scholarly journals MEDIA SOSIAL SEBAGAI STRATEGI KOMUNIKASI POLITIK

2018 ◽  
Vol 22 (1) ◽  
Author(s):  
Nur Alfiyani
Keyword(s):  
Social Media ◽  
New Media ◽  
Interpersonal Communication ◽  
Political Communication ◽  
Descriptive Analysis ◽  
Communication Strategy ◽  
The Public ◽  
Communication Techniques ◽  
Twitter Account ◽  
The Media

Abstract. Communication strategy in politics is one of the keys to success in gathering votes. This research aims to determine the political communication strategies used by candidates to obtain votes. This research is a type of qualitative research with descriptive analysis approach. Data obtained through interviews and literature. The result of the study indicate that now, as time goes by and the rapidly development of communication technology, the emergence of new media or social media caused a shift in the campaign. Many used new media during the campaigns to attract as many people as possible and to vote. For example, someone who has a Twitter account and has 150 thousand followers has the power to propagate, because those who read the twit are very much. The 150 thousand readers are more than the readers of the Pikiran Rakyat newspaper, which are only about 75 thousand people. Mudzakkir Ali Djamil Candidates for the Makassar City DPRD use interpersonal communication techniques by utilizing social media, this is because he is aware of the important role of the media to make the public opinion.Keywords: Legislative Candidates, Political Communication, Social Media.Abstrak. Strategi komunikasi dalam politik merupakan salah satu kunci keberhasilan dalam mengumpulkan suara. Penelitian ini bertujuan untuk mengetahui strategi komunikasi politik yang digunakan oleh caleg untuk dapat memperoleh suara. Penelitian ini merupakan jenis penelitian kualitatif dengan pendekatan deskriptif analisis. Data diperoleh melalui wawancara dan studi pustaka. Hasil penelitian menunjukkan bahwa sekarang, seiring berjalannya waktu dan perkembangan tekonologi komunikasi yang juga begitu pesat, munculnya media-media baru atau yang dikenal dengan media sosial menyebabkan terjadinya pergeseran dalam kampanye. Banyak yang menggunakan media sosial pada saat kampanye untuk menarik massa sebanyak-banyaknya dan untuk memilih. Sebagai contoh, seseorang yang memiliki account Twitter dan memiliki 150 ribu follower memiliki kekuatan untuk mempropaganda, karena yang membaca twit-nya sangat banyak. Pembaca 150 ribu itu lebih banyak dari jumlah pembaca surat kabar Pikiran Rakyat yang hanya sekitar 75 ribu orang. Mudzakkir Ali Djamil Caleg DPRD Kota Makassar menggunakan teknik komunikasi interpersonal dengan memanfaatkan mesia sosial, hal ini dikarenakan beliau menyadari akan peran penting media dalam membentuk opini publik.Kata Kunci: Calon Legislatif. Komunikasi Politik, Media Sosial, 

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

scholarly journals The role of the media in forming awareness and knowledge among members of society About Crisis 0f Virus COVID-19 (Corona) A field study at the level of the Arab world

2021 ◽  
pp. 5-36
Author(s):  
هيثم عبد الرحمن أحمد السامرائي
Keyword(s):  
Social Media ◽  
New Media ◽  
Arab World ◽  
Arab Countries ◽  
State Agencies ◽  
Community Members ◽  
The Public ◽  
The Media ◽  
Radio Programs

The study attempted to reveal the role of the media in forming awareness and knowledge among members of society about the crisis 0f virus COVID-19. It aimed to get acquainted with the role of traditional and new media in dealing with this pandemic and assess its credibility in the Arab countries to deliver the correct news and information about this crisis to the public. In this study, the researcher used the descriptive analytical method through the method of surveying the media and electronic platforms used by the public in the Arab world to communicate with state agencies to obtain various information related to the crisis 0f virus COVID-19. The researcher designed a questionnaire to collect data for this study consisting of 7 axes and includes 50 questions. The study sample reached 1060 community members, male and female, from the age of 20 to 60 years, representing 19 Arab countries. The study concluded a number of results, the most important of which are: the success of media briefings and press conferences held by Arab governments during the Corona crisis, as well as the emergence of a spokesperson in this crisis in a convincing and logical manner In addition to the success of the media in educating society about preventive and preventive measures through TV and radio programs and social media sites, The study also found that 60% of the respondents were concerned during the crisis, following up on news related to the country's efforts to combat the virus Finally, it was noted that the doctors seized the media as the first line of defines, unlike celebrities of social media who lost their credibility and pulled the rug from under their legs due to the lack of confidence among members of the public in their information and that some were a source of spreading remorse.

scholarly journals Internet Marketing Strategy Demandailing Café in Building a Digital Brand on Instagram

