scholarly journals Strategi Pemasaran untuk Meningkatkan Omzet Penjualan Air Minum Dalam Kemasan pada CV. Satria Putra Jaya di Tabanan

2018 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Putri Anggreni

CV. Satria Putra Jaya is a company plant Drinking Water (bottled water). In conducting its business, the marketing strategy is a process that plays an important role against companies that market goods and services to consumers because every company has an equal chance in producing goods or services, so it can only be competition between companies and competitors in the market to seize, in addition to marketing strategy the role of existing employees also affect the increase in sales volume. Results of the analysis of internal factors is the main force that the company uses its own capital (a score of 0.340). The Company has no burden to return the money to the Bank. While the main weaknesses in internal factors, namely the lack of education and training for employees (score 0.151). Total score of 2,640 IFE matrix shows that the company is currently in a state of being. The result of external factors which are the main opportunities CV. Satria Putra Jaya namely the cooperation join label logo on the packaging for the hotel, restaurant and cafe (score 0.396). While the main threats that arise for the company which is the number of new competitors entering the drinking water industry (score 0.163). Total score of 2,576 EFE matrix shows that the condition of the company is currently in a state of moderate/average. Both results IFE and EFE matrix when inserted into the matrix of IE then conditions the company is currently in a quadrant V, which means the conditions to keep and maintain. Alternative strategies derived from the SWOT matrix, namely, 1) Utilizing a strategic location in order to attract potential customers, 2) Maintaining price and improve product quality, 3) Improve the quality of human resources, 4) Adding a branch and distribution network to increase sales volume, 5) Increases vehicle distribution to increase the coverage and seeking greater market share by penetrating the market

2008 ◽  
Vol 6 (S1) ◽  
pp. 21-26 ◽  
Author(s):  
John Gray

Water supply companies in the UK have a duty under prime UK legislation to notify the Drinking Water Inspectorate of events affecting or potentially affecting the quality of drinking-water supplies. Under the same legislation, the Inspectorate has a duty to investigate each event. After assessing all of the information available, including companies' reports, the Inspectorate advises on the way in which the event was handled and whether any statutory requirements were contravened. If appropriate, a prosecution of the water company may be initiated. Copies of the assessment are sent to the water company, relevant local and health authorities, Ofwat (the economic regulator), the regional Consumer Council for Water and any other interested parties, including consumers who request it. Generic guidance may be issued to the industry on matters of wider concern. This paper considers the role of the Inspectorate, the powers available to it and reporting arrangements. An overview is presented of events that occurred between 1990 and 2005 and common features are identified. Causes of different types of event are discussed. The importance of well-established contacts between the various interested parties involved in protecting public health is emphasised through discussion of example incidents.


Author(s):  
Doni Sahat Tua Manalu

Currently some areas of Indonesia are being developed Badan Usaha Milik Petani (BUMP) as a form of institutional agribusiness, especially in the central area of rice production. Karawang regency is one of the regions in Indonesia who have great potential in rice production. BUMP PT Padi Energi Proklamasi is one that stands in the Karawang regency, West Java. This research aims to identify environmental external factors into opportunities and threats as well as the company's internal environmental factors that the company's strengths and weaknesses, formulate alternative strategies that the company can run according to environmental conditions and analyze the company's strategic priorities that can be run by enterprises in accordance with the company's environmental conditions. Data analysis was carried out qualitative and quantitative descriptive with EFE matrix-IFE, IE Matrix, SWOT matrix and QSPM. EFE matrix evaluation results in a score of 3.148 indicates that the BUMP PT Padi Energi Proklamasi respond both opportunities and threats that exist in the industry well. Based on the matrix IFE total weighted score is 3.684. The results obtained from processing QSPM priority strategies that can be run by BUMP PT Padi Energi Proklamasi is improving the quality of services to members through the existing facilities and infrastructure as well as government policies and others who support the business with the highest value that is equal to TAS 7.147. Keywords : Strategy, Institutional Agribusiness, BUMP PT Padi Energi Proklamasi


2020 ◽  
Vol 1 (2) ◽  
pp. 147-157
Author(s):  
I Made Kartika ◽  
Kadek Wahyudi ◽  
I Made Adi Suwandana ◽  
Ida Bagus Suteja

