scholarly journals Shaping a Weekly ‘For Everyone’: Italian Rotocalchi Entre-Deux-Guerres

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Irene Piazzoni
Keyword(s):  
Marketing Strategies ◽  
Dynamic Approach ◽  
Cultural Products ◽  
The Past ◽  
The People ◽  
Cultural Systems ◽  
Static View ◽  
Publishing Houses ◽  
Large Readership ◽  
Precise Interpretation

In the years between the two World Wars, Italian publishing houses Rizzoli, Mondadori, and Vitagliano worked on the model of a specific ‘popular’ weekly. They built up a combination of periodicals constituting a complete and integrated offer, experimenting marketing strategies — such as frequency, distribution, price, and advertising message — and editorial formulae capable of attracting a large readership. This article analyzes these strategies and formulae in weeklies, so-called rotocalchi, such as Il Secolo Illustrato, Novella, Lei (by Rizzoli), Le Grandi Firme, Grazia (by Mondadori) and Excelsior (by Vitagliano). As the analysis shows, their publishers and editors focused on a product based on both a precise interpretation of the concept of ‘popularity’ and an interpretation of the expression ‘popular culture’ that was different from that of the past, when ‘popular’ cultural products were such because they were destined for the uneducated and less well to-do classes. Rizzoli, Mondadori, and Vitagliano abandoned this static view and the hierarchy of cultural systems and adopted a different, more modern, more flexible, and more dynamic approach. In their case, rather than being associated with a distinct sector of the audience, the popular cultural product looked towards an undifferentiated group of readers: it was ‘for everyone’. In this meaning, ‘popular’ no longer had a qualitative significance — ‘for the people’ — but a quantitative one: ‘as widespread as possible’. By the same token, they did not limit themselves to pleasing an audience that already existed, but tended to ‘build’ their own, winning over those who were not yet part of it.

scholarly journals Relevance of Marketing Strategies for Gas Stations in China – An Analysis Using SPSS

2021 ◽  
Vol 4 (6) ◽  
pp. 53-60
Author(s):  
Zhe Zhang
Keyword(s):  
Oil Industry ◽  
Marketing Strategies ◽  
Gas Stations ◽  
The Past ◽  
The People ◽  
Market Shares ◽  
China National Petroleum Corporation ◽  
Car Wash ◽  
Gas Station ◽  
Offshore Oil

This study aims to find out the relevance of marketing strategies for gas stations in China. According to IBISWorld, the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation, China National Petroleum Corporation, Sinochem Corporation, China National Offshore Oil Corporation, and BP (China) Holdings Limited. Marketing has changed over the past several years. Similarly, gas station marketing is all about more customers, greater sales, and higher profits. Technology provides many different marketing tools to see more fresh faces at the door, increase repeat sales, and improve profits. Word-of-mouth advertising should be encouraged, especially when contests are being held. The prizes from these contests may include car essentials, free coffee, free car wash, or coupons to be used at convenience stores. Customers who have won these contests would surely go around advertising the particular gas station, ultimately bringing in more customers. Other than that, managers can boost the sales volume through radio promotions as well. This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing, especially in China in hope to cater and prove to the people of China the possibility of promoting businesses, such as the oil industry.

Suicidal Behavior in Black South Africans

Crisis ◽  
2003 ◽  
Vol 24 (1) ◽  
pp. 24-28 ◽  
Author(s):  
Lourens Schlebusch ◽  
Naseema B.M. Vawda ◽  
Brenda A. Bosch
Keyword(s):  
South African ◽  
Suicidal Behavior ◽  
Health Care Facilities ◽  
South African Society ◽  
South Africans ◽  
The Past ◽  
The People ◽  
Care Facilities ◽  
Black South Africans ◽  
To Come

Summary: In the past suicidal behavior among Black South Africans has been largely underresearched. Earlier studies among the other main ethnic groups in the country showed suicidal behavior in those groups to be a serious problem. This article briefly reviews some of the more recent research on suicidal behavior in Black South Africans. The results indicate an apparent increase in suicidal behavior in this group. Several explanations are offered for the change in suicidal behavior in the reported clinical populations. This includes past difficulties for all South Africans to access health care facilities in the Apartheid (legal racial separation) era, and present difficulties of post-Apartheid transformation the South African society is undergoing, as the people struggle to come to terms with the deleterious effects of the former South African racial policies, related socio-cultural, socio-economic, and other pressures.

