scholarly journals Strategi Pengembangan Usaha Budidaya Ikan Konsumsi Air Tawar dan Ikan Hias Air Tawar pada Kelompok Mitra Posikandu Kabupaten Bogor

Author(s):  
Bagus Dwi Nugroho ◽  
Hartrisari Hardjomidjojo ◽  
Ma'mun Sarma

Fisheries is a prominent sector in Bogor District, in line with its vision to be the most advanced district in Indonesia by becoming the biggest producer of both decorative and consumable fish. Total production of consumable fish has reached 112.781 tons and production of decorative fish has reached 242.520.230 seeds. Kelompok Mitra Posikandu is a group of fish breeder which is located in Minapolitan Area, Bogor District. The group was established in August 2016 with 23 members. The newly established group has several potencies to grow and expand, hence need a research to be carrried out. Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods were used in this research to analyze both internal and external factors. Alternative strategies for business expansion were explained with Strengths, Weaknesses, Opportunities and Threats (SWOT) method and further analyzed by using Analytical Hierarchy Process (AHP).

2019 ◽  
Vol 10 (2) ◽  
Author(s):  
Anik Juniastuti ◽  
A. Faroby Falatehan ◽  
Pudji Muljono

ABSTRACTContent is an important variable in e-learning implementation. Creating the right content, will determine success in learning based on information and communication technology. The results of research in Budget and Treasury Training Center states that e-learning is no more effective than classical, due to the method of delivering inappropriate teaching materials. This research will formulate the strategy of content quality improvement for e-learning on the Budget and Treasury Training Center. First analysis of internal and external factors that determine the quality of e-learning based training content. The analysis was performed using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix. The second phase focuses on developing alternative strategies by aligning key internal and external factors. Strength Weakness Opprtunity Threat (SWOT) Analytical techniques will get some alternative strategies. Last stage is to set priority strategy using Quantitative Strategic Planning Matrix (QSPM). This research formulates the strategy of optimization of the training services by creating excellent services of e-learning. The policies were the provision of learning materials in attractive packaging, fulfillment of user needs and user friendly. These policies were outlined in three programs: designing edutainment programs, designing micro learning for learning materials, and providing LMS application of android version.Key Words: Content Quality, IFE, EFE, SWOT, QSPM ABSTRAKKonten merupakan variabel penting dalam implementasi e-learning. Membuat konten yang tepat, akan menentukan keberhasilan dalam belajar menggunakan bantuan teknologi informasi dan komunikasi. Penelitian terkait e-learning di Pusdiklat Anggaran dan Perbendaharaan menyatakan bahwa diklat dengan metode e-learning tidak lebih efektif dibanding dengan metode klasikal. Hal tersebut disebabkan cara penyampaian materi dalam bentuk bahan ajar yang tidak tepat. Penelitian ini akan merumuskan strategi peningkatan kualitas konten diklat berbasis e-learning pada Pusdiklat Anggaran dan Perbendaharaan. Tahapan analisis yang dilakukan yaitu, pertama analisis faktor-faktor internal dan eksternal yang menentukan kualitas konten diklat berbasis e-learning. Analisis dilakukan menggunakan matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Tahap kedua berfokus pada pembuatan strategi alternatif yang layak dengan menyelaraskan faktor internal dan eksternal kunci. Teknik analisis menggunakan metode Strength Weakness Opportunity Threat (SWOT) akan menghasilkan beberapa alternatif strategi. Tahap ketiga adalah menetapkan prioritas strategi menggunakan Quantitative Strategic Planning Matrix (QSPM). Penelitian ini merumuskan strategi optimalisasi layanan kediklatan dengan membangun layanan unggulan diklat berbasis e-learning. Kebijakan yang ditetapkan adalah penyediaan materi belajar dalam kemasan yang menarik, memenuhi kebutuhan pengguna, dan user friendly. Kebijakan dijabarkan dalam tiga program yaitu merancang program edutainment, merancang materi dalam bentuk micro learning, dan menyediakan aplikasi LMS versi android.Kata Kunci: Kualitas Konten, IFE, EFE, SWOT, QSPM


