scholarly journals ANALYSIS STRATEGI BAURAN PEMASARAN DALAM MENINGKATAN VOLUME PENJUALAN TEPUNG TAPIOKA PADA CV. BUMI WARAS DI BLAMBANGAN UMPU KABUPATEN WAY KANAN, LAMPUNG

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Suradi Suradi ◽  
◽  
Aribun Sayunis
Keyword(s):  
Marketing Mix ◽  
Chi Square

ABSTRAKPemasaran merupakan instrument penting dalam pengembangan perusahaan, karena hal itu berhubungan dengan tingkat volume penjualan yang diinginkan perusahaan dan kebutuhan konsumen sebagai pemakai dari produk perusahaan tersebut.Besarnya volume penjualan yang dicapai oleh suatu perusahaan selalu berubah dari waktu ke waktu, hal ini disebabkan oleh berbagai factor yang mempengaruhi antara lain yang dari dalam perusahaan itu sendiri seperti penerapan system pemasaran yang dilakukan, atau yang berasal dari luar perusahaan sepeeti daya beli masyarakat menurun dan lain-lain.Untuk memperluas pangsa pasar yang dikehendaki, perusahaan perlu melakukan suatu strategi bauran pemasaran yang baik, melalui bauran pemasaran (Marketing Mix), yang terdiri dari strategi harga, strategi produk, strategi promosi dan saluran distribusi.Penelitian ini menggunakan metode deskriptif analisis yaitu menjajaki suatu fenomena atau gejala dan kenyataan, berkenaan dengan masalah yang diteliti.Pengujian dengan menggunakan tehnik statistic Chi-Square (X2), diketahui X2 hitung = 13,86, setelah dikonsultasikan pada table harga kritik Chi-Square X2 tabel, dengan d.b (3-1) (3-1) = 4 pada taraf signifikansi 5% = 9,488. Dari hasil konsultasi tersebut diketahui bahwa X2 hitung > X2 tabel, dengan demikian (Ho) ditolak dan (Ha) diterima, untuk itu hipotesis penulis yang menyatakan Strategi Bauran Pemasaran berpengaruh terhadap volume penjualan adalah diterima.Kata Kunci : Price, Produck, Promotion, Distribution, Marketing Mix.

scholarly journals Hubungan Pemasaran Rumah Sakit (Marketing Mix 7P) terhadap Tingkat Kunjungan Pasien

2018 ◽  
Vol 7 (02) ◽  
pp. 120-130
Author(s):  
Puji Lestari ◽  
Rindu Rindu
Keyword(s):  
Marketing Mix ◽  
P Value ◽  
Chi Square ◽  
Purposive Sampling ◽  
Physical Evidence

Seiring berkembangnya jaman mengakibatkan persaingan bisnis yang semakin ketat termasuk dalam perumahsakitan. Oleh karna itu dibutuhkan pemasaran rumah sakit untuk mempromosikan dan mengelola rumah sakit agar tetap maju dan berkembang. Tujuan umum penelitian ini untuk mengetahui hubungan pemasaran rumah sakit dengan tingkat kunjungan pasien di Rumah Sakit Sahid Sahirman tahun 2017. Metode penelitian deskriptif kuantitatif. Penelitian ini dilakukan pada bulan Januari 2018 di RS Sahid Sahirman. Populasi penelitian ini adalah seluruh pasien rawat inap RS Sahid Sahirman selama periode penelitian. Sampel penelitian diambil secara purposive sampling ini berjumlah 37 pasien rawat inap Rumah Sakit Sahid Sahirman. Hasil penelitian menunjukkan bahwa ada hubungan pemasaran rumah sakit terhadap tingkat kunjungan pasien di RS Sahid Sahirman Tahun 2017, dimana uji chi-square di dapat hasil Product (P-value = 0,000), Promotion  (P-value = 0,000), Place (P-value = 0,001), People (P-value = 0,000), Process (P-value = 0,000), dan Physical Evidence (P-value = 0,000), lebih kecil dari 0,05 (<0,05) sehingga ada hubungan dengan tingkat kunjungan. Sedangkan Price (P-value = 0,072), lebih besar dari 0,05 (>0,05) tidak ada hubungan dengan tingkat kunjungan.. Di sarankan bagi manajemen RS Sahid Sahirman untuk meningkatkan meningkatkan kualitas bauran pemasarannya, dan bagi pasien agar mendapat layanan jasa yang berkualitas, dalam memilih RS untuk berobat agar melakukan evaluasi terhadap tarif, profesionalitas SDM,  kecepatan layanan dan kualitas fisik dan peralatan Rumah Sakit tersebut.