2021 ◽  
Vol 8 (2) ◽  
pp. 165
Author(s):  
Rifkya Xena Aminullah JR ◽  
Jokhanan Kritiyono
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Interpersonal Communication ◽  
Brand Image ◽  
Communication Strategy ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
The Public ◽  
Marketing Data

This study raises the marketing communication strategy carried out by the Demandailing management in building the Demandailing Cafe brand image. This study describes the digital marketing strategy carried out by Demandailing Café in building a brand image on Instagram social media to the public, especially Demandailing Cafe consumers located in Surabaya. The benefits obtained from this research are as an academic reference on digital marketing in building a practical brand image on Instagram social media. The research method used in this research is descriptive qualitative, with an analysis of Integrated Marketing Communication (IMC) and digital marketing. Data was collected through in-depth interviews, observation, and documentation studies. This study concludes that in carrying out the Demandailing digital marketing strategy to build a brand image on Instagram social media, it is determined by how the products offered are highlighted in terms of the promotional content of the Demandailing Café product itself. Submission of the brand image itself indirectly becomes an interpersonal communication from Demandailing with customers who see Instagram. Demandailing always makes innovations in building a brand image that is not done by other cafe entrepreneurs, both in terms of soft selling and hard selling.

scholarly journals Logics of the Icelandic Hybrid Media System

2019 ◽  
Vol 40 (1) ◽  
pp. 43-59
Author(s):  
Birgir Guðmundsson
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Parliamentary Elections ◽  
Media System ◽  
Network Media ◽  
Social Media Platforms ◽  
The Media ◽  
Media Logic

AbstractThe increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.

scholarly journals Using New Media and Social Media in Disaster Communication

Komunikator ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 100-111
Author(s):  
Dhyah Ayu Retno Widyastuti
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Studies ◽  
Primary Source ◽  
The Public ◽  
Disaster Communication ◽  
Disaster Situation ◽  
Response And Recovery ◽  
The Media ◽  
Negative Impacts

New media and social media have changed the frame of communication that appears quickly, is interactive, and has no geographical boundaries. The media plays an essential role in disseminating accurate and responsible information in a disaster situation. The strategy of using communication media will reduce the impacts arising from disasters in the mitigation, preparedness, response, and recovery phases. Through a literature review, the author presents disaster communication, strategies, and using media in disasters. The research use case studies are the natural disaster of Mount Merapi and the Covid-19 pandemic to represent non-natural disasters. The results of the analysis show that sensitivity to the situation is an adequate response in a disaster. Furthermore, new media and social media tend to be sufficient as the primary source of information for the public, coordination, and fundraising. The effectiveness of media use in the Merapi disaster is the beginning of new media and social media in disaster communication in Indonesia. This media is also used in disaster management during the COVID-19 pandemic. The use of media in both case studies is considered adequate to reduce the negative impacts arising from the disaster. It is hoped this idea will contribute to disaster communication studies. 

scholarly journals Kompetensi Komunikasi Politik Politisi Perempuan Jawa Timur

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Yudiana Indriastuti
Keyword(s):  
Interpersonal Communication ◽  
Political Communication ◽  
Women Politicians ◽  
Communication Competence ◽  
The Public ◽  
Female Politicians ◽  
Strategic Role ◽  
Deputy Chairman ◽  
The Media ◽  
Local Leaders

As politicians, women have the ability to politicize well. Some local leaders held by women are able to perform well in developing the region. Some women politicians are able to have a strategic role as chairman or deputy chairman of the commission although there are not many. It's just that their activities and actions are never exposed in the media. With the exposure of women politicians in constituent media and the public knows who and how they are so when performing political functions will be easier than when they are not known to anyone. In this research, the competence of interpersonal communication in women politicians is weak. Women politicians are very weak in the mastery of knowledge about politics so that the process of adaptation is not good. The leadership factor currently held by women politicians contributes in building the communication competence of women politicians, although not large. The contribution is more evident when women politicians become the number one in an area. The leadership factor currently held by women politicians contributes in building the communication competence of women politicians, although not large. The contribution is more evident when women politicians become the number one in an area Keywords: female politicians, political communication competence

scholarly journals Countering the New Media Podia: Youth and ‘Fake News’ in Kenya

2021 ◽  
Vol 8 (4) ◽  
pp. 8-12
Author(s):  
Oloo Ong’ong’a
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Information Age ◽  
Fake News ◽  
The Public ◽  
The Social ◽  
Legal Structures ◽  
Media Platform ◽  
The Media

