scholarly journals Content Analysis of HPV Vaccine Messages on Chinese Social Media

2020 ◽  
Vol 12 (1) ◽  
pp. 63
Author(s):  
Xianglin Su
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hpv Vaccine ◽  
Health Belief ◽  
Cervical Cancer Prevention ◽  
Message Processing ◽  
Capacity Model ◽  
Media Platform ◽  
The Media ◽  
Belief Model

<em><span>The present study aimed to explore the characteristics and effects of messages about the Human Papillomavirus (HPV) vaccine on WeChat, a social media platform in China, with the theoretical underpinning of the Limited Capacity Model of Motivated Mediated Message Processing and the Health Belief Model. Researcher carried on content analysis and found that severity (37.82%), susceptibility (36.13%), benefits (68.07%), and barriers (47.9%) have appeared in WeChat. The target audience was mainly women (91.5%), and most of the media platforms were non-medical organizations (72.27%). People in China had a positive attitude toward HPV9. The research findings elucidated to explore the effectiveness of the messages about the HPV vaccine on WeChat, indicated that the potential effects of social media messages on individual cervical cancer prevention intentions and behaviors. In the end, researcher proposed some strategies for identifying the messages, and the implications of the findings were also discussed.</span></em>

What health-related information flows through you every day? A content analysis of microblog messages on air pollution

2015 ◽  
Vol 115 (5) ◽  
pp. 438-454 ◽  
Author(s):  
Qinghua (Candy) Yang ◽  
Fan Yang ◽  
Chun Zhou
Keyword(s):  
Social Media ◽  
Air Pollution ◽  
Content Analysis ◽  
Information Dissemination ◽  
Health Belief ◽  
Simple Random Sampling ◽  
Content Type ◽  
Perceived Severity ◽  
Governmental Organizations ◽  
Belief Model

Purpose – The purpose of this paper is to investigate how the information about haze, a term used in China to describe the air pollution problem, is portrayed on Chinese social media by different types of organizations using the theoretical framework of the health belief model (HBM). Design/methodology/approach – A content analysis was conducted based on the 756 posts retrieved from Sina Weibo, the top microbloging platform in China, following the simple random sampling method. χ2 analysis was conducted to examine the relationships across the three types of organizations (governmental organizations, non-governmental organizations, and corporations) and the use of the HBM concepts (perceived susceptibility, perceived severity, perceived benefits, perceived barriers, self-efficacy, and cues to action) in terms of haze and its threat to health. Findings – The results of this study indicated that corporations posted more Weibo messages categorized as perceived benefit and most of these posts are related to their products, while governmental organizations posted fewer Weibo messages categorized as perceived severity. Social implications – This study provides health decision makers and media consumers with knowledge about how to use social media more effectively in terms of haze-related issues. Originality/value – Given the severity of air pollution and the influential role microblogging takes, the study aims to fill the gap in the limited literature on haze information dissemination on social media in China. In addition, this study aims to shed theoretical light on HBM as applied to a non-westernized context.

Human Papillomavirus Vaccine Messaging on TikTok: Social Media Content Analysis

2021 ◽  
pp. 152483992110130
Author(s):  
Dannell D. Boatman ◽  
Susan Eason ◽  
Mary Ellen Conn ◽  
Stephenie K. Kennedy-Rea
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Human Papillomavirus ◽  
Side Effects ◽  
Young People ◽  
Health Professionals ◽  
Hpv Vaccine ◽  
Social Media Platform ◽  
Personal Experiences ◽  
Media Platform