scholarly journals KAJIAN HUBUNGAN KEBIJAKAN BAURANPEMASARANDAN VOLUME PENJUALAN GULA MERAH (SAKA) RAKYAT DI KABUPATEN TANAH DATAR SUMATERA BARAT

2017 ◽  
Vol 16 (1) ◽  
pp. 1-12
Author(s):  
Rina Sari ◽  
Nofialdi Nofialdi
Keyword(s):  
Marketing Mix ◽  
Coconut Shell ◽  
Selling Price ◽  
Chi Square ◽  
Brown Sugar ◽  
Shell Diameter

Brown sugar (saka) is one of alternative goods to fill sugar demand in Indonesia. This product is mainly produced by local agroindustries that disperse in many regions, one of the location is in Tanah Datar Regency. The aims of this study are to describe the marketing mix and to analyze the relation between marketing mix and selling volume of brown sugar in Tanah Datar Regency. Variables of this research are 4P of marketing mix and selling volume. The data is collected from farmer who produced traditionally, that spread in three district, then using quantitative analyze. The result of this research shows that product is molded by piece of coconut shell (diameter: 3-5 cm), the color is brown, reddish and yellowish, the selling price about Rp 10.000 - 15.000/Kg, and distributted through collecting traders or directly sold in market, and also have no promotion yet. The result of Chi Square analyze shows that there are relation between selling price variable with product variable, whereas place/ distribution variable is not.Keywords : brown sugar, agroindustry, marketing mix

scholarly journals Faktor-Faktor yang Mempengaruhi Keputusan Pasien Memilih Jasa Pelayanan Kesehatan

2019 ◽  
Vol 4 (1) ◽  
pp. 132
Author(s):  
Nova Rita ◽  
Yudistira Afconneri
Keyword(s):  
Health Care ◽  
Health Services ◽  
Significant Relationship ◽  
Marketing Mix ◽  
Influential Factors ◽  
Chi Square ◽  
Patient Loyalty ◽  
Patient Will ◽  
Demand For Health

<p><em>Demand for health services in indonesia has declined, many are less satisfied with the health services provided by the hospital. Several influential factors such as: quality of service and the marketing mix. If the perceived service meet sorexceeds the expectations of the patient, the patient will be satisfied and remain willing to establish long-term relationships with hospital as well as being loyal to the hospital. From 6 patients who were interviewed, 3 patients said they wanted to choose another hospital if requiring hospitalization in the future. The purpose ofthis study was to determine the relationship ofservice quality and loyalty marketing mixwiththe patient consideration related to satisfaction of hospital services at hasanuddin hospital south Bengkulu. The type of this research was descriptive analytic reserach. The population were patients who were treated in hasanuddin general hospital in the year 2014, where the samples were taken by using the inclusion criteria (worth studying criteria) as many as 171 people. Data were collected by using question naires and interviews. Data analysis was performed by using univariate and bivariatechi square at α 5%.this research has been conducted in may-june 2014, with the results: the majority(49.1%) of respondents believe that service quality was not good, small proportion(18.7%) of respondents believethat the marketing mixwas not good, a minority of respondents (35.1%) were less well argued about loyalty, a minority of respondents (33.9%) did not choose hasanuddin hospital care if needed hospitalized health services again. There was no significant relationship between the quality of health care with the patients choice related to health care (p =0.516), there was no significant relationship between marketing mix with patients decision in choosing health services (p =1.000), there was no significant relationship between patient loyalty with patients decision in choosing health services (p =0.697).</em></p><p> </p><p>Permintaan pelayanan kesehatan di indonesia semakin menurun, banyak kurang puas dengan pelayanan kesehatan yang diberikan oleh rumah sakit. Faktor  berpengaruh : kualitas pelayanan dan bauran pemasaran. Dari 6 pasien diwawancara, 3 pasien mengatakan ingin memilih rumah sakit lain jika memerlukan jasa rawat inap lagi. Tujuan penelitian :untuk mengetahui hubungan kualitas pelayanan, bauran pemasaran dan loyalitas dengan keputusan pasien memilih jasa pelayanan kesehatan .jenis penelitian yaitu <em>deskriptif analitik</em>. Populasi adalah pasien yang dirawat di rsud hasanuddin damrah tahun 2014, sampel 171 orang.teknik pengumpulan data menggunakan kuesioner dan wawancara. Analisis data dilakukan secara univariat dan bivariat dengan <em>chi square</em> pada 5%. Penelitian dilaksanankan bulan mei-juni 2014 dengan hasil separuh (49,i%) responden berpendapat kualitas pelayanan adalah kurang baik, sebagian kecil (18,7%) responden berpendapat bauran pemasaran adalah kurang baik, sebagian kecil (35,1%) responden berpendapat loyalitas pasien adalah kurang baik, sebagian kecil (33,9%) responden tidak memilih rsud hasanuddin damrah jika membutuhkan pelayanan kesehatan rawat inap kembali. Tidak terdapat hubungan signifikan antara kualitas pelayanan dengan keputusan pasien memilih jasa pelayanan kesehatan  (<em>p</em>= 0,516), tidak terdapat hubungan signifikan antara bauran pemasaran dengan keputusan pasien memilih jasa pelayanan kesehatan (<em>p</em> = 1,000), tidak terdapat hubungan signifikan loyalitas pasien dengan keputusan pasien memilih jasa pelayanan kesehatan (<em>p= 0,697</em>).</p>