Author(s):  
Eviet Sri Setiyorini ◽  
Bambang Pramudya Noorachmat ◽  
Muhammad Syamsun

Cindy Group is a company grouped as SMEs which produces boiled fish, both traditional and hygienic. Companies to keep their survival in order to survive in a competitive market, must have a strategy to attract consumers to buy their products. One of the best strategy is to evaluate and develop appropriate marketing strategies. The objectives of this research are: (1) to identify and analyze internal and external factors influencing Cindy Group marketing strategy, (2) to formulate Cindy Group marketing strategy, and (3) to prioritize Cindy Group marketing strategy. Based on internal and external factors, Cindy Group formulated strengths, weaknesses, opportunities and threats toward marketing strategy using Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE). The total score in the IFE and EFE matrices illustrated that the firm's stable position in responding to external situations. The total IFE score of 3.3436 indicated that the strengths of Cindy Group could overcome the weaknessess very well. Total EFE score of 2.5545 indicated that Cindy Group was good enough to respond the opportunities and minimize threats. Based on QSPM analysis, the priority strategy to be applied in the marketing of fishery processed products at UMKM Cindy Group which was expanding marketing network, maintaining quality, increasing sales service and increasing cooperation with related institutions and cooperatives/other SMEs in order to get raw material access.


2018 ◽  
Vol 12 (02) ◽  
pp. 107
Author(s):  
Yani Subaktilah ◽  
Nita Kuswardani ◽  
Sih Yuwanti

One product from the sugar cane is brown sugar cane. ‘UKM Bumi Asih’ is one of the producer of the sugar cane in Bondowoso Regency. Brown sugar cane has potential prospect to developed because it can be used to any purposed (for household needs and beverage industries). This study was aimed to identify the internal and external factors that affected business development of brown sugar cane. The study were used the methods of internal factor evaluation (IFE) and eksternal factor evaluation (EFE). Internal factor analysis was performed to identify the company's internal strengths that can be used and anticipated weaknesses. External factor analysis was conducted to identify opportunities that can be exploited and threats that can be avoided. The scores output from matrix IFE and EFE were all categorized with total score 2.812 for internal factors and 3.0315 for external factor. Both scores were above 2.5 which meas that the internal position was strong enough. So its has the ability above the average to take advantage of the power and opportunities to anticipated the internal weakness and the threats. Keywords: brown sugar cane, eksternal factor, internal factor


2021 ◽  
Vol 22 (1) ◽  
pp. 17
Author(s):  
Mega Anjani ◽  
Dwi Aulia Puspitaningrum ◽  
Nanik Dara Senjawati

Penelitian ini bertujuan untuk menganalisis prioritas alternatif strategi yang tepat dalam upaya pengembangan pangsa pasar pada Lestari Coffee Roasters berdasarkan bauran pemasaran di Lestari Coffee Roasters. Penelitian ini menggunakan metode deskriptif. Metode pelaksanaan penelitian ini menggunakan studi kasus dan metode penentuan responden menggunakan metode purposive. Macam data yang digunakan yaitu data primer dan data sekunder. Teknik pengumpulan data yaitu melalui observasi, wawancara, dokumentasi dan pencatatan, serta kuesioner. Teknik analisis yang digunakan adalah EFE (External Factor Evaluation), IFE (Internal Factor Evaluation), Matriks IE (Internal-External), dan AHP (Analitycal Hierarchy Process). Hasil Penelitian menunjukkan bahwa faktor bauran pemasaran yang menjadi prioritas utama dalam penyusunan strategi pemasaran biji kopi panggang pada Lestari Coffee Roasters berturt-turut adalah orang, tempat, promosi, proses, sarana fisik, harga, dan produk. Alternatif strategi pemasaran yang menjadi prioritas bagi Lestari Coffee Roasters yaitu pengembangan produk, Integrasi, pengembangan pasar, dan penetrasi pasar. Kata kunci : strategi pemasaran, bauran pemasaran, AHP, prioritasProgram Studi Agribisnis Jurusan Agribisnis Fakultas Pertanian Universitas Pembangunan Nasional “Veteran” Yogyakarta


