Perilaku Konsumtif Mahasiswa dalam Membeli Produk Fashion

The student's decision to consume an item is also influenced by the student's personal characteristics. This research is a descriptive quantitative approach with survey techniques and online interviews using questionnaires filled out online using google form. There are five variables that are measured to determine the consumer behavior of students in buying fashion products, including: cultural factors, reference groups, roles and status, lifestyle, and learning. The population in this study were students of Economics Education, Faculty of Economics and Business, Makassar State University, batch 2019-2020, totaling 222 students. The sample amounted to 70 students. Based on the research data, it is known that the influence of cultural factors on the purchase of fashion products is 47.15%, the influence of reference group factors on the purchase of fashion products has a percentage of 72.62%, the influence of role and status factors has a percentage of 73.86%, the influence of style factors living has a percentage of 71.42%. And the influence of learning factors is 55.59%. So the role and status factors, reference groups, and lifestyle factors are more dominant that influence the consumer behavior of students in buying fashion products. Meanwhile, in simple linear regression analysis, the research results show that the research results prove that the variable that has a dominant influence on the fashion product purchase variable (Y) is the reference group variable (X2) where the regression coefficient value (β) is 0.368 it can be concluded that the reference group variable (X2) is the variable that has the most dominant influence on the variable purchasing fashion products (Y).

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Pengaruh Religiusitas dan Kelompok Referensi Terhadap Keputusan Pembelian

BISNIS : Jurnal Bisnis dan Manajemen Islam ◽

10.21043/bisnis.v8i1.6732 ◽

2020 ◽

Vol 8 (1) ◽

pp. 37

Author(s):

Sarah Fitria Sarah ◽

Yessy Artanti

Keyword(s):

Sampling Method ◽

Reference Group ◽

Linear Regression Analysis ◽

Current Trend ◽

Multiple Linear Regression Analysis ◽

Measurement Scale ◽

Purchasing Decisions ◽

Reference Groups ◽

Islamic Religion ◽

Scale Data

In recent years the growing fashion trend in Indonesia is a muslim fashion trend. The current trend of muslim clothing in Indonesia such as Rabbani muslim clothing that is in accordance with the teachings of Islamic religion is polite, closed and designed with materials that are not thin or dreamy. This study aims to analyze and discuss the effect of Religiosity and Reference Groups on Purchasing Decisions. This study uses a nonprobability sampling method with judgmental sampling method. The number of samples in this study were 220 respondents were selected were respondents who had bought Muslim clothing Rabbani and aged 17-60 years. The measurement scale uses a likert scale. Data analysis uses multiple linear regression analysis tools. Distribution questionnaires are done offline. The results of this study indicate that Religiosity does not significantly influence Purchasing Decisions. The results also showed that the Reference Group had a significant effect on Purchasing Decisions.

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ANALISIS PENGARUH KELOMPOK ACUAN, PERSEPSI, DAN SIKAP TERHADAP KEPUTUSAN PEMBELIAN JASA KARTU SELULER IM3

Jurnal Fokus Manajemen Bisnis ◽

10.12928/fokus.v2i2.1323 ◽

2012 ◽

Vol 2 (2) ◽

pp. 96

Author(s):

Irfan Budi Nirwanto ◽

Salamatun Asakdiyah

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Reference Group ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Test Results ◽

Purchasing Decisions ◽

Reference Groups ◽

Probability Rate ◽

Test Result

In this study the authors chose the title “An Analysis Of Category of Refference, Perseption, and Attitude Effect For Purchasing IM3 Celluler Service Decision” This research aims to find out how the influence of the reference group, the perception of and attitudes towards mobile card services purchasing decisions, either partially IM3 and simultaneous. Multiple linear regression analysis showed that the influence of the free variables of reference groups namely (X 1), perception (X 2), and (X 3) simultaneously bound variables that affect purchasing decisions (Y) is equal to 22.5% through the regression lines as follows: Y= 0,699-0, 019X1-0, 019X2 0, 778X3. The test results indicate that the variable t reference groups (X 1) and perception (X 2) partially do not affect significantly the purchasing decisions (Y) services of cellular card IM3. As for variable posture (X 3) partially affect significantly to purchasing decisions (Y) services of cellular card IM3. F test result obtained F-countdown of probability rate i.e. 9,293 0.000. Because the value of the probability of & lt; alpha 0.05, then it can be inferred that the references groups of variables (X 1), perception (X 2), and (X 3) a simultaneous effect on purchasing decisions (Y) services of cellular card IM3.

