scholarly journals Efektivitas Penggunaan Instagram melalui Dua Tahap Analisis pada Zanana dan Oifyoo

2019 ◽  
Vol 8 (1) ◽  
pp. 47-54
Author(s):  
Anastasya Maharani ◽  
Irfan Ardiansah ◽  
Totok Pujianto

The using of social media for marketing in products and services industry is currently trending, both in small and big enterprises. Zanana and Oifyoo are among the SMEs that already used Instagram to market their products. The purpose of this research is to find the effectiveness of using social media (Instagram) as online marketing on Zanana and Oifyoo. Zanana has a specified marketing team to manage their Instagram account> Meanwhile, Oifyoo's Instagram account is managed by the owner directly. The analysis of Instagram using effectiveness is much needed for increasing marketing, sales, or branding purposes. This research is done with a few steps including data reduction, data serving, conclusion, and verification. There are two data used in this research, primary and secondary data. The primary data is accumulated using in-depth interviews and the secondary data is retrieved on both SMEs Instagram accounts. This research used media and network analyses to analyze the data. The research shows that Zanana is more excelled at the effectiveness of using Instagram in both media and network analyses than Oifyoo. Keywords: effectiveness, Instagram, media analysis, network analysis

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Romi Mesra ◽  
Yummy Jumiati Marsa ◽  
Mardiati Etika Putri

The author who is directly involved in the consignment trading process sees so many phenomena that occur, whether it is related to the consignment trader, the shop owner, the emotional relationship between the two, business relationships, character, cultural values, and so on. The research approach used in this study is qualitative research approach. Data collection techniques in this study were carried out by in-depth interviews and observations. The types of data in this study are: primary data and secondary data. Data analysis techniques in this study use data analysis techniques miles and hubermen, including data reduction (data reduction), data presentation (data display) and drawing conclusions and verification (conclusion drawing / verification). The results of this study indicate that there are 7 patterns of interaction between consignment traders and shop owners, namely: making mutually beneficial business agreements, cooperation on the basis of mutual trust, mutual understanding of each other's character, respecting different cultures, disputes for breaking the agreement, lack of openness, and conflict of interest.


Author(s):  
Momy A. Hunowu ◽  
Hatim B. Pakuna ◽  
Prof Lahaji ◽  
Muhammad Obie

This study analyzed the concepts of nature and its inhabitants, as well as the actions of peasants creating harmony with nature. This study used a qualitative approach with ethnographic methods. The data collected was mostly primary data obtained through in-depth interviews and passive participation observation. To support primary data, the researchers also collected secondary data, such as publications and previous research reports. In analyzing the data, the researchers made interview transcripts, data reduction, analysis, data interpretation, and triangulation. The results found that the peasant community believed in supernatural beings as part of the forces of nature. It can do anything depending on the relationships built by the community. Mopo’a Huta ritual is the human action to create harmony with nature. The ritual begins with a procession of dance accompanied by drum beats for several nights. On the last day, offerings are prepared to entertain supernatural beings. With this banquet, the peasant community hopes that spirits no longer disturb them so that peace and prosperity can be created.


Author(s):  
Linda Astuti

This study aims to examine the use of social media in the delivery of student aspiration. Using a qualitative approach to the data collection techniques performed with primary data obtained by direct observation and the observation depth interviews with informants. While it is used with the photo documentation of secondary data field notes, journals, papers, and articles online. Data analysis techniques used to gather research data that is complete, reducing the data to focus on research, data presentation and conclusion. the results are confirmed the validity of the data by using the technique of triangulation. Informants were students who use social media Facebook Ilmu komunikasi Unras for give aspirations. The results showed tlat the use of social media in the delivery of student aspirations through'a Facebook Ilmu komunikasi Unras is also a concern of students and student participation to provide a solution to the problems faced by students. Meanwhile, based on thetheory of Cyber Community mown that the formation community Facebook Ilmu komunikasi Unras due to the same status as a student member ilmu komunikasi unras and becomes a means of delivering the aspirations of students.


