scholarly journals Fans vs Music Beneficiary at Music Industry in Indonesia in Seeing Through the Aspect Approach of Marketing Mix

2018 ◽  
Author(s):  
Aditya Halim Perdana
Keyword(s):  
Marketing Strategy ◽  
Personal Selling ◽  
Marketing Mix ◽  
Regression Method ◽  
Sales Promotion ◽  
Rate Of Return ◽  
Level Of Education ◽  
Level Of Significance ◽  
Age Category ◽  
Research Analysis

This research aim to see influence and magnitude influences between dependent variable (Marketing Strategy) with his (her variable indicator be : Advertising, Personal Selling, Public Relation, Direct Selling, Sales Promotion To Variable Independent (Loyalty Fans) with his(her variable indicator be : Cognitive, Affective, Konatif and The Action of Histories of Purchasing. This research taking sample counted 250 Respondents by using method the retrieval of sample that is sampling random equiped with the data of demography is in the form of age, level of education, marriage and rate of return status . This research analysis be regression method. Result of this Research concluding that there is influences positively and significantly between Marketing Strategy To Loyality Fans with level of significance (α) 0,00 (p), The Value of Cronbach Alpha 0.8 magnitude the acceptance of hypothesis (H 0 )is equal to 65% and concluded that age category 25-30 years are fans are heavy certain artist, under 25 years are to enter in a music beneficiaries categories.

scholarly journals STRATEGI KOMUNIKASI PEMASARAN PARIWISATA BANYU MILI DALAM PENINGKATAN JUMLAH PENGUNJUNG

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Afifatur Rohimah
Keyword(s):  
Marketing Strategy ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Pine Forests ◽  
Marketing Communication ◽  
Marketing Capabilities ◽  
Nature Tourism ◽  
Tourism Marketing ◽  
The Village

Tourism becomes the main source of income that shifts the existence of mining business. Tourism objects in the district wonosalam jombang district is very diverse but dominated by the potential of nature tourism. One of the popular natural attractions in the district wonosalam is djawi village, banyu mili and pine forests are all located in the village carang wulung. But the fact that the number of visitors increase the number of crucial problems experienced by the manager. One effort to be able to increase the number of tourist visits is a marketing communication marketing strategy. This study focuses on descriptive qualitative research. The result of the research shows that the important elements in marketing mix are personla selling, advertising, publication, promotoin sales, and sponsorship. Kampung djawi shows that the five mixes have been applied and are continuously improved from various aspects, in contrast to banyu mili and pine forests whose marketing capabilities have been applied to only publications and personal selling. While the limitations of human and financial resources to be a barrier in the application of sponsorship, advertising, and sales promotion. Based on these data, it is obvious that the number of tourist visits of djawi kampung tend to increase gradually, while banyu mili and pine forests tend to be stable and stagnant. Keywords: Tourism, Marketing Strategy, Communication

scholarly journals ANALYSIS OF MARKETING STRATEGY OF BRAND NONMIN DRINKING WATER OF OXYGEN IN PT TAMANBALI TIRTA BANGLI

2020 ◽  
Vol 1 (2) ◽  
pp. 147-157
Author(s):  
I Made Kartika ◽  
Kadek Wahyudi ◽  
I Made Adi Suwandana ◽  
Ida Bagus Suteja
Keyword(s):  
Drinking Water ◽  
Marketing Strategy ◽  
Research Problem ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Internal Factors

This study raised the title an analysis of marketing strategy of brand NonMin drinking water of oxygen in PT TamanbaliTirtaBangli. As for that being the formulation of research problem is whether that be strengths, weaknesses, opportunities and threats faced by PT. TirtaTamanbaliBangli in an effort to increase the value of sales and how does the marketing mix strategies to increase the value of relevant sales brand oxygen NonMin drinking water on PT TamanbaliTirtaBangli.The results showed that the identification and analysis of the internal factors on the strength variable had the greatest value is the completeness of Nonmin drinking water facilities as well as a source of funding that is adequate for the company's operations, which demonstrated with a score of 0.46 respectively, while in variable weakness that has the greatest value is less intense sales promotion activities with a score that is 0.42.

