used is validity test, normality test, reliability test, multiple linear regression analysis, and coefficient of determination analysis, t test hypothesis and F test. The results of this study indicate that partially (t test) spiritual intelligence has a significant effect on organizational commitment with it is known that the value of t count is greater than t table. Ethical behavior does not significantly influence organizational commitment with the value of t calculated less than the value of t table. Based on the results of the F test it can be concluded that spiritual intelligence and ethical behavior have a significant effect on organizational commitment, this can be seen from the calculated F value greater than F table.

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THE INFLUENCE OF PRODUCT VARIATIONS, PRICES AND SALES PROMOTIONS ON CONSUMER DECISIONS IN BUYING MITSUBISHI CARS IN SURAKARTA

International Journal of Economics Business and Accounting Research (IJEBAR) ◽

10.29040/ijebar.v1i01.355 ◽

2017 ◽

Vol 1 (01) ◽

Author(s):

M. Hasan Ma'ruf

Keyword(s):

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Test Reliability ◽

Coefficient Of Determination ◽

Test Results ◽

Purchasing Decisions ◽

Sales Promotions ◽

F Test ◽

Consumer Decisions

The purpose of this study was to analyze the effect of product variations, prices and sales promotions on consumer decisions in buying Mitsubishi cars in Surakarta both partially and partially. The data analysis techniques used are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, coefficient of determination (R²). The results obtained: 1) The results of the t test obtained product variations have a positive and significant effect on purchasing decisions, the price has a positive and significant effect on purchasing decisions and promotion has a positive and significant effect on purchasing decisions, 2) F test results obtained Sig. amounting to 0,000 smaller than 0.05 or sig. = 0.000

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Promotion Mix to Increase Revenue in The Capital Hotel and Resort Restaurant in Badung Bali District

Journal of Business Management Review ◽

10.47153/jbmr15.582020 ◽

2020 ◽

Vol 1 (5) ◽

pp. 329-340

Author(s):

Ida Ayu Komang Juniansih ◽

Komang Feby Kristiawan ◽

Tettie Setiyarti ◽

Ida Bagus Radendra Suastama

Keyword(s):

Regression Analysis ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Test Results ◽

F Test ◽

Independent Variables ◽

Analysis Technique ◽

Positive Effect ◽

Dominant Influence

This study aims to determine the effect of the promotion mix and the variables that have a dominant influence on the income of The Capital Hotel and Resort restaurant for the period 2019. The sample of this study uses income from restaurants in The Capital Hotel and Resort and promotional costs for the period 2019. The data analysis technique used is multiple linear regression analysis, coefficient determination, F test and t test. The results showed that the results of the coefficient determination were 0.990, it could be said that the five independent variables contributed 99% to the income value, the F test results showed F count> F table (113.135> 3.97), which means that the five independent variables simultaneously had a positive effect and significant to the dependent variable. The t test results show t count (17,779)> t table (2,447) and its effect on the dependent variable (0,000 <0.005), stating that advertising (X1) is the variable that has the most dominant influence on income.

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PENGARUH KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT CENTRAL CAPITAL FUTURES CABANG MALANG

Jurnal Ilmiah Bisnis dan Ekonomi Asia ◽

10.32812/jibeka.v12i1.7 ◽

2018 ◽

Vol 12 (1) ◽

pp. 17-22

Author(s):

Any Isvandiari ◽

Bagus Al Idris

Keyword(s):

Regression Analysis ◽

Research Method ◽

Employee Performance ◽

Hypothesis Test ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Test Results ◽

F Test ◽

Analysis Technique

This study aims to determine: (1). The influence of leadership on employee performance of PT Central Capital Futures Malang Branch; (2). The influence of work discipline on employee performance of PT Central Capital Futures Malang Branch; (3). The influence of leadership and work discipline simultaneously on employee performance of PT Central Capital Futures Malang Branch. The research method is quantitative causality or causal with multiple linear regression analysis technique. The population is all 37 employees with 37 samples using full sampling (census). Hypothesis test using t test (partial) and F test (simultaneous). The result of t test (partial) shows that leadership has positive and significant effect to employee's performance, work discipline has positive and significant impact to employee's performance; and F test results (simultaneous) indicate that leadership And Work Discipline Together Effect On Employee performance.

