scholarly journals Instagram Activation as a part of University Public Relations Social Media Orchestration

2020 ◽  
Vol 13 (2) ◽  
pp. 217-232
Author(s):  
Maya Amalia Oesman Palapah
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Research Data ◽  
Visual Performance ◽  
Delivery Mode ◽  
Literature Study ◽  
The Public

The dissemination of information is carried out in various ways, one of them through Instagram. An Instagram account should not only be a visual performance but also a place for interaction with the public. This research aims to identify a combination of various aspects carried out in the @universitasislambandung account so that it can become an attractive presentation to create an orchestration that is pleasing to the public. The method used in this research is qualitative research. Data collection techniques were carried out by interview, observation and literature study. The results of this research indicate the initial stages of identifying aspects of social media activation in the form of engagement mode on the @universitasislambandung Instagram account with its unique users. The uniqueness can be seen from the combination of the thematic agenda with Unisba's vision and mission which is manifested in publications and interactions in the chat column, in the form of comments and direct messages. This research also produced a number of recommendations to optimize the performance of this Instagram account as a representation of the institutions on syle and delivery mode by utilizing additional features available on Instagram.

scholarly journals Sinergitas Aktor Hubungan Masyarakat Dengan Media Dan Masyarakat Dalam Membangun Citra Institusi Perguruan Tinggi

2021 ◽  
Vol 3 (3) ◽  
pp. 1316-1322
Author(s):  
Nurhanifah Nurhanifah
Keyword(s):  
Higher Education ◽  
Qualitative Research ◽  
Data Analysis ◽  
Data Collection ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Research Data ◽  
The Public ◽  
External Communication ◽  
The Media

The purpose of this study was to analyze the synergy of public relations actors with the media and society in building the image of higher education institutions. This type of research is qualitative research, data collection is done by observation and interviews. Finally, the data analysis obtained from the results of interview data processing was carried out. Then analyzed qualitatively. The stages of the analysis are to reduce data, present data, and finally draw conclusions. The findings of this study indicate that in enhancing the image of higher education institutions, public relations actors must synergize with the media and society by sharing information and data as a form of openness. The news about higher education institutions. The media has become an increasingly important stage for the external communication of institutions. Public relations has become a significant and powerful industry. Public relations actors work through the media to disseminate information, persuasion, and opinions to the public. So far, PR actors only build relationships with the media who work in areas that intersect with their work. Thus public relations in higher education are positioned as a liaison for the implementation of good cooperation between a university and the community.

scholarly journals Eksistensi komunitas hijrah dan dakwah masa kini: Studi komunitas jaga sesama Solo

2020 ◽  
Vol 40 (2) ◽  
pp. 168
Author(s):  
Abraham Zakky Zulhazmi ◽  
Erma Priyanti
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Public Relations ◽  
Primary Data ◽  
Young Generation ◽  
Muslim Community ◽  
Collection Method ◽  
Media Control ◽  
Religious Background

