scholarly journals SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING

2020 ◽  
Vol 5 (1) ◽  
pp. 204
Author(s):  
Siti Aisyah

The marketing strategy continues to develop. Internet advertising is commonly referred to as e-marketing. Various e-marketing strategies can be done now, for example online advertising. Advertising that used to be offline is now utilizing the internet. One of the formats for online advertising is native ad. Native advertising is a digital advertising format that is still relatively new for online advertising. This study aims to explain how native advertising is used and see how consumers' attitudes towards evaluating native ads. It is recommended to see more than where the original ad can be effectively approved according to marketing objectives. This research uses descriptive analysis technique with random sampling data collection techniques to 420 respondents online. Obtained results from native advertisements that are supported and able to produce positive attitudes and behaviors that benefit marketers or ad owners. Respond to native ads that can provide good information, fun, useful, credible, and do not disturb.

2020 ◽  
Vol 18 (2) ◽  
pp. 214
Author(s):  
Erni Fatmawati ◽  
Endah Safitri

<p class="StyleAuthorBold"><strong>Abstrak</strong></p><p class="abstrak">Penelitian bertujuan untuk mengetahui kemampuan literasi informasi dan literasi teknologi mahasiswa calon guru menghadapi pembelajaran di era revolusi industri 4.0. Metode penelitian yang digunakan yaitu deskriptif dengan bentuk penelitian survei. Populasi penelitian adalah mahasiswa Program Studi PTIK IKIP PGRI Pontianak angkatan 2016-2018 berjumlah 375 mahasiswa dengan pengambilan sampel berdasarkan teknik <em>proportionate stratified random sampling</em> yang berjumlah 177 mahasiswa. Teknik pengumpulan data yang digunakan komunikasi tidak langsung dengan alat pengumpul data berupa kuesioner. Teknik analisis data yang digunakan adalah analisis deskriptif. Hasil penelitian menunjukkan bahwa kemampuan literasi informasi yang dimiliki oleh mahasiswa berada pada kategori baik dan kemampuan literasi teknologi yang dimiliki mahasiswa juga berada pada kategori baik.</p><p class="abstrak"> </p><p class="StyleAuthorBold"><strong><em>Abstract</em></strong></p><p class="abstrak"><em>The research aimed to determine the information and technological literacy skills of prospective teacher students facing learning in the era of the industrial revolution 4.0. The research method used descriptive with a survey research form. The population was 375 students of the ICT Education Study Program at IKIP PGRI Pontianak class 2016-2018 with sampling based on proportionate stratified random sampling, totaling 177 students. Data collection techniques used indirect communication with data collection tools in the form of a questionnaire. The data analysis technique used descriptive analysis. The results showed that the students' information literacy skills were in a good category and students' technology literacy skills were in a good category.</em></p>


2020 ◽  
Vol 4 (6) ◽  
Author(s):  
Zaenal Arifin

This study aims to: (1) develop thematic textbooks based on local wisdom of our best friend's environmental theme material for grade V elementary school students, (2) Know the validity, practicality and effectiveness of thematic textbooks based on local wisdom of our best friend's environmental theme material for grade students V elementary school. The development of thematic textbook learning media based on local wisdom uses the Research and Development (R & D) method. The development stages include: (1) Potentials and problems, (2) Data collection, (3) Product design, (4) Design validation, (5) Design revision, (6) Product testing, (7) Product revision (Sugiyono, 2016). The research was conducted with 33 students from class V SDN 2 Sendang Jepara Regency. Initial product development is a process of making media based on needs analysis. Expert testing or validation was carried out by 2 experts, namely media experts and material experts. The data collection method in this research is observation, interview, and questionnaire. The data analysis technique used descriptive analysis and comparison test of two independent groups, namely using the independent t-test. Based on the results of the trial, this thematic teaching material is very valid, very interesting, effective and can be applied in learning. This can be seen from the results of the validation test from three experts which show that the product is good. The results of the effectiveness test showed that the experimental class students had better learning outcomes than the control class. This means that textbooks based on local wisdom of Jepara Regency are developed effectively