Factors that Influence Students' Decision to Choose a Particular University: A Conjoint Analysis

2016 ◽  
Vol 27 ◽  
pp. 147-157 ◽  
Author(s):  
Benjamin Ghansah ◽  
Ben Bright Benuwa ◽  
Ernest Kwame Ansah ◽  
Nathaniel Ekow Ghansah ◽  
Cwebile Magama ◽  
...  
Keyword(s):  
Marketing Mix ◽  
Marketing Strategies ◽  
Higher Learning ◽  
Descriptive Statistics ◽  
Perceived Effectiveness ◽  
Chi Square ◽  
Factors Affecting ◽  
Institutions Of Higher Learning ◽  
Preference Measure ◽  
Cross Tabulation

Ghanaian universities have employed various marketing mix to stimulate demand for their services; particularly in recruitment and engagement of home and international students. This paper examines the relative influence of factors affecting the college choice decisions of students. It is based on a survey of 2,534 admitted students at a major university in Ghana, to which 39 percent of the sample responded. We used Factor analysis to rate 26 University borne attributes upon which student decisions are based. The outcome was used to build a five-scale preference measure, which were evaluated with a qualitative approach in analyzing gathered data using descriptive statistics, cross tabulation and chi square. The results revealed some marketing strategies that can be used in institutions of higher learning to boost students’ enrolment in their order of perceived effectiveness. The following were found to influence decisions: word of mouth (family and friends), proximity/nearness, accreditation/affiliation, affordability and lecturing Style.

scholarly journals Hubungan Bauran Pemasaran Jasa Pelayanan Keperawatan dengan Loyalitas Pasien

2015 ◽  
Vol 3 (2) ◽  
pp. 186
Author(s):  
Nova Rita
Keyword(s):  
Research Result ◽  
Marketing Mix ◽  
Chi Square ◽  
Cross Sectional ◽  
Nursing Service ◽  
Nursing Services ◽  
Patient Loyalty ◽  
Relationship Of ◽  
The Relationship ◽  
Logistic Regression Test

ABSTRACTHigh public interest to go abroad for treatment need to be a particular concern for hospitals in the country. The hospital is not only able to create berkelualitas services but also need to create loyalty to the patient. Loyalty will be created if any implementation of nursing services mix well done. This study aims to determine the relationship of nursing mix shipping services with patient loyalty. This type of survey research with cross sectional analytic study with a sample of 68 people. The way to get the sample with stratified proportional is random sampling. The research result was analyzed by using chi square and logistic regression test. The result of research showed that there is a significant relationship between the marketing mix with nursing service ( product, place, price, promotion, people, and process, as well as physical evidence) with the patient loyalty in which score p > 0,05. A conclusion of the research is simplified that there is a relationship between the marketing mix with hospital service for the patient loyalty. The relationship could be seen at people variable and health insurance with patient loyalty. The development division for service and marketing at hospital is necessary to apply the specific cost as to promote the old patient and the qualified service of nursing. The other major focus want to develop the healthy service of nursing treatment, also provide the patients’ satisfaction, thus  it make patients’ loyalty on the installation of hospitality of Ambun Pag.Keywords: mixed, marketing, loyalty, patients

scholarly journals Rural independent and corporate Supplemental Nutrition Assistance Program (SNAP)-authorized store owners’ and managers’ perceived feasibility to implement marketing-mix and choice-architecture strategies to encourage healthy consumer purchases