<p>Tulisan ini menunjukkan perkembangan dakwah kontemporer di Indonesia ditandai dengan fenomena maraknya komunitas hijrah diberbagai Kota. Bahkan, hijrah sudah menjadi sebuah fenomena yang tak asing dan bahkan familiar di kalangan masyarakat Islam. Bagi pemeluk agama Islam, hijrah sudah menjadi fenomena yang ramai dilakukan. Dalam hal ini dijelaskan bahwa hijrah sebagai jalan untuk mengubah seorang individu atau bertaubat. Baik yang dilakukan oleh setiap individu ataupun dalam sebuah komunitas. Salah satunya di Kota Solo yang memiliki latar keberagamaan dan keberagaman yang dinamis. Tujuan penelitian ini untuk menguraikan secara detail tentang pengelolaan dakwah dalam komunitas Jaga Sesama Solo. Penelitian ini merupakan jenis penelitian kualitatif yang menjelaskan mengenai manajemen dakwah di Komunitas Jaga Sesama Solo. Metode pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi. Adapun wawancara mendalam (<em>indept interview</em>) dengan pengelola komunitas Jaga Sesama (ketua, bagian humas dan anggota). Hasil penelitian ini adalah Komunitas Jaga Sesama menjalankan dalam menajemen dakwah untuk mewadahi generasi muda Solo belajar dasar Islam. Perencanaan dakwah (<em>takhthith</em>) ditempuh melalui menentukan sasaran dakwah, menyusun visi misi komunitas, memilih ustaz. Pengorganisasian dakwah (<em>tanzhim</em>) dengan pembagian tugas kepada pengurus komunitas. Penggerakan dakwah (<em>tawjih</em>) dengan menghadirkan kegiatan yang relevan dengan generasi muda dan optimalisasi media sosial. Pengendalian dan evaluasi dakwah (<em>riqabah</em>) melalui evaluasi bulanan.<em></em></p><p> </p><p><em>In t</em><em>his paper t</em><em>he development of da’wa in contemporary Indonesia is marked by the phenomenon of the spread of hijrah communities in various cities. </em><em>Hijrah has become a familiar phenomenon among the Muslim community. For Muslims, hijrah has become a predictable phenomenon. In this case, it is explained that hijrah is a way to change an individual or repent. </em><em>Whether</em><em> done by each individual or community. </em><em>One of them is Solo, which has a dynamic diversity and religious background. This research is qualitative research that describes the da’wa management in Komunitas Jaga Sesama Solo. Interviews with Komunitas Jaga Sesama Solo managers </em><em>(head of public relations and members) </em><em>were used as the primary data collection method. This </em><em>study </em><em>conclued</em><em>es</em><em> that the Komunitas Jaga Sesama Solo carries out da’wa management to accommodate the young generation of Solo to learn the basics of Islam. Da'wa planning (takhthith) is pursued through determining the target of the da'wa, compiling the vision and mission of the community, choosing the ustaz. Organizing da'wa (tanzhim) by distributing tasks to community administrators. The movement of da'wa (tawjih) by presenting activities that are relevant to the younger generation and optimization of social media. Control and evaluation of da’wa (riqabah) by monthly evaluation. </em></p>

scholarly journals Utopia Islam Disfungsi Subliminal Message dalam Media Sosial

2020 ◽  
Vol 6 (2) ◽  
pp. 143-151
Author(s):  
Ahmad Tamrin Sikumbang ◽  
Zainun Zainun ◽  
Imam El Islamy
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Social Problems ◽  
Information Sources ◽  
Research Process ◽  
Literature Study ◽  
Research Results ◽  
The Public ◽  
Complex Picture ◽  
The Relationship

This study aims to see how subliminal dysfunction occurs in social media in an Islamic context. The research technique used is literature study, looking at various sources regarding subliminals and relating them to conditions in social media. This type of research is descriptive qualitative research, which is a research process to understand human or social problems by creating a comprehensive and complex picture presented in words, reporting detailed views obtained from information sources, and carried out in a different setting natural. While the approach used is phenomenology, which is to describe the reality that is happening without explaining the relationship between variables. The research results obtained are that Islam teaches its people to have ethics in carrying out all activities, including communication on social media. In the concept of Subliminal Message from hidden messages invites the public to never trust the information received from social media, before finding out the truth and accuracy of the message, from sources that can be trusted, supported, and related to the message. The conclusion in this research is that the Subliminal Message concept invites the public to never believe the information received from social media, before finding out the truth and accuracy of the message, from sources that can be trusted, supported, and related to the message.

scholarly journals Fenomenologi Pengguna Vape pada Perempuan di Komunitas @Dragoncloudz.id

Koneksi ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 442
Author(s):  
Winna Tedjasukmono ◽  
Eko Harry Susanto
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Data ◽  
Data Sources ◽  
The Public ◽  
User Community ◽  
Descriptive Qualitative

The phenomenon of the use of vape is one of the things widely discussed by the public. This research wants to see a vape user community consisting of women who are members of the Instagram group @ dragoncloudz.id because the community is one of the communities that shows Vape Trick to its members. The purpose of this study was to determine the meaning of vape on female vape users on Instagram social media. This type of research is descriptive qualitative. Research data were collected using observations, interviews, literature studies, and documentation. The data collected was then tested for its validity using triangulation of data sources by Vaper Influencer sources and Vaper women. The results showed that the meaning of vaping activities for women vape users was as an art, hobby and could be used as a profession. Saat ini muncul suatu tren di kalangan para perokok yaitu rokok elektrik atau vape. Penggunaan vape merupakan salah satu hal yang banyak diperbincangkan oleh masyarakat. Penelitian ini melihat satu komunitas pengguna vape yang terdiri dari perempuan. Dalam media sosial Instagram @dragoncloudz.id komunitas tersebut merupakan salah satu komunitas yang memperlihatkan vape trick kepada para anggotanya. Tujuan penelitian ini adalah untuk mengetahui makna vape pada perempuan pengguna vape di media sosial Instagram. Jenis penelitian ini adalah deskriptif kualitatif. Data penelitian dikumpulkan menggunakan observasi, wawancara, studi kepustakaan, dan dokumentasi. Data yang berhasil dikumpulkan selanjutnya diuji keabsahannya menggunakan triangulasi sumber data dengan narasumber influencer vape dan para perempuan pengguna vape. Hasil penelitian menunjukkan bahwa makna dari kegiatan vaping bagi perempuan pengguna vape tersebut adalah sebagai seni, hobi dan dapat dijadikan sebagai profesi.

