Analisis Strategi Pemasaran Produk Kerupuk Rumput Laut Pada Pusat Pelatihan Mandiri Kelautan Dan Perikanan (P2MKP) Kota Balikpapan Kalimantan Timur

Pusat Pelatihan Mandiri Kelautan dan Perikanan atau P2MKP adalah bidang usaha budidaya dan pengolahan rumput laut yang berlokasi di Kota Balikpapan. Penjualan yang dilakukan selama ini tidak memiliki strategi khusus dalam pemasarannya, penjualan yang dilakukan hanya sebatas memenuhi permintaan yang ada. Oleh karena itu penelitian ini bertujuan untuk mendapatkan strategi pemasaran menggunakan analisa swot dan Analytical Hierarchy Process (AHP). Dari hasil perumusan strategi pemasaran pada matriks internal factor evaluation (IFE) dan matriks external factor evaluation (EFE) didapatkan kekuatan utama yaitu memiliki kandungan gizi yang baik dengan skor 0,444 dan peluang utama yaitu dukungan pemerintah terhadap usaha dengan skor 0, 472. Kemudian hasil dari matriks internal eksternal (IE) P2MKP berada pada posisi sel 5. Dari hasil analisis SWOT didapatkan 16 alternatif strategi. Kemudian dengan menggunakan metode AHP diperoleh strategi prioritas bagi P2MKP dengan skor bobot paling tinggi 0,130 yakni menjalin hubungan dengan pemerintah untuk melakukan perizinan produk.

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Prioritas Strategi Pemasaran Biji Kopi Panggang Menggunakan Metode Analytical Hierarchy Process (AHP) Pada Lestari Coffee Roasters

Jurnal Dinamika Sosial Ekonomi ◽

10.31315/jdse.v22i1.5372 ◽

2021 ◽

Vol 22 (1) ◽

pp. 17

Author(s):

Mega Anjani ◽

Dwi Aulia Puspitaningrum ◽

Nanik Dara Senjawati

Keyword(s):

Analytical Hierarchy Process ◽

External Factor ◽

Internal Factor ◽

Factor Evaluation ◽

Hierarchy Process

Penelitian ini bertujuan untuk menganalisis prioritas alternatif strategi yang tepat dalam upaya pengembangan pangsa pasar pada Lestari Coffee Roasters berdasarkan bauran pemasaran di Lestari Coffee Roasters. Penelitian ini menggunakan metode deskriptif. Metode pelaksanaan penelitian ini menggunakan studi kasus dan metode penentuan responden menggunakan metode purposive. Macam data yang digunakan yaitu data primer dan data sekunder. Teknik pengumpulan data yaitu melalui observasi, wawancara, dokumentasi dan pencatatan, serta kuesioner. Teknik analisis yang digunakan adalah EFE (External Factor Evaluation), IFE (Internal Factor Evaluation), Matriks IE (Internal-External), dan AHP (Analitycal Hierarchy Process). Hasil Penelitian menunjukkan bahwa faktor bauran pemasaran yang menjadi prioritas utama dalam penyusunan strategi pemasaran biji kopi panggang pada Lestari Coffee Roasters berturt-turut adalah orang, tempat, promosi, proses, sarana fisik, harga, dan produk. Alternatif strategi pemasaran yang menjadi prioritas bagi Lestari Coffee Roasters yaitu pengembangan produk, Integrasi, pengembangan pasar, dan penetrasi pasar. Kata kunci : strategi pemasaran, bauran pemasaran, AHP, prioritasProgram Studi Agribisnis Jurusan Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional “Veteran” Yogyakarta

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Strategi Pengembangan Usaha Budidaya Ikan Konsumsi Air Tawar dan Ikan Hias Air Tawar pada Kelompok Mitra Posikandu Kabupaten Bogor

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah ◽

10.29244/mikm.12.2.127-136 ◽

2018 ◽

Vol 12 (2) ◽

pp. 127

Author(s):

Bagus Dwi Nugroho ◽

Hartrisari Hardjomidjojo ◽

Ma'mun Sarma

Keyword(s):

Analytical Hierarchy Process ◽

External Factor ◽

External Factors ◽

Total Production ◽

Internal Factor ◽

Alternative Strategies ◽

Factor Evaluation ◽

Internal And External Factors ◽

Hierarchy Process ◽

Established Group

Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).

