scholarly journals SEGMENTATION OF THE REGIONAL BLOGOSPHERE: VARIOUS ASPECTS OF THE ACTIVITIES OF TVER BLOGGERS

Author(s):  
Александр Сергеевич Смирнов

Статья посвящена изучению процессов, происходящих в региональной блогосфере, в частности проблеме выявления сегментов региональной блогосферы в соответствии с уровнем подготовленности блогеров к созданию актуального для целевой аудитории контента. Обращение к проблемам развития и функционирования региональной блогосферы обусловлено рядом причин: именно блогеры, как носители авторитетного мнения, не ангажированные местными властными структурами, во многом заполняют своими постами информационные лакуны в региональном медиа-пространстве; блогосфера является источником информации для СМИ, а также способствует распространению информации из профессиональных медиа. The article is devoted to the study of the processes taking place in the regional blogosphere, in particular, the problem of identifying segments of the regional blogosphere in accordance with the level of readiness of bloggers to create relevant content for the target audience. The appeal to the problems of the development and functioning of the regional blogosphere is due to a number of reasons: it is bloggers, as carriers of an authoritative opinion, not biased by local government structures, who largely fill information gaps in the regional media space with their posts; the blogosphere is a source of information for the media, and also contributes to the dissemination of information from professional media.

2019 ◽  
pp. 60-71
Author(s):  
I. V. Klymenko ◽  
A. I. Lokhmachova

The article is devoted to the generalization of information about the image of the “ideal” or “good” mother and its implementation in advertising practice. The authors analyzed the evolution of this image in the media space from the concept of traditionalism (woman who is realized exclusively in the family and motherhood) to the concept of neo-traditionalism (mother, who has time for everything, including the professional sphere and the sphere of self-fulfillment). There is an increase in value of egalitarian models (partnership distribution of roles and functions between husband and wife) and the presentation of realistic ideas about a “non-ideal” mother in foreign practice. However, this trend is much less common in the Ukrainian advertising space. The authors found the most common images of mothers in Ukrainian advertising: “Selfless”, “Caring”, “Balanced”, “Hedonic”, “Rebellious” and “Supervisory” and analyzed the peculiarities of their use, the intensity of presentation, the relationship with the advertised product. The authors found that conservative images of mothers (family oriented, selfless, caring, able to keep everything under control) are generally positively perceived by the target audience. Images that are distant from such traditionalist cliché (innovative, self-centered, hedonic) are rated worse. The authors demonstrated the relationship between mothers’ individual characteristics and their tendency to favor a particular character in advertising. Women, who are more experienced, self-sufficient, tend to rely on their own experience prefer less conservative advertising images (“Balanced”, and “Hedonic”). Less experienced women, who are guided by externalities experience, are focused exclusively on child, perceive positively traditionalist images “Selfless” and “Supervisory” mother.


2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.


Author(s):  
O. Bondar

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>


2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.


Author(s):  
Olga Lomakina ◽  
Oksana Shkuran

The article analyzes methods of explication of the traditional and widely used stable biblical expression «forbidden fruit». The study is based on a diachronic section – from the interpretation of the biblical text to the communicative intention of dialogue participants in the media space illustrating nuclear and peripheral meanings. The analysis includes biblical texts that realize the archetypal meaning of the biblical expression «forbidden fruit» in which it is called the tree of knowledge of good and evil. The secularized interest in the kind of tree, on which forbidden fruits grew, is motivated by a realistic presentation of a sad history of the first people’s fall in the Book of Genesis. Scientific hypotheses have their origins since the Middle Ages, when artists recreated the author’s story of eating the forbidden fruit. For religion, the variety of the fruit is not of fundamental importance, however, visualization in the works of art has become an incentive for the further use of the biblical expression with a new semantic segment. Modern media texts actively represent the transformation of the biblical expression«forbidden fruit» for different purposes: in advertising texts for pragmatic one, in informative, educational, ideological texts for cognitive one, in entertaining textsfor communicative one, lowering the spiritual and semantic value register of the modern language. Therefore, the process of desemantization and profanization of the biblical expression results in the destruction of national stereotypes in Russian people’s worldview.


Jurnal KATA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 89
Author(s):  
Nanny Sri Lestari