2019 ◽  
Vol 9 (5) ◽  
pp. 888-898 ◽  
Author(s):  
Bailey Houghtaling ◽  
Elena Serrano ◽  
Liza Dobson ◽  
Susan Chen ◽  
Vivica I Kraak ◽  
...  
Keyword(s):  
Marketing Mix ◽  
Healthy Food ◽  
Supplemental Nutrition Assistance Program ◽  
Choice Architecture ◽  
Card Sorting ◽  
Supplemental Nutrition ◽  
Food Retail ◽  
Chi Square ◽  
Assistance Program ◽  
Nutrition Assistance

Abstract Supplemental Nutrition Assistance Program (SNAP) participants could benefit from exposure to marketing-mix and choice-architecture (MMCA) strategies that encourage healthy consumer purchases. However, the perceived feasibility of independent and corporate SNAP-authorized store owners and managers (e.g., retailers) to implement healthy MMCA strategies is understudied. The purpose of this study was to inform a healthy food retail program that meets both public health and business expectations by prioritizing retailer perspectives. A mixed methods approach was used. Retailers completed a card sorting exercise to determine perceived feasibility to implement MMCA strategies place, profile, portion, pricing, promotion, priming, prompting, and proximity. This process was audio-recorded. Chi-square was used to identify potential differences in perceived feasibility to implement healthy MMCA strategies between independent and corporate SNAP-authorized retailers. Qualitative data were coded among a panel to construct themes. Themes were organized by barriers and facilitators and coded for strategy acceptability, appropriateness, and feasibility. SNAP-authorized retailers’ (n = 29) considered prompting (e.g., labeling; 83%) and proximity (e.g., location; 90%) strategies to encourage healthy consumer purchases highly feasible. Few differences were detected between independent and corporate retailers’ perceived feasibility to implement healthy MMCA strategies. The largest barriers to implementing healthy MMCA strategies were related to strategy appropriateness. Priorities for healthy food retail initiatives included prompting and proximity changes that highlight products aligned with the DGA, without altering products available to consumers that are misaligned with the DGA. Future work is required to understand how other healthy MMCA strategies may be adapted to enhance their appropriateness for these settings.

scholarly journals THE RELATION OF MARKETING MIX WITH CUSTOMERS LOYALTY IN LABORATORY CLINICAL OF PRODIA PALU

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Sriyani Oktavia ◽  
Sudirman Sudirman ◽  
Abdul Kadri
Keyword(s):  
Customer Loyalty ◽  
Clinical Laboratory ◽  
Total Sample ◽  
Marketing Mix ◽  
Bivariate Analysis ◽  
Product Price ◽  
Chi Square ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Chi Square Test

ABSTRACT Clinical Laboratory of Prodia has fluctuated significant number of patient visits from 2014 through 2015, a decrease in the number of older patients indicating a decreased patient loyalty. Therefore Prodia need to design marketing programs by applying the marketing mix. Includes aspects of the marketing mix of product, price, place, promotion, people, process and physical evidence. This study aims to determine the relationship of the marketing mix with Customer Loyalty in the Clinical Laboratory Prodia Palu. This research is an analytical survey with cross sectional design. Location of the study in the Clinical Laboratory of Prodia Palu. The research was conducted in March-April. Total sample of 98 respondents, taking by consecutive sampling. The bivariate analysis of loyalty using chi square test showed that: Product no correlation (P = 0.028 <0.05), Price no correlation (P = 0.139 > 0.05), place no correlation (P = 1.00> 0.05), promotion there is a correlation (P = 0.004 <0.05), people no correlation (P = 0.236> 0.05), there is a correlation process (P = 0.040 <0.05) and physical evidence there is a correlation (P = 0.007 < 0.05). From the results of the chi square test price, place and people has not correlation with customer loyalty, so it is suggested that the management of Prodia can improve marketing strategy that oriented to price, place and people to increase customer loyalty. Keywords : Marketing Mix, price, place, people, customer loyalty