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STUDI KUALITATIF TENTANG FAKTOR DAN STRATEGI PERBAIKAN PROGRAM SUPLEMENTASI BESI IBU HAMIL DENGAN KASUS DI KABUPATEN TASIKMALAYA

Media Gizi Mikro Indonesia ◽

10.22435/mgmi.v9i2.619 ◽

2018 ◽

Vol 9 (2) ◽

pp. 113-122 ◽

Cited By ~ 1

Author(s):

Baiq Fitri Rahmiati ◽

Dodik Briawan ◽

Siti Madanijah

Keyword(s):

Analytical Hierarchy Process ◽

Cross Sectional Study ◽

Sectional Study ◽

Internal Factor ◽

Cross Sectional ◽

Factor Evaluation ◽

Hierarchy Process

Prevalensi anemia ibu hamil di Indonesia masih tergolong tinggi, diantaranya dipengaruhi oleh pelaksanaan program TTD yang kurang optimal. Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal serta merumuskan strategi guna mengoptimalkan program TTD di Kabupaten Tasikmalaya. Metode penelitian menggunakan cross sectional study dengan wawancara mendalam kepada pemangku kepentingan program TTD di Kabupaten Tasikmalaya. Analisis Internal Factor Evaluation (IFE) dan Eksternal Factor Evaluation (EFE) digunakan untuk mengetahui keadaan program TTD. Analisis Strength, Weakness, Opportunities and Threats (SWOT) digunakan untuk menyusun alternatif strategi dan Analytical Hierarchy Process (AHP) digunakan untuk menentukan prioritas strategi. Hasil penelitian diperoleh skor IFE 2.14 menunjukkan secara internal, program tidak mengoptimalkan kekuatan dan tidak menghindari kelemahan. Skor EFE 2.10 menunjukkan program tidak mengoptimalkan peluang dan tidak menghindari ancaman. Alternatif strategi yang dihasilkan meliputi; peningkatan komitmen, peran dan kemitraan antar stakeholder; peningkatan program aksi; peningkatan sarana prasarana; dan peningkatan kapasitas tenaga kesehatan

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STRATEGI PENGEMBANGAN BUDIDAYA KENTANG (Solanum Tuberosum L) DI KECAMATAN NGABLAK KABUPATEN MAGELANG

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v13i1.14240 ◽

2017 ◽

Vol 13 (1) ◽

pp. 53

Author(s):

Mahkruf Joko Purwanto ◽

Mohd. Harisudin ◽

Aulia Qonita

Keyword(s):

Agricultural Intensification ◽

Swot Analysis ◽

External Factor ◽

Cropping Systems ◽

Solanum Tuberosum L ◽

Descriptive Analysis ◽

Secondary Data ◽

Internal Factor ◽

Factor Evaluation ◽

The Cost

This study aims to determine the cost, revenue and profit in potato cultivation in Ngablak subdistrict, analyze internal and external factors, formulate strategic alternatives, prioritize strategies that can be applied in developing in potato cultivation in the Ngablak subdistrict. The basic method of research is descriptive analysis. The research location in Ngablak subdistrict Magelang regency. The data used are primary and secondary data. Analysis of the data were used: (1) Cost, Revenue, Income and Profit, (2) Analysis of Internal Factor Evaluation, (3) External Factor Evaluation, (4) SWOT Analysis, (5) QSPM. The Results showed, the cost potato cultivationis Rp.11,413,271.00, revenue is Rp.18,631,117.00. income to Rp.7,217,846.00 and the profit received Rp.4,827,071.00. Internal Factor Evaluation (IFE) showed that there are four strengths and six weaknesses. External Factor Evaluation (EFE) shows that there are six opportunities and three threats. SWOT Analysis generate alternative strategies that can be applied is to maintain the quality and increase the quantity of potato cultivation with agricultural intensification, maximizing land for planting potato through monoculture cropping systems and crop rotation as well as utilizing existing technology and marketing cooperation relationship with more than a middleman. QSPM analysis showed that the priority of strategy can be applied is to maintain the quality and increasing the quantity of potato cultivation with agricultural intensification.

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Strategi Pemasaran Produk Olahan Hasil Perikanan pada UMKM Cindy Group

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah ◽

10.29244/mikm.13.1.19-28 ◽

2018 ◽

Vol 13 (1) ◽

pp. 19

Author(s):

Eviet Sri Setiyorini ◽

Bambang Pramudya Noorachmat ◽

Muhammad Syamsun

Keyword(s):

Marketing Strategy ◽

External Factor ◽

Marketing Strategies ◽

External Factors ◽

Raw Material ◽

Internal Factor ◽

Factor Evaluation ◽

Processed Products ◽

Internal And External Factors ◽

A Company

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.

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ANALISIS SWOT: FAKTOR INTERNAL DAN EKSTERNAL PADA PENGEMBANGAN USAHA GULA MERAH TEBU (Studi Kasus di UKM Bumi Asih, Kabupaten Bondowoso)

JURNAL AGROTEKNOLOGI ◽

10.19184/j-agt.v12i02.9276 ◽

2018 ◽

Vol 12 (02) ◽

pp. 107

Author(s):

Yani Subaktilah ◽

Nita Kuswardani ◽

Sih Yuwanti

Keyword(s):