The rise of fake news into the new media platform has raised significant concern in Africa and Kenya in recent years. The new media has embedded itself with fake news, which sometimes has led to the misunderstanding and misinformation of particular events that might be of the public interest. The general public, policymakers, and scholars, as well as the media, have found this as a very challenging issue. The upsurge of the new technologies, mainly social media, has posed challenges as youth immerse themselves in utilizing these social media for their own benefits. This is coupled with the creation and spreading of fake news, which sometimes when it goes viral; they lead to stress, panic and uncertainty to the individuals that come across them. The ability of users’ exceptional capacity to produce, reproduce, and distribute their information to a broad audience makes social media, an essential tool in the information age. The article critically reviews the literature on fake news and recommends for media literacy, strengthening the legal structures and use of sophisticated technologies as a strategy to fight fake news in the social media in Kenya.

scholarly journals PEMANFATAAN MEDIA SOSIAL FACEBOOK SEBAGAI STRATEGI KOMUNIKASI POLITIK

2020 ◽  
Vol 6 (1) ◽  
pp. 89
Author(s):  
Suratno Suratno ◽  
Irwansyah Irwansyah ◽  
Niken Febrina Ernungtyas ◽  
Guntur Freddy Prisanto ◽  
Safira Hasna
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Quantitative Research ◽  
Public Involvement ◽  
Virtual Space ◽  
Communication Strategy ◽  
Legislative Elections ◽  
Quantitative Research Methods ◽  
The Public ◽  
Use Of Social Media

Political candidates are actively using Facebook's social media as a political communication strategy, for which there is social interaction and interactive dialogues between the candidates and the public in  virtual space, where this is needed to influence public involvement in achieving their political missions. Therefore, the objective of this study is to describe the influence of the use of social media Facebook as a political communication strategy on the electability, effectiveness, and popularity of the candidates of the DPR RI members in 2019 legislative elections. The research used theories and concepts of political communication and the use of social media in political communication, using quantitative research methods and surveys of 30 Facebook user respondents and voters in the 2019 legislative elections. The results showed there was an impact of Facebook utilization on the electability by  16%, on effectiveness by  39.7%, and on the popularity of prospective members of the DPR RI in the 2019 legislative elections by  17.3%. Users can actively collect information and opinions using this site as a place of communication between themselves with the politicians or with fellow supporters. However, the use of Facebook is not the only effective political communication strategy, traditional media such as television, radio, billboards, stickers are still effective to reach the public who do not always use social media.

Youth and Media

Plugged In ◽  
2017 ◽  
Author(s):  
Patti M. Valkenburg ◽  
Jessica Taylor Piotrowski
Keyword(s):  
Social Media ◽  
New Media ◽  
Interdisciplinary Research ◽  
Academic Interest ◽  
Media Environment ◽  
Dominant Position ◽  
The Public ◽  
Social Trends ◽  
The Media ◽  
Dramatic Growth

This chapter begins with a brief review of the changes in the media landscape, including the development of new media, the repurposing of traditional media, and traditional TV advertising's loss of its dominant position. It then discusses the increased academic interest in youth and media. It details the evolution of interdisciplinary research on youth and media in the last few decades. It identifies social trends have contributed to the dramatic growth of the academic interest in youth, three of which have played particularly impressive roles. These are the commercialization of the media environment around youth; the development of media for the very youngest viewers, children between one and two years old at the end of the 1990s; and the advent of social media at the dawn of the new millennium. Finally, the chapter considers the public debate surrounding youth and media.

scholarly journals Militansi caleg muda dalam pemenangan pemilu tahun 2019 di kabupaten aceh barat

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Syamsuar Syamsuar ◽  
Mirna Ria Andini
Keyword(s):  
Social Media ◽  
Young People ◽  
Interpersonal Communication ◽  
Political Communication ◽  
Political Party ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The West ◽  
Direct Communication ◽  
Descriptive Method

The communication strategy (militancy) in politics is one of the keys to the success of a political party (Parpol) or Legislative Candidates (Caleg) in winning the Election. In the 2019 Election at the West Aceh DPRK level, there were many political figures from young people who ran to become members of the legislature at the district level. These political figures are referred to as Young Candidates who are between 21 and 30 years old. Several young candidates at the DPRK West Aceh level won the 2019 Election. This research is qualitative with a descriptive method. The purpose of this research is to find out how the strategies of young candidates at the West Aceh DPRK level in winning the 2019 election and the obstacles they face in building a political communication strategy. The results obtained are that young candidates at the DPRK West Aceh level use interpersonal communication strategies or direct communication that use family and acquaintances to get votes in the election. In addition, young candidates at the DPRK West Aceh DPRK level use mass media only a little, they only use social media which is not paid. Having no experience in politics is the biggest obstacle in the candidacy of young candidates at the West Aceh DPRK level.Keywords: Strategy; Communication; Political; Young Candidates.

Sign in / Sign up

Export Citation Format

Share Document