<p>Sebuah peristiwa, dalam kehidupan manusia, dapat menjadi inspirasi bagi penulisan sebuah cerita. Pengarang, sebagai bagian dari masyarakatnya, mengangkat relung-relung kehidupan manusia, ke dalam sebuah cerita. Namun harus dipahami, bahwa pengalaman pengarang dalam kehidupannya sehari-hari, juga mempengaruhi subjek yang ditulisnya. Saat ini tidak dapat dipungkiri lagi, bahwa teknologi komunikasi yang sangat canggih, telah mempengaruhi perkembangan karya sastra. Media penulisan karya sastra, tidak lagi melalui media cetak seperti kertas tetapi sudah melalui peralatan modern yang sesuai jamannya. Namun demikian ragam karya sastra prosa, seperti cerita pendek, justru mampu mengisi ruang media kommunikasi tersebut. Dua orang pengarang, yang menulis cerita pendek di media masa, berusaha mengangkat isu tentang lingkungan. Isu yang diangkat, lebih menekankan kepada masalah lingkungan alam dengan mengangkat isu tentang pohon sebagai bagian dari kehidupan manusia. Tujuan penelitian ini, untuk menelusuri struktur cerita pendek yang mengangkat isu lingkungan dalam jalinan ceritanya. Untuk memenuhi tujuan penelitian, langkah awal dari penelitian ini, adalah melakukan pendekatan struktur cerita, yang kemudian dikaitkan dengan pencarian makna cerita tersebut. Sering sekali di balik sebuah cerita ada pesan yang ingin disampaikan kepada masyarakat pembacanya. Bentuk pesan tersebut tersirat, dalam jalinan struktur cerita pendek tersebut. Pesan yang disampaikan, dalam kedua cerita pendek tersebut,  adalah pesan tentang lingkungan alam, yang  saat ini tidak pernah diperhatikan oleh masyarakat. Dengan alasan, kebutuhan ekonomi yang sangat dominan.</p><p><em>An event, in human life, can be an inspiration for writing a story. The author, as a part of his society, lifts the niches of human life, into a story. But it must be understood, that the author's experience in everyday life, also affects the subject he wrote.</em><em> </em><em>Today it is undeniable, that highly sophisticated communication technology, has influenced the development of literary works. Media writing literature, no longer through print media such as paper but have been through modern equipment that fit his era.</em><em> </em><em>However, the variety of prose literary works, such as short stories, is able to fill the media space communications. Two authors, who write short stories in the mass media, try to raise issues about the environment. Issues raised, more emphasis on the issue of the natural environment by raising the issue, about the tree as part of human life. The purpose of this research, is to trace the structure of short stories, which raised environmental issues in the composition of the story. To fulfill the purpose of research, the first step of this research, is to approach the structure of the story, which is then linked with the search for the meaning of the story. Very often, behind a story, there is a message to be conveyed to the readers. The form of the message is implied, in the composition of the short story structure. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society. The message conveyed, in both short stories, is a message about the natural environment, which today is never noticed by society.</em></p>


2020 ◽  
Vol 15 (6) ◽  
pp. 71-87
Author(s):  
A.V. TOLOCHKO ◽  
◽  
V.A. MATVIENKO ◽  

The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modifications. The authors determine the most effective strategies and tactics that influence the formation of a positive image during the electoral process, conduct a detailed analysis of the communication tools that generate a highly effective image of political parties using both traditional media practitioners and modern Internet agrigers. The work analyzes the main and auxiliary resources that have a multifaceted impact on the collaboration of party forces and their leaders with the media in the process of creating the given images, and broadcasting information to the target audience. As a result, a conclusion is made about the discursiveness of the image-making technologies existing in the media space, the presence of convergences and antinomies in them.


Author(s):  
Helena Karlovic ◽  
Damir Franjic ◽  
Jurica Arapovic

PURPOSE: The aim of this study is to determine the factors influencing the decrease of the vaccination rate among children with nonprogressive neurodevelopmental disorders in Bosnia and Herzegovina. METHODS: This study included 149 parents of children with nonprogressive neurodevelopmental disorders. The children were rehabilitated at the University Clinical Hospital Mostar, from October 2017 to February 2019. RESULTS: The vaccination rate of children with nonprogressive neurodevelopmental disorders was 34.9%(P <  0.001). Based on the results of this study, physicians were the most common source of information on vaccines and vaccination procedures for parents (70.3%), whereas the media was rarely used as the source of the information (33%) (P <  0.001). Of the cases, 58.4%accepted the opinion of the pediatrician (P = 0.041). The vaccination of children was postponed on the physician’s recommendation in 87.6%of the cases (P <  0.001). Among healthcare professionals, neuropediatricians or neurophysiatrists (P = 0.023), together with pediatricians (P <  0.001), most often suggested postponing the vaccination. CONCLUSION: Overall, this study showed that the majority of children with nonprogressive neurodevelopmental disorders were unvaccinated. The majority of the parents trusted the physicians’ opinion on vaccination. Neuropediatricians and neurophysiatrists most often postponed the regular vaccination of children.


2018 ◽  
Vol 11 (4) ◽  
pp. 392-406 ◽  
Author(s):  
Mercy Ette ◽  
Sarah Joe

This article focuses on the framing of Boko Haram, a transnational terrorist group, in legacy and social media platforms. The discussion is predicated on the understanding that in spite of its popularity as a research tool, the concept of framing is still problematic. One area of contention has been the reliability and validity of framing analysis. Drawing on Robert Entman’s seminal definition, this study investigates the viability of two innovative framing approaches and explores the intersection of the framing of Boko Haram in four Nigerian newspapers and Twitter. The authors argue that, while newspapers continue to dominate the media space, it is important to acknowledge the growing relevance of social media in shaping and influencing the opinion of their users. The study’s findings support the viability of these approaches and come to the conclusion that exploring the differences between the platforms can unearth different versions of reality.


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