scholarly journals UTILIZATION OF COMMENTS IN SOCIAL MEDIA AS A MARKETING METHOD ASSOCIATED TO BUSINESS ETHICS

2018 ◽  
Author(s):  
Ayu Gede Willdahlia ◽  
Ni Putu Suci Meinarni

Using social media has become a habit of living in the world, including Indonesia. The way people communicate is changingwith the use of the social media. Not just a place to communicate and socialize with family, friends, business partners as well asa place to find new contacts but also used as an effective place to promote or advertise products online. Communication can bedone directly with consumers. By utilizing social media as a means of promotion, of course, will save time and costs for theowners of the product. In Indonesia social media like Facebook, Twitter and Pinterest, Instagram also be an option in thepromotion of products, by following any Instagram account that they think will have a great potential to buy their products suchas an account that has a lot of followers. Even the owner of the product utilizing any existing comments column of the accountthat is followed for the promotion but the response of the users of Instagram particularly disturbing account owner. Responseconducted by the account owner diverse signifying that they interfere with the sale of products made in their comments column.It is important for owners to know the product in the promotion of ethics in social media in particular by using the commentsfield followed by the account owner.

Through case studies of incidents around the world where the social media platforms have been used and abused for ulterior purposes, Chapter 6 highlights the lessons that can be learned. For good or for ill, the author elaborates on the way social media has been used as an arbiter to inflict various forms of political influence and how we may have become desensitized due to the popularity of the social media platforms themselves. A searching view is provided that there is now a propensity by foreign states to use social media to influence the user base of sovereign countries during key political events. This type of activity now justifies a paradigm shift in relation to our perception and utilization of computerized devices for the future.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


2018 ◽  
Vol 8 (4) ◽  
pp. 226 ◽  
Author(s):  
Azweed Mohamad ◽  
Radzuwan Ab Rashid ◽  
Kamariah Yunus ◽  
Shireena Basree Abdul Rahman ◽  
Saadiyah Darus ◽  
...  

This paper discusses the speech acts in Facebook Status Updates posted by an apostate of Islam. The Facebook Timeline was observed for a duration of two years (January 2015 to December 2016). More than 4000 postings were made in the data collection period. However, only 648 postings are related to apostasy. The data were classified according to the types of speech acts. Expressive speech act is the most frequent speech act (33%, n=215), followed by the directive (27%, n=177), assertive (22%, n=141), and commissive (18%, n=115), respectively. Based on the speech acts used, it is discernible that the apostate attempts to engage other Facebook users and persuade them into accepting her ideology while gaining their support. This paper is novel in the sense that it puts forth the social actions of an apostate which is very scarce in literature. It is also methodologically innovative as it uses social media postings as a tool to explore the apostate’s social actions in an online space.


2019 ◽  
Author(s):  
Danilo T Perez-Rivera ◽  
Christopher Torres Lugo ◽  
Alexis R Santos-Lozada

Between July 13-24, 2019 the people of Puerto Rico took the streets after a series of corruption scandals shocked the political establishment. The social uprising resulted in the ousting of the Governor of Puerto Rico (Dr. Ricardo Rosselló, Ricky), the resignation of the majority of his staff something unprecedented in the history of Puerto Rico; this period has been called El Verano del 19 (Summer of 19). Social media played a crucial role in both the organization and dissemination of the protests, marches, and other activities that occurred within this period. Puerto Ricans in the island and around the world engaged in this social movement through the digital revolution mainly under the hashtag #RickyRenuncia (Ricky Resign), with a small counter movement under the hashtag #RickySeQueda (Ricky will stay). The purpose of this study is to illustrate the magnitude and grass roots nature of the political movement’s social media presence, as well as their characteristics of the population of both movements and their structures. We found that #RickyRenuncia was used approximately one million times in the period of analysis while #RickySeQueda barely reached 6,000 tweets. Particularly, the pervasiveness of cliques in the #RickySeQueda show concentrations of authority dedicated to its propagation, whilst the #RickyRenuncia propagation was much more distributed and decentralized with little to no interaction between significant nodes of authority. Noteworthy was the role of the Puerto Rican diaspora in the United States of America and around the world, contributing close to 40% of all geo-located tweets. Finally, we found that the Twitter followers of the former governor had indicators of being composed of two distinct populations: 1) those active in social media and 2) those who follow the account but who are not active participants of the social network. We discuss the implications of these findings on the interpretation of emergence, structure and dissemination of social activism and countermovement to these activities in the context of Puerto Rico.


2021 ◽  
Vol 10 (1) ◽  
pp. 73-88
Author(s):  
Enrique Orduña-Malea ◽  
Cristina I. Font-Julian ◽  
José Antonio Ontalba-Ruipérez ◽  
Raúl Compés-López

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and the way these actors create signals to communicate credible information about experience and trust attributes. Among the most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international trade, they have spread their activities and their opinion is more and more appreciated by producers and consumers. The main objective of this article is to determine this community of experts’ behaviour on Twitter. In order to do so, four factors (presence, activity, impact and community) have been considered. All Twitter profiles belonging to users awarded with the MW qualification were identified and analysed. In addition, a set of 35,653 tweets published by the MWs were retrieved and analysed through descriptive statistics. The results show MWs on Twitter as high attractors (number of followers), moderate publishers (original contents published), moderate influencers (number of likes and retweets), and low interactors (number of friends and mentions to other users). These findings reveal that the MW community is not using Twitter to gain or reinforce their reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs.


