scholarly journals KAJIAN HUBUNGAN KEBIJAKAN BAURANPEMASARANDAN VOLUME PENJUALAN GULA MERAH (SAKA) RAKYAT DI KABUPATEN TANAH DATAR SUMATERA BARAT

2017 ◽  
Vol 16 (1) ◽  
pp. 1-12
Author(s):  
Rina Sari ◽  
Nofialdi Nofialdi
Keyword(s):  
Marketing Mix ◽  
Coconut Shell ◽  
Selling Price ◽  
Chi Square ◽  
Brown Sugar ◽  
Shell Diameter

Brown sugar (saka) is one of alternative goods to fill sugar demand in Indonesia. This product is mainly produced by local agroindustries that disperse in many regions, one of the location is in Tanah Datar Regency. The aims of this study are to describe the marketing mix and to analyze the relation between marketing mix and selling volume of brown sugar in Tanah Datar Regency. Variables of this research are 4P of marketing mix and selling volume. The data is collected from farmer who produced traditionally, that spread in three district, then using quantitative analyze. The result of this research shows that product is molded by piece of coconut shell (diameter: 3-5 cm), the color is brown, reddish and yellowish, the selling price about Rp 10.000 - 15.000/Kg, and distributted through collecting traders or directly sold in market, and also have no promotion yet. The result of Chi Square analyze shows that there are relation between selling price variable with product variable, whereas place/ distribution variable is not.Keywords : brown sugar, agroindustry, marketing mix

Pembuatan Gula Semut dari Gula Merah Kelapa di Kabupaten Bulukumba

DEDIKASI ◽  
2019 ◽  
Vol 21 (1) ◽  
Author(s):  
Diana Eka Pratiwi ◽  
Army Auliah ◽  
Maryono Maryono
Keyword(s):  
Shelf Life ◽  
Economic Value ◽  
Raw Material ◽  
Selling Price ◽  
Sugar Production ◽  
Brown Sugar ◽  
South Sulawesi ◽  
Palm Sugar

Herlang Subdistrict is the largest producer of coconut juice (along with Selayar Regency and JenepontoRegency) which is the raw material for coconut sugar production in South Sulawesi. Tugondeng Village is one ofthe villages in Herlang District. About 80% of Tugondeng villagers work in the coconut sugar manufacturingindustry. However, this potential has not well developed due to the low economic value of brown sugar. To increasethe selling price of coconut sugar produced by Tugondeng Village, efforts need to be made to process coconut sapand coconut sugar into products which have higher selling price, namely palm sugar. The steps taken to achieve theobjectives of this activity were : (a) presentation of material on how to process coconut sap and coconut sugar intopalm sugar; and (b) demonstration of preparing palm sugar from coconut sap and coconut sugar. The resultsobtained show that the process of making palm sugar from coconut sap and coconut sugar is quite simple and thepalm sugar produced has longer shelf-life than coconut sugar

scholarly journals KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

2017 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Susni Herwanti
Keyword(s):  
Vitamin A ◽  
Marketing Strategy ◽  
Financial Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Selling Price ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable  and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di  Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar  Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

scholarly journals Hubungan Pemasaran Rumah Sakit (Marketing Mix 7P) terhadap Tingkat Kunjungan Pasien

2018 ◽  
Vol 7 (02) ◽  
pp. 120-130
Author(s):  
Puji Lestari ◽  
Rindu Rindu
Keyword(s):  
Marketing Mix ◽  
P Value ◽  
Chi Square ◽  
Purposive Sampling ◽  
Physical Evidence

Seiring berkembangnya jaman mengakibatkan persaingan bisnis yang semakin ketat termasuk dalam perumahsakitan. Oleh karna itu dibutuhkan pemasaran rumah sakit untuk mempromosikan dan mengelola rumah sakit agar tetap maju dan berkembang. Tujuan umum penelitian ini untuk mengetahui hubungan pemasaran rumah sakit dengan tingkat kunjungan pasien di Rumah Sakit Sahid Sahirman tahun 2017. Metode penelitian deskriptif kuantitatif. Penelitian ini dilakukan pada bulan Januari 2018 di RS Sahid Sahirman. Populasi penelitian ini adalah seluruh pasien rawat inap RS Sahid Sahirman selama periode penelitian. Sampel penelitian diambil secara purposive sampling ini berjumlah 37 pasien rawat inap Rumah Sakit Sahid Sahirman. Hasil penelitian menunjukkan bahwa ada hubungan pemasaran rumah sakit terhadap tingkat kunjungan pasien di RS Sahid Sahirman Tahun 2017, dimana uji chi-square di dapat hasil Product (P-value = 0,000), Promotion  (P-value = 0,000), Place (P-value = 0,001), People (P-value = 0,000), Process (P-value = 0,000), dan Physical Evidence (P-value = 0,000), lebih kecil dari 0,05 (<0,05) sehingga ada hubungan dengan tingkat kunjungan. Sedangkan Price (P-value = 0,072), lebih besar dari 0,05 (>0,05) tidak ada hubungan dengan tingkat kunjungan.. Di sarankan bagi manajemen RS Sahid Sahirman untuk meningkatkan meningkatkan kualitas bauran pemasarannya, dan bagi pasien agar mendapat layanan jasa yang berkualitas, dalam memilih RS untuk berobat agar melakukan evaluasi terhadap tarif, profesionalitas SDM,  kecepatan layanan dan kualitas fisik dan peralatan Rumah Sakit tersebut.

