scholarly journals The impact of marketing approach changes to school’s selection decision

2019 ◽  
Vol 12 (1) ◽  
pp. 54
Author(s):  
Afriyani Afriyani ◽  
Ibnu Harris ◽  
Muhammad Adli Fata

Maitreyawira Playgroup/Kindergarten School is one of the long standing and reputable educational institutions in Batam. However, promotion strategy needs to be carried out to communicate educational services to the community in order to influence individual’s school selection decisions. In this study, there are four variables in the promotional mix element. This research is intended to determine the effectiveness of marketing which is influenced by changes in marketing functions. The data collection method in this study was carried out by distributing questionnaires to the parents whose their children study in the Maitreyawira Playgroup/Kindergarten School in Batam and considered as the new service user who experience the service. The data analysis was conducted into stages such as F test, t test, and multiple linear regression analysis. The results of this study indicate that WOM (word of mouth) has an influence on Maitreyawira Playgroup/Kindergarten school selection decisions, while e-WOM (electronic word-of-mouth) does not influence the decision to choose Maitreyawira Playgroup/Kindergarten schools.

Author(s):  
Francisco Xavier Pedro ◽  
Adriano Canabarro Teixeira

This study aims to analyze the impact of accelerated digital transformation on educational institutions. The research combines bibliometric literature review, preferred reporting items for systematic and meta-analyses (PRISMA), and empirical approach to collect extensive sample data GII (global innovation index) of 50 countries' technology intensity input-output. Furthermore, the research uses multiple linear regression analysis to test the proposed hypotheses. Digital transformation impacts positively on educational institutions. However, each technological input pillar behaves differently. This study derives managerial strategies and policies from an educational institution.


2019 ◽  
Vol 13 (2) ◽  
pp. 199
Author(s):  
Asrye Tutur Sinaga ◽  
Nurul Wardani

AbstrakPenelitian ini bertujuan untuk mengetahui dan dapat menjelaskan pengaruh Kualitas Pelayanan dan Word Of Mouth terhadap Keputusan pembelian di Kafe Potret Medan. Populasi dalam penelitian ini adalah 700 orang ditentukan dari jumlah pengunjung Kafe Potret Medan dalam kurun waktu satu minggu, dan sampel yang digunakan berjumlah 88 pengunjung. Sedangkan tehnik pengumpulan data menggunakan angket (kuesioner) dan pengujiannya yaitu uji kualitas data dan uji asumsi klasik.Pengujian hipotesis menggunakan analisis regresi linier berganda, uji F, uji t, dan uji R2. Hipotesis penelitian dimensi Kualitas Pelayanan dan Word Of Mouth secara parsial terhadap Keputusan Pembelian diterima jika t hitung > t tabel dengan tingkat signifikan 0.05.Nilai t tabel dalam penelitian ini 1,662. Nilai t hitung variabel X1 sebesar 1,990 t hitung  > t tabel maka hipotesis diterima, nilai t hitung variabel X2 sebesar 2,628 t hitung > t tabel maka hipotesis diterima. Dari 2 variabel, variabel Word Of Mouth yang paling dominan mempengaruhi Keputusan Pembelian  sebesar 2,628. Kata Kunci : Kualitas Pelayanan, Word Of Mouth, Keputusan Pembelian AbstractThe purpose of this study is to identify and able to explain the influence of Service Quality and Word Of Mouth to Purchasing Decisions of Kafe Potret Medan. The population in this study were 700 people from visitors Kafe Potret Medan in one week, and the samples used were 88 visitors. While the techniques of data collection using the questionnaire and use the test of quality data and classical assumption. The hypothesis test uses multiple linear regression analysis, F test, R square and t test. The study hypothesis was partially of Service Quality and Word Of Mouth dimension to  Purchasing Decisions is acceptable if t hitung > t tabel with a significant level 0.05. The t tabel value in this study 1.662. The t hitung X1 is 1.990 that mean t hitung > t tabel then the hypothesis is accepted, t hitung X2 is 2.628 that mean t hitung > t tabel then the hypothesis is accepted. From 2 variables fascination that the most dominant variable for Purchasing Decisions is Word Of Mouth of 2.628. Keywords : Service Quality, Word Of Mouth, Purchasing Decisions