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals PENGARUH PERSONAL SELLING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN LAPTOP PADA KONSUMEN

REPRESENTAMEN ◽  
2019 ◽  
Vol 5 (02) ◽  
Author(s):  
Steffy Andreani Kosim
Keyword(s):  
Correlation Analysis ◽  
Quantitative Method ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Techniques ◽  
Simultaneous Influence

This research aims at determining (1) the influence of personal selling partially to purchase decision (2) the influence of sales promotion partially to purchase decision and (3) the influence of personal selling and sales promotion simultaneously to the decision of purchasing laptops on consumers of Pegasus Computer Tebing Tinggi. Personal selling and sales promotion are promotional tools that are part of the marketing mix that can support purchase decisions. This research was conducted by distributing questionnaires to 100 respondents who are consumers of Pegasus Computer Shop Tebing Tinggi. The method used for this research is quantitative method with correlation analysis techniques and multiple linear regression whereas for hypothesis testing is used coefficient of determination test (R2), t test and F test. The result shows that there is a partial and simultaneous influence between personal selling and sales promotion to purchase decision. Keywords:  Personal selling, sales promotion, purchase decision

scholarly journals Analisis Pengaruh Kebijakan Promotional Mix Terhadap Nilai Tabungan Nasabah

2020 ◽  
Vol 1 (1) ◽  
pp. 35-40
Author(s):  
Talung Wardana ◽  
Mulyadi Mulyadi ◽  
Santi Nururly
Keyword(s):  
Data Collection ◽  
Personal Selling ◽  
Study Data ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Descriptive Research ◽  
A Value ◽  
Level Of Significance ◽  
The Cost

The purpose of this study was to determine the level of significance of Promotional mix activities on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok) and to find out which promotional tools have a greater influence on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). This type of research is descriptive research. The data collection method used is a case study. Data collection techniques by interview and documentation. The analysis tool used is multiple linear regression. From the results of data analysis, the regression equation Y = -1850682618 + 433.402X¬¬1 + 90.036X2 is obtained. Multiple linear correlation coefficient of 0.995. The coefficient of determination is 0.990, meaning that it is 99 percent of the value of customer savings in PD. BPR. LKP Kotaraja (East Lombok) can be explained by the cost of the promotion mix. Based on the analysis of the partial determination coefficient, it was obtained a value of 0.962 (96.2%) for personal selling and for sales promotion of 0.670 (67%). After the F test is carried out, it is obtained that the F count is 98.779 with an F table of 19.00. For the t test, respectively, the values were 7.192 for personal selling and 2.020 for sales promotion costs. The results showed that the personal selling activity and sales promotion simultaneously had a significant effect on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). Personal selling activity has a significant effect (7,192> 4,303) on the value of customer savings at PD. BPR. LKP Kotaraja (East Lombok). That personal selling activities provide a greater influence than sales promotion activities

scholarly journals THE EVALUATION OF PROMOTION STRATEGY OF MUSEUM BALI

2017 ◽  
Vol 2 (1) ◽  
pp. 55
Author(s):  
Narita Narita ◽  
Astika Astika ◽  
Yapto Yapto ◽  
Francisca Titing Koerniawaty
Keyword(s):  
Swot Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Snowball Sampling ◽  
Strategy Formulation ◽  
Promotion Strategy ◽  
The Matrix ◽  
Qualitative Descriptive ◽  
Promotion Strategies

The aim of this study was to evaluate of the promotion strategy of Museum Bali Puputan Badung, Denpasar, Bali, in order to increase the quantity of the visitors. The phenomenon of this study was lack of promotion which caused the quantity of the visitors have not reached the target yet. The promotion strategies used five variables of marketing mix such as advertising, personal selling, sales promotion, public relation and direct marketing.This is a qualitative descriptive study using the purposive technique and snowball sampling by interviewing personnels at Museum Bali. The data was analyzed using the SWOT analysis by crating promotion mix strategy formulation.  The result of this study from the plan of the matrix combination quantitative strategy showed that Museum Bali needed to utilize the SO strategy that has the highest score was 6.34, the ST strategy was 5.65, the WO strategy was 2.49 and the WT strategy 1.80, with the effective formulation strategy was SO. It showed that attractiveness of the Museum Bali has strengths and opportunities so that can be utilized the existing of the opportunities. The strategy should be applied in this condition is to support the growth of the aggressive policy (growth oriented strategy).

scholarly journals ANALISIS STRATEGI PEMASARAN TERHADAP MINAT NASABAH PADA PERBANKAN DI PEMATANGSIANTAR

2020 ◽  
Vol 3 (1) ◽  
pp. 248
Author(s):  
Sarida Sirait ◽  
Kalvin Sinaga
Keyword(s):  
Marketing Strategy ◽  
Financial Institutions ◽  
Personal Selling ◽  
Field Research ◽  
Marketing Mix ◽  
Research Field ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Marketing Mix Strategy ◽  
Strategy Variables

