scholarly journals ANALISIS BAURAN PEMASARAN (Marketing Mix) KERIPIK PISANG DI SENTRA INDUSTRI KERIPIK KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (4) ◽  
pp. 685
Author(s):  
Erinda Pradini ◽  
Dwi Haryono ◽  
Yaktiworo Indriani
Keyword(s):  
Raw Materials ◽  
Descriptive Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Online Marketing ◽  
Selling Price ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
The Cost

This study aims to analyze the marketing mix applied on the marketing activities and study the obstacles onapplying marketing mix, in addition to analyzing the marketing mix that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. This research was a case study conducted in January to February 2020 at the Bandar Lampung Industrial Chip Center in which data was analyzed by qualitative descriptive analysis method. The results of this study showed that the marketing mix carried out by Askha Jaya Agroindustry produced three types of banana chips, namely sliced, rounded and melted. The determination of the selling price was implemented by the cost plus pricing method. The distribution channels were conducted by two channels and promotions was carried out through personal selling, sales promotion, advertising and publicity. Some constraints faced by the agroindustry were the availability of products caused by the scarcity of raw materials, delaying in the process of services to consumers, product delivering time and imaging capture without permission on online marketing. The marketing mix that should be done was reducing the size of the product weight when there was scarcity of raw materials, adding price tags to the shop, and the need of sanctions for those who were not responsible for online marketing.Keywords: agroindustry, banana chips, marketing mix

scholarly journals Analisis Perhitungan Dan Penentuan Harga Pokok Produksi Pada PT. Mutifa Medan

2019 ◽  
Vol 2 (1) ◽  
pp. 12
Author(s):  
John Fisher Gulo ◽  
Kamil Mustafa ◽  
Ninny Siregar
Keyword(s):  
Production Cost ◽  
Raw Materials ◽  
Descriptive Analysis ◽  
Production Costs ◽  
Total Production ◽  
Labor Costs ◽  
Average Production ◽  
Qualitative Descriptive ◽  
Cost Of Production ◽  
The Cost

<p>The cost of production is needed to determine the cost of production of a product. Costs incurred to produce the product must be clear, so that the determination of the cost of production would be appropriate. Imprecision in calculating the cost of production will be misleading in making management decisions. Data collection methods used in this study include: Documentation, Interview, Observation. This study analyzed using qualitative descriptive analysis comparing the theory with actual results of the company. PT MUTIFA in determining the cost of production using the full costing method. PT MUTIFA in determining the cost of production, all costs incurred are treated as production costs, both the cost of major raw materials, cost of auxiliary materials, packaging materials costs and production overhead. Classification of production costs in accordance with the theory that exists is composed of material costs, labor costs and production overhead costs. Total production cost per month of each element calculation the average monthly cost is Rp. 73.111.118,260,- and the average number of finished products Paracetamol tablet 500 mg tablet is as much 566,666.67 per month. Based on data on average production costs in 2009, then the production cost per tablet is .Rp. 129,019.</p>

scholarly journals THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Narita Narita ◽  
Astika Astika ◽  
Yapto Yapto ◽  
Francisca Titing Koerniawaty
Keyword(s):  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Snowball Sampling ◽  
Strategy Formulation ◽  
Promotion Strategy ◽  
The Matrix ◽  
Qualitative Descriptive ◽  
Promotion Strategies

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing.This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation.  The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).

scholarly journals MARKETING MIX 7P DIBALIK SUKSESI KREATIF BISNIS KULINER BERTEMA ETNIK SEOUL PALACE SEMARANG (7P-Marketing Mix Behind The Creative Succession of Culinary Business with Ethnic Theme in Seoul Palace Semarang)

2021 ◽  
Vol 10 (1) ◽  
pp. 76-85
Author(s):  
Heni Krisnatalia
Keyword(s):  
Marketing Mix ◽  
Sales Promotion ◽  
Payment Systems ◽  
Product Price ◽  
Physical Evidence ◽  
Restaurant Managers ◽  
Qualitative Descriptive ◽  
Place Promotion ◽  
Self Service ◽  
The Cost