2021 ◽  
Vol 6 (2) ◽  
pp. 108-117
Author(s):  
Sylvi Angelia ◽  
Rizal Mawardi

Objective – The purpose of this study is to examine the effect between financial distress, corporate governance, auditor switching and audit delay. This research sample using data on a manufacturing company on the Indonesia Stock Exchange. Methodology – The analysis technique used is multiple linear regression analysis technique. Findings– The research finding show that financial distress and the size of the audit committee have a significant effect on audit delay, while the concentration of ownership, managerial ownership, change of directors, and auditor switching has no significant effect on audit delay. Second finding explain that consideration for companies listed on the Indonesia Stock Exchange to pay attention to the timeliness of submitting financial reports and independent auditor reports so as not to get sanctions from the Financial Services Authority. Novelty – Our novelty research using the relationship of Financial Distress, Corporate Governance and Auditor Switching on new research model to Audit Delay. Type of Paper: Empirical JEL Classification: M41, M42 Keywords: Financial Distress, Corporate Governance, Auditor Switching, Audit Delay


2002 ◽  
Vol 282 (3) ◽  
pp. H1055-H1062 ◽  
Author(s):  
David P. Dobesh ◽  
John P. Konhilas ◽  
Pieter P. de Tombe

This study was undertaken to determine the impact of sarcomere length (SL) on the level of cooperative activation of the cardiac myofilament at physiological [Mg2+]. Active force development was measured in skinned rat cardiac trabeculae as a function of free [Ca2+] at five SLs (1.85–2.25 μm; 1 mM free [Mg2+]; 15°C). Only muscle preparations with minimal force rundown during the entire protocol were included in the analysis (average 7.2 ± 1.7%). Median SL was measured by on-line computer video micrometry and controlled within 0.01 μm. Care was taken to ensure a sufficient number of data points in the steep portion of the [Ca2+]-force relationship at every SL to allow for accurate fit of the data to a modified Hill equation. Multiple linear regression analysis of the fit parameters revealed that both maximum, Ca2+-saturated force and Ca2+sensitivity were a significant function of SL ( P < 0.001), whereas the level of cooperativity did not depend on SL ( P = 0.2). Further analysis of the [Ca2+]-force relationships revealed a marked asymmetry that, also, was not affected by SL ( P = 0.2–0.6). Finally, we found that the level of cooperativity in isolated skinned myocardium was comparable to that reported for intact, nonskinned myocardium. Our results suggest that an increase in SL induces an increase in the Ca2+ responsiveness of the cardiac sarcomere without affecting the level of cooperativity.


2019 ◽  
Vol 3 (2) ◽  
pp. 224
Author(s):  
IRNI SEPTIANI ◽  
INSIATININGSIH INSIATININGSIH

The growth of Modern Stores in Indonesia is very rapid, experiencing growth from year to year, this condition is offset by demand from large communities and increasingly enjoys the convenience and comfort of shopping in modern stores. However, Sleman Regency D.I. Yogyakarta provides a number of rules as outlined in Regional Regulation No. 18 of 2012 concerning Licensing of Shopping Centers and Modern Stores, which it is hoped that this regulation will have a significant impact on equitable distribution between modern shops and traditional markets in Sleman Regency, YogyakartaReferring to the Regional Regulation, this research was carried out to see the impact of the application of the Modern Shop business permit to the existence of traditional markets in Sleman Regency D.I. Yogyakarta. In this study 200 samples were taken by distributing 250 questionnaires with a distribution of 125 questionnaires to managers and modern shop owners and 125 questionnaires to traditional shop owners in the traditional market of Sleman Regency D.I. Yogyakarta, which finally received 200 questionnaires. The method used for sampling is a non probability sampling method that is sampling by specifying specific criteria on respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis techniques using multiple linear regression analysis and data processed with SPSS software. The variables used in this study are 4 independent variables namely Business Location Aspects, Social Aspects, Partnership Aspects with MSMEs and Use of Local Workers Aspects, and 1 dependent variable namely the Existence of Traditional Markets. From the results of the research analysis it was concluded that the business location aspect variable (X1) had no impact on the existence of traditional markets with negative B1 (- 0.799) and t count was smaller than t table, Variable Social Aspects (X2) had no impact on the existence of Traditional Markets with B2 negative (-1,334) and t count smaller than t table, Variable Aspects of Partnership with MSME (X3) have an impact on the existence of Traditional Markets with positive B3 (9,153) and t count is greater than t table, Variable Aspects of Use of Power Local Work (X4) has an impact on the existence of Traditional Markets with positive B4 (1,646) and t count is greater than t table, and the four Independent Variables together have an impact on the dependent variable The existence of Traditional Market Sleman DIY Regency is allegedly also influenced by variables other variables not examined in this study.Keywords : modern shop, traditional market, Sleman Regency D.I. Yogyakarta, Existence of Traditional Markets