The Local Government of Kulon Progo Regency Innovation in Subduing Capitalism through Community Empowerment

2020 ◽  
Vol 4 (2) ◽  
pp. 229
Author(s):  
Muhammad Eko Atmojo ◽  
Helen Dian Fridayani
Keyword(s):  
Qualitative Method ◽  
Positive Impact ◽  
Community Empowerment ◽  
Case Study Approach ◽  
Study Approach ◽  
The Past ◽  
The People ◽  
District Government ◽  
The Government

Kulon Progo Regency is one of the districts that has many innovations, one of which is community empowerment in collaboration with a modern shop abbreviated as the shop name owned by the people (tomira). This research was motivated by the achievements of the Kulon Progo district government in carrying out development and innovation in the development of the Kulon Progo region by fully involving the Kulon Progo district community through community empowerment. This initiative was taken by the government of Kulon Progo Regency to improve community empowerment and protect the people of Kulon Progo Regency from various economic threats. Considering that in the past few years many modern shops have mushroomed in each district/city, so this is what makes Kulon Progo Regency move quickly to empower the community by collaborating between MSMEs or cooperative with modern shops. This study uses a qualitative method which case study approach. With the empowerment that has been done, the original products of Kulon Progo Regency or local products can be traded in modern stores so that local products in Kulon Progo Regency can compete with national products in these modern stores. The existence of such cooperation will indirectly improve the image of Kulon Progo Regency and lift the original products of Kulon Progo Regency. The lifting of the original products of Kulon Progo Regency will have a positive impact on the community, where indirectly the economy of the community will increase so that there will be prosperity for the community. Kabupaten Kulon Progo adalah salah satu kabupaten yang memiliki banyak inovasi, salah satunya adalah pemberdayaan masyarakat bekerja sama dengan toko modern disingkat nama toko yang dimiliki oleh masyarakat (tomira). Penelitian ini dilatarbelakangi oleh pencapaian pemerintah kabupaten Kulon Progo dalam melakukan pengembangan dan inovasi dalam pengembangan wilayah Kulon Progo dengan melibatkan sepenuhnya masyarakat kabupaten Kulon Progo melalui pemberdayaan masyarakat. Inisiatif ini diambil oleh pemerintah Kabupaten Kulon Progo untuk meningkatkan pemberdayaan masyarakat dan melindungi masyarakat Kabupaten Kulon Progo dari berbagai ancaman ekonomi. Menimbang bahwa dalam beberapa tahun terakhir banyak toko-toko modern telah menjamur di setiap kabupaten/kota, jadi inilah yang membuat Kabupaten Kulon Progo bergerak cepat untuk memberdayakan masyarakat dengan berkolaborasi antara UMKM atau bekerjasama dengan toko-toko modern. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, dengan metode yang digunakan adalah dokumentasi. Dengan pemberdayaan yang telah dilakukan, produk asli Kabupaten Kulon Progo atau produk lokal dapat diperdagangkan di toko modern sehingga produk lokal di Kabupaten Kulon Progo dapat bersaing dengan produk nasional di toko modern ini. Adanya kerjasama tersebut secara tidak langsung akan meningkatkan citra Kabupaten Kulon Progo dan mengangkat produk asli Kabupaten Kulon Progo. Pencabutan produk asli Kabupaten Kulon Progo akan berdampak positif bagi masyarakat, di mana secara tidak langsung perekonomian masyarakat akan meningkat sehingga akan ada kesejahteraan bagi masyarakat.