This study aims to determine the effect of 7P-Marketing Mix Elements (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the "Seoul Palace" Semarang Restaurant to identify the concept of an ethnic-themed restaurant and to analyze it based on a study using a qualitative descriptive approach , carried out through observation, interview with restaurant managers, and documentation. Based on the research carried out on the concept of an ethnic-themed restaurant, it can be stated that there are 3 basic aspects supporting the restaurant's existence, including an atmosphere that is characterized by ethnicity, especially Korea in accordance with the theme it carries as an attraction to its visitors. The quality of the product is maintained with a variety of selected imported ingredients to produce the taste of ethnic dishes. Guidelines “first-come, first-served visitors always” puts first-arriving visitors first. Meanwhile, the results of the 7P marketing mix of products, in terms of product itself, its quality, brand, packaging, label, and type of product have been fully fulfilled, pricing is measured by the cost of competing products through cost-based pricing, with a variety of payment systems offered from the cost of competing products, strategic choice of place and supported by word of mouth promotion, publicity, to sales promotion with human resources (people) understanding the menu and cooking procedures for Korean food. The process (the process) offers open kitchen facilities and self-service cooking which is a series of physical evidence replete with supporting factors.

D. Perhitungan HPP Telur Asin Dengan Pendekatan Variabel Costing Pada UD Mulya Jaya

2019 ◽  
Vol 4 (1) ◽  
pp. 30
Author(s):  
Neno Pratiwi ◽  
Andre Setiawan ◽  
Ilmi Cayono ◽  
Johan Trinanto
Keyword(s):  
Decision Making ◽  
Production Process ◽  
Raw Materials ◽  
Selling Price ◽  
Assistance Program ◽  
Total Cost ◽  
Cost Of Production ◽  
The Cost ◽  
A Company ◽  
Important Objective

ABSTRAK Pada umumnya harga pokok produksi dalam akuntansi diartikan dengan jumlah biaya dari seluruh pemakaian yang telah dilakukan selama proses produksi atau kegiatan yang mana mengubah bahan baku menjadi produk jadi (produk siap pakai/siap saji). Tujuan penting dalam tugas ini yaitu memperhitungkan harga pokok produksi dari UD Mulya Jaya dengan menggunakan pendekatan variabel costing untuk mengetahui besarnya harga pokok pada setiap produk yang diproduksi. Pentingnya penentuan harga pokok produksi dapat dilakukan sebelum para usaha menentukan harga jual. Pendampingan ini bertujuan untuk membantu mencari dan menentukan harga pokok produksi yang dapat digunakan untuk menetapkan harga jual. Pendampingan ini dilakukan untuk membantu wirausaha dalam program kerja, yaitu bimbingan akuntansi dengan fokus perhitungan harga pokok produksi. Dalam menentukan harga pokok produksi pada UD Mulya Jaya dapat menggunakan pendekatan variable costing yang biasanya metode ini digunakan untuk semacam pengambilan keputusan dalam perusahaan. Melalui program pendampingan kewirausahaan didapatkan hasil perhitungan harga pokok produksi yang menggunakan pendekatan variabel costing. Hasil tersebut dapat menjadi suatu keputusan bagi UD Mulya Jaya untuk dapat menetapkan harga pokok produksi pada setiap produk telur asin. Kata Kunci : Kewirausahaan, HPP, Harga.   ABSTRACT In general, the cost of production in accounting is defined as the total cost of all uses that have been made during the production process or activities which convert raw materials into finished products (ready-to-use / ready-to-serve products). An important objective in this task is to calculate the cost of goods manufactured from UD Mulya Jaya by using a variable costing approach to find out the cost of goods on each product produced. The importance of determining the cost of production can be done before businesses determine the selling price. This assistance aims to help find and determine the cost of production that can be used to set the selling price. This assistance is carried out to help entrepreneurs in work programs, namely accounting guidance with a focus on calculating the cost of production. In determining the cost of production at UD Mulya Jaya, it can use the variable costing approach, which is usually used for a kind of decision making in a company. Through the entrepreneurship assistance program, the results of the calculation of the cost of production are obtained using the variable costing approach. These results can be a decision for UD Mulya Jaya to be able to set the cost of production for each salted egg product. Keywords: Entrepreneurship, COGS, Price