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Brief research note: Self congruity, reference groups, and consumer behavior

SA Journal of Industrial Psychology ◽

10.4102/sajip.v30i1.133 ◽

2004 ◽

Vol 30 (1) ◽

Author(s):

Barbara Van Der Giessen ◽

Nicole Rijken ◽

Johann Louw

Keyword(s):

Consumer Behavior ◽

Consumer Behaviour ◽

Reference Group ◽

Research Note ◽

Reference Groups ◽

Group Influence ◽

Self Image ◽

Potential Relationship ◽

Number Of Factors

The decision to buy certain products and brands depends on a number of factors; some social, and some personal. In this report, we explore the potential relationship between self-image, reference group influence, and consumer behaviour.

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TESTING HALAL LABELS, PRODUCT QUALITY, CELEBRITY ENDORSER AND REFERENCE GROUP OF WARDAH PURCHASE DECISIONS

Primanomics Jurnal Ekonomi & Bisnis ◽

10.31253/pe.v18i2.351 ◽

2020 ◽

Vol 18 (2) ◽

pp. 48

Author(s):

Ginanjar Rahmawan ◽

Vita Putri Banwuati

Keyword(s):

Product Quality ◽

Quantitative Research ◽

Reference Group ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Purchasing Decisions ◽

Reference Groups ◽

Quantitative Research Methods ◽

Fierce Competition ◽

Celebrity Endorsers

The increasingly fierce competition in the cosmetics industry requires companies to increase product excellence in order to compete. Wardah is a cosmetics that has the highest growth reaching 25%. This research uses quantitative research methods using a questionnaire. The population in this study is Wardah Lipstick consumers in Solo. Samples taken in this study were 96 respondents with non probability sampling techniques, namely accidental sampling. This study aims to determine the effect of halal labels, product quality, celebrity endorsers and reference groups on purchasing decisions Wardah Lipstick. The data analysis technique used in this study is multiple linear regression analysis techniques processed with SPSS 16 applications. The results of this study are halal labels, product quality, celebrity endorsers and reference groups have a positive and significant effect on purchasing decisions Wardah Lipstick.

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Struktur Organisasi, Desain Kerja, Budaya Organisasi Dan Pengaruhnya Terhadap Produktivitas Karyawan Studi Kasus Pada PT. XX Di Jakarta

Liquidity ◽

10.32546/lq.v1i2.139 ◽

2018 ◽

Vol 1 (2) ◽

Author(s):

Yanti Budiasih

Keyword(s):

Organizational Culture ◽

Regression Analysis ◽

Linear Regression ◽

Organizational Structure ◽

Research Method ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Job Design ◽

Employee Productivity ◽

Dominant Influence

The objectives of this study are to analyze changes in organizational structure, job design, organizational culture and its influence on employee productivity at PT. XX in Jakarta and to identify variables that have a dominant influence on the productivity of employees. The research method used is using multiple linear regression analysis. The results show that the all variables simultaneously and partially change the organizational structure, job design, and organizational culture has a significant impact on employee productivity at PT. XXin Jakarta.

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Poor Mitochondrial Health and Systemic Inflammation? Testing of a Classical Hypothesis

Innovation in Aging ◽

10.1093/geroni/igaa057.416 ◽

2020 ◽

Vol 4 (Supplement_1) ◽

pp. 126-127

Author(s):

Marta Zampino ◽

Luigi Ferrucci ◽

Richard Spencer ◽

Kenneth Fishbein ◽

Eleanor Simonsick ◽

...

Keyword(s):

Mitochondrial Function ◽

Fat Body ◽

Reference Group ◽

Linear Regression Analysis ◽

Oxidative Capacity ◽

Conclusive Evidence ◽

Resonance Spectroscopy ◽

Low Grade ◽

Severe Impairment

Abstract Chronic low-grade inflammation often occurs with aging and has been associated with negative health outcomes. Despite extensive research on the origins of “inflammaging”, the causative mechanisms remain unclear. However, a connection between poor mitochondrial health and chronic inflammation has been hypothesized, with decreasing mitochondrial function occurring with age and precipitating an increase in reactive oxygen species and other pro-inflammatory macromolecules such as mitochondrial DNA. We tested this hypothesis on a population of 619 subjects from the Baltimore Longitudinal Study of Aging, measuring muscle mitochondrial oxidative capacity in vivo by phosphorus magnetic resonance spectroscopy (P-MRS), and plasma interleukin (IL)-6, the most widely used biomarker of inflammaging. The P-MRS-derived post-exercise phosphocreatine recovery time constant tau-PCr, a measure of oxidative capacity, was expressed as a categorical variable through assignment to quintiles. Participants in the first quintile of tau-PCr (best mitochondrial function) were taken as reference and compared to the others using linear regression analysis adjusted for sex, age, lean and fat body mass, and physical activity. Those participants with the lowest oxidative capacity had significantly higher log(IL-6) levels as compared to the reference group. However, data from the other quintiles was not significantly different from the reference values. In conclusion, severe impairment of oxidative capacity is associated with increased inflammation. This study design does not provide conclusive evidence of whether increased inflammation and impaired bioenergetic recovery are both caused by underlying poor health status, or whether mitochondrial deficits lead directly to the observed inflammation; we anticipate addressing this important question with longitudinal studies.

