scholarly journals Marketing analysis of the technological equipment market for the Russian logging industry

2021 ◽  
pp. 70-76
Author(s):  
Yu. V. Astashova ◽  
I. Yu. Okolnishnikova ◽  
O. N. Gatilova
Keyword(s):  
Consumer Preferences ◽  
Import Substitution ◽  
Technological Equipment ◽  
Product Range ◽  
Logging Industry ◽  
Marketing Analysis ◽  
Further Development ◽  
Domestic Products ◽  
Foreign Competitors ◽  
Forest Engineering

The results of the analysis of the equipment market for the logging industry in Russia are presented. A literary review of the domestic and foreign equipment markets is presented, the size of the market is estimated, its segmentation is carried out, consumer preferences are identified and characterized. The assessment of the key product range for the industry is carried out, the main foreign competitors are identified and the existing barriers to the entry of domestic products into the market are analysed, as well as ways to overcome them are proposed and justified. The features of the demand for products are analysed, the possibilities of import substitution of currently used logging machines are studied and the ways of their marketing promotion are presented. The directions of further development of forest engineering and the entire forest complex of Russia based on import substitution and ensuring the economic and technological security of Russia are substantiated.

The economic strength and tax capacity of the Krasnoyarsk Krai: Challenges and the prospects for development

2020 ◽  
Vol 18 (4) ◽  
pp. 642-651
Author(s):  
V.V. Zozulya ◽  
I.S. Goryunova ◽  
I.V. Zozulya
Keyword(s):  
Sustainable Development ◽  
Import Substitution ◽  
Krasnoyarsk Krai ◽  
Resource Potential ◽  
The Sustainable Development ◽  
Comparative Analyses ◽  
Graphic Visualization ◽  
Further Development ◽  
Tax Capacity

Subject. The article discusses the prospects for the development of the Krasnoyarsk Krai and the implementation of the import substitution programme. Objectives. The article aims to analyze the tax potential of the Krasnoyarsk Krai, highlight the main problems, and identify possible directions for further development of the Krai. Methods. For the study, we used systems and institutional approaches, the methods of statistical and comparative analyses, and data tabular and graphic visualization. Results. The article identifies the main obstacles to the sustainable development of the Krasnoyarsk Krai. Conclusions. The Krasnoyarsk Krai has a strong economic and resource potential for further development, which is not being implemented properly.

scholarly journals Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia

2021 ◽  
pp. 003072702110197
Author(s):  
Kofi Britwum ◽  
Matty Demont
Keyword(s):  
Consumer Preferences ◽  
Rice Variety ◽  
Import Substitution ◽  
The Gambia ◽  
Rice Varieties ◽  
Auction Market ◽  
Asian Rice ◽  
Market Competitiveness ◽  
New Varieties ◽  
Locally Grown

Rice breeding priorities in Africa often focus on agronomic gains. However, being a net importer of rice, the continent’s varietal replacement success also crucially hinges on new varieties’ market competitiveness vis-à-vis imports. Markets have been profoundly shaped by cultural and colonial heritage. Indigenous preferences for African rice can be traced back to ancient rice domestication and have been subsequently influenced by Asian rice import standards as a result of colonial import substitution policies. New Rice for Africa (NERICA) crosses between African and Asian rice species have the potential to reconcile these dual indigenous/import preferences, but little is known about their market competitiveness. We use auction market data to assess the intrinsic and extrinsic consumer value of NERICA in The Gambia relative to two market standards: branded, Asian rice imports and the most popular locally grown Asian rice variety. We categorize rice consumers into four market segments, based on their heritage as evidenced by their preferences and genealogical lineages. NERICA outperforms both Asian rice standards in terms of market competitiveness, and its value is further reinforced by colonial heritage and labeling, but somewhat weakened by cultural heritage. Consumers were found to pay price premiums for NERICA in the range of 5% to 22% relative to Asian rice imports, with the highest premiums offered by consumers with colonial heritage, representing 86% of the sample. Maintaining and expanding this market will require breeders to incorporate trait mixes that reconcile agronomic gains and consumer preferences induced by cultural and colonial heritage.

scholarly journals SPATIAL CONCENTRATION AS A PREMISE FOR BUILDING RELATIONS: AN APPLICATION IN POLISH ORGANIC FOOD CLUSTERS

2019 ◽  
Vol 53 (3) ◽  
Author(s):  
Dominika Kuberska ◽  
Eleanor Doyle
Keyword(s):  
Organic Food ◽  
Location Decisions ◽  
Quality Inspection ◽  
Geographic Proximity ◽  
Food Markets ◽  
Cluster Development ◽  
Positive Effects ◽  
Food Market ◽  
Further Development ◽  
Foreign Competitors

Economic activity is embedded in the reality of a given region and market structure. This regularity also materializes in agri-food markets, the organic food market among them. Location plays an important role in building competitive advantage. Geographic proximity which results from location decisions of entities operating within an industry is a significant condition for the undertaken market activities. The accumulation of entities when taking the form of clusters generates positive effects. Relations are established within their borders that should result in the development of the market and its participants. The main aim of the article is to determine the existence of premises for identifying clusters in the Polish organic food market which can be the basis for building relations resulting in its further development. The implementation of such aim was carried out based on data obtained from Agricultural and Food Quality Inspection (IJHARS) and the Eurostat database. The analysis focused on the estimation and assessment of the concentration of entities on the organic food market in Poland taking regional perspective into consideration. In the course of the research, premises indicating the possibility of cluster development on the Polish organic food market were identified. Their structure should enable establishing relations that could translate into further development of the entities as well as the entire market against the foreign competitors.