Background The human papillomavirus (HPV) vaccine is viewed as a critical tool to protect against six HPV-related cancers. Vaccination is recommended from early adolescence through age 26 years. As young people have become increasingly involved in personal health-related decisions, there is a need to tailor HPV vaccine messaging and reach this priority population on social media and digital outlets. TikTok is a growing social media platform with approximately 70% of its users between the ages of 13 and 24 years. Purpose The aim of this study was to understand HPV vaccine messaging and interactions on TikTok as a needed first step to identifying effective strategies to reach young people with important health messaging. Methods Content analysis was performed on 170 top TikToks focused on the HPV vaccine. TikToks were assessed for content, classification type, and number of interactions. Results Most TikToks were provaccine, while antivaccine TikToks had more user interactions. Cancer and prevention were the main content areas of the analyzed provaccine TikToks, while the side effects were the primary focus of antivaccine messages. Approximately 30% of all top TikToks analyzed were developed by health professionals. TikToks without an explicit vaccine opinion primarily described personal experiences and mentioned side effects most often. Implications TikTok is a growing social media platform that can be used to reach young people and encourage HPV vaccine uptake. Health professionals need to consider the interest that users have in personal experiences and address antivaccine narratives related to side effects.

It’s My Time: applying the health belief model to prevent cervical cancer among college-age women

2018 ◽  
Vol 22 (2) ◽  
pp. 161-178 ◽  
Author(s):  
Beth Sundstrom ◽  
Heather M. Brandt ◽  
Lisa Gray ◽  
Jennifer Young Pierce
Keyword(s):  
Cervical Cancer ◽  
Social Media ◽  
South Carolina ◽  
Hpv Vaccine ◽  
Health Belief ◽  
Academic Community ◽  
Content Type ◽  
Communication Campaign ◽  
Belief Model ◽  
The Health Belief Model

Purpose Cervical cancer (CxCa) incidence and mortality remain unacceptably high in South Carolina, USA, presenting an ideal opportunity for intervention. To address this need, Cervical Cancer-Free South Carolina developed an academic-community partnership with researchers and students at a public university to design, implement, and evaluate a theory-based CxCa communication campaign, It’s My Time. The paper aims to discuss this issue. Design/methodology/approach The goal of this campaign was to decrease CxCa by increasing human papillomavirus (HPV) vaccination and appropriate screening. This paper describes the development, implementation, and evaluation of a successful theory-based CxCa prevention communication campaign for college women based on formative audience research and targeted messages delivered to audience segments through new and traditional communication channels. The health belief model (HBM) served as a theoretical framework for the campaign throughout development, implementation, and evaluation. Findings This campaign demonstrated the effectiveness of the HBM to address CxCa prevention, including HPV vaccine acceptability. The campaign aimed to increase perceptions of susceptibility, which were low, by emphasizing that HPV is a sexually transmitted infection. A community-based grassroots approach to addressing disparities in CxCa prevention increased benefits and decreased barriers. Social media emerged as a particularly appropriate platform to disseminate cues to action. In total, 60 percent of participants who responded to an anonymous web-based survey evaluation indicated that they received the HPV vaccine as a result of campaign messages. Originality/value This paper offers practical suggestions to campaign planners about building academic-community partnerships to develop theory-based communication campaigns that include conducting formative research, segmenting target audiences, engaging with young people, and incorporating social media.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

Using the Health Belief Model to Explore the Impact of Environmental Empathy on Behavioral Intentions to Protect Ocean Health

2020 ◽  
pp. 001391652093263
Author(s):  
Sojung Claire Kim ◽  
Sandra L. Cooke
Keyword(s):  
Health Belief Model ◽  
Behavioral Intentions ◽  
Health Belief ◽  
Positive Behaviors ◽  
Mediating Mechanisms ◽  
Emotional Aspects ◽  
The Media ◽  
Belief Model ◽  
The Impact ◽  
The Health Belief Model

We examine psychological mediating mechanisms to promote ocean health among the U.S. public. Ocean acidification (OA) was chosen as the focus, as experts consider it as important as climate change with the same cause of humanity’s excessive carbon dioxide (CO2) emissions, but it is lesser known. Empathy is a multi-dimensional concept that includes cognitive and emotional aspects. Previous literature argues that environmental empathy can facilitate positive behaviors. We tested the hypothesis that empathy affects beliefs and behavioral intentions regarding ocean health using the Health Belief Model. We found that higher empathy toward ocean health led to higher perceived susceptibility and severity from OA, greater perceived benefits of CO2 emissions reduction, greater perceived barriers, and keener attention to the media. Beliefs and media attention positively influenced behavioral intentions (e.g., willingness to buy a fuel efficient car). Theoretical and practical implications regarding audience targeting and intervention design are discussed.