ON THE NEED TO COLLECT, PRESERVE AND STUDY DISAPPEARED NAMES OF SETTLEMENTS

2020 ◽  
pp. 187-192
Author(s):  
S.A. Popov
Keyword(s):  
Cultural Heritage ◽  
Russian Federation ◽  
Historical Memory ◽  
Comprehensive Analysis ◽  
Local History ◽  
The Past ◽  
Cultural Systems ◽  
The Russian Federation ◽  
Time Periods ◽  
The Disappeared

The article deals with the problem of collecting, preserving and researching the disappeared names of localities in the subjects of the Russian Federation, which for centuries have become an integral part of the historical and cultural heritage of the peoples of our country. The author believes that only a comprehensive analysis of the past oikonyms in nominational, lexical-semantic, historical-cultural, historical-ethnographic, local history aspects will restore the linguistic and cultural systems of different time periods in different microareals of the Russian Federation. The author comes to the conclusion that in order to preserve the historical memory of the disappeared names of geographical objects, local researchers need the support of regional state authorities and local self-government.

(Anamnesis) Revolting Bodies: “Le Forgeron” and the Poetry of the Past

2018 ◽  
Author(s):  
Robert St. Clair
Keyword(s):  
Victor Hugo ◽  
The Political ◽  
The Past ◽  
The People ◽  
Political Struggles ◽  
Louis Xvi

weChapter 4 takes up the question of poetry and engagement at its most explicit and complex in Rimbaud, focusing on a long, historical epic entitled “Le Forgeron.” We read this poem, which recreates and re-imagines a confrontation between the People in revolt and Louis XVI in the summer of 1792, as Rimbaud’s attempt to add a revolutionary supplement to the counter-epics modeled by Victor Hugo in Châtiments. Chapter 4 shows how Rimbaud’s “Forgeron” challenges us to examine the ways in which a poem might seek “to enjamb” the caesura between poiesis and praxis by including and complicating revolutionary (counter)history into its folds in order to implicate itself in the political struggles of its time.

Australia and People Seeking Asylum who Arrive by Boat

2018 ◽  
pp. 518-536
Author(s):  
Caroline Fleay
Keyword(s):  
Political Parties ◽  
United Nations ◽  
Government Policies ◽  
The Past ◽  
The People ◽  
The Status ◽  
Repeated Use ◽  
United Nations Convention ◽  
The United Nations

Throughout the past forty years various leaders from both major political parties in Australia have categorized the arrival by boat of people seeking asylum as a “crisis” and the people themselves as “illegal.” This is despite Australia being a signatory to the United Nations Convention Relating to the Status of Refugees, and receiving relatively few people who seek asylum compared with many other countries. Punitive government policies and processes have further reinforced these representations, such that “crisis” and “illegal” can now be understood as both categories of analysis and practice. The repeated use of such categories may be helping to produce and reproduce prejudice and racism and obscure the needs and experiences of people seeking asylum.

scholarly journals Normative Aspects of Nudging in the International Sphere

AJIL Unbound ◽  
2021 ◽  
Vol 115 ◽  
pp. 263-267
Author(s):  
Doron Teichman ◽  
Eyal Zamir
Keyword(s):  
Energy Consumption ◽  
Organ Donation ◽  
Low Cost ◽  
National Level ◽  
The Past ◽  
The People ◽  
Posthumous Organ Donation ◽  
Regulatory Problems

The use of nudges—“low-cost, choice-preserving, behaviorally informed approaches to regulatory problems”—has become quite popular at the national level in the past decade or so. Examples include changing the default concerning employees’ saving for retirement in a bid to encourage such saving; altering the default about consent to posthumous organ donation to increase the supply of organs for transplantation; and informing people about other people's energy consumption to spur them to reduce theirs. Nudges are therefore used to promote the welfare of the people being nudged, and of society at large. However, the use of nudges has sparked a lively normative debate. When turning to the international arena, new arguments for and against nudges can be raised. This essay focuses on the normative aspects of using nudges in the international arena.