2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.


2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  


2015 ◽  
Vol 2 (2) ◽  
pp. 153-166
Author(s):  
Elvi Susanti

Abstract This research is linked with Twitter, as one of social media services on the Internet that are extremely popular in the world, including in Indonesia. This research is important because Twitter is effective in quickly and accurately delivering messages. In fact, everyone can act as a 'reporter' and form quick opinions through this social media. This research is aimed to investigate the emergence of the roots of hegemony based on text analysis that is linked with representation, relation, identity, and transformation of national issues that become trending topics on Twitter. Moreover, the research is to discuss the social media's discourse practice that influences media workers in producing news, and to see how it implicates the research on the study of discourse analysis. By using the Fairclough theory, especially on text analysis that is linked with representation, relation, and identity, the researcher attempts to explore how the roots of hegemony emerge in the national issues that become trending topics on Twitter. The researcher also offers a new function to complete the approach of Fairclough in text analysis on social media: transformation – which is an attempt to see the change in roles of news participants and amateur readers as 'reporters' and participate in forming opinions. Abstrak Penelitian ini berhubungan dengan twitter, sebagai salah satu media sosial di internet yang sangat populer di dunia, termasuk di indonesia. Penelitian ini penting karena twitter efektif dalam menyampaikan pesan dengan cepat dan akurat. Faktanya, semua orang dapat bertindak sebagai "reporter" dan membuat opini yang cepat melalui sosial media tersebut. Penelitian ini bertujuan untuk menyelidiki kemunculan dari akar hagemoni berdasarkan analisis teks yang berhubungan dengan representasi, hubungan, identitas, dan transformasi isu-isu nasional yang menjadi topik yang sedang tren di twitter. Selain itu, penelitian ini juga untuk mendiskusikan praktik wacana media sosial  yang mempengaruhi pekerja media dalam membuat berita, dan untuk melihat bagaimana hal tersebut melibatkan penelitian dalam studi analisis wacana. Dengan menggunakan teori Fairclough, khususnya pada analisis teks yang berhubungan dengan penafsiran, hubungan, identitas, peneliti berupaya untuk menyelidiki bagaimana akar hegemoni muncul yang menjadi topik tren di twitter. Peneliti juga menawarkan sebuah fungsi baru untuk melengkapi pendekatan Fairlclough dalam analisis teks pada sosial media: transformasi - yang merupakan usaha untuk melihat perubahan peran pembuat berita dan pembaca awam sebagai 'reporter' dan berpartisipasi dalam membentuk opini. How to Cite : Susanti, E. (2015). Hegemony of The Social Media Twitter About National Issues in Indonesia and Its Implications to the Discourse Analysis Subject in Colleges. TARBIYA: Journal Of Education In Muslim Society, 2(2), 153-166. doi:10.15408/tjems.v2i2.3180. Permalink/DOI: http://dx.doi.org/10.15408/tjems.v2i2.3180


2021 ◽  
Vol 15 (1) ◽  
pp. 153-172
Author(s):  
Preetish Ranjan ◽  
Abhishek Vaish

A free and easily accessible platform for sharing information over social media has its negatives. It is being misused to intimidate others by exploiting the trust factor inherent within it. This paper is on the persistent pursuit of offering an exquisite solution to address this possible misuse of social media also called STAs and their subsequent impacts on society. These attacks are very sensitive to society and often organized groups with a high skill set are involved to disguise the security agencies. In this work, a model has been proposed to approximate socio-technical attack subject to the structural virality of information in the social network. The work is unique in the sense that previous works are mostly based on statistical values of the network but the proposed work considers the latent structure of the network which is not being reflected from their statistical values. This also paves the way for future researchers to implant other hidden features of nodes and messages circulating within the network which could be helpful for the detection and mitigation of STAs.


2019 ◽  
pp. 75-88
Author(s):  
Yutao Han ◽  
◽  
◽  
◽  
Ibrahim M. EL-Hasnony ◽  
...  

The advancements of information technologies and wireless networks have created open online communication channels. Inappropriately, trolls have abused the technologies to impose cyberattacks and threats. Automated cybersecurity solutions are essential to avoid the threats and security issues in social media. This paper presents an efficient dragonfly algorithm (DFA) with gated recurrent unit (GRU) for cybersecurity in social networking. The proposed DFA-GRU model aims to determine the social networking data into neural statements or insult (cyberbullying) statements. Besides, the DFA-GRU model primarily undergoes preprocessing to get rid of unwanted data and TF-IDF vectorizer is used. In addition, the GRU model is employed for the classification process in which the hyperparameters are optimally adjusted by the use of DFA, and thereby the overall classification results get improved. The performance validation of the DFA-GRU model is carried out using benchmark dataset and the results are examined under varying aspects. The experimental outcome highlighted the enhanced performance of the DFA-GRU model interms of distinct measures.


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