scholarly journals Online Content Impact on Young people's Values Transformation

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Аnlrei Ulianovskii ◽  
Tatiana Dobrova ◽  
Olga Filatova ◽  
Vadim Golubev
Keyword(s):  
Mass Media ◽  
Research Methodology ◽  
Information Society ◽  
Essential Feature ◽  
Original Research ◽  
Specific Data ◽  
Media Noise ◽  
The Social ◽  
The Media ◽  
The Impact

The investigation that underpins the present article interprets the gaps of the social data continuum. It is designed to select a set of images from the “media noise” of the information society, and then describe those that characterize the visual conceptualization of the ideas. The authors present the results of their 14-year research based on  the original research methodology, and carried out in several stages (2006, 2012, 2017). The study is called “Fictional creatures of the mass media era. Russia, 21 century”. In 2017, it is assumed that the overall youth international value agenda, an essential feature of which is the further reduction of the impact of advertising and brand communications, has been formed. Specific data are given in the article.

scholarly journals Integrative and Disintegrative Media Functions in the Information Society

2011 ◽  
Vol 4 ◽  
pp. 33-45
Author(s):  
Grzegorz Łęcicki
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Catholic Church ◽  
Social Communication ◽  
Information Society ◽  
Moral Values ◽  
Social Dimension ◽  
The Social ◽  
The Media ◽  
Function Integration

The article aims to analyse the technological as well as ideological factors enabling integrative or disintegrative media role in society. The main assumption focuses on the social dimension of communication. The article states that internet should follow the media mission and preserve moral values. The conclusion is made that Catholic Church media doctrine seems quite effective and may be proposed as opposition to media liberalism that leads to destruction of responsible individuals, nations, and cultures.Keywords: Catholic Church media doctrine, community, disintegration, ethics, function, integration, mass media, role, social communication, social media, value.

scholarly journals Stereotyped Media Images as a Method of Forming Delusions of Ordinary Consciousness

2019 ◽  
Vol 9 (1) ◽  
pp. 2607-2612
Keyword(s):  
Mass Media ◽  
Empirical Research ◽  
Information Society ◽  
Media Influence ◽  
Activity Rate ◽  
The Media ◽  
Modern Information ◽  
Ordinary Consciousness ◽  
The Impact ◽  
Media Formats

The article reveals the psychological foundations of the manipulative influence of the media on the ordinary consciousness of the information consumer, analyzes the methods of manipulative influence. The survey of respondents has determined the activity rate of information consumption, the level of interest in various media formats, the respondent’s degree of awareness of the specificity regarding influence on their consciousness. Methods of media influence on ordinary consciousness include various types of fragmentation of information, game by facts and figures, logic violations, semantics (use of metaphors, emotionally evaluated vocabulary, language of symbols, archetypes, antitheses) of stereotypical images for attaching certain connotative stereotypes to the consciousness in order to strengthen influence, and others. Consequently, the technologies of influence determine the need for psychosemantic analysis to study stereotypical, mythological and archetypal images of ordinary consciousness. The research demonstrates the relevance of the psychosemantic approach to the study of ordinary consciousness in the modern information society, the impact of crisis processes in the society development on the changes in certain levels of ordinary consciousness and the main tendencies of its transformation; as well as the empirical research of the formation of the ordinary consciousness by mass media has been demonstrated.

scholarly journals The influence of Lemkos and Boykos legends and myths on the development of mass communication of Eastern Slavs (frontier territories of Poland, Ukraine and Slovakis)

2019 ◽  
pp. 158-168
Author(s):  
Delfina Ertanowska
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
National Consciousness ◽  
Media Development ◽  
Primary Mass ◽  
The Social ◽  
The Media ◽  
Border Areas ◽  
The Impact

This article is devoted to the questions of legends, myths as the first mass communication and their influence on the development of primary mass communication, in the border areas of Poland, Ukraine and Slovakia, inhabited by: Lemkos, Boykos and Huculs. In addition, an important element will be the beginning of media development, its effects and the comparison of the impact of the first mass media on society in confrontation with their modern counterparts. The article is based on sources of the formation of the first mass media and specific ethnic «journalism» on the native Slavic lands. Their influence on the Rusyns society and the formation of the media in the national consciousness in society. Description of the medium which educates the social masses, sometimes manipulates them in reference to their current substitutes. Keywords: Lemkos, mass communication, ethnic journalism, legends, myths.