2021 ◽  
Vol 13 (2) ◽  
pp. 271
Author(s):  
Chyntia Novy Girsang ◽  
Dorien Kartikawangi

Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desaining relevant content to everyday life, using creative visual desain tailored to target audience, put audience in an equal position, create simple messages and insert questions so that it can further encourage two-way communication. Researchers also found that in building engagement, company effectively implement symmetrical communication by building interaction, dialogue, reciprocal communication, and trying to always respond the incoming messages. In this case, engagement that is formed is at the intermediate level or at the level of individual analysis which concluded from interaction results and cognitive, affective and behavior engagement of followers on Instagram. Engagement melalui media sosial memainkan peran yang signifikan dalam pengelolaan pemangku kepentingan. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi perusahaan dalam membangun engagement melalui pola komunikasi simetris dua arah pada konten media sosial Instagram, serta engagement yang terbentuk. Penelitian ini menggunakan paradigma konstruktivis, pendekatan kualitatif dengan studi kasus pada Instagram Sinar Mas. Pengumpulan data primer dilakukan dengan wawancara mendalam, sedangkan data sekunder diperoleh dari observasi terhadap Instagram Sinar Mas. Data dianalisis dengan menggunakan konsep komunikasi simetris dua arah dan tingkat keterlibatan. Hasil penelitian menunjukkan bahwa strategi perusahaan untuk membangun engagement adalah dengan merancang konten yang relevan dengan kehidupan sehari-hari, menggunakan visual desain kreatif yang disesuaikan dengan target khalayak, menempatkan khalayak dalam posisi yang setara, membuat pesan yang sederhana dan menyisipkan pertanyaan sehingga dapat lebih mendorong komunikasi dua arah. Peneliti juga menemukan bahwa dalam membangun engagement, perusahaan menerapkan komunikasi simetris dengan membangun interaksi, dialog, komunikasi timbal balik, serta berusaha untuk selalu merespon pesan yang masuk. Dalam hal ini, engagement yang terbentuk berada pada tingkat menengah, yaitu pada tingkat analisis individu berdasarkan interaksi dan keterlibatan secara kognitif, afektif dan perilaku dari pengikut  Instagramnya.


2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.


Author(s):  
Martin Kiselicki ◽  
Saso Josimovski ◽  
Lidija Pulevska Ivanovska ◽  
Mijalce Santa

The research focuses on introducing social media platforms as either a complementary or main channel in the company sales funnel. Internet technologies and Web 2.0 continue to provide innovations in digital marketing, with the latest iteration being lead generation services through social media. Data shows that almost half of the world population is active on social media, with the new Generation Alpha being projected to be entirely online dependent and proficient in the use of new technologies. The paper provides an overview of the digitalization of sales funnels, as well as the benefits that social media platforms can offer if implemented correctly. Secondary data provides the basis for transforming sales funnels with social media, where previous research provides limited data on the effectiveness of these types of efforts. Primary data demonstrates that introducing social media platforms can provide improvements of up to 3 to 4 times in analyzed case studies, as well as the shorter time when deciding about purchase in use case scenarios. Social media advertising can also be utilized to shorten the sales funnel process and serve as a unified point of entrance and exit in the first few stages.


2021 ◽  
Vol 4 (2) ◽  
pp. 104-113
Author(s):  
Bagus Fadhilah Apriadi ◽  
Talitha Aurellia Alfiansyah ◽  
Zulfati Nur Izzah ◽  
Risca Tasya Qorina ◽  
Ade Tri Kencana ◽  
...  