This study raised the title an analysis of marketing strategy of brand NonMin drinking water of oxygen in PT TamanbaliTirtaBangli. As for that being the formulation of research problem is whether that be strengths, weaknesses, opportunities and threats faced by PT. TirtaTamanbaliBangli in an effort to increase the value of sales and how does the marketing mix strategies to increase the value of relevant sales brand oxygen NonMin drinking water on PT TamanbaliTirtaBangli.The results showed that the identification and analysis of the internal factors on the strength variable had the greatest value is the completeness of Nonmin drinking water facilities as well as a source of funding that is adequate for the company's operations, which demonstrated with a score of 0.46 respectively, while in variable weakness that has the greatest value is less intense sales promotion activities with a score that is 0.42.


Author(s):  
G. Olevsky

The article studies role of knowledge in business and analyzes tendencies of the formation of knowledge-intensive entrepreneurship (business) in the EU. It is shown that for small and medium-sized enterprises prospects of expansion of knowledge production and sales of products and services are associated with the internationalization of business. The author proposes the matrix of decision-making entrepreneurs, depending on the completeness and quality of information at their disposal on the market.


2020 ◽  
Vol 58 (3) ◽  
pp. 350-356 ◽  
Author(s):  
Martina Zaninotto ◽  
Mario Plebani

AbstractThe recently raised concerns regarding biotin interference in immunoassays have increased the awareness of laboratory professionals and clinicians of the evidence that the analytical phase is still vulnerable to errors, particularly as analytical interferences may lead to erroneous results and risks for patient safety. The issue of interference in laboratory testing, which is not new, continues to be a challenge deserving the concern and interest of laboratory professionals and clinicians. Analytical interferences should be subdivided into two types on the basis of the possibility of their detection before the analytical process. The first (type 1) is represented by lipemia, hemolysis and icterus, and the second (type 2), by unusual constituents that are not undetectable before analysis, and may affect the matrix of serum/plasma of individual subjects. Type 2 cannot be identified with current techniques when performing the pre-analytical phase. Therefore, in addition to a more careful evaluation and validation of the method to be used in clinical practice, the awareness of laboratory professionals should be raised as to the importance of evaluating the quality of biological samples before analysis and to adopt algorithms and approaches in the attempt to reduce problems related to erroneous results due to specific or non-specific interferences.


2015 ◽  
Vol 8 (1) ◽  
pp. 145
Author(s):  
Fauziah Fauziah

In 2015 we have entered in a free trade system in the Southeast Asian region which is called frequently as ASEAN Economic Society (MEA). We have known that MEA aims to increase the economic stability in the ASEAN region and forming a strong economic area  inter-ASEAN countries. By implementing MEA in the late of 2015, the member country of ASEAN will sell goods and services easily to the other countries throughout Southeast Asia so that this can effect to the very intensive competition. In this matter, the significant thing which should be done by the Indonesian government especially city government of Lhokseumawe in facing the MEA is by preparing the quality human resources to be compete in the regional and international level. For increasing the quality of human resources is through the educational instituion at least by increasing the role of school supervisor to oversee and control toward the educational process. Without supports of supervising of school, education will not work optimally because the school supervisors responsible in controlling and giving advices for educational achievements.


TRIKONOMIKA ◽  
2016 ◽  
Vol 15 (2) ◽  
pp. 89
Author(s):  
Dewi Halimah ◽  
Undang Juju

Increasing competition among private school, vocational school and high school to get new students every year makes a lot of private school arrange strategies in meeting the needs. Purposes of this study are 1) To determine external and internal factors of Private Senior High School X in Bandung. 2) To know the marketing strategy of Private Senior High School X in Bandung to increase the number and quality of graduate students and to identify strengths, weaknesses, opportunities, threats that could face competition and market needs, 3) To know how marketing strategy of Private Senior High School X Bandung by segmenting, targeting, positioning and marketing mix to improve students and quality of graduates. The results showed that external environmental factors have high appeal while internal factors have power that is quite low on increasing the number of students and graduates quality. Private Senior High School X in Bandung must implement strategies to improve the schools’ quality by improving the quality of learning process, human resources, facilities and the promotion of external and internal aided with featured extra. Therefore, we are able to expect an increasing number of students and graduates’ quality year to year. 


