scholarly journals Analisis Dan Usulan Strategi Bauran Ritel Food Truck di Kota Bandung

2019 ◽  
Vol 11 (1) ◽  
pp. 22-43
Author(s):  
Ignatius Bryan Abimanyu Wicaksono ◽  
Rakean Tajali Kahfi

This study aims to determine the proposed strategic and retail mix for food trucks in the city of Bandung. The research method used in this study is explorative and descriptive research using interviews, surveys using questionnaires and observations. The sample in this study is a food truck that joins the Bandung Food Truck community, has a regular place, and still active in running a food truck retail business and 120 respondents who are consumers who visit and buy food truck products using purposive sampling technique. Data analysis is carried out qualitatively and quantitatively. The results showed that the food truck target market ranged in age from 15 to 25 years, knew the sources of information about food trucks through social media, and important factors in buying food trucks were products and respondents did not agree with the location of food trucks that were easily visible. The strategy carried out to promote through attractive social media adjusts to the times such as discounts, special menus and attractive booths to have a good impact and where food trucks become known and crowded. Keywords: Marketing Strategy, Retail Mix, Food Truck

2020 ◽  
Vol 25 (1) ◽  
pp. 38
Author(s):  
Lafi Afifah ◽  
Arianis Chan ◽  
Healthy Nirmalasari

This research aims to study and determine about the condition of customer engagement social media, the condition of brand loyalty on Indosat Ooredoo and effects of customer engagement social media to brand loyalty on Indosat Ooredoo. The research method that used is descriptive research and the design of research is survey. The sampling technique that used is non-probability sampling and done by using purposive sampling with 300 respondents. Meanwhile, data analysis that used is simple linear regression-analysis, the coefficient of determination, and hypothesis testing.The result of this study shown the condition of customer engagement and brand loyalty on Indosat Ooredoo has been good. Furthermore, there is significant effect from customer engagement social media to brand loyalty on Indosat Ooredoo at medium level. It is mean every increasing  from customer engagement will impact to increasing on brand loyalty.


2017 ◽  
Vol 4 (2) ◽  
pp. 153-159
Author(s):  
Imam Sunarno ◽  
Yayuk Endah Suryani

Shelter is an action that uses binding or isolation. In the city of Blitar the number ofODGJ as many as 447 people, while in the village of Kepanjen Kidul there are 117 peoplewith mental disorders, 3 of which carried pemasungan. Good knowledge will make thedeprivation of shelter action. The purpose of the study illustrates the family knowledge aboutthe release of ODGJ stalks in the working area of UPTD Pukesmas Kepanjen Kidul KotaBlitar. This research method using descriptive design. The population in this study is thefamily who has severe mental disorder as many as 117 people and the sample size is 30people with purposive sampling technique. Data collection was done by using questionnaire.The data were collected on January 28 - March 31, 2017. The research results showed thatfamily knowledge was less than 76.7%. Recommendations for UPTD PukesmasKepanjenkidul and cadres as sources of information and expected mental cadres and healthworkers to provide KIE to ODGJ families about the liberation of the pavement to reduce andprevention of shelter action.


2020 ◽  
Vol 11 (1) ◽  
pp. 67
Author(s):  
Rizki Afri Mulia ◽  
Nika Saputra

This study aims to analyze the factors that affect the welfare of the people of the City of Padang measured using the Human Development Index consisting of: 1) To determine the effect of the Per Capita Gross Regional Domestic Product on the welfare of the people in the City of Padang. 2) To determine the effect of number of Poor in community welfare in Padang. 3) To determine the effect of Unemployment Rate on the welfare of people in the city of Padang. The research method used in this research is descriptive quantitative research method. The sampling technique in this study is total sampling. Data collection was performed using documentation and hypothesis testing techniques in this study using multiple linear regression test. Based on the results of the study note that: 1) The regression coefficient value of GDP per capita is equal to 0.0000002 with a probability of 0.001 which is smaller than 0.05. 2) The regression coefficient value of the number of poor population is 0.156 with a probability of 0.526 which is smaller than 0.05. 3) The regression coefficient value of the Open Unemployment Rate is -0,00014 with a probability of 0.117 less than 0.05. The conclusions that can be drawn are as follows: 1) Gross Regional Domestic Product (GRDP) has a positive and significant effect on the welfare of the people in Padang City. 2) The number of poor people has no significant effect on the welfare of the people in the city of Padang. 3) Open Unemployment Rate has no negative and significant effect on the welfare of the people in Padang City.