Abstract - The COVID-19 pandemic in Indonesia has disrupted various community activities. Likewise in Surabaya, which was identified as a black zone in 2020. Therefore, a lockdown policy has been implemented to reduce the COVID-19’s spread such as PSBB Surabaya Raya I, II, and III; PPKM Surabaya; and PPKM Mikro Surabaya. The implementation of the lockdown has become trend on social media and created various assumptions. In addition, the spatial zoning regulations have not supported the pandemic so that the regulations are more siding of the economy and city development without reviewing its readiness facing the pandemic. This study uses secondary data collection methods through data mining also primary data through teleconference and distributing online questionnaires. So, from collecting data on social media and community aspirations, it is hoped that they can create spatial policies that are in accordance with community conditions and can also reduce the number of COVID-19 cases. The result shows that there are five topics becoming peoples’ perceptions and preferences, such as social, economy, mobility, environment, and health. Moreover, they state that PSBB Surabaya Jilid 1,2, and 3 aren’t the best policy and PPKM Micro are the best policy. Similar thing also experienced by 60% informant stating that PPKM Micro is the best policy. There are also state policy suggestions regarding to policy, such as implementation of policies, restoration of education, vaccinations, incentives for health workers, duration of dine in, provision of assistance to workers, government social assistance, optimization of traditional markets, dissemination of information, and operating companies. Abstrak - Surabaya merupakan salah satu kota yang teridentifikasi sebagai zona hitam pada Mei 2020. Oleh karena itu, kebijakan pembatasan telah diterapkan untuk menekan angka penyebaran COVID-19 seperti PSBB Surabaya Raya Jilid 1, 2, dan 3; PPKM Surabaya; serta PPKM Mikro Surabaya. Penerapan kebijakan pembatasan menjadi isu hangat di media sosial dan menimbulkan anggapan positif dan negatif. Selain itu, pada aspek keruangan, peraturan zonasi tata ruang belum menunjang urgensitas pandemi sehingga peraturannya lebih berpihak pada sektor ekonomi dan pembangunan kota tanpa meninjau kesiapan kotanya dalam menghadapi pandemi. Penelitian ini menggunakan metode pengumpulan data sekunder melalui mining data serta data primer melalui wawancara telekonferensi. Sehingga, dari pengumpulan data pada media sosial dan aspirasi masyarakat diharapkan dapat menciptakan kebijakan keruangan yang sesuai dengan kondisi masyarakat dan juga dapat menekan angka kasus COVID-19. Hasil menunjukkan bahwa terdapat lima topik yang cenderung menjadi persepsi dan preferensi para pengguna media sosial, yaitu sosial, ekonomi, mobilitas, lingkungan, dan kesehatan. Selain itu, mereka juga menyatakan bahwa PSBB Surabaya Jilid 1, 2, dan 3 merupakan kebijakan yang tidak diminati dan PPKM Mikro merupakan kebijakan yang paling diminati. Hal serupa juga dialami oleh para narasumber yang menyatakan bahwa 60% narasumber menyatakan PPKM Mikro merupakan kebijakan paling efektif. Terdapat beberapa saran kebijakan menurut narasumber, terkait pelaksanaan kebijakan, pemulihan pendidikan, vaksinasi, insentif tenaga kesehatan, durasi makan di tempat, pemberian bantuan kepada buruh, bantuan sosial pemerintah, optimalisasi pasar tradisional, penyebaran informasi, dan perusahaan yang beroperasi.


2019 ◽  
Vol 2 (1) ◽  
pp. 32
Author(s):  
Uzima Candrawati

This study aimed to adjust the predetermined theme with the theme implemented. In addition, giving interesting presentations to students, and teachers can improve the quality of human resources in the field of technology and information. This study used a qualitative approach. Data sources consisted of primary data and secondary data through procedures for collecting data with participatory observation, in-depth interviews, and documentation studies. The data analysis technique in this study used domain techniques, taxonomic techniques, compound techniques, and theme techniques. For the process of checking the validity of the data, a triangulation process was carried out to obtain accurate research results. The results of the study obtained that in thematic learning using the Lesson Plan (RPP) to achieve a basic competency set out in the Content Standards and described in the syllabus through various learning behaviors of students.


2021 ◽  
Vol 22 (2) ◽  
pp. 168-190
Author(s):  
Zuhri Fahruddin

Abstract: The learning carried out by the teacher in the classroom must develop the quality of learning, one of which is learning motivation, students who are not passionate about learning are not optimal and of high quality, from this goal the reality is still far from expectations, many students are not aware of the importance of studying seriously, there is no passion study, there is no fun in the study room. The sampling technique used is Census Sample (Sample Saturated), while criterion-based selection is used when conducting qualitative research, 30 students as primary data sources, two teachers as secondary data sources. Data collection techniques using in-depth interviews, observation, documentation and questionnaires, while data analysis by reducing data, presenting data, drawing conclusions and verification by means of research stages I and II students and teachers with a Da'wah educational background, stage III and IV student informants and teachers with PAI educational background.


2021 ◽  
Vol 3 (1) ◽  
pp. 75-83
Author(s):  
Salma Fitri Nurfauziah ◽  
Nizar Alam Hamdani

This study discusses the influence of social media on interest in buying copilogy products. The relationship used in this study is a causal relationship with 60 Garut domiciled consumer respondents who have already tried their products. The data analysis technique used is simple regression with the application of SPSS 20. The measurement scale used by researchers is the interval scale. This study uses primary data and secondary data obtained from books, journals, literature, scientific works from the internet with relevant sources. The primary data collection technique in this study is an online questionnaire that contains a number of structured statements given to respondents through Google forms and respondents provide answers based on a Likert scale of 1-5, starting from 1 (strongly disagree) to 5 (strongly agree). The conclusion of this research is the significant effect between the influence of Social Media on Kopilogi Buy Interest.


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