1986 ◽  
Vol 58 (1) ◽  
pp. 19-25
Author(s):  
Olli Rantala

Under prevailing production restrictions the profitability of agricultural production increasingly depends not only on prices of products and inputs, but on how effectively and economically the existing capacity and animal breeds are utilized on farms. The technical efficiency of pork production in Finland is generally high. The average feed conversion rate on farms is only about 16 % lower and daily liveweight gain 20 % less than results from experimental stations. Variation between farms is, however, considerable. The means of technical results between the best and poorest farms differ by 20—30 %. Results also tend to deteriorate and relative deviations increase, especially in large piggeries. The average gross margin percentage was 12 %. Variation in the gross margin per pig was wider between farms than between years. The feed conversion efficiency proved to be the most significant factor contributing to profitability in pork production. Variation in the feed conversion rate accounted for 30 % of total variation in the gross margin. Cost variation was one third larger than the variation of total receipts per pig. The cost of feed varied twice as much as piglet cost. Since the genetic quality of animals in a given region is rather even, variations in productivity depend upon internal factors of piggeries. The large variation in efficiency and profitability over farms emphasizes the human factor i.e. the role of the farmer as the most important factor contributing to successful production.


2020 ◽  
Vol 22 (1) ◽  
pp. 41-49
Author(s):  
Elara Resigia ◽  
Syahrial Syahrial

The development of food crops commodities is one of the priorities of the National Medium-Term Development Plan (RPJMN) 2015-2019 of the Ministry of Agriculture of Indonesia in terms of guarantee of food availability. West Sumatra Province is one of the central areas of production of food crops commodities in Indonesia. The objectives of this research are 1) to analyze food crops of West Sumatera Province; 2) to analyze the availability and completeness of facilities for the development of superior commodities of food crops; and 3) to formulate the strategy of developing the superior commodities of food crops. The data used in this research covers the area of harvest, the number of production, and the number of facilities area by time series (2011-2015). Data analysis used in this research include LQ, scalogram and SWOT analysis. The results showed rice commodity as a pre-eminent commodity in West Sumatera Province. There are six areas of development of commodities seeded rice that is in the hierarchy I. SWOT matrix analysis results obtained some superior commodity development strategies include; SO strategy 1) Establish and enhance the role of partnership with all stakeholders (government, farmers, traders, and cooperatives); 2) the use of agricultural cropping technology; WO strategy; 1) Development of agricultural development infrastructure (irrigation channel, village axis road) and application of agricultural technology (cultivation); 2) Institutional strengthening of farming capital; strategy ST: 1) Leading commodity marketing policy / regulation by West Sumatera Provincial Government, 2) Gapoktan and Farmers Household (RTP) Empowerment 1); WT strategy: 1) Development and training of management and marketing of agricultural products by government 2) Optimalization of institutional function and capital of farming to support improvement of marketing quality of agricultural products


2021 ◽  
Vol 47 (1) ◽  
pp. 15-20
Author(s):  
I. Mosiichuk ◽  
K. Kashchuk

The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements. Creating a new business, merging and acquiring, developing a new market niche, narrowing or expanding the product line, choosing suppliers and partners – all these and many other decisions are made within the marketing strategy. Marketing itself is defined as the management of development, production and sale of goods and services demanded by society carries a systematic approach to solving problems of obtaining the maximum effect from sales with minimal and commercial risks. It is also stated that one of the most common methods is matrix analysis of the business portfolio. In order to assess the the company’s competitiveness, the author used the McKinsey matrix. The matrix built by the consulting firm for General Electric is considered in part. The characteristic and marketing alternatives of strategic zones on the given matrix are given. Formation peculiarities of competitive positions at researched enterprises in the kitchen market with the help of marketing strategies are revealed. As a result of the scientific researches problem’s analysis the author has come to a conclusion that both investigated firms-competitors are in a zone of selective development. While choosing a marketing strategy, it is necessary to focus on the main features of the marketing strategy, such as: long-term orientation; based on the results of strategic marketing analysis; a certain subordination in the hierarchy of enterprise strategies; the market orientation of activity (in relation to consumers and competitors) is defined, and also on need of the further scientific researches of a problem.


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