2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Donny Dharmawan, MM. ◽  
Erfan Esnawan

<em><span lang="EN-US">This study aims to determine the magnitude of the influence of leadership and competence on the organizational performance of PT. Samick Indonesia. This study uses Simple Random Sampling. The population in this study were employees of PT. Samick Indonesia. With 156 samples. Data collection techniques using questionnaires which then have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that, Leadership is able to improve Organizational Performance. Competence is able to improve organizational performance thus it can be concluded that leadership and competence have a positive and significant influence on the organizational performance of PT. Samick Indonesia.</span></em>


At- Tarbawi ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 16-27
Author(s):  
Suratiningsih Suratiningsih

The research aims to describe the puzzling media as a solution to increase the learning motivation of elementary /MI student. This research is library research. It is a method that the data which is needed in completing research comes from library sources i.e. include books, encyclopedias, dictionaries, journals, documents, magazines, etc as well as various sources on the internet. The data collection technique used in this research is documentation. Documentation means looking for data about things in the form of notes, books, papers, articles, journal, and so on. Then, the data analysis technique used in this study is content analysis. In this analysis, the process of selecting, comparing, and combining various meanings will be found to be relevant. The media is an intermediary or introduction. Puzzle media can improve the students’ motivation to keep trying to solve problems. It is fun for students because it can be repeated. The challenges in the puzzle game will give you an addictive effect to always try and try until they are successful.


2020 ◽  
Vol 28 (1) ◽  
pp. 106-118
Author(s):  
Evi Mafriningsianti

This research objective to determine the satisfaction, discipline, and motivation of employees of PDAM Tirta Bhagasasi Bekasi, and also to determine satisfaction and discipline of influence on work motivation the employee of PDAM Tirta Bhagasasi Bekasi. There are 90 employees of PDAM Tirta Bhagasasi Bekasi as a sample in this study. The sampling technique uses simple random sampling techniques. Observation and questionnaire methods are used in collecting the data. The data analysis technique uses multiple regression analysis with the SPSS program. The results of the descriptive analysis show the good realization of job satisfaction (average score 3.63) and employee work discipline (average score 3.61) so that it has a positive impact on employee work motivation (average score 3.57). These results are supported by Bekasi Tirta Bhagasasi PDAM data in 2018 which obtained a level of realization of workforce satisfaction of 61.38% (sufficient category), the value of realization of employee work discipline at 5.80% (sufficient category), and the level of realization of labor motivation of 60.71% (sufficient category). t value calculated job satisfaction (b1) = 9,133 with a significance of 0,000 (<= 0.05) then Ho is rejected and Ha is accepted. This means that job satisfaction has a significant effect on the work motivation of PDAM Tirta Bhagasasi Bekasi employees. T value is calculated work discipline (b2) = 5.535 with a significance of 0,000 (<= 0.05) then Ho is rejected and Ha is accepted. This means that work discipline has a significant effect on the work motivation of PDAM Tirta Bhagasasi Bekasi employees.


2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Rivai Bolotio

ABSTRACT, This study aims to examine the influence of religious understanding on the performance of Madrasah Ibtidaiah teachers in Manado City. The method used in this research is correlational quantitative. This research is conducted in Madrasah Ibtidaiah in Manado City with the sample size of 96, selected from 127 teachers using proportional stratified random sampling. Data collection is done by using test and nontest instruments. The test is used to collect data on religious understanding and the nontest is used to collect the data of practice and performance. The collected data are then analyzed using descriptive analysis and path analysis. The results of this study indicate that religious understanding has a positive direct effect on teacher performance. To improve teachers’ performance, the efforts made, in relation to these variables, include improving teachers’ religious understanding by renewing teachers’ religious knowledge by strengthening faith and devotion to God, and increasing selfawareness that obedience and sincerity in applying it are inevitable.Keywords: Religious understanding, performance, teachersPengaruh Pemahaman Agama terhadap Kinerja Guru Madrasah Ibtidaiah di Kota Manado