scholarly journals Smallholders’ willingness to pay for dura marking oil palm seeds

2018 ◽  
Vol 52 ◽  
pp. 00011
Author(s):  
Diana Chalil ◽  
Mohammad Basyuni ◽  
Riantri Barus ◽  
Lollie AP Putri
Keyword(s):  
Willingness To Pay ◽  
Oil Palm ◽  
Production Costs ◽  
Selling Price ◽  
Chi Square ◽  
Conjectural Variations ◽  
Marking Technique ◽  
Thick Shells ◽  
Service Data ◽  
Land Size

In 2018, around 4 million ha of oil palm smallholdings need to be replanted. Indonesia could utilize this moment to improve smallholdings’ productivity by ensuring the usage of good quality seeds. For the industry, Dura is considered as bad seeds as its thick shells can damage the machine and the oil content is low. Therefore, most mills do not want to buy it, hence the selling price is low. In fact, most smallholdings’ use uncertified seedlings that include many contaminated Dura. Unfortunately, smallholders can only detect this 3 years after the planting and spending a considerable amount of production costs. Actually, to avoid the unnecessary loss a Dura marking technique can be applied to the oil palm seeds. However, most smallholders are unlikely consider Dura usage as an important issue due to the higher weight and higher sales revenue. This study is conducted to analyse smallholders’ willingness to pay (WTP) for seed marking service. Data is collected from 60 independent smallholders in Labuhan Batu Utara, which mostly use the uncertified seedlings. The willingness to pay is measured with Conjectural Variations Approach, revealing 71% of the respondents are willing to pay the Dura seed marking service, although still with a minimum level of WTP. Pearson Chi Square Correlation Test shows that the WTP for Dura Marking Service is only significantly correlated with the smallholders’ knowledge and perception, but not with their land size and experience. Based on the results, a number of policy implication are included.

scholarly journals Application of Marketing Mix in Home Industry: Focussed on Micro and Small-Scale Coffee Industries

2016 ◽  
Vol 32 (1) ◽  
pp. 67-81
Author(s):  
Lya Aklimawati ◽  
Djoko Soemarno ◽  
Surip Mawardi
Keyword(s):  
Market Competition ◽  
Personal Selling ◽  
Marketing Mix ◽  
Product Diversification ◽  
Raw Material ◽  
Strategic Partnership ◽  
Small Scale ◽  
Target Market ◽  
Selling Price ◽  
Business Sustainability

Differences  in  marketing  strategies  with  other  industries  are  needed  to maintain  business  sustainability  especially  for  facing  fierce  market  competition. This  research  was  aimed  to  identify  a  marketing  mix  implemented  in  micro  and small  scale  coffee  industries,  and  to  identify  external  factors  that  affected  business sustainability.  This  study  was  carried  out  in  Sumberwringin  Sub-district, Bondowoso  District,  East  Java.  Respondents  of  this  study  were  25  coffee  industry players  selected  by  using  judgement  sampling  method.  Primary  and  secondary data  were  collected  in  this  study.  Data  were  analyzed  with  descriptive-qualitative method  and  interactive  analysis.  The  results  showed  that  micro  and  small-scale coffee industries was still implementing conventional  marketing pattern. The marketing mix  which  applied  in  coffee  industry,  were  (a)  the  product  mix  was  not  persistent that  depended  on  consumer  demand;  (b)  selling  price  of  product  was  determined from  cost  production  and  profit  margins;  (c)  distribution  was  conducted  with active  and  passive  marketing  particularly  based  on  customer  orders;  (d)  promotion mix  was  implemented  by  direct  marketing,  personal  selling,  and  word  of  mouth. Micro-environments of the marketing affecting micro and small-scale coffee industries were: (a) customers as main target market  in form  of consumer markets and  alternative target  market  as  re-seller  markets;  (b)  high  intensity  competition  as  a  result of  large  number of  competitors  and  lack  of  product  diversification;  (c)  many  raw material suppliers, but expensive  input  production  cost; (d) there was no a marketing partnership  with  marketer  agent/other  partner,  but  it  had  strategic  partnership with  supplier  and  government;  (e)  government  policies  on  product  development and  marketing  had  been  implemented  by  facilitating  exhibition  activity,  processing equipment,  and  training.

