scholarly journals Pengaruh Store Layout, Interior Display Dan Promosi Terhadap Keputusan Pembelian (Studi pada Mahahsiswa Fakultas Ekonomi dan Bisnis Universitas Mataram)

2021 ◽  
Vol 2 (2) ◽  
pp. 31-35
Author(s):  
Yaumil Akhiryananda
Keyword(s):  
Quantitative Research ◽  
Survey Methods ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Secondary Sources ◽  
Analysis Technique ◽  
The Face ◽  
Data Collection Technique

The purpose of this study was to find out the influence of store layouts, display interiors, and promotions on purchasing decisions at the Café On Students of the Faculty of Economics and Business, University of Mataram. This research is included in quantitative research with survey methods. The type of data in this study is quantitative data. Data sources or information are obtained from primary and secondary sources. The data collection technique used in this study is in the form of primary data obtained from the results of respondents' responses to a list of statements in the form of questionnaires distributed to respondents. The population used is the person who ernah buys at Kamila Caffe. The sample taken was 100 people from the Faculty of Economics and Business (S1 Management). The data analysis technique used in this study is regression analysis. The results showed that: (1) Store layout factors affect consumer purchasing decisions at Kamila Caffe Mataram, meaning that if the store layout is getting better then the purchase decision is increasing. (2) The interior factor of the display is influential in the face of consumer purchase decisions at Kamila Caffe Mataram, meaning that if the interior display is getting better then the purchase decision is increasing. (3) Promoosi factor affects the consumer purchase decision at Kamila Caffe Mataram, meaning that if the promotion is getting better then the purchase decision is increasing

scholarly journals The Effect of Stand Location and Booth Design on Purchase Decisions Through Positive Emotion

SENTRALISASI ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 159
Author(s):  
Laily Muzdalifah ◽  
Ayu Lucy Larassaty ◽  
Umniyah Mar’atun Sholichah
Keyword(s):  
Quantitative Research ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Sampling Method ◽  
Observation Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Descriptive Approach ◽  
Data Collection Technique

This study is aimed to determine the effect of stand location and booth design on purchasing decisions through positive emotion. This research is a quantitative research using descriptive approach. The research sample is 100 respondents. The research setting is at wedding events that held in Icon Mall Gresik, MOG Malang and CITO Surabaya. The sample was taken by accidental sampling method, while the data collection technique used a questionnaire, documentation and observation. Data analysis technique using Path Analysis. The results shows that; 1) Stand location had an effect on positive emotion, 2) Booth design had an effect on positive emotion, 3) Positive emotion had an effect on purchasing decisions, 4) Stand location had an effect on purchasing decisions, 5) Booth design had an effect on purchasing decisions, 6) Stand location affects the purchasing decisions through positive emotions, 7) Booth design affects purchasing decisions through positive emotions.

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

scholarly journals Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

2018 ◽  
Vol 23 (1) ◽  
Author(s):  
Indra Ade Irawan
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

scholarly journals The Influence of Celebrity Endorser, Brand Image, and EWOM on Consumer Purchase Decisions of Sunco Cooking Oil 

Academia Open ◽  
2021 ◽  
Vol 5 ◽  
Author(s):  
Atika Dwi Wardani ◽  
Lilik Indayani
Keyword(s):  
Quantitative Methods ◽  
Brand Image ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Cooking Oil ◽  
Analysis Technique ◽  
Statistical Program ◽  
Celebrity Endorser ◽  
Data Collection Technique ◽  
Celebrity Endorsers

This study aims to determine celebrity endorsers, brand image, and E-WOM on consumer purchasing decisions on Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency). This research is a descriptive study using quantitative methods. The data collection technique is by distributing questionnaires to 100 respondents who are customers of Sunco cooking oil. The analysis technique used in this study is multiple linear regression using the SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study indicate that the celebrity endorser variable has an effect on purchasing decisions, the brand image variable has an effect on purchasing decisions, and E-WOM has an effect on purchasing decisions for consumers of Sunco cooking oil (study in Sedati Gede Village, Sidoarjo Regency).

KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Sontyan Iqbal Wibisono ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city

2021 ◽  
Vol 4 (1) ◽  
pp. 52-59
Author(s):  
Dika Setiagraha ◽  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Didik Susetyo
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine whether or not there is an effect of word of mouth, price perception, and product quality on purchasing decisions for Pempek as the local culinary product in Palembang city, South Sumatra, Indonesia. The research results using IBM SPSS Statistics 25.0 software data were obtained from the primary data of 100 respondents. The results found that the variable word of mouth (X1) partially has a positive and significant effect on purchasing decisions, the price perception variable (X2) partially affects the purchase decision, and the product quality variable (X3) partially has a positive effect on purchasing decisions. Simultaneously, word of mouth, price perception, and product quality influence purchasing decisions on the culinary product of Pempek in Palembang City. From the results of data processing, it was found that the coefficient of determination was 77.7% which indicates that other factors influence the remaining 22, 3% as an influence on purchasing decisions. The analysis technique used in this study is to use multiple linear regression analyses.

Harga, Brand Image, Dan Atribut Produk Serta Pengaruhnya Terhadap Keputusan Pembelian Smartphone Berbasis Android

Liquidity ◽  
2017 ◽  
Vol 5 (2) ◽  
pp. 145-154
Author(s):  
Siti Maryama ◽  
Yayat Sujatna
Keyword(s):  
Decision Analysis ◽  
Brand Image ◽  
Purchase Decision ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Product Attributes ◽  
Analysis Technique ◽  
Regular Students

The purpose of this study is to: (1) analyze the influence of brand image on purchase decisions android smartphone; (2) analyze the effect of price on purchase decisions android smartphone; and (3) analyze the influence of product attributes on purchase decisions android smartphone; (4) analyzing the influence of brand image, price, and product attributes together on purchasing decisions android smartphone. The method used is descriptive-quantitative. Place of research on campus of STIE Ahmad Dahlan Jakarta with a sample of the regular students majoring in management and accounting. Slovin sample is determined by the formula. The research variables teridiri of Price, Brand Image, Product Attribute, and Purchase Decision. Analysis technique using classical assumption, F test, t test. Previous research instruments testing using validity and reliability test. The results of these empirically concluded that: (1) the price sginifikan influence on purchasing decisions android smartphone; (2) brand image significantly influence purchasing decisions android smartphone; (3) product attributes significantly influence purchasing decisions android smartphone; and (4) the fourth brand image, price, and product attributes together significantly influence purchasing decisions android smartphone. The posibble reason are discussed in this article.

scholarly journals The Influence Of Price, Product Quality And Brand Image On Purchase Decisions (Study At Nahdlatul Ulama University Students Of Surabaya UsingInk Brand Helmet)

2021 ◽  
Vol 1 ◽  
Author(s):  
Rachma Rizqina Mardhotillah ◽  
Denis Fidita Karya ◽  
Muhammad Ainur Rosyad
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Nahdlatul Ulama ◽  
Positive Effect ◽  
Sampling Approach

Business competition in today's globalization era is very tight, where every company is required to be able to meet consumer needs and strive to create a product that has advantages and creates different products from competitors. Data recorded according to the Central Bureau of Statistics (BPS) in 2014 - 2018. That the number of motorbikes has increased each year. With the increasing number of motorcycle users, there are also more helmet users and other accessories. This study aims to examine the effect of price, product quality, and brand image on purchasing decisions (a study on students of the Nahdlatul Ulama University Surabaya who used the INK brand helmet). In this study using quantitative research, which uses a research sample of 120 respondents. Using non-probability sampling method with purposive sampling approach and the method used in analyzing the data in this study using SmartPLS 3.0. Based on the results of the analysis and hypothesis testing on the data carried out, all variables obtained the result that the price had a positive effect on the purchase decision, while the product quality had a positive effect on the purchase decision, and the brand image did not have a positive effect on the purchase decision

scholarly journals The Effect of Promotion and Price on Purchase Decisions

2020 ◽  
Vol 4 (2) ◽  
pp. 272-279
Author(s):  
Ade Yusuf ◽  
Denok Sunarsi
Keyword(s):  
Hypothesis Testing ◽  
Hypothesis Test ◽  
Business Management ◽  
Regression Testing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Marketing Concept ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
A Company

The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities. Promotional activities are activities to promote goods directly to attract prospective buyers to the products being promoted Along with the advancing development of the era of the need for fashion has become a separate requirement for the community at large. And for products sold by PT. This study aims to determine the effect of promotion and price on purchasing decisions at PT. Total Creation. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on the promotion of purchasing decisions by 41.1%, hypothesis testing obtained significance 0,000 <0.05. Price significantly influence the purchase decision of 42.4%, the hypothesis test obtained significance of 0,000 <0.05. Promotion and price simultaneously have a significant effect on purchasing decisions of 51.9%, hypothesis testing obtained significance of 0,000 <0.05.

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