Jurnal Office ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 33
Author(s):  
Rahmawati Rahmawati ◽  
Aris Baharuddin ◽  
Nasaruddin Nasaruddin ◽  
Haerul Haerul

This study aims to determine the effectiveness of office layout in the archive section at PT. Bosowa Berlian Motor Makassar. This research uses quantitative descriptive research with observation, questionnaire, interview and documentation data collection techniques. The population in this study all employees at PT. Bosowa Berlian Motor, amounting to 136 people and the sample in this study as much as 50 percent, the total was 68 respondents. The data analysis technique used is by using descriptive analysis that is to present each question item using a percentage formula. The results showed that the three indicators in this study generally showed quite effective results, starting from the indicators of office spatial planning, the results of which were quite effective, indicators of employee placement whose results were quite effective, and indicators of the office's physical environment whose results were effective. Of the three indicators provide an overview that can be concluded that the office layout in the archive section at PT. Bosowa Berlian Motor Makassar as a whole is considered quite effective. 


2021 ◽  
Vol 2 (2) ◽  
pp. 138-150
Author(s):  
Fathimah Fithriyaani ◽  
Deddy Yusuf Yudhyarta ◽  
Syarifudin Syarifudin

The purpose of this study was to determine the effect of character education on students' learning motivation at State Elementary School 019 Sungai Beringin, Tembilahan Indragiri Hilir Riau Indonesia. This research used a quantitative approach. A total of 74 students were selected to participate in this study using the proportional random sampling technique. Data collection techniques were questionnaires and documentation. The data analysis technique used was a simple regression test. Based on the results of data analysis on variable X, namely Character Education, it was found that 73.69% was categorized as strong. Then, based on the results of data analysis of variable Y, namely Student Learning Motivation, it was found that 77.39% was also categorized as strong. While the effect of character education on student learning motivation obtained Fcount ≥ Ftable = 20.92 ≥ 3.97, so Ho is rejected, which means that there was a positive and significant influence between character education on student learning motivation


2020 ◽  
Vol 4 (02) ◽  
pp. 61-71
Author(s):  
Dwi Bima Cakra Borti ◽  
Izzat M. Daud

Imam Al-Bur'i's An-Nabawiyyah poem consists of 43 verses, which contain anxiety, hope and strangeness in his heart as well as praise for the Prophet Muhammad. In this thesis discussion, the author discusses the wazan and bahar and the benefits found in the An-nabawiyyah poem by Imam Al-Bur'i The purpose of this discussion is to know the wazan 'arudh and bahar 'arudh and the benefits found in this Shia An-Nabawiyyah by Imam Al-Bur'i. This research uses a qualitative approach or library method that is a method of data collection with documentation methods through books, journals, and other literature related to this research with the aim of establishing a theory foundation. The data analysis used is a descriptive analysis that is an analysis technique used to analyze the data by describing the data that has been collected without any intention of making generalisasai from the results of the study.The results of this study show that the wazan and bahar arudh found in this An-Nabawiyyah poem are bahar Towil with wazan fa'ulun-mafa'iylun-fa'ulun-mafa'iylun 2x. and there are also some changes in wazan namely zihaf and illal in imam Bur'i's an-nabawiyyah poem.


2020 ◽  
Vol 3 (2) ◽  
pp. 126-135
Author(s):  
Erdani Murdani Nur

Zakat is one of the pillars of Islam that every capable Muslim must do. One of the institutions that manage zakat funds is the National Zakat Agency (BAZNAS). This study aims to partially and simultaneously examine the effect of promotion and service quality on people's interest in paying zakat through BAZNAS, Indragiri Hilir Regency. This type of research is field research. The data used in this study were primary and secondary. 87 Respondents in this study were Muzakki in BAZNAS Indragiri Hilir Regency. The sampling technique used was simple random sampling. The data collection methods were questionnaires, interviews, and documentation. The data analysis technique partially used the t-test and simultaneously used the Anova test. The results showed that either partially or simultaneously, promotion and service quality had a significant influence on people's interest in paying zakat in BAZNAS, Indragiri Hilir Regency.


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