2016 ◽  
Vol 5 (3) ◽  
Author(s):  
Basri Basri

The objective of the study was to evaluate the impact of stores existence toward sales turnover of stalls in Mataram city. Associative research design was adopted as the study guide. Purposive sampling techniques were used in which 100 copies of the research instrument were administered to stalls owner in Mataram city, out of which 100 copies of questionnaire were filled and returned. Test of validity and reliability, classical assumption test, and multiple linear regression analysis was used to analyse the data generated from respondents. The findings revealed that stores existence variable consisted of services, product diversification, price, and comfortable of consumer have significant influence on sales turnover of stalls at 0,05 level (2-tailed). The result of the research shows the variables negatively affecting sales turnover of stalls. Furthermore, price ranks the first follow by comfortable, product diversification, and services. This research will help the owner of stalls to understand and recognize the ranking of variables affecting sales turnover of stalls in Mataram city. Keywords:   Stores Existence, Stall, and Sales Turnover.


2021 ◽  
Author(s):  
Eva Trisnawati Chumairoh ◽  
Trianggoro Wiradinata

This purpose of this study was to determine the effect of leadership, motivation and discipline on employee performance. The independent variables were leadership (X1), motivation (X1) and discipline (X3). The dependent variable was employee performance (Y). This was explanatory research with a quantitative approach. The study was conducted at PT Surabaya Marine with employees. Data analysis was carried out through multiple linear regression analysis with the F test and t test. Employee performance was strongly influenced by leadership, motivation and discipline. Keywords: leadership, motivation, discipline, employee performance


2020 ◽  
Vol 35 (2) ◽  
pp. 230
Author(s):  
Ridwan Nurazi ◽  
Intan Zoraya ◽  
Akram Harmoni Wiardi

<pre>The objective of this study is empirically identify the impacts of Good Corporate Governance and capital structure on firm value with financial performance as intervening variable. We operate quantitative approach within the scope of manufacturing company of metal, chemical, and plastic packaging sector which listed in Indonesia Stock Exchange during the 2017-2018 periods as the population. Samples are chosen by purposive sampling method inwhich the company must report the financial statement in a row, obtained 79 observations. The data analysis technique used is financial ratio analysis to determine the condition of the business financial ratios of the variables studied. Data were analyzed using multiple linear regression analysis. The result shows that corporate governance and capital structure influence the firm value, moreover the use of institutional ownership ratio and capital structure will increase the value of the firm. The result also shows that the impact of Corporate governance and capital structure on the company value are mediated by financial performance. It means that the value of the firm can increase if the company able became an effective monitoring tool.</pre>


2019 ◽  
Vol 1 (2) ◽  
pp. 382-393
Author(s):  
Rizki Akbari ◽  
Kokom Komariah ◽  
Dicky Jhoansyah

The purpose of this study was to determine the impact of employee relations (variable X1) and Work Discipline (variable X2) on Employee Performance (variable Y). The method used in this research is to use descriptive and associative methods. Data collection techniques used by researchers in this study are through observation, questionnaire interviews, documentation and literature studies. The data analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the test of the coefficient of determination and multiple correlation coefficients. The results of the test of the coefficient of determination seen from the value (Adjusted R2) of 0.531 can be interpreted that the impact of employee relations and working discipline on employee performance is equal to 53.1%. The remaining 46.9% is influenced by other factors outside this study. Conclusion, there is a moderate relationship between employee relations and work discipline with employee performance. Keywords: Employee Relations, Work Discipline, Employee Performance


2020 ◽  
Vol 10 (1) ◽  
pp. 114
Author(s):  
Wita Marantika ◽  
Sarsono Sarsono

<p><em>Marketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population in this study is the visitors of Amigo Pedan with a sample of 91 respondents. The sampling technique used in this study was incidental sampling. Primary data was collected using questionnaires. This study used multiple linear regression analysis. The results of this research showed that product quality, word of mouth, and store image have significant and positive effects on purchasing decisions in the store, simultaneously. But, only the word of mouth has a significant effect on customers’ purchasing decisions in the store, partially.</em></p>


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