Health Belief Model applied to non-compliance with HPV vaccine among female university students

Public Health ◽  
2014 ◽  
Vol 128 (3) ◽  
pp. 268-273 ◽  
Author(s):  
E.M. Donadiki ◽  
R. Jiménez-García ◽  
V. Hernández-Barrera ◽  
P. Sourtzi ◽  
P. Carrasco-Garrido ◽  
...  
Keyword(s):  
University Students ◽  
Health Belief Model ◽  
Hpv Vaccine ◽  
Health Belief ◽  
Belief Model

Issue Emergence, Evolution of Controversy, and Implications for Competitive Framing

2011 ◽  
Vol 17 (2) ◽  
pp. 169-189 ◽  
Author(s):  
Erika Franklin Fowler ◽  
Sarah E. Gollust ◽  
Amanda F. Dempsey ◽  
Paula M. Lantz ◽  
Peter A. Ubel
Keyword(s):  
Content Analysis ◽  
Dynamic Process ◽  
Hpv Vaccine ◽  
Public Discourse ◽  
News Coverage ◽  
Future Research ◽  
Local Newspapers ◽  
The Media ◽  
External Events ◽  
Insight Into

Although scholarship on competitive framing acknowledges that framing is a dynamic process in which the early stages may matter most, very little research has focused on the dynamics of issue emergence. In this article, we draw on several literatures to develop theories for how controversy related to new issues will emerge and expand in news coverage. Through a comprehensive content analysis of 101 local newspapers across the fifty U.S. states, we explore the dynamic and evolving process wherein a new issue—the HPV vaccine—emerged into public discourse and a legislative debate over school requirements for vaccination began. We find that coverage of controversy is a function of proximity, driven primarily by events within a state, although external events also influence local coverage. We also find that the legislative discussion in the media did not necessarily start out as controversial, but as the issue evolved, we observe a large increase in the proliferation of both actors taking positions and the types of arguments made to influence debate. The findings yield important insight into issue emergence with implications for how future research might test competing frames to better understand how the presentation of controversy in the mass media affects public opinion.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

scholarly journals The Content Analysis of Social Media Shares in Turkish Related to COVID-19

2021 ◽  
Vol 11 (3) ◽  
pp. 113-137
Author(s):  
M. Fevzi Esen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Source ◽  
Latent Semantic Indexing ◽  
Decision Makers ◽  
Semantic Indexing ◽  
Social Media Networks ◽  
Network Analyses ◽  
Media Platform ◽  
Short Time

A remarkable increase has currently been happening in social media platform content related to COVID-19. Users have created large volumes of content on various topics over a short time, interacting with people in real-time. This also has transformed social media into an indispensable information source for any crisis. This study aims to explore the information content on COVID-19 disseminated through social media and to discover prominent topics in shares on COVID-19. In this regard, we have retrieved 17,542 tweets shared in Turkish. A content analysis of social media shares has been carried out, with latent semantic indexing and network analyses being performed to detect the relationships and interactions among shares. As a result, the most shared topics have been concluded to be on yasak [lockdown], tedbir [precaution], karantina [quarantine], and vaka [case], with communication being frequently passed using this semantic string and information exchanges being faster within the network. In addition, shares related to hygiene, masks, and distancing were determined to have occurred less than shares related to precautions, rules, cases, and lockdowns. The number of likes and retweets for content with social propaganda such as #evdekal [stayathome], #evdehayatvar [lifeathome], and #birliktebaşaracağız [togetherwesucceed] were low and not found in a semantic string. This suggests social propaganda through social media to have had a limited impact on epidemic management. In conclusion, identifying the prominent issues in social media posts and the characteristics of social media networks will help decision-makers determine appropriate policies for controlling and preventing the pandemic’s spread.

Young adults know that their issues are not represented in the news: Israeli young adults and mainstream news media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Content Analysis ◽  
Social Relations ◽  
News Media ◽  
Media Coverage ◽  
Online News ◽  
Content Type ◽  
Mainstream Media ◽  
The Media

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.

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