ANALYTICAL BASIS FOR THE DEVELOPMENT OF ADAPTIVE STRATEGIES FOR THE DEVELOPMENT OF SMALL BUSINESS ENTERPRISES
Given the unstable state of the national economy, unfavorable environmental conditions and unhealthy competition in the markets between business entities, there is a need to form an effective set of strategically effective measures and solutions to be able to respond quickly to destabilizing effects. The state and features of development of small business enterprises of food industry of Ternopil region are investigated; the analysis of activity of the chosen small enterprises of the Ternopil region on the basis of data of the statistical reporting is carried out; the analytical basis of development of adaptive development strategies on the basis of regression analysis is substantiated and the peculiarities of their formation are determined.Keywords: adaptation, adaptive strategy, small business, regression analysis, bakery industry, food industry.