scholarly journals Social and educational features in children´s TV programming: «La Banda» at the Radio and Television of Andalucía

Comunicar ◽  
2008 ◽  
Vol 16 (31) ◽  
Author(s):  
María-del-Rocío Cruz-Díaz ◽  
Juan Carlos del-Valle-Suárez
Keyword(s):  
Mass Media ◽  
Point Of View ◽  
Young Population ◽  
Sociedad Del Conocimiento ◽  
The Social ◽  
Dynamic Forces ◽  
The Media ◽  
The Mass Media ◽  
The Impact ◽  
Medios De Comunicacion

Being part of the Society of Knowledge implies to accept the importance of the mass media in the construction of the social structure. There is no doubt about the hegemony of the radio and television in the society and their effects on young population. The Forum offers the opportunity to integrate different perspectives and socio-educational and technical models to analyze real TV. From a sociological point of view, we can approach the directions that our society has taken and the impact of television contents on the children´s style of life. The educational model allows us to access to patterns, initiatives and structures that have been developed to confront the mass media, while the business dynamic forces the media to be concerned about the weakness of the young audience in their access to audiovisual media content. We hope this cocktail of perspectives might be useful to develop new and refreshing ideas concerning children´s TV programming. Participar de la Sociedad del Conocimiento implica interiorizar la importancia de los medios de comunicación y los rasgos que les proporciona la estructura social. No dudamos de la hegemonía de medios como la Radio y la Televisión y sus efectos «casi críticos» en la población de menor edad. La oportunidad que nos ofrece el Foro se traduce en adoptar un enfoque integrador de perspectivas y modelos sociológicos, educativos y técnicos de la televisión real. El marco social nos posiciona ante la realidad, «por» donde y «hacia» donde camina nuestra sociedad y «como» asume la incorporación de la TV al estilo de vida de niños y jóvenes. La educación, por su parte, nos permite acceder a los modelos, estructuras e iniciativas puestas en marcha en los ámbitos formales y no formales ante y para los medios, y la dinámica empresarial de una cadena de radio y televisión real nos expone la implementación práctica de espacios infantiles en TV, con los condicionantes de ser y parecer correctos en el enfoque hacia la infancia, y la responsabilidad de tener acceso a la audiencia más joven y, por tanto, más vulnerable. Deseamos que este «cóctel» de perspectivas, adecuadamente «mezcladas» dé fruto a una seria «receta» especialmente refrescante, con nuevas ideas sobre la televisión real y los niños.

Research on the Effects of Over-the-Counter Drug Advertising

1974 ◽  
Vol 4 (3) ◽  
pp. 223-226 ◽  
Author(s):  
Donald L. Kanter
Keyword(s):  
Drug Misuse ◽  
Pharmaceutical Advertising ◽  
Drug Usage ◽  
Over The Counter ◽  
Drug Advertising ◽  
The Social ◽  
The Media ◽  
Commercial Advertising ◽  
The Impact

Dr. Kanter presents a summary of his research assessing the role of OTC advertising in Influencing drug usage. His work represents the only systematic study of the impact of commercial advertising on drug usage. He stresses that advertising in itself does not directly lead to drug misuse but should be considered as part of a host of factors in the social environment and in the media environment that have significant influence in determining people's behavior. He also urged that the existing pharmaceutical advertising codes, which are often violated, be reviewed and strengthened.

scholarly journals Television and Fertility

2010 ◽  
pp. 67-82 ◽  
Author(s):  
Stuart Basten
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Low Fertility ◽  
Future Research ◽  
Media Presentation ◽  
Sliding Scale ◽  
The Media ◽  
Television Plays ◽  
The Impact

Much research has been conducted in the field of utilising the media - television and radio in particular - to promote particular public health messages. However, a burgeoning canon has examined how mass media can play a role in affecting change in fertility preferences and outcomes. In this paper we review these researches which have primarily focussed upon higher fertility settings. The impact of mass media presentation of families and children in low fertility settings has not yet been subject to rigorous sociological investigation so its impact can not be accurately inferred. However, given the pervasive nature of mass media and celebrity culture, we suggest that this is an important avenue for future research. We conclude that television plays a multi-faceted role in shaping individuals decision-making procedures concerning both demographic events and public health interactions. To illustrate this, we present a model which demonstrates a sliding scale of intent - but not impact - of various genres in order to understand the actual role of the media in shaping attitudes towards family size - either explicitly in terms of edutainment or implicitly as a forms of normalization.

