How does social/community mobilisation plan to encourage health seeking behaviour can help mitigate AES related mortality and morbidity in Muzaffarpur district of Bihar, India- An intervention plan approach
ABSTRACT Background: I am pleased to present social/ community mobilization plan for encouraging health seeking behaviour by communities of muzaffarpur district for recurring outbreaks of acute encephalitis syndrome. The recurring outbreaks have taken lives of so many children and a sense of fear is prevailing in the district particularly rural areas. The SCMP plan will be of great help in such situations added with clinical care. The state government and other concerned authorities have made several program cycles which are very intensive and satisfactory but the problem still persist. Objectives: The main objectives and aim is to build new thinking around social & community mobilisation plan (SCMP) to deal with the situation. This plan can be useful for many other situations also if prosecuted in proper way. The SCMP plan application needs integrated approach with community and different sectors involvement to deal with the issue of AES outbreaks. It also involves community training to enhance health seeking behaviour of communities to healthcare. This will prevent delay in reaching at proper time, at proper health facility for proper care. Setting & Design: The spread of technologies enable us to leverage and design transmedia initiatives to resonate key message across relevant audience. Knowledge and evidence based facts will serve as backbone to guide through the principles of SCMP. Materials and methodology SCMP knowledge if disseminated in proper way to communities through seminars, media will prove a milestone in public health strategy to deal with AES and many other diseases. The drive and commitment of SCMP programme will definitely have a positive impact on lives and well being of children’s. Results: Since this is an intervention plan the results will be available only if this intervention plan gets ethical approval, adoption and green signal from policy makers and concerned authorities for implementation. Conclusion: It’s my conclusion as well as recommendation that if clinical approaches (medicine and surgery) are unable to solve the healthcare problems we should look at community approach to deal with situations like AES at muzaffarpur, Bihar, India. The world population is growing every second and it’s quite difficult to cater the needs of healthcare on individual basis. Hence advocacy for social and community mobilisation to improve health seeking behaviour should be considered strongly to cater the needs of community.Key words- SCMP, AES, community, mobilisation