scholarly journals Relevance of Marketing Strategies for Gas Stations in China – An Analysis Using SPSS

2021 ◽  
Vol 4 (6) ◽  
pp. 53-60
Author(s):  
Zhe Zhang

This study aims to find out the relevance of marketing strategies for gas stations in China. According to IBISWorld, the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation, China National Petroleum Corporation, Sinochem Corporation, China National Offshore Oil Corporation, and BP (China) Holdings Limited. Marketing has changed over the past several years. Similarly, gas station marketing is all about more customers, greater sales, and higher profits. Technology provides many different marketing tools to see more fresh faces at the door, increase repeat sales, and improve profits. Word-of-mouth advertising should be encouraged, especially when contests are being held. The prizes from these contests may include car essentials, free coffee, free car wash, or coupons to be used at convenience stores. Customers who have won these contests would surely go around advertising the particular gas station, ultimately bringing in more customers. Other than that, managers can boost the sales volume through radio promotions as well. This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing, especially in China in hope to cater and prove to the people of China the possibility of promoting businesses, such as the oil industry.

Significance A key factor in determining the prospects for Brazil's fragile economy is the state of its huge oil industry. This is dominated by Petrobras, itself beset by problems arising from the ongoing 'Car Wash' corruption scandal, low international oil prices and massive debts. New legislation liberalising access to the huge pre-salt offshore oil resources has finally been passed by both houses of Congress. Impacts Whatever legislative and executive moves are made, the international oil price will remain an exogenous variable. This will have the potential to affect oil industry developments in Brazil either negatively or positively. The 'Car Wash' scandal will continue, affecting both Petrobras's operational capability and international investor interest.


2018 ◽  
Vol 3 (1) ◽  
pp. 2
Author(s):  
Mélanie Arangalage ◽  
Jean-Philippe Gingras ◽  
Nicolas Passade-Boupat ◽  
François Lequeux ◽  
Laurence Talini

In the oil industry, oil foams can be found at different steps from the crude oil treatment to the gas stations. Their lifetime can sometimes reach several hours and be much longer than the residence times available for gas/liquid separation. However, the conditions of formation and stability of such foams have been poorly studied in the literature, in contrast to the foamability of aqueous systems. On the fields, it is currently observed that crude oils enriched with asphaltenes form particularly stable foams. In this work, we have studied the influence of asphaltenes on the foamability of oil mixtures. All the experiments were performed on model systems of crude oils, that-is-to-say decane/toluene mixtures containing asphaltenes at concentrations ranging from 0.01 to 5 wt%. We in particular demonstrate that, within the investigated concentration range, asphaltenes from two different wells do not have any significant surface active properties despite their contribution to the foamability of oil mixtures. We show that the formation of an asphaltene layer at the interface with air that has been evidenced in the past results from solvent evaporation. Using a recently developed experiment based on the Marangoni effect with our model oils, we demonstrate that asphaltenes are not surface active in those oils. We further characterize the oil foamability by measuring the lifetime of the foam formed by blowing nitrogen through the liquid in a column. At concentrations larger than 1 wt%, asphaltenes significantly enhance the foamability of the oil mixtures. Moreover, the closer the asphaltenes are to their limit of precipitation the larger the foamability. However, we evidence that the oil mixtures themselves foam and we show the importance to consider that effect on the foamability. In addition, we observe that the foamability of the asphaltenes solutions unexpectedly varies with the initial height of the liquid in the column. We suggest that, although not significantly modifying the surface tension, the asphaltenes could be trapped at the oil/gas interface and thus prevent bubble coalescence.


2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Irene Piazzoni

In the years between the two World Wars, Italian publishing houses Rizzoli, Mondadori, and Vitagliano worked on the model of a specific ‘popular’ weekly. They built up a combination of periodicals constituting a complete and integrated offer, experimenting marketing strategies — such as frequency, distribution, price, and advertising message — and editorial formulae capable of attracting a large readership. This article analyzes these strategies and formulae in weeklies, so-called rotocalchi, such as Il Secolo Illustrato, Novella, Lei (by Rizzoli), Le Grandi Firme, Grazia (by Mondadori) and Excelsior (by Vitagliano). As the analysis shows, their publishers and editors focused on a product based on both a precise interpretation of the concept of ‘popularity’ and an interpretation of the expression ‘popular culture’ that was different from that of the past, when ‘popular’ cultural products were such because they were destined for the uneducated and less well to-do classes. Rizzoli, Mondadori, and Vitagliano abandoned this static view and the hierarchy of cultural systems and adopted a different, more modern, more flexible, and more dynamic approach. In their case, rather than being associated with a distinct sector of the audience, the popular cultural product looked towards an undifferentiated group of readers: it was ‘for everyone’. In this meaning, ‘popular’ no longer had a qualitative significance — ‘for the people’ — but a quantitative one: ‘as widespread as possible’. By the same token, they did not limit themselves to pleasing an audience that already existed, but tended to ‘build’ their own, winning over those who were not yet part of it.