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Market Choices Driven by Reference Groups: A Comparison of Analytical and Simulation Results on Random Networks

Entropy ◽

10.3390/e23081007 ◽

2021 ◽

Vol 23 (8) ◽

pp. 1007

Author(s):

Michał Ramsza

Keyword(s):

Theoretical Model ◽

Reference Group ◽

Third Party ◽

Qualitative Behavior ◽

Reference Groups ◽

Group Influence ◽

Simple Theoretical Model ◽

High Connectivity ◽

Simulation Results ◽

Two Equilibria

The present paper reports simulation results for a simple model of reference group influence on market choices, e.g., brand selection. The model was simulated on three types of random graphs, Erdos–Renyi, Barabasi–Albert, and Watts–Strogatz. The estimates of equilibria based on the simulation results were compared to the equilibria of the theoretical model. It was verified that the simulations exhibited the same qualitative behavior as the theoretical model, and for graphs with high connectivity and low clustering, the quantitative predictions offered a viable approximation. These results allowed extending the results from the simple theoretical model to networks. Thus, by increasing the positive response towards the reference group, the third party may create a bistable situation with two equilibria at which respective brands dominate the market. This task is easier for large reference groups.

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Is empowerment a route to improving mental health and wellbeing in an urban regeneration (UR) context?

Urban Studies ◽

10.1177/0042098016632435 ◽

2016 ◽

Vol 54 (7) ◽

pp. 1619-1637 ◽

Cited By ~ 14

Author(s):

Camilla Baba ◽

Ade Kearns ◽

Emma McIntosh ◽

Carol Tannahill ◽

James Lewsey

Keyword(s):

Mental Health ◽

Linear Regression Analysis ◽

Urban Regeneration ◽

Personal Characteristics ◽

Well Being ◽

Community Empowerment ◽

Health Improvement ◽

Cross Sectional ◽

Health And Wellbeing ◽

Health Gains

Urban regeneration (UR) programmes are recognised as a type of Population Health Intervention (PHI), addressing social and health inequalities. Policy recommends programmes involve communities through engagement and empowerment. Whilst the literature has started to link empowerment with health improvement, this has not been within an UR context. As part of broader research on the economic evaluation of community empowerment activities, this paper examines how health gains can be generated through promoting empowerment as well as identifying whether feelings of empowerment are associated with residents personal characteristics or perceptions of their neighbourhood. Using 2011 Community Health and Wellbeing Survey (GoWell) cross-sectional data, ordinal logistic regression and simple linear regression analysis of 15 Glasgow neighbourhoods undergoing regeneration with 4302 adult householders (≥16 years old) was completed. Analyses identified strong associations ( P≥ 0.05) between empowerment and the mental health subscale of the SF12v2 and with several items of the Warwick-Edinburgh Mental Well-being Scale (WEMWBS) scale. Furthermore, residents’ who felt more empowered reported more positive attitudes towards their surroundings and housing providers. This concurs with recent evidence of the importance of residents’ psychological investments in their neighbourhood influencing their sense of place attachment. Such analyses present initial evidence of the value of investing resources within UR programmes to activities geared towards increasing residents’ empowerment as a means of producing those health gains often sought by more costly aspects of the programmes.

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Real Estate Marketing and Factors Impacting Real Estate Purchasing

International Journal of Applied Management Sciences and Engineering ◽

10.4018/ijamse.2019070102 ◽

2019 ◽

Vol 6 (2) ◽

pp. 15-35

Author(s):

Mustafa Likos ◽

Mahir Nakip ◽

Aytaç Gökmen

Keyword(s):

Statistical Analysis ◽

Real Estate ◽

Structural Factor ◽

Reference Group ◽

Social Factor ◽

Purchasing Behavior ◽

Analysis Method ◽

Reference Groups ◽

The Real Estate ◽

Real Estate Marketing

The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.

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Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v6n2.p139-147 ◽

2018 ◽

Vol 6 (2) ◽

pp. 139

Author(s):

Bintang Jalasena Anoraga ◽

Sri Setyo Iriani

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Reference Group ◽

Linear Regression Analysis ◽

Virtual Community ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Snowball Sampling ◽

Purchasing Decisions ◽

Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

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