POTENTIAL OF PROMOTING RUSSIAN HIGH-TECH, INNOVATIVE AND OTHER PRODUCTS TO FOREIGN MARKETS BY ATTRACTING INTERNATIONAL BUSINESS EVENTS

2020 ◽  
Vol 6 (12) ◽  
pp. 48-58
Author(s):  
B. G. KHAIROV ◽  
◽  
P. S. ZOTINA ◽  
Keyword(s):  
Comparative Analysis ◽  
International Business ◽  
Statistical Data ◽  
High Tech ◽  
Foreign Markets ◽  
The Russian Federation ◽  
The Government ◽  
Business Events ◽  
Further Development ◽  
Domestic Products

The article is devoted to the study of the potential of promoting Russian high-tech, innovative and other products to foreign markets. The article focuses on such an instrument of promotion as international business events. The statistical data of the event industry revealing possibilities of further development of domestic products promotion abroad are investigated in detail. The work uses methods of statistical analysis, comparative analysis, generalization, graphical interpretation of information. The article was prepared based on the results of studies carried out at the expense of budget allocations as part of the state task of the Financial University under the Government of the Russian Federation.

ANALYSIS OF CONSUMER PREFERENCES OF DAIRY PRODUCTION

2018 ◽  
Author(s):  
Н.А. МОСКВИНА ◽  
Ю.В. ГОЛУБЦОВА
Keyword(s):  
Dairy Products ◽  
Selection Criteria ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Adult Population ◽  
Dairy Production ◽  
Sociological Research ◽  
Selective Method ◽  
Local Plant ◽  
Domestic Products

Изучены потребительские предпочтения молочных продуктов жителей Кемерово. Социологическое исследование проведено выборочным методом сбора информации – анкетированием взрослого населения Кемерово. Объем выборки 550 чел. Установлено, что молочные продукты употребляют ежедневно 80% респондентов, при этом 96% предпочитают отечественную продукцию. Наиболее значимыми критериями выбора для женщин являются полезность (98%), состав (78%), низкая калорийность (80%). Информированы о значимости обогащенных продуктов 83% респондентов, в основном женщины от 35 лет и старше. Необходимость обогащения молочных продуктов дефицитными компонентами осознают 57% опрошенных старше 36 лет. Приобретают и готовы употреблять молочные продукты с натуральными растительными компонентами 42%. Тыква присутствует в рационе 92% респондентов. Готовы употреблять творожный продукт с хорошими потребительскими характеристиками на основе тыквы 51%, затруднились с ответом 23%. В результате исследований составлен целевой портрет потребителя (женщина, 25–49 лет), определены критерии выбора продукта. Продукт на основе натурального сырья выбрали 78% опрошенных, продукту на основе местного растительного сырья отдали предпочтения 22% респондентов. Consumer preferences of the residents of Kemerovo regarding dairy products have been studied. The sociological research was conducted by a selective method of collecting information (questionnaires) of the adult population of Kemerovo. The sample size is 550 people. It is established that 80% of respondents use dairy products daily, while 96% prefer domestic products. The most important selection criteria for women are utility (98%), composition (78%), low calorie value (80%). 83% of respondents were informed about the importance of enriched products, mostly women aged 35 and over. 57% of respondents over 36 years old are aware of the need to enrich dairy products with scarce components. 42% are ready to eat dairy products with natural plant components. Pumpkin is present in the diet of 92% of respondents. 51% of respondents are ready to use a curd product with good consumer characteristics based on pumpkin, 23% of respondents found it difficult to answer. As a result of the research, a target portrait of the consumer (women from 25 to 49 years of age) was drawn up, and the criteria for selecting the product were determined. 78% of respondents chose a product based on natural raw materials and 22% of respondents gave preference to the product based on local plant material.