Crisis ◽  
2003 ◽  
Vol 24 (1) ◽  
pp. 24-28 ◽  
Author(s):  
Lourens Schlebusch ◽  
Naseema B.M. Vawda ◽  
Brenda A. Bosch

Summary: In the past suicidal behavior among Black South Africans has been largely underresearched. Earlier studies among the other main ethnic groups in the country showed suicidal behavior in those groups to be a serious problem. This article briefly reviews some of the more recent research on suicidal behavior in Black South Africans. The results indicate an apparent increase in suicidal behavior in this group. Several explanations are offered for the change in suicidal behavior in the reported clinical populations. This includes past difficulties for all South Africans to access health care facilities in the Apartheid (legal racial separation) era, and present difficulties of post-Apartheid transformation the South African society is undergoing, as the people struggle to come to terms with the deleterious effects of the former South African racial policies, related socio-cultural, socio-economic, and other pressures.


2013 ◽  
pp. 109-128 ◽  
Author(s):  
C. Rühl

This paper presents the highlights of the third annual edition of the BP Energy Outlook, which sets out BP’s view of the most likely developments in global energy markets to 2030, based on up-to-date analysis and taking into account developments of the past year. The Outlook’s overall expectation for growth in global energy demand is to be 36% higher in 2030 than in 2011 and almost all the growth coming from emerging economies. It also reflects shifting expectations of the pattern of supply, with unconventional sources — shale gas and tight oil together with heavy oil and biofuels — playing an increasingly important role and, in particular, transforming the energy balance of the US. While the fuel mix is evolving, fossil fuels will continue to be dominant. Oil, gas and coal are expected to converge on market shares of around 26—28% each by 2030, and non-fossil fuels — nuclear, hydro and renewables — on a share of around 6—7% each. By 2030, increasing production and moderating demand will result in the US being 99% self-sufficient in net energy. Meanwhile, with continuing steep economic growth, major emerging economies such as China and India will become increasingly reliant on energy imports. These shifts will have major impacts on trade balances.


1973 ◽  
Vol 11 (3) ◽  
pp. 480
Author(s):  
J. M. Killey

As onshore oil and gas deposits are becoming more difficult to locate, and as the world demands for energy continue to increase at an alarming rate, oil companies are channeling much of their exploration activities towards offshore operations, and in particular, towards operations centered off Canada's coast lines. Because of the environment, offshore drilling presents problems which are novel to the onshore-geared oil industry. J. M. Killey discusses in detail many of the considerations involved in drafting the offshore drilling contract, concentrating on problems such as the liability of the various parties; costs; scheduling; pollution; conflict of laws; etc. Similarly, he discusses service contracts (such as supply boat charters; towing services; helicopter services; etc.^ which are necessity to the operation of an offshore drilling rig. To complement his paper, the author has included number of appendices which list the various considerations lawyer must keep in mind when drafting contracts for offshore operations.


2020 ◽  
Vol 4 (2) ◽  
pp. 229
Author(s):  
Muhammad Eko Atmojo ◽  
Helen Dian Fridayani