Personal Audio System: Hearing Symptoms, Habits, and Sound Pressure Levels Measured in Real Ear and a Manikin

2020 ◽  
Vol 63 (6) ◽  
pp. 2016-2026
Author(s):  
Tamara R. Almeida ◽  
Clayton H. Rocha ◽  
Camila M. Rabelo ◽  
Raquel F. Gomes ◽  
Ivone F. Neves-Lobo ◽  
...  
Keyword(s):  
Sound Pressure ◽  
Daily Basis ◽  
Cross Sectional Study ◽  
Normal Hearing ◽  
Chi Square ◽  
Cross Sectional ◽  
The Real ◽  
Significant Difference ◽  
Sound Pressure Levels ◽  
Audio System

Purpose The aims of this study were to characterize hearing symptoms, habits, and sound pressure levels (SPLs) of personal audio system (PAS) used by young adults; estimate the risk of developing hearing loss and assess whether instructions given to users led to behavioral changes; and propose recommendations for PAS users. Method A cross-sectional study was performed in 50 subjects with normal hearing. Procedures included questionnaire and measurement of PAS SPLs (real ear and manikin) through the users' own headphones and devices while they listened to four songs. After 1 year, 30 subjects answered questions about their usage habits. For the statistical analysis, one-way analysis of variance, Tukey's post hoc test, Lin and Spearman coefficients, the chi-square test, and logistic regression were used. Results Most subjects listened to music every day, usually in noisy environments. Sixty percent of the subjects reported hearing symptoms after using a PAS. Substantial variability in the equivalent music listening level (Leq) was noted ( M = 84.7 dBA; min = 65.1 dBA, max = 97.5 dBA). A significant difference was found only in the 4-kHz band when comparing the real-ear and manikin techniques. Based on the Leq, 38% of the individuals exceeded the maximum daily time allowance. Comparison of the subjects according to the maximum allowed daily exposure time revealed a higher number of hearing complaints from people with greater exposure. After 1 year, 43% of the subjects reduced their usage time, and 70% reduced the volume. A volume not exceeding 80% was recommended, and at this volume, the maximum usage time should be 160 min. Conclusions The habit of listening to music at high intensities on a daily basis seems to cause hearing symptoms, even in individuals with normal hearing. The real-ear and manikin techniques produced similar results. Providing instructions on this topic combined with measuring PAS SPLs may be an appropriate strategy for raising the awareness of people who are at risk. Supplemental Material https://doi.org/10.23641/asha.12431435

Suicide Risk Among College Student

Crisis ◽  
2015 ◽  
Vol 36 (6) ◽  
pp. 416-423 ◽  
Author(s):  
Richard Shadick ◽  
Faedra Backus Dagirmanjian ◽  
Baptiste Barbot
Keyword(s):  
Sexual Minority ◽  
Students Of Color ◽  
Structural Equation ◽  
Suicide Risk ◽  
Equation Modeling ◽  
First Year ◽  
Chi Square ◽  
First Year College ◽  
Marginalized Groups ◽  
First Year College Students

Abstract. Background: Research on young adults in the general population has identified a relationship between sexual minority identification and risk for suicide. Differential rates of suicidal ideation and attempts have also been found across racial and ethnic groups. Aims: This study examined risk for suicide among university students, based on membership in one or more marginalized groups (sexual minority and racial minority identification). Method: Data were collected from first-year college students (N = 4,345) at an urban university. Structural equation modeling was employed to model a suicidality construct, based on which a "risk for suicide" category system was derived. Chi-square and logistic regression analyses were then conducted to estimate the relationship between the background variables of interest and suicide risk. Results: Students who identified as lesbian, gay, or bisexual (LGB) were associated with higher suicide risk than their heterosexual peers. Students of color were slightly less at risk than their heterosexual peers. However, LGB students of color were associated with elevated suicide risk relative to heterosexual peers. Conclusion: Results indicate that belonging to multiple marginalized groups may increase one's risk for suicide, though these effects are not simply additive. Findings highlight the complexity of the intersection between marginalized identities and suicidality.

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