scholarly journals ANALISIS SISTEM PENGENDALIAN INTERNAL ATAS PEMBIAYAAN MURABAHAH PADA BRI SYARIAH KC MANADO

2018 ◽  
Vol 13 (04) ◽  
Author(s):  
Ummu Almaas Khoirunnisaa ◽  
Hendrik Manossoh ◽  
Dhullo Afandi
Keyword(s):  
Control System ◽  
Internal Control ◽  
Descriptive Analysis ◽  
Internal Controls ◽  
Selling Price ◽  
Internal Control System ◽  
The Cost ◽  
Document Review ◽  
Rules Set ◽  
Collection Methods

            Murabaha is a sale and purchase agreement with the selling price of goods at cost plus an agreed profit which the seller must disclose the cost of the goods to the buyer. The purpose of this research is to analyze the internal control system applied to BRI Syariah KC Manado whether it has been effective and in accordance with the principles of COSO (Committee Of Sponsoring Organizations). Data analysis method of this research is using descriptive analysis that compares the results of observations, interviews, document analysis established by the company with existing theory. Data collection methods in this study are interviews, observation, and document review. The results shows that internal controls applied for murabahah financing at BRI Syariah KC Manado include rules set by management, organizational structure, forms and documents used in murabahah financing, recording of legitimate financing transactions, and monitoring of financing. Internal control of murabahah financing at BRI Suyariah KC Manado has been running quite well. But in application still found weaknesses that can hinder the implementation of internal controls in the company. Still found employees who do double job. This is not in accordance with the principle of COSO, where Commitment in the Competence of employees should be improved and more qualified in various areas of specialization. BRI Syariah KC Manado in applying internal controls can be affirmed and in accordance with the principles of COSO.Keywords: COSO, murabahah financing, internal control system.

scholarly journals Bauran Pemasaran Kacang Asin Merek Cendrawasih pada UD. Monang Denpasar-Bali

2017 ◽  
Author(s):  
ARGADO SARAGIH ◽  
I.G.A.A. LIES ANGGRENI ◽  
I DEWA AYU SRI YUDHARI
Keyword(s):  
Research Result ◽  
Personal Selling ◽  
Marketing Mix ◽  
Product Price ◽  
Plastic Packaging ◽  
The Cost

The Marketing Mix of Salted Peanut of Cendrawasih Brandat UD. Monang Denpasar-BaliUD. Monang is an agro-industrial busines engaged in the production of snack ofpeanuts. Seeing the interest of consumers who tend to consume more salted peanutsthan any other peanuts, this study aimed to determine the marketing mix conductedby UD. Monang on cendrawasih salted peanuts in term of the concept of product,price, place/distribution and promotion and to identify the constraints faced by UD.Monang in marketing salted peanuts produck with brand of cendrawasih. Based onthe research result of cendrawasih salted peanuts produck are processed from rawmaterials of the best peanuts. The marketing mix carried out by UD. Monang on itsproduck was to provide three packaging in the form of plastic to make it look moreappealing to consumers. Pricing implemented by UD. Monang is the cost pluspricing method which set the price based on the cost added by the percentage of thecost. For small-sized plastic packaging containing 125 gram was for Rp 3.900, 225gram for Rp 8.400 and 350 gram for Rp 11.400. the company uses retailer as anintermediary in the distribution of products to the end consumers. Promotionalactivities used by the company was to use personal selling. Internal contrains facedwas the company’s performance in terms of the promotion was less effective.External constraints were that their competitors of similar products resulted in thecompany having to compete fairly tight.

scholarly journals Supply Chain Optimization by Mixed Integer Program for Manufacturer and Retailer System of Poultry firm in Bangladesh