KINESTETIK ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 223-229
Author(s):  
Tri Rahmadianti ◽  
Tono Sugihartono ◽  
Ari Sutisyana

AbstrakPenelitian ini bertujuan untuk mengetahui perkembangan ekstrakurikuler futsal. Metode yang digunakan adalah metode penelitian deskriptif. Subjek penelitian adalah 9 SMP Negeri di Kota Bengkulu. Instrumen penelitian ini adalah Observasi, Angket, dan Dokumentasi. Hasil penelitian menunjukkan bahwa persentase perkembangan futsal ekstrakurikuler di SMP Negeri Bengkulu berkembang 6 sekolah 66,66%, belum berkembang 3 sekolah 33,33%. Setelah mendapatkan persentase data maka dapat dilakukan perbandingan perkembangan ekstrakurikuler futsal di SMP Negeri Kota Bengkulu tingkat bengkulu 6:3. Berdasarkan perolehan data perkembangan ekstrakurikuler futsal di Sekolah Menengah Pertama Negeri Bengkulu harus memperhatikan indikator yang baik seperti peran siswa, pelatih yang kompeten, manajemen yang baik, fasilitas, metode pelatihan. Jadi hasil data yang diperoleh dari sembilan sekolah ada 6 sekolah yang memiliki indikator baik. Sementara 3 sekolah belum terlihat perkembangan indikator yang belum memenuhi proses mendukung pengembangan futsal ekstrakurikuler.Kata Kunci : Perkembangan, Ekstrakurikuler, FutsalAbstractThis study aims to determine the development of futsal extracurricular activities. The method used is descriptive research method. The research subjects were 9 Middle Schools in the City of Bengkulu. The instruments of this study are Observation, Questionnaire, and Documentation. The results showed that the percentage of extracurricular futsal development in Bengkulu State Middle School grew by 6 schools 66.66%, not yet developed 3 schools 33.33%. After getting the percentage of data, we can compare the development of futsal extracurricular activities at Bengkulu City State Middle School bengkulu level 6: 3. Based on data obtained from the development of futsal extracurricular activities in Bengkulu State Junior High School, it must pay attention to good indicators such as competent students, good management facilities, training methods. So the results of data obtained from nine schools have 6 schools that have good indicators. While 3 schools stated that there were no developments in indicators that had not met the process of supporting the development of extracurricular futsal.Keywords: Development, Extracurricular, Futsal


2018 ◽  
Vol 2 (1) ◽  
pp. 60-77
Author(s):  
Indra Slamet Gumelar

The title of this research is "The Role of the Health Office in Tackling Child Malnutrition in Ngamprah District, West Bandung Regency". The problem in this research is not yet optimal implementation of the Health Office in Overcoming Malnutrition in Children in Ngamprah District, West Bandung Regency. The research method that researchers use is descriptive research methods with a qualitative approach. The technique of determining the informants used was purposive sampling technique. The results showed that in carrying out its duties and functions, the health office, the Health Office had implemented a sufficiently optimal role seen from the six indicators of success in overcoming malnutrition, namely: All Posyandu carry out weighing operations at least once a month All toddlers are weighed, All cases of malnutrition are referred to the Puskemas Nursing or Home Sick, all cases of malnutrition are treated at the health center. Nursing or hospitalization is handled according to the management of malnutrition. All post-treatment malnourished toddlers receive assistance.


2020 ◽  
Vol 1 (2) ◽  
pp. 165-178
Author(s):  
Fransiskus Seran Nuak ◽  
◽  
William Djani ◽  
Petrus Kase Kase ◽  
◽  
...  

Purpose: The purpose of this study is to analyze saving and loan business management strategy in Satu Hati Village-Owned Enterprises (BUMDes) In Naimana Village, Central Malaka Sub-District, Malaka District. Research methodology: This research used a descriptive research method with a qualitative approach. This research used purposive sampling technique. Results: The results of this study found that communication and cooperation are not good enough, there are no binding rules, and recording and bookkeeping are not in accordance with the borrower's deposit. Limitations: This research only analyzes Management Strategies for Savings and Loans at Satu Hati Village-Owned Enterprises (BUMDes) in Naimana Village, Central Malaka Sub-District, Malaka Regency. Contribution: This research becomes information for the development of Satu Hati Village-Owned Enterprises (BUMDes) so that this BUMDes can continue to grow. Keywords: Environmental observation, Management strategy, Savings and loans business, Strategy formulation, Village-Owned Enterprises (BUMDes)


2021 ◽  
Vol 12 (3) ◽  
pp. 397
Author(s):  
Kania Siti Sarah ◽  
Ratih Hurriyati ◽  
Heny Hendrayati

<div><div><p class="1eAbstract-text"><em>This study aims to analyze the effect of social media marketing through instagram on purchasing decisions on clothing linkswear products. </em><em>The result of the study found that all research, namely social media marketing through instagram and purchase decision, were declared valid and reliable. To test for normality that the value of all variables is declared to be normally distributes.</em> <em>The research method used is a quantitative method with explanatory research techniques using a questionnaire. The sampling technique used is purposive sampling method. The sample used is 100 consumers of clothing linkswear products. The data collected was then analyzed using a simple regression technique with SPSS version 25. The results showed that social media marketing through instagram had a positive and significant effect on purchasing decisions. This finding implies that to improve online purchasing decisions, companies need to pay more attention to instagram account quality indicators so that consumers can be more interested in seeing instagram social media accounts which ultimately increase good sales for the company.</em><em></em></p></div><p class="1eAbstract-text"><em><br /></em><em></em></p></div>