scholarly journals ANALYSIS STRATEGI BAURAN PEMASARAN DALAM MENINGKATAN VOLUME PENJUALAN TEPUNG TAPIOKA PADA CV. BUMI WARAS DI BLAMBANGAN UMPU KABUPATEN WAY KANAN, LAMPUNG

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Suradi Suradi ◽  
◽  
Aribun Sayunis
Keyword(s):  
Marketing Mix ◽  
Chi Square

ABSTRAKPemasaran merupakan instrument penting dalam pengembangan perusahaan, karena hal itu berhubungan dengan tingkat volume penjualan yang diinginkan perusahaan dan kebutuhan konsumen sebagai pemakai dari produk perusahaan tersebut.Besarnya volume penjualan yang dicapai oleh suatu perusahaan selalu berubah dari waktu ke waktu, hal ini disebabkan oleh berbagai factor yang mempengaruhi antara lain yang dari dalam perusahaan itu sendiri seperti penerapan system pemasaran yang dilakukan, atau yang berasal dari luar perusahaan sepeeti daya beli masyarakat menurun dan lain-lain.Untuk memperluas pangsa pasar yang dikehendaki, perusahaan perlu melakukan suatu strategi bauran pemasaran yang baik, melalui bauran pemasaran (Marketing Mix), yang terdiri dari strategi harga, strategi produk, strategi promosi dan saluran distribusi.Penelitian ini menggunakan metode deskriptif analisis yaitu menjajaki suatu fenomena atau gejala dan kenyataan, berkenaan dengan masalah yang diteliti.Pengujian dengan menggunakan tehnik statistic Chi-Square (X2), diketahui X2 hitung = 13,86, setelah dikonsultasikan pada table harga kritik Chi-Square X2 tabel, dengan d.b (3-1) (3-1) = 4 pada taraf signifikansi 5% = 9,488. Dari hasil konsultasi tersebut diketahui bahwa X2 hitung > X2 tabel, dengan demikian (Ho) ditolak dan (Ha) diterima, untuk itu hipotesis penulis yang menyatakan Strategi Bauran Pemasaran berpengaruh terhadap volume penjualan adalah diterima.Kata Kunci : Price, Produck, Promotion, Distribution, Marketing Mix.

scholarly journals Peningkatan Pendapatan Pengrajin melalui Produksi Briket Ramah Lingkungan

2021 ◽  
Vol 6 (3) ◽  
pp. 298-305
Author(s):  
Sukamta Sukamta ◽  
Indardi Indardi
Keyword(s):  
Production Process ◽  
Product Quality ◽  
Process Management ◽  
Production Capacity ◽  
Raw Material ◽  
Added Value ◽  
Coconut Shell ◽  
Selling Price ◽  
Management Quality ◽  
Service Activity

The problems faced by coconut shell charcoal craftsmen are production capacity, product quality, and low selling prices. Low product quality is due to the absence of quality standards in the production process. This activity aims to improve the management quality and add value to charcoal products by turning them into briquettes to increase the selling price. Implementing activities is divided into two different problem areas that one partner handles: production problems and management problems (raw material management, production process management, packing, and warehousing management, shipping management, product quality assurance management, and marketing management). The output of this community service activity is that coconut shell charcoal has been produced with an increased quality than before in terms of the low water content of less than 7%. Likewise, the briquettes to those produced are of high quality. There is an increase in added value through processing shell charcoal into briquettes which have significantly increased revenue and profit.

scholarly journals Measuring The Impact Of Branded Alcohol Advertising And Price On Brand Versus Segment Consumption

2014 ◽  
Vol 13 (6) ◽  
pp. 1515
Author(s):  
Marlize Terblanche-Smit ◽  
Ronel Du Preez ◽  
Tiaan Van der Spuy
Keyword(s):  
Time Series ◽  
Data Analysis ◽  
Market Share ◽  
Marketing Mix ◽  
Series Data ◽  
Selling Price ◽  
Advertising Expenditure ◽  
Alcohol Advertising ◽  
Price Effects ◽  
The Impact