Author(s):  
Putinur Putinur ◽  
Randi B.S Salampessy ◽  
Achmad Poernomo

Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi pengembangan industri patin dan menentukan strategi prioritas untuk pengembangan industri patin diProvinsi Jambi. Penelitian dilaksanakan pada Bulan November 2018 hingga April 2019 bertempat di Provinsi Jambi (studi kasus di Kabupaten  Muaro Jambi), dilakukan dengan metode SWOT (Strengths Weaknesses Opportunities and Threats) dan AHP (Analytical Hierarchy Process). Teknik pengumpulan data meliputi survei, observasi dan wawancara. Cakupan dalam penelitian ini mulai dari sektor budi daya, sektor pengolahan hingga pemasaran. Responden dalam penelitian ini adalah pelaku usaha, pembuat kebijakan (pemerintah daerah dan pusat), serta pakar (akademisi dan peneliti). Hasil identifikasi menunjukkan bahwa faktor internal dan eksternal yang mempengaruhi pengembangan industri patin pada aspek budi daya diantaranya status kepemilikan lahan, ketersediaan modal, tersedianya tenaga penyuluh perikanan, tingginya  minat usaha, akses pemasaran, dukungan dan kebijakan dari pemerintah, dan kontinuitas bahan baku pakan. Pada aspek pengolahan, faktor yang mempengaruhi diantaranya lokasi unit pengolahan, ketersediaan bahan baku, tenaga kerja, akses pemasaran, dukungan pemerintah, serta persaingan. Analisis SWOT menghasilkan 8 alternatif strategi untuk budi daya dan 6 alternatif strategi di sektor pengolahan. Berdasarkan hasil analisis AHP, prioritas utama dalam pengembangan patin di Provinsi Jambi adalah meningkatkan pendampingan dan pembinaan kepada pembudi daya (sektor budi daya) dan mengembangkan usaha, diversifikasi dan inovasi produk (sektor pengolahan).Title: Strategies for Pangasius Industry Development in Jambi ProvinceThe aims of this research were to identify internal and external factors and to formulate the alternative strategies in developing the pangasius industry, in Jambi Province. This research was held in November 2018 until April 2019 in Jambi Province (case study in Muaro Jambi district), applied SWOT (Strengths Weaknesses Opportunities and Threats) and AHP (Analytical Hierarchy Process) methods, while the data were obtained through survey, observation and interviews, covering aquaculture, processing and marketing sectors. Respondents in this research were businessmen, policy makers (local and centralgovernments), and experts (academics and researchers). The results indicate that internal and external factors that influence the development of the pangasius industry in the aquaculture were land ownership,capital availability, availability of fisheries extension workers, high business interest, marketing access, support and policy from the government, and continuity of feed raw materials. Whereas in the processing include the location of processing units, the availability of raw materials, labor, marketing access, government support, and competition. SWOT analysis resulted in 8 alternative strategies for the aquaculture sector and 6 alternative strategies for processing sector. Based on AHP analysis, the main priorities for  the development of pangasius industry in Jambi Province were to strengthen assistance and guidance for farmers (aquaculture sector) and business development, diversification and product innovation (processing sector).