scholarly journals The Impact of Media in the Socialization Process in Albania

2014 ◽  
Vol 1 (1) ◽  
pp. 149
Author(s):  
Bukurie Lila
Keyword(s):  
Young Adults ◽  
Young People ◽  
Mass Media ◽  
Positive Function ◽  
Main Question ◽  
Negative Effects ◽  
Socialization Process ◽  
The Media ◽  
The Impact ◽  
The Ideal

Media is one of the main agents of socialization that affects youth the most. Young adults are majority time are surrounded by the media, which brings me to my main question, "How is Mass Media Affecting Socialization in Children and Young Adults in Albania?" To understand this question one must know and understand what socialization is. The socialization process is a very dramatic impact on a child's life. Socialization is a "Continuing process whereby an individual acquires a personal identity and learns the norms, values, behavior, and social skills appropriate to his or her social position". Mass media has enormous effects on our attitudes and behavior which makes it an important contributor to the socialization process. in some ways mass media can serve as a positive function. It helps there to be more diversity, we can learn more about things that are going on in different countries. It can help you learn new things you did not know. Sadly Media can serve as a negative function in young people life. Young people want to be accepted by society and the media creates the ideal image that tells you what the characteristics are to be accepted and to be able to fit in with society. They show what you should look like, how you can look like this, and where to go to buy these things that will make you look right. This is why many young women deal with anorexia because they want to look like the ideal type that the media displays. Media also influences young people to misbehave. Media shows that being deviant makes you cool and look tough and that it's okay to do deviant things. Statistics show that when young people watch violence on television it increases their appetites to become involved in violence. It opens their minds to violence and makes them aware of crimes and people acting deviant. Many people think that the media does not play a role in the socialization process as much as family, peers and education. But in fact the media plays a strong role in the socialization process. The aim of this study is to see the positive and negative effects that the Albanian media plays in the socialization process in Albania.

scholarly journals INFORMATION SOCIETY: INFLUENCE ON THE OPERATIONAL AND SERVICE ACTIVITIES OF THE INTERNAL AFFAIRS OF THE RUSSIAN FEDERATION OF DIGITAL TECHNOLOGIES AND THE PROSPECTS OF THEIR DEVELOPMENT

2021 ◽  
Vol 6 (11(61)) ◽  
pp. 9-12
Author(s):  
Sergey Sergeevich Gribkov
Keyword(s):  
Russian Federation ◽  
Information Society ◽  
Information Technologies ◽  
Digital Technologies ◽  
The Social ◽  
Service Activities ◽  
The Russian Federation ◽  
Internal Affairs ◽  
The Impact

The article examines the impact of information technologies on the social and economic spheres, as well as the operational and service activities of the internal affairs bodies, in particular. The problems of detection, investigation and registration of crimes associated with the use of information and telecommunication technologies are touched upon. Prospective solutions to these issues are proposed.

scholarly journals Representation of the image of Russia and Central Europe in the British press. The impact of media on intercultural communication in global context

2021 ◽  
Vol 129 ◽  
pp. 10010
Author(s):  
Silvia Polakova ◽  
Jozef Bruk ◽  
Lenka Môcova
Keyword(s):  
Mass Media ◽  
Eastern Europe ◽  
Intercultural Communication ◽  
Political Development ◽  
Value Added ◽  
Cultural Knowledge ◽  
Cognitive Approach ◽  
The Media ◽  
British Press ◽  
The Impact

Research background: Twenty-first century’s sees strong globalization trends in which mass media play crucial role in shaping public opinion which might saliently impact intercultural communication on the international level. Purpose of the article: This paper focuses on the representation of the image of Russia and Central and Eastern Europe in the British press and, besides, it sets out the role of stereotyping in intercultural communication. The article writers assume that the stereotypes play pivotal role in image shaping of a country in the media. Above all, the most efficient way to not stereotype is a straightforward communication of the participants alongside with the knowledge of the participant’s background, i. e. cultural knowledge. Drawing on the information from the British press, Russia, Central as well as Eastern Europe appears not solely as a geographical region. On the contrary, despite the fast economic, social and political development, its image abroad is still predominantly negative. Methods: The paper, in conjunction with the cultural linguistics and cognitive approach, reveals the range of metaphorical expressions, in particular cognitive aspect of metaphors used by British journalists, which, in turn form the image of Russia in the British press. Findings & Value added: The paper suggests that the analysis of the image of country in the mass media might apply to the investigation of images of other countries as well as to comparative studies.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

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