scholarly journals Public Response to Education and Prevention Efforts of Covid-19 in Instagram @satgascovididijatim

2020 ◽  
Vol 2 (1) ◽  
pp. 135-146
Author(s):  
Indri Wachidah Wahyuni Trisna ◽  
Hariri Ulfa'i Rosyidah ◽  
Sokhi Huda
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Research Method ◽  
Phenomenological Approach ◽  
Qualitative Research Method ◽  
Research Results ◽  
Public Response ◽  
The Public ◽  
Effective Media

This research aims to discuss a public response to education and prevention of COVID-19 on social media Instagram @satgascovididijatim and to discuss the effectiveness of media social Instagram as a medium for conveying information to the public. The research method used in this research is a qualitative research method with a phenomenological approach. Data collection by observations, interviews, and documentation. There are two points to these research results. First, the Indonesian Doctor’s Association (IDI) of East Java conducts education and prevention of COVID-19 through the @satgascovidiidijatim Instagram account to the whole community especially the East Java community, to prevent the transmission of the coronavirus. Secondly, the community gives a response that is response cognitive, affective, and behavioral. This response states that Instagram account @satgascovididijatim is one of the effective media for delivering massage education and prevention COVID-19 to the public through social media Instagram.

scholarly journals Indonesian netizens expressions potentially satire with the COVID-19 pandemic on social media Facebook

2021 ◽  
Vol 6 (1) ◽  
pp. 55-69
Author(s):  
Muhsyanur Muhsyanur ◽  
Zulfiah Larisu ◽  
Henny Sanulita ◽  
Devi Wahyu Ertanti ◽  
Dwi Masdi Widada
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Research Data ◽  
Screen Capture ◽  
Presentation Method ◽  
Data Collection Technique

Since the COVID-19 pandemic, a lot of information is more likely to be conveyed by netizens through social media, especially Facebook. The information in question sometimes contains potentially satirical expressions. In this regard, the purpose of this study is to describe the expressions of Indonesian netizens that have the potential to be satire that cannot be separated from the topic of the COVID-19 pandemic. This research is qualitative research with a descriptive presentation method. Research data is sourced from social media Facebook, while research data is in words, phrases, and or sentences in the form of exposed expressions. The research data collection technique applies digital exploration techniques, namely exploring and examining several statuses in expressions published on Facebook social media. The data that is considered relevant to the purpose of the research is then documented by taking a screen capture or screenshot. The data were analyzed by applying pragmasemantic techniques. The results showed that the expressions with the potential to be satirical were found with satire irony, sarcasm, innuendo, cynicism, and satire. The five types of satire are summarized as findings stated in the proposition, namely, potentially satire expressions or satire expressions.

scholarly journals The Public Perception of Public Transportation in Malaysia

2018 ◽  
Vol 2 (2) ◽  
pp. 135-140
Author(s):  
Teddy Pelangi Santuri ◽  
Nur Atiqah Binti Baharom
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Qualitative Analysis ◽  
Public Transportation ◽  
Public Perception ◽  
Public Perceptions ◽  
Research Data ◽  
The Public

The purpose of this study was to analyze public perceptions of public transportation in Malaysia. The type of research used is qualitative research. Data collection techniques are by observation, interview, and documentation, which then obtained data are analyzed using qualitative analysis. The results showed that people used various types of public transportation in Malaysia according to their daily needs. To avoid congestion, many people use trains, other than that people also often use buses, also now since the emergence of online transportation such as Grab, many people have also switched to using Grab, besides that, Taxis are usually used by people every day.