Financial institutions, both bank and non-bank, which continue to develop in Indonesia will encourage financial institutions to always optimize their marketing activities. One of them is Bank Mandiri in facing competition. One of the strategies of Bank Mandiri is the marketing mix strategy. The formulation of the problem in this study is whether the Marketing Mix strategy affects the interest of Bank Mandiri KC Pematangsiantar customers. The purpose of this study is to determine whether the Marketing Mix affects customer interest in Bank Mandiri KC Pematangsiantar. This research is a type of field research (field research) with a descriptive nature using primary and secondary data, in addition to the data collection methods in this study using observation and interview methods, and this method of analysis using quantitative analysis methods. Based on the results of this study, it shows that the application of marketing strategies uses a marketing mix, the products offered are very varied according to the needs of society for the present and the future, then promotion using personal selling, advertising via television, brochures and others. , publicity with exhibition activities, social service. The marketing strategy that has been implemented has been good in increasing customer interest. Respondents in this study were 97 customers. From the results of data analysis it can be concluded that, there is a significant positive influence between marketing strategy variables (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the influence of marketing strategy variables (X) on customer interest (Y) coefficient of determination (R2) 0.76 shows that 76% of marketing strategies (X) affect customer interest (Y), while 24% are influenced by other variables not discussed in this study.

scholarly journals ANALISIS BAURAN PEMASARAN (Marketing Mix) KERIPIK PISANG DI SENTRA INDUSTRI KERIPIK KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (4) ◽  
pp. 685
Author(s):  
Erinda Pradini ◽  
Dwi Haryono ◽  
Yaktiworo Indriani
Keyword(s):  
Raw Materials ◽  
Descriptive Analysis ◽  
Personal Selling ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Online Marketing ◽  
Selling Price ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
The Cost

This study aims to analyze the marketing mix applied on the marketing activities and study the obstacles onapplying marketing mix, in addition to analyzing the marketing mix that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. This research was a case study conducted in January to February 2020 at the Bandar Lampung Industrial Chip Center in which data was analyzed by qualitative descriptive analysis method. The results of this study showed that the marketing mix carried out by Askha Jaya Agroindustry produced three types of banana chips, namely sliced, rounded and melted. The determination of the selling price was implemented by the cost plus pricing method. The distribution channels were conducted by two channels and promotions was carried out through personal selling, sales promotion, advertising and publicity. Some constraints faced by the agroindustry were the availability of products caused by the scarcity of raw materials, delaying in the process of services to consumers, product delivering time and imaging capture without permission on online marketing. The marketing mix that should be done was reducing the size of the product weight when there was scarcity of raw materials, adding price tags to the shop, and the need of sanctions for those who were not responsible for online marketing.Keywords: agroindustry, banana chips, marketing mix

scholarly journals STRATEGI PEMASARAN BATIK LABAKO UD. BINTANG TIMUR DI DESA SUMBERPAKEM KECAMATAN SUMBERJAMBE KABUPATEN JEMBER

2017 ◽  
Vol 11 (1) ◽  
pp. 54
Author(s):  
Hayik Heditullah ◽  
Retna Ngesti Sedyati ◽  
Sukidin Sukidin
Keyword(s):  
Marketing Strategy ◽  
Personal Selling ◽  
Sales Promotion ◽  
Observation Data ◽  
Sales Promotions ◽  
Data Presentation ◽  
The Media ◽  
Product Displays ◽  
Trade Shows ◽  
Personal Sale

This study aims to describe how the marketing strategy of batako labako done UD. Bintang Timur in Sumberpakem village Sumberjambe district Jember district. The type of research used in this study is qualitative. Place of study is determined by purposive area, that is Sumberpakem village Sumberjambe Sub district Jember. Informants used in this study are owners and employees. The Eastern Star will provide the information needed by the researcher. Furthermore, the additional informant in this research is the buyer or customer or agent of UD. Bintang Timur. The data in this study were obtained by document, interview and observation. Data analysis used in this research is data reduction, data presentation, and withdrawal conclusion done interactively and continuously. The end result of this research can be concluded that in selling or marketing its products, this company uses marketing strategy by focusing on promotion or promotion, in which related to advertising, sales promotion, and personal selling. First on the process of advertising is used two kinds of media that is, using the brochure media in spread or given to the community for free, and through the media business cards given to buyers or prospective buyers directly ditoko UD. Bintang Timur. Both sales promotions are made by this company through trade shows, product displays, purchase pieces. And the third personal sale is done by displaying his batik products neatly in a storefront located in UD Bintang Timur.

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