2020 ◽  
Vol 21 (1) ◽  
pp. 9
Author(s):  
Suwardi Gunawan ◽  
Ahmad Subarkah ◽  
Willy Tambunan

Pusat Pelatihan Mandiri Kelautan dan Perikanan atau P2MKP adalah bidang usaha budidaya dan pengolahan rumput laut yang berlokasi di Kota Balikpapan. Penjualan yang dilakukan selama ini tidak memiliki strategi khusus dalam pemasarannya, penjualan yang dilakukan hanya sebatas memenuhi permintaan yang ada. Oleh karena itu penelitian ini bertujuan untuk mendapatkan strategi pemasaran menggunakan analisa swot dan Analytical Hierarchy Process (AHP). Dari hasil perumusan strategi pemasaran pada matriks internal factor evaluation (IFE) dan matriks external factor evaluation (EFE) didapatkan kekuatan utama yaitu memiliki kandungan gizi yang baik dengan skor 0,444 dan peluang utama yaitu dukungan pemerintah terhadap usaha dengan skor 0, 472. Kemudian hasil dari matriks internal eksternal (IE) P2MKP berada pada posisi sel 5. Dari hasil analisis SWOT didapatkan 16 alternatif strategi. Kemudian dengan menggunakan metode AHP diperoleh strategi prioritas bagi P2MKP dengan skor bobot paling tinggi 0,130 yakni menjalin hubungan dengan pemerintah untuk melakukan perizinan produk.


Author(s):  
Miftakhurrizal Kurniawan ◽  
Imam Santoso ◽  
Harry Mangatur Silaban

The purpose of this study is to analyze the internal and external factors that influence development and provide proposals for competitive strategies which are the priority of developing CV Angkasa Jaya. This study uses Strength, Waekness, Opportunity and Threat (SWOT) methods to identify internal and external factors of the company as well as alternative strategic planning and Fuzzy Analytical Hierarchy Process (FAHP) for determining strategic priorities. The results showed that internal and external factors that affected were products, marketing, production processes, the existence of government support, fruit beverage trends, market potential, technology, competition, shifting market tastes, economy and substitute products. Alternative strategies that become priority development strategies that can be applied by CV Angkasa Jaya are to increase the use of production technology and the internet, improve and maintain product quality in order to be able to compete with other products, develop business potential by making product innovations, carry out continuous production processes, improve and maintain market share, increase production capacity and the last priority is to increase promotion.


2021 ◽  
Vol 7 (1) ◽  
pp. 65
Author(s):  
Salmiwati Othman ◽  
Mahadir Ladisma Awis ◽  
Suhaimi Abdul Samad ◽  
Ainul Fadzilah Harun

In recent years, the focus on the challenges regarding work from home (WFH) has been escalating throughout the globe. In the context of Malaysia, seeing that this is an emergent issue, there are still limited studies conducted on the framework or model that promote the effectiveness of WFH. However, there are fundamental issues that need to be addressed, namely; (i) the accessibility and coverage; (ii) the acceptance level among the staff and (iii) the quality of productivity. This study outlines two main objectives, which are (i) to examine the internal factors; and (ii) the external factors that influence the staff while WFH during MCO. Thus, there is an increasing need to recognise the benefits and potential challenges towards assisting the human resource practitioners to be more effective in implementing the WFH (Nordin et al., 2016). This study was conducted among the staff of Universiti Teknologi MARA (UiTM) during the Movement Control Order (MCO) from 18 March till 9 June 2020. Based on the survey conducted among 17,541 staff (as per 31 Mac 2020), 1,320 staff volunteered to be involved in this survey. The data was analysed using the SPSS v26. In part, the analysis was carried out to ascertain the main challenges comprising of internal and external factors. From the internal factor, the findings showed that flexible working hour was found as the main factor; mean value of 4.10. Furthermore, for the external factor, the factor on the distraction due to other commitments such as parent/child caretaker and house chores was found as the main factor; mean value of 3.82. The findings of this study significantly contribute towards understanding the internal and external factors of WFH, and serve to measure the productiveness and the effectiveness of WFH from the viewpoint of higher learning institutions.     Keywords: work from home, staff experience, internal factor, external factor, movement control order  


2019 ◽  
Vol 4 (7) ◽  
pp. 944
Author(s):  
Desy Anggreani ◽  
Sudarmiatin Sudarmiatin ◽  
Suharto Suharto