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THE EFFECT OF AWARENESS, MORALITY, TAX CULTURE, AND DISTRIBUTIVE JUSTICE ON THE TAXPAYER COMPLIANCE

ACCRUALS ◽

10.35310/accruals.v5i01.699 ◽

2021 ◽

Vol 5 (01) ◽

pp. 112-129

Author(s):

Ina Nurlela ◽

Asep Kurniawan ◽

Indah Umiyati

Keyword(s):

Distributive Justice ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Test Method ◽

Primary Data ◽

F Test ◽

Small And Medium Enterprise ◽

Medium Enterprise

This study aims to determine the effect of awareness, morality, tax culture and distributive justice on the taxpayer compliance partially and simultaneously. The data used in this study are primary data by distributing questionnaires. The method used in sampling is a non probability sampling method with incidental sampling technique and the number of samples in this study amounted to 107 respondents consisting of perpetrator Small and Medium Enterprise (SMEs). The data is processed using the classical assumption test method, multiple linear regression analysis, t test, and F test. The results showed that partially (t test), the variable understanding of morality and tax culture had a positive effect on the taxpayer compliance of Small and Medium Enterprise (SMEs). While the variable awareness and distributive justice did not affect the taxpayer compliance of Small and Medium Enterprise (SMEs). Simultaneous results (F test) show that awareness, morality, tax culture and distributive justice on the taxpayer compliance.

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Analisis Pengaruh Kecerdasan Emosional dan Kecerdasan Spiritual Terhadap Kinerja Karyawan Perusahaan Daerah Air Minum Tirta Peusada

JUPIIS JURNAL PENDIDIKAN ILMU-ILMU SOSIAL ◽

10.24114/jupiis.v10i2.11142 ◽

2018 ◽

Vol 10 (2) ◽

pp. 182

Author(s):

Syardiansah Syardiansah ◽

Afriadi Afriadi ◽

Muhammad Nur Daud

Keyword(s):

Employee Performance ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Coefficient Of Determination ◽

Test Results ◽

Analysis Method ◽

F Test ◽

Emotional Quotient

This study aims to determine the effect of emotional Quotient and spiritual Quotient on employee performance at PDAM Tirta Peusada, East Aceh Regency. The number of samples in this study is 65 respondents using non-probability sampling technique that is saturated sampling. Data analysis method used is multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination. The regression equation obtained is K = 2.138 + 0.442X1 + 0.218X2. The results of this study explain that emotional Quotient and spiritual Quotient have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh District, where from the results of the t test, the value of t sig is obtained. emotional Quotient variable is 0.018 <0.05, and spiritual Quotient variable is 0.033 <0.05. Emotional Quotient and spiritual Quotient simultaneously have a significant effect on employee performance at PDAM Tirta Peusada, East Aceh Regency, where the F test results obtained t sig values. 0.011 <0.05. From the analysis of the coefficient of determination, it is known that emotional Quotient and spiritual Quotient affect employee performance at PDAM Tirta Peusada Aceh Timur by 47.2%, while the remaining 52.8% is influenced by other variables outside this research model.

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The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya

Journal of World Conference (JWC) ◽

10.29138/prd.v1i1.86 ◽

2019 ◽

Vol 1 (1) ◽

pp. 254-263

Author(s):

Kezia Conchita

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Word Of Mouth ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Packaging Design ◽

Analysis Technique ◽

Word Of Mouth Communication

This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REALISASI PEMBIAYAAN KPR SYARIAH (Studi Pada BTN Syariah Bekasi)

Paradigma ◽

10.33558/paradigma.v17i1.2297 ◽

2020 ◽

Vol 17 (1) ◽

pp. 59-71

Author(s):