Factor Analysis ◽

Sugar Cane ◽

External Factor ◽

External Factors ◽

Internal Factor ◽

Internal Factors ◽

Brown Sugar ◽

Internal Position ◽

Factor Evaluation ◽

Internal And External Factors

One product from the sugar cane is brown sugar cane. ‘UKM Bumi Asih’ is one of the producer of the sugar cane in Bondowoso Regency. Brown sugar cane has potential prospect to developed because it can be used to any purposed (for household needs and beverage industries). This study was aimed to identify the internal and external factors that affected business development of brown sugar cane. The study were used the methods of internal factor evaluation (IFE) and eksternal factor evaluation (EFE). Internal factor analysis was performed to identify the company's internal strengths that can be used and anticipated weaknesses. External factor analysis was conducted to identify opportunities that can be exploited and threats that can be avoided. The scores output from matrix IFE and EFE were all categorized with total score 2.812 for internal factors and 3.0315 for external factor. Both scores were above 2.5 which meas that the internal position was strong enough. So its has the ability above the average to take advantage of the power and opportunities to anticipated the internal weakness and the threats. Keywords: brown sugar cane, eksternal factor, internal factor

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Strategi Manajemen dalam Meningkatkan Daya Saing pada Celebrity Fitness Central Park Mall

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i1.6790 ◽

2020 ◽

Vol 4 (1) ◽

pp. 14

Author(s):

Christian Lyonal Wiseno

Keyword(s):

Development Strategy ◽

Management Strategy ◽

Qualitative Method ◽

External Factor ◽

Market Development ◽

Market Penetration ◽

Internal Factor ◽

Central Park ◽

Factor Evaluation ◽

The Subject

This research was conducted to find out the most precise management strategy to enhance competitiveness of Celebrity Fitness Central Park Mall. This study applies a qualitative method, by conducting interviews and also observation by directly reviewing the subject of the study. The analytical method consists Input Stage consisting of Internal Factor Evaluation and External Factor Evaluation, Matching Stage consisting of Strength-Weakness-Opportunity-Threat Matrix and Internal External Matrix, and Decision Stage consisting of Quantitative Strategic Planning Matrix. After analyzing from the existing data, it is known that the Market Penetration strategy is the most appropriate to be implemented for Celebrity Fitness Central Park Mall and Market Development strategy can be used as a support.

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Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

HASANUDDIN JOURNAL OF BUSINESS STRATEGY ◽

10.26487/hjbs.v1i1.167 ◽

2019 ◽

Vol 1 (1) ◽

Author(s):

P. Sitorus Benget ◽

Nursyamsi Idayanti ◽

Sumardi Sumardi

Keyword(s):

Competitive Advantage ◽

Production Process ◽

Cost Efficiency ◽

Swot Analysis ◽

External Factor ◽

Market Penetration ◽

Internal Factor ◽

Descriptive Research ◽

Factor Evaluation ◽

The Right

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

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FAKTOR-FAKTOR LINGKUNGAN YANG MEMPENGARUHI PENGEMBANGAN BUDIDAYA BAWANG MERAH (Allium ascalonicum, sp) DI KABUPATEN PATI

Jurnal Litbang Media Informasi Penelitian Pengembangan dan IPTEK ◽

10.33658/jl.v11i2.65 ◽

2015 ◽

Vol 11 (2) ◽

pp. 93-102

Author(s):

Sutrisno Sutrisno

Keyword(s):

External Factor ◽

External Environment ◽

Secondary Data ◽

Data Sources ◽

Average Score ◽

Strategy Formulation ◽

Internal Factor ◽

The Matrix ◽

Factor Evaluation ◽

Descriptive Method

ENGLISHOnion is one of the featured vegetable commodities that have long been cultivated by farmers intensively. This study aims to analyze the factors internal and external environment (IE) in the development of onion cultivation in Pati regency. Research used descriptive method with data sources derived from primary and secondary data. Analysis of data using the strategy formulation consisting of (1) Matrix Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), (2) Matrix Internal External (IE). The results showed the total value of the average score of 2.67 on a matrix IFE located on the cell II (on average), while the total score of the matrix EFE gained an average of 2.80 lies in cell IV (moderate). These results position the development of onion cultivation in Pati regency in cell II and IV, called a strategy to grow and build. INDONESIABawang merah merupakan salah satu komoditas sayuran unggulan yang sejak lama telah diusahakan oleh petani secara intensif. Penelitian ini bertujuan untuk menganalisis faktor-faktor lingkungan internal dan eksternal (IE) dalam pengembangan budidaya bawang merah di Kabupaten Pati. penelitian menggunakan metode deskriptif dengan sumber data berasal dari data primer dan sekunder. Analisis data menggunakan formulasi strategi terdiri dari (1) Matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE), (2) Matriks Internal External (IE). Hasil penelitian menunjukkan nilai total skor rata-rata pada matriks IFE sebesar 2,67 terletak pada sel II (rata-rata), sedangkan matriks EFE memperoleh total skor rata-rata sebesar 2,80 terletak pada sel IV (sedang). Hasil tersebut menempatkan posisi pengembangan budidaya bawang merah di Kabupaten Pati pada sel II dan IV, disebut strategi tumbuh dan membangun.

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