2021 ◽  
Vol 13 (2) ◽  
pp. 133
Author(s):  
Fatmawati Moekahar ◽  
Asrinda Amalia

<em><span>In Indonesia in the last five years, homosexuals still experience discrimination. This condition causes the gay to create new identities that are constructed. Instagram is a medium that is currently widely used by gay in social interactions. This media is used by gays to construct their identity. This study aims to find out how they construct their identity through instragram social media, and what their identity is different in the real world and cyberspace in Bandung. This research method is qualitative with a phenomenological study approach. The informants in this study were gay groups in Bandung City, expecially gay young. Sampling technique used to purposive sampling with deep interview, observation and documentation. The results of this study say that one's experience of being gay is driven by internal environmental factors, namely the treatment of discrimination from family members, colleague and friends. The popular features of Instagram used by informants on Instagram are posting photo, video, and comment by share story to post. Gays construct their identity through online and offline media. Researchers found that there were two stages (front stage and back stage) played by gays when interacting with others.</span></em>


2017 ◽  
pp. 92
Author(s):  
Ilham Assidiq

This descriptive research aims to discover the students’ ability in solving question in Factual, Conceptual, Prosedural and Metacognitive dimension in class XI MIA of Senior High School in Enrekang District. The population of the research was all of the students class XI MIA of Senior High School in Enrekang Discrict which consisted of 39 classes with the total 907 students. The sample of the research was selected by using stratified purposive random sampling technique and obtained SMA 1 Alla, SMA 1 Anggeraja, SMA 1 Baraka, SMA Masalle and SMA Muhammadiyah Kalosi, 5 classes with the total 150 student. The instrument of the research were questionnaire and learning result test. The result of the research show that (i) the ability of the students in solving the question in factual dimension is in sufficient category; conceptual dimension is in low category; procedural dimension is in low category; metecognitif dimension is in very low category in class XI MIA of Senior High School in Enrekang Discrict; (ii) there is no difference in the achievement of factual, conceptual, and procedural ability of the school in the city or in the main road with the school in the suburb (out of town) and the favorite schools with non-favorite school; (iii) there are difference in the achievement of metacognitif ability of the school in the city or in the main road with the school in the suburb (out of town) and the favorite schools with non-favorite school; (iv) there are difference of the students’ leaning result of the school in the city or in the main road with the school in the suburb (out of town) and the favorite schools with non-favorite school.


Author(s):  
Gusmardiansah Gusmardiansah ◽  
Rifdarmon Rifdarmon

Indonesia is currently experiencing many problems, the trigger is the COVID-19 outbreak so that many workers have been laid off and cause poverty. The effort made to solve this is to increase student resources who are interested in entrepreneurship. In the Faculty of Engineering, State University of Padang, there are lessons that support interest in entrepreneurship, namely the Industrial Field Experience Course (PLI). This research will look for the influence of PLI on Entrepreneurial Interest, this is done to see the entrepreneurial values that grow after the implementation of PLI. Correlational descriptive research method with a population of 83 people from the total population taken 33 people for testing, while the 50 people for research, sampling technique (simple random sampling). The results showed that there was a significant influence between variables, 84% of PLI Implementation, 77% Entrepreneurial Interest and the Influence of PLI on Entrepreneurial Interest 28.4%. Indonesia saat ini mengalami banyak permasalahan, pemicunya adalah Wabah COVID-19 sehingga banyak tenaga kerja yang di PHK dan menyebabkan kemiskinan. Usaha yang dilakukan untuk menyelesaikan ini yaitu meningkatkan Sumber Daya Mahasiswa yang berminat untuk Berwirausaha. Di fakultas Teknik Universitas Negeri Padang ada Pembelajaran yang menunjang minat berwirausaha yaitu Mata Kuliah Pengalaman Lapangan Industri (PLI). Pada penelitian ini akan di cari Pengaruh PLI terhadap Minat Berwirausah, ini dilakukan untuk melihat nilai-nilai wirausaha yang tumbuh setelah pelaksanaan PLI. Metode penelitian deskriptif korelasional dengan Populasi sebanyak 83 orang dari jumlah populasi di ambil 33 orang untuk ujicoba, sedangkan yang 50 orang untuk Penelitian, Teknik sampling (simple random sampling). Hasil penelitian adanya pengaruh siknifikan antar variabel, 84% Pelaksanaan PLI, Minat Berwirausaha 77% dan Pengaruh PLI terhadap Minat Berwirausaha 28,4%.


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