Branded advertising, a foundation of brand-building efforts, seek to persuade consumers to select a specific brand over a competitor brand. The objective of this study was to examine the effectiveness of branded advertising in the alcoholic beverage industry of South Africa, particularly with regard to the relationship between alcohol advertising, price effects and alcohol consumption (brand and segment). A causal research design was used, which included secondary data analysis (SDA) and quantitative time series data analysis spanning a 32 months period. Variables included brand advertising expenditure; -sales volume; -market share; -retail selling price (RSP); and segment volume. Tests for stationarity, co-integration and regression were applied to assess associations between constructs. The findings indicate that branded alcohol advertising had little or no effect on brand- and segment consumption, or brand market share whereas price effects were significant. Limitations include the scope of the time series of data and the exclusion of below-the-line advertising expenditure. Notwithstanding, this paper provides evidence to support the imperative of the integrated marketing mix and optimal combination of marketing mix elements.

Analysing granulated brown sugar – panela – market in Western Honduras

2016 ◽  
Vol 118 (2) ◽  
pp. 495-512 ◽  
Author(s):  
Macario Rodríguez-Entrena ◽  
Melania Salazar-Ordóñez ◽  
Rosa Cordón-Pedregosa ◽  
Jose L. Cardenas
Keyword(s):  
Qualitative Study ◽  
Rural Areas ◽  
Smallholder Farmers ◽  
Consumer Preference ◽  
Selling Price ◽  
Demand Side ◽  
Brown Sugar ◽  
Content Type ◽  
Sugar Market ◽  
White Sugar

Purpose – Starting from a territorial development project in Western Honduras (Copán and Ocotepeque), farmers aimed to increase and add value to agricultural production by producing and commercializing granulated brown sugar (panela). The Western Honduras sugar market was studied, from the supply and demand side, in order to particularly understand consumer preference which is considered a key to increase smallholder farmers’ income in rural areas. Design/methodology/approach – The research included a qualitative study by means of six visits for observation and data compilation to stores, four face-to-face open semi-structured interviews with store owners and a focus group with local producers to acquire a global picture of the main regional sugar market characteristics from the supply side. Moreover a quantitative analysis applying a Choice Experiment to study consumer preferences was performed acquiring higher knowledge from the demand side. Findings – First, it was found that Honduras sugar market could be experiencing monopolistic practices and white sugar to 9 lempiras per pound was the most popular product according to the qualitative study. Second, for consumers who knew dulce de panela, granulated brown sugar was preferred over refined white sugar. Consumers who had a high level of education, came from rural areas, considered brown sugar to be healthier and read nutritional information were more prone to consume granulated brown sugar. On the other hand, the estimated selling price was around 16 lempiras/pound, but consumers were willing to pay at the most 11.59 lempiras/pound. Nevertheless, market share simulation showed a market niche to comercialize granulated brown sugar – panela. Originality/value – This research is of academics, farmers and policy makers value. There are no studies analyzing consumer behavior regarding granulated brown sugar in Honduras. The results provide information about the previous steps which need to be given for smallholders in order to commercialize this novelty product; and it stressed the necessity of highlighting health claims on panela which would involve political actions.

scholarly journals ANALISIS BAURAN PEMASARAN (Marketing Mix) KERIPIK PISANG DI SENTRA INDUSTRI KERIPIK KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (4) ◽  
pp. 685
Author(s):  
Erinda Pradini ◽  
Dwi Haryono ◽  
Yaktiworo Indriani
Keyword(s):  
Raw Materials ◽  
Descriptive Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Online Marketing ◽  
Selling Price ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
The Cost

This study aims to analyze the marketing mix applied on the marketing activities and study the obstacles onapplying marketing mix, in addition to analyzing the marketing mix that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. This research was a case study conducted in January to February 2020 at the Bandar Lampung Industrial Chip Center in which data was analyzed by qualitative descriptive analysis method. The results of this study showed that the marketing mix carried out by Askha Jaya Agroindustry produced three types of banana chips, namely sliced, rounded and melted. The determination of the selling price was implemented by the cost plus pricing method. The distribution channels were conducted by two channels and promotions was carried out through personal selling, sales promotion, advertising and publicity. Some constraints faced by the agroindustry were the availability of products caused by the scarcity of raw materials, delaying in the process of services to consumers, product delivering time and imaging capture without permission on online marketing. The marketing mix that should be done was reducing the size of the product weight when there was scarcity of raw materials, adding price tags to the shop, and the need of sanctions for those who were not responsible for online marketing.Keywords: agroindustry, banana chips, marketing mix

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