Language as an Identity: Hindi and Provincial Languages in Colonial India

2021 ◽  
Vol 7 (2) ◽  
pp. 314-337
Author(s):  
Amit Ranjan
Keyword(s):  
Tamil Nadu ◽  
Linguistic Identity ◽  
Colonial India ◽  
Nationalist Party ◽  
The Past ◽  
The People ◽  
Per Se ◽  
Hindi Language ◽  
Inherent Part ◽  
Union Government

Language is an inherent part of an individual’s identity. Any attempt to subjugate that identity is vehemently resisted by the people. In India, Hindi is not only seen as a language per se but also linked with North Indian Hindus. In the past, the introduction and imposition of Hindi in non-Hindi-speaking states, mainly Tamil Nadu, had faced strong opposition. Since the National Democratic Alliance (NDA) led by the Hindu Nationalist Party—Bhartiya Janata Party (BJP)—elected to power in May 2014, the union government has taken measures to what it calls promoting the use of the Hindi language in India. These measures have been strongly resisted in the non-Hindi-speaking states of the country. This article looks at the debates between Hindi and non-Hindi speakers since the years of the anti-colonial movement in India. It examines the character of the movement to promote Hindi and the resistance against the Hindi movements in India. This article also discusses the demands for language-based states in India. In this paper, the author argues that in the non-Hindi-speaking states, Hindi is mainly looked at as a means to subsume and suppress the native’s identity. To protect their linguistic identity, which is inextricably intertwined with other identities, people in non-Hindi-speaking areas have protested in past and also resist such attempts in present.

scholarly journals The molecular footprints of COVID-19

2020 ◽  
Vol 45 (3) ◽  
pp. 241-248
Author(s):  
Engin Yilmaz ◽  
Yakut Akyön ◽  
Muhittin Serdar
Keyword(s):  
Reaction Time ◽  
Changing Environment ◽  
The Third ◽  
The Past ◽  
The People ◽  
The World ◽  
The Future ◽  
Host Virus Interactions ◽  
Virus Interactions

AbstractCOVID-19 is the third spread of animal coronavirus over the past two decades, resulting in a major epidemic in humans after SARS and MERS. COVID-19 is responsible of the biggest biological earthquake in the world. In the global fight against COVID-19 some serious mistakes have been done like, the countries’ misguided attempts to protect their economies, lack of international co-operation. These mistakes that the people had done in previous deadly outbreaks. The result has been a greater economic devastation and the collapse of national and international trust for all. In this constantly changing environment, if we have a better understanding of the host-virus interactions than we can be more prepared to the future deadly outbreaks. When encountered with a disease which the causative is unknown, the reaction time and the precautions that should be taken matters a great deal. In this review we aimed to reveal the molecular footprints of COVID-19 scientifically and to get an understanding of the pandemia. This review might be a highlight to the possible outbreaks.

scholarly journals Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past

2021 ◽  
Vol 13 (12) ◽  
pp. 6686
Author(s):  
Bellia Claudio ◽  
Scavone Valeria ◽  
Ingrassia Marzia
Keyword(s):  
Urban Areas ◽  
Marketing Strategies ◽  
Christian Identity ◽  
Council Of Europe ◽  
Wine Tourism ◽  
Policy Delphi ◽  
The Past ◽  
Support Policy ◽  
Pilgrimage Tourism ◽  
The City

The Francigena Way (Via Francigena) is a long international itinerary that was awarded recognition as a Culture Route of the Council of Europe. It starts in Canterbury (UK), touches 13 European regions and ends in Rome. An ancient track of this route is in Sicily (Southern Italy), and its name is Magna Via Francigena (Great Francigena Way). This track is a pilgrimage route that connects two ancient port cities, Palermo and Agrigento, passing through internal rural territories that now deal with the exodus of population from rural to urban areas. The route passes through the Sicilian territory named “Upper-Belìce corleonese”, a rural area around the city of Corleone (a little village known worldwide for the sad Mafia events) that includes a number of municipalities. In the past, this religious pilgrimage was a fundamental part of the expression of faith for Christians and now still represents for Sicilians a strong symbol of Christian identity. In recent decades, pilgrimage tourism around the world has grown significantly each year. The aim of the study is to know the pilgrims’ motivations for choosing the Magna Via Francigena pilgrimage as a vacation and any possible similarities between pilgrimage tourism and food and wine tourism, in the wider context of sustainable and slow tourism. The Policy Delphi method was applied to collect the opinions of the stakeholders involved. The study highlighted the strong link between religious motivations and local enogastronomy, culture, art and nature. Results will support policy-making in the development of integrated territorial tourist marketing strategies.

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