Russian marketing analysis of biologically active additives with pancreatic enzyme

2021 ◽  
pp. 44-49
Author(s):  
Igor A. Narkevich ◽  
Oksana D. Nemyatykh ◽  
Irina I. Basakina ◽  
Anastasiya I. Fitisova
Keyword(s):  
Consumer Preferences ◽  
Pancreatic Enzyme ◽  
Biologically Active ◽  
Study Group ◽  
High Demand ◽  
Russian Market ◽  
The Past ◽  
Wide Range ◽  
Marketing Analysis ◽  
The Russian Federation

The Russian market of biologically active additives, which include pancreatine and pancreatic enzymes — amylase, protease, lipase, has been analyzed. It was established that the study group is represented by a wide range (approximately 150 names), which is represented mainly by foreign manufacturers (approximately 80%). The monotonous tendency to increase sales by volume in all regions of the Russian Federation over the past 5 years has been analyzed. It should be noted that, today consumer preferences biologically active additives of domestic production despite the significant share of imported dietary supplements in the supply structure. High demand is primarily due to the accessibility and increased trust and loyalty of modern consumers to national producers of biologically active additives .

scholarly journals Too Many Products: Decentralized Decision Making in Multinational Firms

2011 ◽  
Vol 3 (1) ◽  
pp. 280-306 ◽  
Author(s):  
Catherine Thomas
Keyword(s):  
Decision Making ◽  
Western Europe ◽  
Multinational Firms ◽  
Consumer Preferences ◽  
Laundry Detergent ◽  
Market Outcomes ◽  
Firm Level ◽  
Product Range ◽  
Country Level ◽  
Decentralized Decision Making

I analyze country-level product ranges offered by multinational laundry detergent manufacturers in Western Europe. Observed product range variation across countries exceeds the optimal firm-level response to differences in consumer preferences and retail environments. Counterfactual analysis reveals that increased product range standardization would reduce firm costs and increase profits. These findings are consistent with theory models of local agency, where decentralized decision making can be the constrained optimal organizational form despite the resulting lack of coordination across divisions. My analysis suggests that organizational structure affects product market outcomes and firm performance. (JEL D23, F23, L21, L25, L65)

scholarly journals International Sanctions against Russia: Implicit Benefits

2019 ◽  
Vol 12 (4) ◽  
pp. 82-92 ◽  
Author(s):  
N. A. Ekimova
Keyword(s):  
Import Substitution ◽  
Industrial Complex ◽  
Technological Breakthrough ◽  
Positive Effects ◽  
Russian Economy ◽  
Trade Turnover ◽  
Noticeable Improvement ◽  
International Sanctions ◽  
Structure Of Trade ◽  
Further Development

In this article, the analysis of the influence of international sanctions on the Russian economy is provided to identify and evaluate their positive effects. The author established some economic areas, where the noticeable improvement of the situation has happened and where exists the creative basis of domestic production. Further, the author analysed her findings on the base of some statistical data and some stylized examples. The opportunities of Russia to diversify trade markets, increase of foreign trade cooperation with the new partners. The author also showed improvement of the country’s food security on the example of changes in the geographical and commodity structure of trade turnover. There is an analysis of the positive trends in import substitution in such sectors as agriculture, military-industrial complex, ITindustry. Furthermore, some examples are given to demonstrate the capabilities of Russia in making the technological breakthrough that is necessary for the further development of the country. In conclusion, the author summarised the positive aspects of the influence of the sanctions and the inference about the need to turn towards the internal potential of the country, towards the search for the hidden reserves and opportunities.

scholarly journals CONJUNCTURAL RESEARCH IN THE SYSTEM OF MARKETING ANALYSIS

2021 ◽  
Author(s):  
Ilona Babukh ◽  
Maryna Yeremiia
Keyword(s):  
Systems Approach ◽  
Supply And Demand ◽  
Integrated Approach ◽  
Future Market ◽  
Index Method ◽  
Relevant Today ◽  
Build Time ◽  
Marketing Analysis ◽  
Multi Level ◽  
Further Development

The article considers the peculiarities of market conjuncture in the system of marketing analysis as a component of the marketing complex of the enterprise. The ability to conduct conjuncture research is becoming especially relevant today due to the constant changes in the markets. Market conjuncture is its state or economic situation on it, which is characterized by the ratio of supply and demand, price dynamics, the activity of entities. The conjuncture situation depends on many factors, which must be analyzed in conjuncture research. The main tasks of conjuncture research and the main approaches for its implementation are indicated, a certain sequence of conjuncture research is given. Conjuncture analysis in the marketing system should be conducted continuously and systematically, it is a complex intellectual process and requires comprehensive and systematic approaches. If a systems approach is a multi-level or hierarchical description of the market as an object, then within the framework of an integrated approach, the market is considered through the interaction of many factors of the internal and external environment. To study conjuncture conditions, an appropriate system of indicators is developed, which differs for individual types of markets, but in general, based on it, the most complete and systematically real conjuncture situation of a particular market is presented. The stages of conjuncture research are given and the main methods used by marketers in the analysis of market conjuncture are emphasized. Among such methods the most complete and often used are methods of comparison, grouping, visual and graphic. It is mandatory to build time series, more and more experts turn to correlation-regression analysis, as well as the index method. It is also essential for marketing analysis to monitor the factors that affect market conjuncture, among which micro- and macro-level factors are distinguished. Significant among such factors of market conditions is the presence or absence of competition on this market, the product range of its products, the specifics of pricing by competitors. Forecasting the further development of markets as the end result of conjuncture research and the basis of future market behavior completes conjuncture research.

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