<p class="Abstrak"><strong>Abstract:</strong> This study focuses on identifying internal and external factors from Crystal Guava Production and Service Unit of SMK 2 Batu. Therefore, strategies for the development of Production Units as edupreneurship can be obtained, namely vehicles for practicing work and entrepreneurship for students by doing creative and innovative efforts, the use of technology at the time of the guava crystal production process and its marketing implementation. Based on the internal factor analysis of the UPJ in SMK 2 Batu at 1.19 and the external factor analysis of 1.15 which is then analyzed using the SWOT matrix at the coordinate point (1.19:1.15) which means the quadrant I (SO) namely having to develop their internal power be`1cause the opportunity to develop UPJ in SMK N 2 batu is widely opened. The SO strategy that has been developed based on the SWOT matrix is (1) making Guidelines for production activities of Production Units that propose Curriculum, (2) product development and the use of the latest technology in organic crystal cultivation, (3) expanding market share with promotional media on social media, (4) increasing student involvement in cultivation and marketing (sales services, promotion in social media), (5) increasing collaboration with industrial parties to transfer knowledge and technology of crystal guava cultivation and maintain continuity of guava products.</p><strong>Abstrak:</strong> Penelitian ini berfokus untuk mengindentifikasi faktor internal dan faktor eksternal dari Unit Produksi dan Jasa Jambu Kristal SMKN 2 Batu sehingga diperoleh strategi-strategi pengembangan Unit Produksi sebagai <em>Edupreneurship</em> yaitu wahana berlatih bekerja dan berwirausaha bagi siswa dengan melakukan yang usaha kreatif dan inovatif, dan penggunaan teknologi pada saat budidadaya Jambu Kristal serta pemasarannya. Berdasarkan analisis faktor internal dari Unit Produksi dan Jasa SMKN 2 Batu sebesar 1,19 dan analisis faktor eksternal sebesar 1,15 yang selanjutnya dianalisis susuai matriks SWOT berada pada titik koordinat (1,19: 1,15) yang berarti pada kuadran I (SO) yaitu harus mengembangkan kekutan internalnya karena peluang untuk mengembangkan Unit Produksi dan Jasa SMKN 2 Batu sebagai <em>Edupreneurship </em>terbuka lebar. Adapun strategi SO yang dikembangkan. Adapun strategi SO yang telah dikembangkan berdasarkan matriks SWOT ialah (1) pembuatan Pedoman kegiatan produksi Unit Produksi yang mengaju Kurikulum, (2) melakukan pengembangan produk dan penggunaan teknologi terbaru pada budidaya jambu kristal (organic), (3) memperluas pangsa pasar dengan media promosi di media sosial, (4) peningkatan keterlibatan siswa dalam budidaya dan pemasaran (layanan penjualan, promosi di media soasial), (5) Meningkatkan kerjasama dengan pihak DU/DI yang sejenis untuk transfer ilmu dan teknologi budidaya jambu kristal dan menjaga kontinuitas produk jambu.


2021 ◽  
Vol 7 (2) ◽  
pp. 133-147
Author(s):  
Ahmad Sahide ◽  
Rezki Satris

The Arab Spring in 2011 opened the way for democratization in some Arab countries, including Egypt. Egypt succeeded in overthrowing Hosni Mubarak as the president, but Egypt failed in consolidating democracy after holding a general election in 2012. The main factors of the failure in consolidating democracy in Egypt come from internal and external factors. The internal factor was that Egypt had not been ready for democracy , whereas the external factor was  foreign intervention due to national interest. This article analyzes the failure of democratization in Egypt by using Jack Snyder and Georg Sorensen’s theory. In the last part of this article, the writer suggested that Egypt should have learned how to consolidate democracy from Indonesia. Indonesia is the best model of democracy for Egypt due to some reasons. The first one is Indonesia and Egypt near a culturally (religious approach), and the second one is Indonesia's success, as the majority Muslim state, in consolidating democracy since 1998.


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