Kulon Progo Regency is one of the districts that has many innovations, one of which is community empowerment in collaboration with a modern shop abbreviated as the shop name owned by the people (tomira). This research was motivated by the achievements of the Kulon Progo district government in carrying out development and innovation in the development of the Kulon Progo region by fully involving the Kulon Progo district community through community empowerment. This initiative was taken by the government of Kulon Progo Regency to improve community empowerment and protect the people of Kulon Progo Regency from various economic threats. Considering that in the past few years many modern shops have mushroomed in each district/city, so this is what makes Kulon Progo Regency move quickly to empower the community by collaborating between MSMEs or cooperative with modern shops. This study uses a qualitative method which case study approach. With the empowerment that has been done, the original products of Kulon Progo Regency or local products can be traded in modern stores so that local products in Kulon Progo Regency can compete with national products in these modern stores. The existence of such cooperation will indirectly improve the image of Kulon Progo Regency and lift the original products of Kulon Progo Regency. The lifting of the original products of Kulon Progo Regency will have a positive impact on the community, where indirectly the economy of the community will increase so that there will be prosperity for the community. Kabupaten Kulon Progo adalah salah satu kabupaten yang memiliki banyak inovasi, salah satunya adalah pemberdayaan masyarakat bekerja sama dengan toko modern disingkat nama toko yang dimiliki oleh masyarakat (tomira). Penelitian ini dilatarbelakangi oleh pencapaian pemerintah kabupaten Kulon Progo dalam melakukan pengembangan dan inovasi dalam pengembangan wilayah Kulon Progo dengan melibatkan sepenuhnya masyarakat kabupaten Kulon Progo melalui pemberdayaan masyarakat. Inisiatif ini diambil oleh pemerintah Kabupaten Kulon Progo untuk meningkatkan pemberdayaan masyarakat dan melindungi masyarakat Kabupaten Kulon Progo dari berbagai ancaman ekonomi. Menimbang bahwa dalam beberapa tahun terakhir banyak toko-toko modern telah menjamur di setiap kabupaten/kota, jadi inilah yang membuat Kabupaten Kulon Progo bergerak cepat untuk memberdayakan masyarakat dengan berkolaborasi antara UMKM atau bekerjasama dengan toko-toko modern. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, dengan metode yang digunakan adalah dokumentasi. Dengan pemberdayaan yang telah dilakukan, produk asli Kabupaten Kulon Progo atau produk lokal dapat diperdagangkan di toko modern sehingga produk lokal di Kabupaten Kulon Progo dapat bersaing dengan produk nasional di toko modern ini. Adanya kerjasama tersebut secara tidak langsung akan meningkatkan citra Kabupaten Kulon Progo dan mengangkat produk asli Kabupaten Kulon Progo. Pencabutan produk asli Kabupaten Kulon Progo akan berdampak positif bagi masyarakat, di mana secara tidak langsung perekonomian masyarakat akan meningkat sehingga akan ada kesejahteraan bagi masyarakat.


Author(s):  
Robert St. Clair

weChapter 4 takes up the question of poetry and engagement at its most explicit and complex in Rimbaud, focusing on a long, historical epic entitled “Le Forgeron.” We read this poem, which recreates and re-imagines a confrontation between the People in revolt and Louis XVI in the summer of 1792, as Rimbaud’s attempt to add a revolutionary supplement to the counter-epics modeled by Victor Hugo in Châtiments. Chapter 4 shows how Rimbaud’s “Forgeron” challenges us to examine the ways in which a poem might seek “to enjamb” the caesura between poiesis and praxis by including and complicating revolutionary (counter)history into its folds in order to implicate itself in the political struggles of its time.


Author(s):  
Caroline Fleay

Throughout the past forty years various leaders from both major political parties in Australia have categorized the arrival by boat of people seeking asylum as a “crisis” and the people themselves as “illegal.” This is despite Australia being a signatory to the United Nations Convention Relating to the Status of Refugees, and receiving relatively few people who seek asylum compared with many other countries. Punitive government policies and processes have further reinforced these representations, such that “crisis” and “illegal” can now be understood as both categories of analysis and practice. The repeated use of such categories may be helping to produce and reproduce prejudice and racism and obscure the needs and experiences of people seeking asylum.


AJIL Unbound ◽  
2021 ◽  
Vol 115 ◽  
pp. 263-267
Author(s):  
Doron Teichman ◽  
Eyal Zamir

The use of nudges—“low-cost, choice-preserving, behaviorally informed approaches to regulatory problems”—has become quite popular at the national level in the past decade or so. Examples include changing the default concerning employees’ saving for retirement in a bid to encourage such saving; altering the default about consent to posthumous organ donation to increase the supply of organs for transplantation; and informing people about other people's energy consumption to spur them to reduce theirs. Nudges are therefore used to promote the welfare of the people being nudged, and of society at large. However, the use of nudges has sparked a lively normative debate. When turning to the international arena, new arguments for and against nudges can be raised. This essay focuses on the normative aspects of using nudges in the international arena.


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