scholarly journals MAKNA HIJRAH BAGI KALANGAN REMAJA NON SANTRI: DAMPAK PENGGUNAAN MEDIA SOSIAL

2020 ◽  
Vol 16 (1) ◽  
pp. 61-72
Author(s):  
Alif Alfi Syahrin ◽  
Bunga Mustika
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Millennial Generation ◽  
Participant Observation ◽  
Research Data ◽  
Descriptive Research ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

Various kinds of religious contents were widely circulated in social media with various kinds of covers to attract users, especially the millennial generation as active users of social media. Especially for non-santri teenagers who had a high curiosity in religious insight. The method used was a qualitative research with descriptive research. Data collection techniques used were non-participant observation, in-depth interviews and documentation. The informants in this study were Muslim teenagers who were still studying. The findings indicated that their favorite social media were Instagram, What’s up, and YouTube. The impact of utilizing social media was to add religious insight to Muslim adolescents who were obtained the materials before and the obstacles faced by adolescents when deciding to ‘hijrah ‘; that was,  there were acts of bullying and were considered to only follow trends. The conclusion was the use of social media among non-santri teenagers is one way to answer curiosity about religious insight. Therefore, they realized new understanding in the form of ‘hijrah’. This condition was increasingly supported by the widespread of contents in social media and the presence of routine religious teachings in various mosques considered to represent the meaning of ‘hijrah’.

Upaya Promosi Pariwisata Pantai Liman Dengan Pemanfaatan Media Sosial (Studi Kasus Pada Akun Instagram @pantailimansemau)

2021 ◽  
Vol 4 (1) ◽  
pp. 169-194
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Creative Economy ◽  
Literature Study ◽  
Tourism Promotion ◽  
Beach Tourism ◽  
Descriptive Qualitative

The purpose of this research is to utilize social media Instagram in promoting tourism in Liman Beach, Semau Selatan District, Kupang Regency. Researchers use Instagram promotional media because Instagram social media is a media that facilitates users to share media such as photos and videos so that Instagram is very helpful and can be used in promotional activities for Liman Beach to tourists who do not know Liman Beach through photos or videos posted to Instagram. This research uses descriptive qualitative research and data collection techniques use observation, interviews, literature study and documentation. The informants in this study were the Head of Marketing and Promotion of the East Nusa Tenggara Province Tourism and Creative Economy Office, the Head of Uitiuh Tuan Village and tourists visiting Liman Beach. In the process of using Instagram as a promotional media for Liman Beach tourism, the Instagram features used in the @pantailimansemau account are hashtag features, Instagram stories, photos, reposts, comments, and mentions. The purpose of this study is to make Instagram as one of the online promotional media by utilizing the Instagram account @pantailimansemau which has been created by researchers so that Liman Beach is better known to the wider community and makes the Instagram account @pantailimansemau an official account in promoting Liman Beach. Keywords: Social Media, Instagram, Tourism Promotion, Liman Beach, Uitiuh Tuan Village, Semau Island

scholarly journals Pergeseran Makna Sumpah dalam Bahasa Indonesia

2020 ◽  
Vol 3 (2) ◽  
pp. 179
Author(s):  
Anisa Wakidah ◽  
Dian Puspitasari ◽  
Mutiara Nur Shafira Aryandhini ◽  
Kristina Wulandari
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Analysis ◽  
Young People ◽  
Data Collection ◽  
Research Data ◽  
Official Statement ◽  
Collection Methods ◽  
Bahasa Indonesia ◽  
Data Analysis Methods

<p align="center"><span lang="IN">Oath is an official statement or a word used to prove the truth, and someone who takes an oath can make a curse for himself if it violates the pledge. But, in its use in the present era, the word oath no longer shows its sacredness but also indicates its use as slang in affirming something among young people. This research is focused on shifting the meaning of the word oath. This research is qualitative—research data in the form of sentences that contain the word oath. The data was obtained from social media, Twitter, and Facebook. Data collection methods used in the form of refer to the method of note-taking. Data analysis methods used in the form of a method of distribution with substitution techniques or dressing techniques. From this research, the result is that the word oath has a shift in meaning, expanding, or generalizing. The word oath, which was originally used as a sacred word, in the millennial era, is used as a word to convince others and express feelings.</span></p>

Sign in / Sign up

Export Citation Format

Share Document