Nurul Aulia Robiatul Adawiyah ◽

Arief Widyananto

Keyword(s):

Hypothesis Test ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

T Test ◽

Coefficient Of Determination ◽

Sampling Techniques ◽

Data Collection Tool ◽

F Test ◽

Variable Period ◽

Analysis Technique

This study aims to determine what factors can affect the realization of Sharia KPR financing at BTN Syariah Bekasi. The variables used in this study consist of financing period, fixed margin and financing frequency. This research is quantitative in nature using a questionnaire as a data collection tool. The population in this study were all customers who carried out KPR Syariah financing at BTN Syariah Bekasi with a sample size of 100 customers. Sampling using probability sampling techniques. The data analysis technique used is the classic assumption test, multiple linear regression analysis, the coefficient of determination, the t test and the F test. While the data processing in this study used the SPSS 25 program. From the hypothesis test using the t test, it is found that the variable period of financing has a positive but insignificant effect, while the variable margin and frequency of financing have a positive and significant effect on the realization of Islamic mortgage financing Based on the F test (simultaneous), the results show that the variable period of financing, fixed margins and frequency of financing jointly affect the realization of Sharia KPR financing.

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Pengaruh Kompetensi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada UD. Sumber Ayem Kediri

10.31219/osf.io/pj4kx ◽

2021 ◽

Author(s):

Putri Febrianningtiyas

Keyword(s):

Work Environment ◽

Quantitative Methods ◽

Employee Performance ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Test Reliability ◽

Coefficient Of Determination ◽

Simultaneous Test ◽

Analysis Technique

This study aims to determine and explain whether there is an influence of competence, work discipline and work environment on employee performance at UD. Sumber Ayem Kediri. This research is a descriptive study with quantitative methods, the sampling technique used is saturated sampling technique, with total population and sample of 30 respondent or employees. The analysis technique used is validity test, reliability test, multiple linear regression analysis, t test (partial) and F test (simultaneous) test of the coefficient of determination (R2) which is processed using the SPSS 16.0 program. The result of the study concluded that partially there is a positive and significant influence between competence on employee performance, this can be seen from the significant value of t of 0.026 < 0.05. work discipline partially has a positive and sifnificant effect on employee performance, this can be seen from the significant value of t of 0.006 < 0.05. the work environment partially has a positive and significant effect on employee performance, this can be seen from the significant value of t of 0.043 < 0.05. competence, work discipline and work environment simultaneously have a positive and significant effect on employee performance at UD. Sumber Ayem Kediri, this can be seen from the significant F value of 0.000 < 0.05.

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Performance Improvement through Skills and Work Experience at the Population and Civil Registration Office of Serang Regency

International Journal of Science, Technology & Management ◽

10.46729/ijstm.v1i3.39 ◽

2020 ◽

Vol 1 (3) ◽

pp. 209-219

Author(s):

Khaeruman ◽

Tabroni

Keyword(s):

Career Development ◽

Work Experience ◽

Hypothesis Test ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Test Reliability ◽

Coefficient Of Determination ◽

Civil Registration ◽

Analysis Technique

The background of this research is that the career development of employees at the Department of Population and Civil Registration of Serang Regency tends to decline, allegedly due to a lack of skills and work experience. This study aims to determine the effect of skills and work experience partially and simultaneously on the career development of employees at the Department of Population and Civil Registration of Serang Regency. The research method used is descriptive and quantitative. The population was 84 employees at the Department of Population and Civil Registration of Serang Regency and the sample size was 84 employees, while the sampling technique used in this study was saturated sampling. The data analysis technique used includes validity test, reliability test, classical assumptions, correlation test, coefficient of determination, multiple linear regression analysis and hypothesis testing. The results of the study obtained a hypothesis test of the skill variable on career development obtained tcount> ttable (3,913> 1,989) which means significant, work experience on career development obtained tcount> ttable (4,627> 1,989) means significant, while skills and work experience on career development obtained Fcount> Ftable (51,616> 3,11) means significant.

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