2016 ◽  
Vol 34 ◽  
pp. 75-87
Author(s):  
Mohammad Khairul Islam ◽  
Mohammed Forhad Uddin ◽  
Md M Alam
Keyword(s):  
Large Scale ◽  
Raw Materials ◽  
Integer Program ◽  
Mixed Integer ◽  
Mixed Integer Program ◽  
Selling Price ◽  
Supply Chain Optimization ◽  
Self Employment ◽  
Gdp Growth Rate ◽  
The Cost

In this study, we formulate mixed integer program for manufacturer and retailer system of poultry firm in Bangladesh that is one of the most promising sectors to increase Gross Domestic Product (GDP) growth rate plus equitable distribution through arranging food security as well as ensuring self-employment, creating purchasing power and reducing poverty at a large scale. From the survey, it has observed that the selling price of eggs and chicken fluctuate depending on the natural calamities. We have made a question survey on some poultry firm in the district of Mymensingh and Gazipur. This paper maximized the profit and minimizes the cost. The formulated mixed integer program has solved by branch and bound algorithm using A Mathematical Programming Language (AMPL). It has observed that the profit and selling price have very good relationship with production cost and raw materials cost but no significant relation with fixed cost.GANIT J. Bangladesh Math. Soc.Vol. 34 (2014) 75-87

scholarly journals STRATEGI PEMASARAN PAKET WISATA PILGRIM PT. DONGAN SAHUTA TOUR AND TRAVEL DI BALI

Jurnal IPTA ◽  
2017 ◽  
Vol 5 (1) ◽  
pp. 70
Author(s):  
Paradita Putri Amelia ◽  
Ni Made Oka Karini ◽  
Ni Gusti Ayu Susrami Dewi
Keyword(s):  
Data Collection ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Literature Study ◽  
Purposive Sampling ◽  
Quality Product ◽  
Marketing Activities ◽  
Qualitative Descriptive

This study aimed to determine the marketing activities of pilgrim package tour that have been performed by PT. Dongan Sahuta Tour and Travel, develop strategies and also marketing programs that can be implemented by the company. Data collection by observation, interviews, questionnaires and literature study. The sampling technique used purposive sampling. Data were analyzed using qualitative descriptive analysis, analysis of the Likert scale and SWOT analysis approach. The results obtained there are four teen indicators of strengths, weaknesses of tree indicators, four indicators of opportunities and four indicators threats. Marketing strategies that can be implemented by the firm such as 1)create and develop a quality product, 2)provide rebates to customers who have used the services of PT. Dongan Sahuta Tour and Travel several times.The advice given are more active in the promotion by giving rebates, conduct marketing activities as E-commers, expand cooperation with business trips or individuals.

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals IDENTIFIKASI SALURAN PEMASARAN KOPI ARABIKA GAYO PADA CV. GAYO MANDIRI COFFEE KABUPATEN BENER MERIAH

2017 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Riyandhi Praza
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Primary Data ◽  
Selling Price ◽  
Coffee Production ◽  
Arabica Coffee ◽  
Coffee Arabica ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Descriptive Method

The high selling price of coffee paid by consumers (importers) has not been felt by farmers. The development of Gayo Arabica Coffee marketing then emerged Cooperative and CV in Bener Meriah Regency in accommodating the production of farmers one of them. CV.Gayo Mandiri Coffee (GMC) located in District Bandar, Bener Meriah Regency. CV Gayo Mandiri Coffee is engaged in Gayo Arabica coffee marketing activities. This study aims to identify the marketing channel and the Gayo Arabica coffee production process. The research was conducted using qualitative descriptive method to analyze the primary and secondary data obtained. Primary data obtained through interviews and observations, while secondary data obtained through the literature associated with this research. Gayo Arabica coffee marketing in CV.Gayo Mandiri Coffee in marketing its products there are two channels, from collectors to producers to consumers, from producers directly to consumers and from producers to retailers as well as through intermediaries then to the hands of consumers. The most dominant channels contained in CV.Gayo Mandiri is channel I because this channel is the most effective and efficient in the marketing of green bean coffee Arabica Gayo.

Sign in / Sign up

Export Citation Format

Share Document